Tier 1 Performance

Managing Director, Partner Ecosystem Market

The Spiritual Economist

Spiritual Economics is dedicated to combining & evolving human consciousness and commerce with the natural order of the universe.

Spiritual Economics builds on exciting developments in Regenerative Economics by leading the charge on aligning wisdom traditions, unified physics, and business models and practices. We build on an expanded worldview that brings us from separateness and fragmentation to wholeness and interconnectedness and from ego-centric to ecosystem-centric mindsets.

Chief Executive Officer

Channext

Member of The Supervisory Board

Partnership Leaders

Executive Member

Digital Bridge Partners

Digital Bridge Partners is a boutique consulting firm focused on bridging digital business models and partner networks.

Managing Partner

PartnerHacker

Align with fellow Ecosystem experts to inform and advise the PartnerHacker leadership team

Ecosystems Council Chair

Altus Alliance

Strategic Partner

MarketSource

As an Engagement Partner with MarketSource/ChannelForce, I develop and manage global outsourced sales and marketing execution projects for leading IT vendors.

Current focus aligned with MarketSource includes:
•	Developing Globally consistent, locally flexible channel coverage models. See attached case study
•	Unifying and integrating Channel Marketing with Channel Sales through process automation services.

Engagement Partner

Crimson Consulting, Inc.

Go-to-market, partnership &amp; strategy consultant                                                 

·Develop partnership, channel and go-to-market strategies for leading information technology companies.

·Leverage Crimson Consulting talent pool to assemble and manage full consulting and client teams to solve fundamental client challenges.  www.crimson-consulting.com

·Utilize expertise as two-time CEO – technology company (WorkingWild) and a professional services firm (MSI Consulting).

bChannels

GO-TO-MARKET, Channel and Alliances Strategy Consulting, directly connecting strategy and execution through Design, Development and Deployment of go-to-market Channel and Alliances Programs.

Current focus aligned with bChannels includes:
•	Developing Globally consistent, locally flexible channel coverage models. See attached case study
•	Unifying and integrating Channel Marketing with Channel Sales through process automation services.

Allan Adler is a world-class Ecosystems advisor, consultant and change agent supporting individuals, managers and executives to understand and incorporate partnership best practices in service to our businesses, our partnerships, and our planet.   He is the creator of the GoToEco framework that guide XaaS CEOs and C-Suite to unlock the potential of Ecosystem and transform businesses for good by leveraging ecosystem orchestration best practices. 

As Managing Partner at Digital Bridge Partners, Allan is our Chief Ecosystem Officer and drives thought leadership to help clients drive ecosystem differentiation and accelerate their ecosystem flywheel. Allan is proud to be an Executive Member of Partnership Leaders. 

Previously, Allan founded and ran (as CEO) MSI Consulting Group; a 100-person sales and marketing strategy firm focused on the high-tech where he became a leading sales and marketing strategist and visionary. Allan also worked as a consultant with The Boston Consulting Group and received his MBA from Harvard Graduate School of Business where he was honored as a Baker Scholar. Allan is also a CPA and serves on several for-profit and not-for-profit boards.

Allan Adler

Stenn Technologies

Global Partner Operations Manager

Partnership Leaders is the community where teams building partner and ecosystem orgs at the top technology and service companies around the world come to share insights, learn, and grow.

Made up of 1,000+ of the top partnerships, alliance and business development professionals globally - membership in Partnership Leaders is a catalyst for personal and professional success.

Member, Women in Partnerships

Mambu

• Led the design and implementation of a global due diligence and risk assessment model for partners, resulting in streamlined processes and improved training
• Consulted with major cloud service providers and strategic partners to develop best practice operations structures tailored to their partnership models
• Successfully built and managed a high-performing remote team comprised of data and BI experts, portal and partner experience managers, and project management professionals within just six months
• Developed an annual partner operations and experience strategy with detailed initiatives, leading the team to achieve key deliverables each fiscal year
• Operationalized performance measurements for partner managers by implementing necessary system changes and workflows in Salesforce and providing thorough training

Director - Global Partner Experience & Operations

• Led the strategy and project management of the Mambu Partner Portal implementation in under six months, streamlining the partner experience and increasing efficiency
• Provided critical guidance to internal teams regarding the overhaul of the ecosystem legal framework, resulting in improved compliance and scalability
• Designed and developed a comprehensive Partner Program structure and content, achieving a more engaged partner network and increased revenue opportunities
• Orchestrated the development and implementation of an optimized Salesforce operational structure for partnerships, driving productivity and enhancing customer satisfaction

Senior Manager, Global Partner Experience

Finastra

•  Structured and project managed co-innovation go-to-market objectives with strategic partners (Accenture, Deloitte)
• Co-built a successful partnership and go to market engagement with Microsoft globally, resulting in Finastra awarded Global ISV Partner of the Year by Microsoft in 2019
• Developed and executed a partnership strategy with Microsoft sales and alliance leaders across EMEA
• Designed and delivered a two-day global sales enablement program for the Microsoft/Finastra partnership for 75 sales staff
• Expanded partnership engagement & framework programs. This included initiatives for selection, recruitment, risk assessment, due diligence, contract negotiation, onboarding, enablement and ongoing governance of partners
• Supported the development of a new reseller go-to-market model
• Consulted on the build of the FusionFabric.Cloud marketplace strategy
• Designed the technology partner management strategy with full org design to manage ~500 partners
• Sat on the Anti-bribery committee alongside c-suite members as the partnershipsteam representative for mitigating risk

Strategic Ecosystem Development Lead

• Defined and delivered the new InFusion Partner Program framework and portal with growth to ~250 partners in 12 months
• Defined Standard Operating Procedures for partnerships for Vista Equity Partners
• Built and delivered enablement and training initiatives for strategic partners (Accenture, Deloitte, CapGemini, Wipro) globally
• Managed ~USD$1million team budget and constructed cost offset programs
• Developed the ecosystem operations strategy and commercial data requirements - including design and set-up of Salesforce with key reports, dashboards and workflows
• Prepared all the quarterly c-suite and board review presentations, which were also reviewed by the Vista Equity Partners executives
• Advised on cross-functional business playbooks and operational structures
• Led a high-performing team of three that developed and executed key operational procedures, communications and events and regularly met their KPIs
• Developed an ecosystem corporate social responsibility program

Global Partner Program and Market Enablement Development

Westpac New Zealand Limited

• Led community outreach efforts for Westpac through organizing marketing, fundraising, and sponsorship activities
• Developed a training program in partnership with SeniorNet learning center to educate individuals over 50 on Westpac's products, services, and banking technology tools
• Served as the Health and Safety Representative for two years, ensuring compliance with policies and procedures by maintaining accurate documentation and databases and providing staff training

Customer Service Representative

Wear New Zealand

• Managed all changes to the e-commerce website and external campaign communications, resulting in increased online traffic and sales
• Maintained customer databases to ensure accurate and timely communication with customers, resulting in improved customer satisfaction and retention
• Provided graphic design assistance for promotions and campaigns, contributing to the development of visually appealing marketing materials
• Consulted on the build, functionality, and design of the new Wear New Zealand website, which launched successfully in mid 2013 and received positive feedback from customers

E-marketing and Communications Consultant

ProvencoCadmus / Magnet Design

• Developed and executed effective domestic marketing plans, budgets, and sales incentive programmes for the New Zealand product marketing team
• Provided brand management support to the entire ProvencoCadmus Group, including project and account management for Magnet Design
• Successfully managed the design and launch of a new company brand and staff intranet, leading to improved internal communication and collaboration
• Planned and coordinated staff and customer hospitality, networking events, and business expos both domestically and internationally, resulting in strengthened relationships and increased brand visibility
• Evaluated and recommended sponsorship opportunities to the Executive team, contributing to successful partnerships and community engagement
• Managed website content, copywriting, basic design, and HTML coding for the Group's websites and intranet. Conducted Google Analytics analysis, search engine optimization, and online marketing strategies resulting in improved website traffic and engagement
• Collaborated on direct marketing campaigns and collateral, providing compelling copywriting and design input that effectively communicated the brand message to target audiences

Marketing Communications Coordinator

Provenco (Retail Automation)

• Developed and implemented an internal communications plan for employees across China, Malaysia and New Zealand, improving collaboration and engagement
• Successfully managed staff and customer hospitality events, including business expos, internationally and within New Zealand
• Project-managed a successful opening ceremony for a new service centre facility in Malaysia, resulting in positive stakeholder feedback
• Led the launch plan for a new product across Asia Pacific
• Established induction processes and safe travel policies for employees travelling to high-risk countries.
• Supported the implementation of project management processes in line with PRINCE2 methodology, creating all required templates
• Provided daily personal assistance to the Executive Management team and supported marketing and internal communications initiatives

Admin and Communications Coordinator

Allied Medical Ltd

• Planned and implemented a nationwide marketing communications programme on a limited budget (~NZD$50k)
• Project managed all trial equipment with nationwide clients, including community and district health professionals and disability associations
• Led the development of a new website and created content and artwork, maintaining the site on a daily basis
• Designed all print and online media advertisements, as well as other printed collateral
• Established a warranty and technical support database system to improve customer care

Marketing and Customer Care Coordinator

Cellect and IT Wholesale

• Progressed from Assistant Sales Administrator to Account Manager and later, Marketing Executive within 18 months at Cellect and IT Wholesale, the primary provider of mobile phones and IT technology in New Zealand
• Successfully managed nationwide marketing communications for Cellect and supported mobile phone suppliers with their marketing initiatives, product launches and sales incentives
• Organized and expertly managed several successful events such as sales incentive programmes and corporate hospitality on behalf of Telecom, Samsung, Hyundai, Nokia and SonyEricsson
• Implemented a funding strategy based solely on project and event management fees collected for my services to the mobile phone suppliers which proved successful and provided valuable experience in creating marketing plans with limited budget

Assistant Sales Administrator, CDW Account Manager and Marketing Executive

With 10+ years of experience in alliances, I am a high-performing leader with a mission to help companies grow their partnerships through successful strategic initiatives, efficient operations and processes, programmes excellence and world-class enablement and experiences.

In prior roles I have developed and implemented: operational mechanics and strategies; Salesforce and partner sales tracking tools; performance measurements for partners and partner management teams; purpose-built legal frameworks; partner programmes and partner portals; global third party due diligence and risk assessment models; multi-day enablement and networking events worldwide; templates and tools for GTM initiatives and business plans; and reporting tools and presentation templates used by senior executives, c-suite and board members.

I have been successful at building and leading high-performing remote teams, as well as developing strong relationships with senior executives and c-suite internally and externally at a diverse range of partners around the globe.

I am currently the South West UK Chapter Lead for Partnership Leaders - the largest global community of partnership peers at the top technology and service companies around the world share insights, learn, and grow. 

In my spare time I am passionate about travelling and connecting with individuals from different cultures, which helps me collaborate effectively with colleagues, customers, and partners from all backgrounds

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The Battle

Allan Adler

Katrina Penny

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