Speaking and presenting expert for tech professionals Trusted by more than 6000 at SAP, Salesforce & Google.

Selling ERP isn’t selling SaaS. So why are you marketing it like it is?

If you’ve ever sat through a sales call with an agency that promised “pipeline” but delivered crickets, you already know the problem.

Selling ERP is hard. Long cycles. Complex buying committees. Stakeholders who live in spreadsheets, not LinkedIn. Most sales & marketing agencies don’t get this—and it shows.

I do. 

Together with my team, we have worked across the SAP ecosystem—*including SAP themselves*—to help partner sellers and SAP sales teams build real pipeline in tough markets.

Since 2017, we’ve enabled over 6,000 tech professionals globally, built and executed 750+ outbound campaigns, and helped both SAP partners and internal teams sharpen their outbound, master discovery, and win complex deals.

Here’s how we help:

Demand generation - tailored to ERP buying behaviors (not SaaS fantasyland).
Sales enablement - grounded in buyer psychology, not recycled PowerPoint.
BDR/AE coaching - done-for-you outreach, so your team learns while they sell.
SAP-funded solutions, available through the Partner Benefits Catalog.

We know SAP’s culture. We know the SAP stack. We know what it takes to break into enterprise accounts—because we’ve done it over and over again.

Whether you're a partner or SAP seller—if you're struggling to build outbound muscle, book meetings, or qualify complex deals—Jabba.io is your unfair advantage.

Let’s help your team sell like humans again.

"[𝐘𝐨𝐮𝐫 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠] 𝐫𝐞𝐬𝐮𝐥𝐭𝐞𝐝 𝐢𝐧 𝐨𝐯𝐞𝐫 1 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐞𝐮𝐫𝐨𝐬 𝐨𝐟 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞." - 𝐆𝐚𝐲𝐞 𝐘𝐞𝐬𝐢𝐥𝐲𝐮𝐫𝐭, 𝐒𝐀𝐏

Ready to grow revenue? Let's chat!

Contact:

Schedule a call: https://calendly.com/meetjabba/15min?back=1&month=2024-09

Email: alistair@jabba.io

Alistair Davis

SAP partner sellers - 𝐩𝐚𝐢𝐧 is your real product.
Because no one buys SAP ERP Cloud to feel impressed.

They buy because staying the same starts to hurt.

If the pain’s just a tickle, they’ll ignore it.
But if it stings like a wasp sting, 𝘵𝘩𝘦𝘺’𝘭𝘭 𝘮𝘰𝘷𝘦 𝘮𝘰𝘶𝘯𝘵𝘢𝘪𝘯𝘴 𝘵𝘰 𝘧𝘪𝘹 𝘪𝘵.

That’s what moves the needle in SAP ERP Cloud sales.
Not clever features. Not polished demos.

𝐉𝐮𝐬𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐩𝐚𝐢𝐧 - 𝐟𝐞𝐥𝐭 𝐝𝐞𝐞𝐩𝐥𝐲, 𝐚𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐬.

That’s exactly what we unpacked last week in Miami.
24 SAP partner sellers.
2 days.

One mission: help buyers feel the cost of standing still.
We talked about the real blockers to ERP deals:
 
👉 Selling to IT only—and ignoring Finance, Ops, HR
👉 Pitching features instead of unearthing KPI-driven pain
👉 Going for marriage on the first date (hello, 60-minute demos)
👉 Letting the buyer stay comfortable with the status quo

We roleplayed. We challenged each other.
We laughed (a lot).
We even got uncomfortable,  which is exactly what great sales training should do.

📈 Because as the Harvard Business Review says 40–60% of qualified B2B deals die in no decision.

The fix? Get your buyers to feel the implications of staying the same and how 'sameness' will affect their KPIs and their wallets. 

You’re not selling ERP.
You’re selling a future where their pain isn’t quietly draining performance across half the business.

Massive thanks to Michael Cardi, Idit Saguey and Wesley Honorato for hosting me - and creating the space for some real learning.

And to the Miami crew - every single one of you brought the heat.
Ashley Salmen Bobby Rosales Katie Hammond Sal Odhwani Rohit Gupta Scott DuPre Srini Santhanam Diego Giordani Sean Barbera Tyler Maffie Tyler Johnson Ceren ERTAN

96% NPS. Let’s go. 🔥🔥

ERP sales is hard.
But when you make the pain louder than the fear of change?
Deals start moving.

Stop selling with fancy PPTs and brag slides
Sell to pain and connect to value, sell like a human again

#SAP #SAPPartners #ERPSales #EnterpriseSales #SalesEnablement #SellLikeAHuman #B2BSales

Driving Pipeline Growth for SAP & SAP Partners through AI-Powered Demand Generation & Sales Enablement (SAP-Funded Options Available Depending on Partner)

Chief Partner Officer

Executive Sponsor - Business Women Network Barcelona and EMEA Chapters

SVP & Chief Operating Officer, Global Partner Organization

SVP, Global Head of Channels

Chief of Staff, Global Partner Operations

Sales Director Midmarket, Spain & Portugal

Global Channel Sales Manager

Deutsche Schule Barcelona

Member of The Supervisory Board

CA Technologies

Sales Manager, SMB Central Europe

Oracle EMEA

Channel &  VAD Manager, iSD

Microsoft

Business Development Manager

Siemens Business Services

Marketing Specialist (Trainee)

As SAP’s Chief Partner Officer, I lead Partner Ecosystem Success, a global team responsible for the continued growth and success of our thriving partner ecosystem. Together, we are at the forefront of SAP’s ecosystem-led philosophy aimed at nurturing a world-class partner experience to power our customers’ greatest aspirations.

It’s never been a more exciting time to be an SAP partner. Our diverse ecosystem of more than 25,000 SAP partners worldwide are leading our joint customers through cutting-edge digital transformation and the transition to the cloud.

After 17 years in the partner business, I am more passionate than ever about the enormous potential we have to help companies apply SAP and partner innovations to meet diverse customer needs. I believe that great partnerships and superior experiences are the catalyst for profound and meaningful change for our customers.

Leading with impact and bringing about positive change is very important to me. I’m proud to serve as the Executive Sponsor of the SAP Business Women’s Network European chapter, an employee-driven network that empowers women’s career development.

Karl Fahrbach

𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐢𝐬 𝐰𝐡𝐞𝐫𝐞 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬 𝐛𝐞𝐠𝐢𝐧𝐬.

It is also what defines us – as people, as partners, as an ecosystem.

I first learned that not in business, but in a biology class at 14. The real game changers in our brains are not the cells themselves, but the synapses – the connections that turn individual neurons into intelligence and make us who we are. The same principle holds true for how we work: ideas, technology, and people only create impact when they connect.

This week at the first-ever #𝐒𝐀𝐏𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐒𝐮𝐦𝐦𝐢𝐭 uniting the EMEA and MEE partner communities – a vision brought to life by RAFAEL BRUGNINI and Susanne Diehm – we explored what connection really means for our ecosystem and how it will shape the future we build together.
 
We looked at how SAP and our partners are helping businesses connect the pieces – systems, data, and processes that have long worked in silos. The 𝐒𝐀𝐏 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐮𝐢𝐭𝐞 is at the center of this: not a collection of products, but an integrated platform connecting business applications, AI, and data in ways no one else can.
 
For partners, this means a bigger opportunity than ever – to drive adoption, build extensions, and create profitable Suite-first businesses. And with the new 𝐒𝐀𝐏 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐨𝐫 initiative, we are helping every partner get there – from demand generation to implementation coaching to access to Development Funds.
 
Beyond the keynote, I had the opportunity to connect 1:1 with partners, co-host a roundtable with Thomas Saueressig and our SolEx partners, and join the Partner Advisory Council with Thomas, Joost Tigelaar and Peter Dominik. These conversations are where strategy turns into execution.
 
Connection also goes beyond business. I was glad to join Isobel Koppe Carolin Böke Saskia Fontanive and Ruth Challinor at the 𝐒𝐀𝐏 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐖𝐨𝐦𝐞𝐧 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 panel, 𝘗𝘢𝘳𝘵𝘯𝘦𝘳𝘪𝘯𝘨 𝘧𝘰𝘳 𝘈𝘭𝘭𝘺𝘴𝘩𝘪𝘱 – an inspiring discussion on how inclusion and allyship drive measurable outcomes.
 
𝐓𝐡𝐞 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐞: connections create opportunity.

The more we connect across the ecosystem – through technology, partnerships, and people – the more value we can create together.

Dr. Philipp Herzig Stephan de Barse Augusta Spinelli Alexander Klaeger Anja Schneider Boris Goebel Kerstin Kern

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The Battle

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