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Data Analyst

Rose International

Part of the Operations team. Project managing data labelling operations to train LLM models.

Aston Carter

Part of the New Business Verticals team using data tools like Python, SQL, Mode, AWS S3, Google Colab, Google Sheets, Excel (Power Query) & Snowflake to organize, clean and analyze data for a faster more efficient merchant and customer experience.

dentsu

Part of the Analytics & Measurement team using data tools like Tableau, SQL, Excel, & Google Sheets to report on global performance marketing campaigns across marketing channels like Facebook Ads, Google Ads, Twitter Analytics etc.

Akorbi

Part of the Operations team where I analyzed data and identified issues within software utilizing different internal data analytics and 3D visualization tools such as Xview, Carcraft and Webviz.

COOP

In partnership with Microsoft, Oath (Yahoo!), and Salesforce, a powerful 200-hour selective Data Analytics apprenticeship for first generation college grads to expand hard and soft skills in data.

Delta Analytics

Seattle Against Slavery now called 'The Lantern Project' aims to end sexual exploitation in our communities by changing culture through prevention, intervention, and transformation.

As a Consultant at The Lantern Project, I built Tableau Dashboards to analyze and visualize Microsoft's Freedom Signal Platform's product outreach, effectiveness and response rates using data queried from MongoDB and PostgreSQL.

Nielsen

●	Optimized strategy & growth by monitoring 10+ KPIs to measure success; reported 3 solutions to Sr managers
●	Supported Sr managers in implementing a new reporting platform by developing 2 analytics dashboards using Tableau
●	Tested the impact of a new solution on key metrics & measured potential value by analyzing data on G-Sheets

Coca-Cola CCI

●	Increased customer engagement for Coca-Cola through major product marketing initiatives e.g., ‘Reels-on-Wheels’ 
●	Optimized sales distribution by investigating sales data of 4800+ outlets on SQL & Excel (vlookup & pivot tables)
●	Increased marketing channel effectiveness by analyzing customer behavior & preferences data using Excel

FlatRock Associates

FlatRock is an early & growth stage private investment firm which is not backed by any LPs and that makes it easier to invest in & advise companies and funds.

●	Increased ROI for clients by ~0.5% by advising on investment strategies through 15+ data-driven Tableau reports
●	Reduced research time for investors by 14% through 30+ reports on global outlook by analyzing data in SQL/Excel
●	Trained 2 interns on report writing & global macroeconomic analyses to help executives focus on client relations

Email: alihaidersoni62@gmail.com

I’ve always seen data as a way to sharpen our understanding of the world, and each step in my career has proven that true. Early on, I learned how even a few thousand rows of numbers could uncover hidden efficiencies, reveal subtle market opportunities, and spur strategic growth. Back then, it was just me, a spreadsheet, and a determination to separate meaningful trends from the noise.

As I evolved, so did the scale and complexity of my work. I handled 50+ analytics requests weekly, managed teams to produce client-facing reports in record time, and turned month-long projects into single-week sprints. I streamlined processes, automated repetitive tasks, and cut through redundancies to save entire teams hours of manual effort. My mission? Make data easier to grasp and faster to act on.

I found that data can do more than measure outcomes—it can guide decisions. By collaborating with product, engineering, and marketing teams, I ensured everyone could use insights without needing a crash course in SQL or Python. It wasn’t just about the numbers; it was about telling a story that influenced everything from marketing spend to product improvements. I helped refine KPIs, elevate user experiences, and boost campaign performance—all by looking at the world through a data-driven lens.

At the heart of my work is a belief that data should empower people. I’ve mentored new analysts, showing them how to transform tables into tangible strategies. I’ve built dashboards that cut through complexity, turning thousands of metrics into intuitive visuals that leaders can act on. Over time, I’ve honed a simple yet powerful formula: combine technical skills with creative thinking and clear communication, and you’ll drive meaningful change.

If you need someone who can dive into complex datasets, orchestrate high-impact initiatives, and translate insights into compelling calls to action, I’m ready. Let’s talk about how I can help illuminate the path ahead—one dataset, one insight, one decision at a time. Feel free to send me a DM or an email, and let’s explore how data can become your strategic advantage.

Email: alihaidersoni62@gmail.com

Ali Haider Soni

Harbor Freight Tools

Senior Analyst, Workforce Management

Alo Yoga

WFM Operations and Reporting Analyst

GIANT WHOLESALE, INC.

-Designed and implemented KPIs and metrics tracking systems to recommend an interim solution that reduced inventory costs by 25%.
-Study data sets to determine anticipated impact of a 30% decrease in sales due to CA flavor ban.
- Develop and present executive reports using Excel and Tableau to stakeholders
- Identify ongoing issues and gaps within project plans by forecasting sales in order to optimize inventory

Business Analyst

Burbank High School

Financial literacy, Accounting, Marketing, Ethics, Algebra 2
NAF Academy of Finance CTE teacher- Financial Accounting, Marketing, Business Ethics, and Financial Literacy
- Students were part of the SIFMA Foundation stock market competition. Students won 5th place in the country in the Capitol Hill Challenge. 
-Burbank High NAF Academy of Finance was awarded Distinguished which is the highest award. 
-Students participate in the program and get resume and career documents prep, participate in mock interviews, and learn how to write a thank you email as a follow-up. 
-Students get internships and create portfolios to showcase their experiences. 

-Conducted data analysis of student performance to measure growth and track progress to achieve goal of 90% of students receiving certification.
-Developed and maintained data tracking systems to monitor student progress and inform instruction
- Collaborated and communicated with the DEI team in order to bring more cultural awareness on campus
- Enthusiastically communicated the importance of business, savings, and investments by exposing students to real-life lessons on investing and financial literacy
-Managed and taught classes of 30+ students yearly while mentoring and helping them develop their skills.
-Built and executed lesson plans and curriculum related to business, accounting, finance, and marketing and taught students in a learning friendly environment.
-Exposed students to the realities of managing a budget by teaching them how to invest wisely and save money.
-Club advisor for Unidos Club, Middle Eastern Club, and Financial Literacy Club.

Business and Math Teacher, CTE NAF Business Academy Instructor

California State University, Northridge

Adjunct Professor of Marketing

Nikka Fish & Grill

-Analyzed sales and customer data to identify trends and make data-driven decisions on menu offerings, pricing, and promotions which reduced costs by $150,000.
-Managed a team of employees by establishing a training program to enhance employee performance.
-Ensured return business of 70% by utilizing fluent communication and relationship building skills.
-Explored data using PivotTables to identify insights and forecast demand of certain products which increased sales by 90%.
-Conducted market research and competitive analysis to inform menu development and positioning strategy to optimize operations and increase profitability
-Applied advanced Excel modeling and data analysis techniques to transform detailed transactional source data into financial reports for executive presentation.

Co-Owner, Business Analyst, Sales & Marketing, Manager

Liggett Vector Brands

❖ Managed a portfolio of retail accounts, built strong relationships with key stakeholders which increased customer base by 100%
❖ Analyzed sales data and market trends to identify opportunities for growth and implement recommendations which drove sales growth by 80%
❖ Conducted market research and competitive analysis to increase product awareness and brand recognition by 30% in a heavily regulated industry.
❖ Employed excellent strategic thinking and problem solving skills by diagnosing problems and implementing corrective actions with positive energy.

Retail Account Brand Manager, Business Analyst, Marketing Analyst

Business Analyst | Data Informed | Analytics | Consultant | SQL | Tableau | Excel

🙋🏻‍♀️Hi I'm Diane! 

I like to solve problems. Throughout my life, I have been driven by intellectual curiosity to find the answers to whatever the problem may be. I don’t give up! In my own businesses I have analyzed problems and found solutions by analyzing data. I am skilled in using data to drive decision-making and business growth to deliver innovative and cost-effective solutions to complex business problems. 

I am experienced in data analysis, business operations, WFM, teaching, training, consulting, sales, retail and market research. I've owned three businesses as well as worked in the corporate world so I have a wide range of skills! I adapt well to new environments. 

I was also a business and math teacher and I’m a lifelong learner! 

💎As a businessperson I have always had to thrive in high-pressure dynamic environments and meet deadlines. I love relationship building and working as a team. I consider myself to be highly intuitive and empathetic with the ability to connect with people. 

I use Excel (Pivot Tables, IF statements, SUMIFS, V/XLOOKUP, etc), SQL and Tableau and I'm constantly up skilling and practicing these skills. 

In my current role I leverage data to make informed decisions regarding sales and labor management. Utilizing Legion for workforce management, I assist store teams with scheduling and labor optimization. By gathering feedback from our store teams, I continuously refine and enhance our labor models.

Feel free to connect with me!🤝

🇸🇾I am fluent in Arabic ديان, intermediate in Spanish.

I love to travel ✈️, workout 🏋🏻‍♀️, and meet new people 👯‍♀️

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The Battle

Ali Haider Soni

Diane Grair, MBA

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