Speaking and presenting expert for tech professionals Trusted by more than 6000 at SAP, Salesforce & Google.

Selling ERP isn’t selling SaaS. So why are you marketing it like it is?

If you’ve ever sat through a sales call with an agency that promised “pipeline” but delivered crickets, you already know the problem.

Selling ERP is hard. Long cycles. Complex buying committees. Stakeholders who live in spreadsheets, not LinkedIn. Most sales & marketing agencies don’t get this—and it shows.

I do. 

Together with my team, we have worked across the SAP ecosystem—*including SAP themselves*—to help partner sellers and SAP sales teams build real pipeline in tough markets.

Since 2017, we’ve enabled over 6,000 tech professionals globally, built and executed 750+ outbound campaigns, and helped both SAP partners and internal teams sharpen their outbound, master discovery, and win complex deals.

Here’s how we help:

Demand generation - tailored to ERP buying behaviors (not SaaS fantasyland).
Sales enablement - grounded in buyer psychology, not recycled PowerPoint.
BDR/AE coaching - done-for-you outreach, so your team learns while they sell.
SAP-funded solutions, available through the Partner Benefits Catalog.

We know SAP’s culture. We know the SAP stack. We know what it takes to break into enterprise accounts—because we’ve done it over and over again.

Whether you're a partner or SAP seller—if you're struggling to build outbound muscle, book meetings, or qualify complex deals—Jabba.io is your unfair advantage.

Let’s help your team sell like humans again.

"[𝐘𝐨𝐮𝐫 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠] 𝐫𝐞𝐬𝐮𝐥𝐭𝐞𝐝 𝐢𝐧 𝐨𝐯𝐞𝐫 1 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐞𝐮𝐫𝐨𝐬 𝐨𝐟 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞." - 𝐆𝐚𝐲𝐞 𝐘𝐞𝐬𝐢𝐥𝐲𝐮𝐫𝐭, 𝐒𝐀𝐏

Ready to grow revenue? Let's chat!

Contact:

Schedule a call: https://calendly.com/meetjabba/15min?back=1&month=2024-09

Email: alistair@jabba.io

Alistair Davis

SAP partner sellers - 𝐩𝐚𝐢𝐧 is your real product.
Because no one buys SAP ERP Cloud to feel impressed.

They buy because staying the same starts to hurt.

If the pain’s just a tickle, they’ll ignore it.
But if it stings like a wasp sting, 𝘵𝘩𝘦𝘺’𝘭𝘭 𝘮𝘰𝘷𝘦 𝘮𝘰𝘶𝘯𝘵𝘢𝘪𝘯𝘴 𝘵𝘰 𝘧𝘪𝘹 𝘪𝘵.

That’s what moves the needle in SAP ERP Cloud sales.
Not clever features. Not polished demos.

𝐉𝐮𝐬𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐩𝐚𝐢𝐧 - 𝐟𝐞𝐥𝐭 𝐝𝐞𝐞𝐩𝐥𝐲, 𝐚𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐬.

That’s exactly what we unpacked last week in Miami.
24 SAP partner sellers.
2 days.

One mission: help buyers feel the cost of standing still.
We talked about the real blockers to ERP deals:
 
👉 Selling to IT only—and ignoring Finance, Ops, HR
👉 Pitching features instead of unearthing KPI-driven pain
👉 Going for marriage on the first date (hello, 60-minute demos)
👉 Letting the buyer stay comfortable with the status quo

We roleplayed. We challenged each other.
We laughed (a lot).
We even got uncomfortable,  which is exactly what great sales training should do.

📈 Because as the Harvard Business Review says 40–60% of qualified B2B deals die in no decision.

The fix? Get your buyers to feel the implications of staying the same and how 'sameness' will affect their KPIs and their wallets. 

You’re not selling ERP.
You’re selling a future where their pain isn’t quietly draining performance across half the business.

Massive thanks to Michael Cardi, Idit Saguey and Wesley Honorato for hosting me - and creating the space for some real learning.

And to the Miami crew - every single one of you brought the heat.
Ashley Salmen Bobby Rosales Katie Hammond Sal Odhwani Rohit Gupta Scott DuPre Srini Santhanam Diego Giordani Sean Barbera Tyler Maffie Tyler Johnson Ceren ERTAN

96% NPS. Let’s go. 🔥🔥

ERP sales is hard.
But when you make the pain louder than the fear of change?
Deals start moving.

Stop selling with fancy PPTs and brag slides
Sell to pain and connect to value, sell like a human again

#SAP #SAPPartners #ERPSales #EnterpriseSales #SalesEnablement #SellLikeAHuman #B2BSales

Driving Pipeline Growth for SAP & SAP Partners through AI-Powered Demand Generation & Sales Enablement (SAP-Funded Options Available Depending on Partner)

My focus is on accelerating seller skills to elevate the value we bring to IBM clients across Australia and New Zealand.

Right now, I’m working on:

• Implementing structures to improve deal qualification, win rates and to identify derailment factors sooner. 
• Evolving team culture from one of cadence to coaching. 
•Delivering a personal coaching program for Leaders and Managers.
• Elevating client conversations. 
• Creating a culture where all can thrive.

Feel free to reach out if you'd like to learn more.

Enablement Leader, Australia & New Zealand

My focus in this role was accelerating seller skills, scaling innovation and creating learning culture across 9 diverse counties. The end goal- to elevate the value we bring to IBM clients. 

I implemented and drove a series of enablement programs creating significant positive impact including:

• Impacting $1.2B in opportunities and shifting culture from cadence to coaching with a 900% sales coaching uptake. 
• Launching a scaled coaching program for Leaders and Managers with 76% of ASEANZK participants rating the program as "life changing" or "amazing."
• Improving the quality with which we show up for our clients and boosting seller “soft skills” with 80+ Net Promoter Scores.

Reach out if you'd like to learn more.

Enablement Leader, Australia, South East Asia, New Zealand, Korea (ASEANZK)

Sales Enablement Society

I am currently enjoying being a RES member. For details around Chapters please visit https://www.sesociety.org or email info@resociety.global.

Previously I volunteered as Chapter Director for RES, collaborating with Enablement Leaders across the globe to run their 50+ local Chapters, with the mission is to elevate Enablement in organisations worldwide.

Prior to taking on this role, I founded and ran a Revenue Enablement Society Chapter to support Enablers in Dubai, UAE.

Now 11,000 members strong, the Revenue Enablement Society (RES) is a non-profit organization run by Enablers for Enablers.

Regional Chapter Director and Society Member

Tigerhall

During this partnership, I delivered a series of podcast covering Enablement, Inclusion, and Leadership. 

There is a gap between what academic education teaches us and what people actually need to succeed in the real world. 

Tigerhall is leveraging social learning, tapping into the knowledge of subject matter expertise to help close that gap.

Thinkfluencer, Enablement, Inclusion and Culture Champion

RMIT Activator

During this engagement I advised on creation of future skills and learning experiences for Activator, RMIT University's growth engine for entrepreneurship, venture creation and applied innovation.  

With a focus on unlocking Innovation and Entrepreneurial potential for start ups and RMIT students, my role included:

• Recruiting and building a high performance learning design and facilitation team.
• Designing and delivering learning programs to address real world needs, problems and create real-world impact.
• Facilitating Design Thinking and Sales masterclass sessions for entrepreneurs and students to allow them to address complex business problems. 

You can learn more about Activator and the great work the team have been up to at https://www.rmit.edu.au/for-business/activator.

Education, Experience & Programs

Collaborating with stakeholders across EMEA I led the co creation and deployment of a series of innovative and experiential learning approaches to quickly address the changing requirements for the client facing team as the Covid pandemic unfolded. These programs:

• Accelerated sales skills on IBM's latest technology across 4,000 sellers.
• Elevated client conversations impacting $10mil revenue generation.
• Engaged and motivated teams with a 1 point increase in engagement during a challenging pandemic. (Where the norm was a decrease.)

Sales Enablement & Skills Transformation Lead, Europe, Middle East & Africa (EMEA)

I built seller and employee skills and boosted engagement through, innovative and continuous learning programs, enabling diverse teams to deliver a market-leading client experience with IBM's Cloud solutions.

• Delivered Top Talent learning program offering unique learning experiences for 80+ high performing team members boosting skills development and increased employee retention rates.
• Managed roll out and enablement of new Hybrid Cloud supporting business delivery double digit growth across the MEA region.
• Led cultural change programs to support a more inclusive workplace including the #FastStart21 Women's Experience and Stellar employee flexibility project.

Enablement Lead, Cloud & Cognitive Software, Middle East & Africa (MEA)

Providing education, communication, inclusion, employee engagement expertise to help clients redesign experiences and culture through Digital Change and Transformation.

Key clients I had the pleasure of working with included a leading local Middle East airline, a public sector healthcare organization, and a local retail conglomerate.

In parallel to my day job, I created, launched and drove a mentoring, education and support program to encourage gender and socioeconomic diversity in STEM in Africa. This program evolved to become the NGO Ekare Africa (ekareafrica.com.)

Strategy Consultant: Digital Change - Talent & Transformation, Middle East & Africa

Collaborating with a cross-region and functional team, I provided overall leadership of sales education, engagement and capacity building projects for our African markets. I innovated and ensured the diverse teams in my region were educated, engaged and prepared to drive business growth and provide optimal value to our clients.

Created partnerships and engagement with IBM's Digital Nation Africa education and micro-credentials/digital badges to support STEM skills development across Africa.

Sales Enablement Leader, Global Markets, Africa

I united and lead a culturally diverse team across Africa and the Middle East to build and enhance the IBM brand while ensuring our workforce had the motivation and expertise to develop new business, create a more relevant and consistent experience and exceed our clients' expectations. 

One of the highlights of this role was leading the  launch of IBM's Africa brand strategy and first ever advertising campaign "Made with IBM" advertising campaign. (A first-ever for the region.) 

The campaign effectively re-positioned the IBM brand by establishing authenticity, driving awareness, preference and building advocacy externally. 

All in line with IBM's corporate character. Learn more here-> https://vimeo.com/62205426.

Brand, Advertising & Employee Engagement Leader, Middle East & Africa

In this role, I lead and supported others to do great marketing, drive business growth and client value in IBM's newest markets. 

I strategically planned and delivered award-winning international office launches, engaging marketing, internal and external communications, and market conditioning brand campaigns to differentiate IBM from competitors, promote client successes, and position the IBM brand.

Geo Expansion Marketing & Communications Leader, Middle East & Africa

After my initial work period as part of IBM's Leadership Development Program Corporate Service Corps, my public sector client requested for me to continue to provide my communications, education and marketing expertise to the organization. 

This turned into an exciting 12 month engagement and took my life in a new direction. The client engagement achieved critical project milestones, communications objectives and recorded a high client satisfaction rating. 

In this consulting role I:

• Collaborated to deliver a marketing and communication strategy including, monitoring, analysis, reporting, and education to support the deployment of two Nigerian Government programs targeting vulnerable families.
• Drove 320% increase in program participation exceeding project objectives.
• Developed curriculum, delivered training and coached individuals and diverse groups to build expertise support program effectiveness and create long-term change.
• Mapped and managed the large, complex public sector and sponsor stakeholder network to design and implement a communication plan and reporting tools.
• Drove change management, cohesion, and collaboration among the States Ministry departments.
• Built relationships across Government Ministry's, agencies and community stakeholder groups to drive the success of Projects forming a social safety net for the people of Cross River State.

Strategy Consultant: Marketing & Communications, West Africa

In this role I strategically planned, measured and executed innovative, customized marketing and communication programs.

My focus was on supporting attainment of business objectives and creating a revenue pipeline for the sales organization for the next quarter and beyond. 

And we did just that attaining our targets and business results for 10 out of 12 quarters.

Some areas of my responsibility included:

• Leveraging data to capture insights
• Segmenting audiences
• Leveraging a mix of traditional, digital and hybrid marketing campaign element
 • Building awareness to generate interest and drive solid leads for the business.

Marketing Campaign Strategist, Australia & New Zealand

In this role I initiated, planned and executed a range of awareness and demand generation marketing activities consistently exceeding defined objectives for my business unit. 

This included:

• Reviewing and auditing of program strategy and priorities to improve program performance. 
• Designing and delivering a number of innovative projects improving marketing performance and interlock with sales priorities. 
• Commissioning and managing market research to; understand current brand perception and barriers, identified crucial market segments and geographic areas. 
• Participating in the Cape York Partnership Leadership Program which including supporting programs while living in an indigenous community in Far North Queensland and building awareness, understanding and inclusion. 

Awards:
• IBM WW Best Practice Award Q3 ‘08
• Cape York Partnership Leadership Program Representative Q3 ‘09 
• Program Award- High Performing Campaign Q2 ‘08
• Australian Marketing Institute Awards National  “finalist” ’08 
• IBM Innovation Award Winner  Q4 ‘07

Intergrated Marketing Communication Specialist, Australia

Supported the successes of our partners by building strategic Business Partner relationships, acting as a key point of contact for information about IBM Business Partner programs. 

Collaborated with media and agency partners to deliver and maximize the impact of Partner marketing campaigns and create positive client testimonials through the Customer Reference Program.

Awards:
• Assisted role out ANZ Business Partner (BP) certification program        
• Elected IBM Associate Network Representative                    
•IBM  “Above & Beyond” Award  Q4 ‘05

Channel Marketing Specialist

Ekare Africa

Ekare means "Let's give" in Ejagham, one of the main local dialects where this NGO was founded in the rural community of Ikom in West Africa.

At Ekare Africa our mission is to create sustainable development and economic inclusion with a focus on education access for girls at a grassroots level.

During my time leading Ekare Africa we impacted thousands of people and supported over 200 girls across West Africa to access life changing education.

Founder

Checkers & DC Entertainment

Marketing & Promotions Co-Ordinator

Hi, I’m Georgia. 

I am passionate about Enablement, Growth and Innovation fueled by that great combination of talent, technology and diverse perspectives. 

I have the privilege of helping IBM sales teams to maximise their results and growth by transforming skills and culture.

ENABLEMENT: Working with clients across four continents has given me the opportunity to build successful teams and create positive Enablement, culture and business outcomes.

My team and I have collected a few accolades for our efforts along the way too including:

-Revenue Enablement Excellence Award, Selling Power, 2024
-Sales Enablement Program of the Year- Stevie Award, for the innovative learning approaches delivered in the midst of the pandemic. 
- Most Innovative Woman of the Year - Industry, Bronze, Stevie Awards for Women in Business
- Top 20 Sales Enablement Influencer- Sales Enablement Collective
- Innovator of the Year- Learning Programs, International Business Awards

FOR FUN: When I am not working, you may find me playing superheroes with my two boys or hiding from them to sneak in some yoga.

And if you've made it all the way down here, why not let me know how I can help you. 

GET IN TOUCH: Send me a DM or reach me at georgia.watson@ibm.com. 


⭐️


EXPERTISE 

- Sales Enablement and transformative learning
- Creating inclusive, high performance cultures where people thrive
- Innovative thinking and skills transformation 
- Coaching and facilitating learning experiences
- Design Thinking and Agile 

Further skill areas: Leadership, Education, Learning and Development, Communication, Consulting, Design Thinking, Partnership, Culture, Change Management

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Alistair Davis

Georgia Watson ⭐️

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