Allan Dib

Lean Marketing

Helping people and organizations develop or enhance their marketing capabilities.

Founder

Hey, thanks for checking me out.

This is the bit where I’m supposed to tell you how awesome I am. It’s also usually written in the third person, which is kind of weird, so I won’t do that.

I think people read “about” pages and author bios for two main reasons. They want to know, “Is this person credible?” and “What can they do for me?” With that in mind, here’s a bunch of business stuff I’ve done that I’m proud of:

→ I’ve sold a lot of books. I’m in the top 0.01 percent of nonfiction authors.
→ My books have a lot of reach. They’ve been translated into over 30 languages and have impacted millions of entrepreneurs all over the world.
→ I’ve founded, scaled, and successfully exited multiple high-growth businesses across various industries, including IT, telecommunications, and marketing.
→ I’ve spoken to thousands of people at some amazing events and conferences.
→ I’ve made a lot of money along the way. I know money doesn’t buy happiness, but having grown up poor, I can tell you being rich is much better.
→ I work very reasonable hours. My business and work support my lifestyle, health, and relationships rather than being detrimental to them.

Here’s what I can do for you:

→ I’ll give you a clear, simple, and structured framework for marketing success.
→ I’ll help you and your team build your marketing skills, infrastructure, and capabilities.
→ I’ll help you grow your business revenue and profit.
→ I’ll help you increase the value of your business and create an asset that’s salable should you ever decide you want to exit.
→ I’ll help you build the kind of business that allows you to live life on your own terms.
→ We’ll do all of the above in a way that’s fun.

You can find out more about my programs, books, and content at LeanMarketing.com

Managing Dictator

I coach owners/entrepreneurs on how to build their in-house marketing capabilities. Here's how:

Read The 1-Page Marketing Plan: 
👉 It’s been called a “business bible” and “game-changer.”
👉 Huffington Post named it one of the 10 best marketing books for small business owners. 
👉 Universities across America use it as a modern-day textbook.
👉 Purchase it online at Amazon or through Barnes & Noble. More info here: https://successwise.com/book/ 


Or purchase the 1PMP Course - successwise.com/1pmpcourse/
👉 It follows the nine stages of the book, but we go deeper into tactical implementation.


Download the 1-Page Marketing Canvas Plan (1PMP) for FREE. 
👉 It provides business owners with a roadmap for marketing. 
👉 Use it to quickly & easily create a strategic marketing plan that propels your business: successwise.com/ 


Join the Marketing & Business Academy (MBA) - successwise.com/mba/ 
👉 Get instant access to an online community of like-minded entrepreneurs.
👉 Receive a vault of business-building content
👉 Attend weekly coaching calls with Allan: learn which proven systems help you leverage marketing and exponentially grow your business


Get 1:1 Coaching successwise.com/coaching/
👉 Invest in a specialized interactive marketing strategy and coaching program
👉 Learn how to implement sophisticated marketing strategies that get results
👉 Collaborate on strategy construction and development, agreed upon sales and marketing tactics, and goal setting  
👉 Enjoy unlimited email support and on-going campaign support.
👉 Let us hire and train your marketing team to make sure your marketing gets done.


"There are plenty of marketers out there but Allan is a level above them. The difference is Allan's marketing actually makes me money, not just him. He's always there. No question is too stupid for him to answer. He makes everything easy. If you're struggling to get traction in marketing, talk to Allan"
David Champion, Business Lighthouse

CEGLA Medizintechnik

We aim to make breathing easier for everyone in order to improve the individual quality of life. 
Our products are designed to help permanently increase the breathing capacity of both sick and healthy people. Our health platform (www.leichter-atmen.de) reaches more than 3 million users every year

Geschäftsführer

BOOKBRIDGE

Social entrepreneurship business in Bandarawela, Badula district, Sri Lanka. The main purpose of the Learning Center (which was officially opened in June 2016) will be to offer English courses, IT and Personal Development training programs for the community members from Bandarawela.

Co-Founder

Privatbank

•	New business development and implementation
•	Senior Manager with product, budget and headcount responsibilities
•	Creation of products to optimize the liquidity management + working capital   
•	Wide network of institutional investment clients
•	Analysis of new business opportunities and the impact of regulatory changes

Head Securities Finance - Sales and Structuring

DekaBank Deutsche Girozentrale

•	Sales Management of the division with product, budget and headcount responsibilities
•	Institutional client base - international and national
•	New business development and implementation
•	Set-up of the banks distribution channel for Treasury related products

Head of Structuring Short Term Products Sales 

Dresdner Kleinwort Wasserstein

•  Sales for equity corporate solutions in the German speaking region (D/A/CH). This includes the  acquisition, hedging and disposal of strategic stakes for various DAX30 corporations via cash transactions, derivatives, repo/lending and margin loan structures. 
•  Together with the structuring team implemented the valuation process for employee stock option programs (ESOP) for various DAX30 / M-Dax corporations in Germany.

Corporate Equity Derivatives Sales (DACH region)

•	Sales trading role for the financing secured lending business in various markets
•	Development of risk-analysis tools for the group to enhance the collateral transparency

Sales Trader / Equity Finance

Morgan Stanley

•	Support of senior traders in the equity derivatives business covering institutional clients
•	Analysis of hedge funds and broker-dealer accounts (profitability and risk)
•	Development of quantitative analysis tools for the group
•	Project work - expansion of Equity Financing Services (EFS) in Emerging Markets
•	Received sponsorship of the thesis “short selling and the impact on share prices”

Asscociate Program / Equity Derivatives and Equity Finance

Commerzbank AG

•	Operational functions for OTC derivatives (foreign exchange and equities)
•	Documentation
•	Straight through settlement process set-up

Analyst - OTC Derivatives

Sparkasse Marburg

Certified Training in banking (licensed by IHK - Industrie und Handelskammer Hessen).
Major topics include: Payment services, foreign trade financing and payments business, securities, human resources, compliance.

Bankkaufmann (Certified Training in banking)

The long-time leadership experience in the financial industry and the Executive MBA have laid a good foundation for me. However, the feedback from customers and my network, as well as the openness of fellow human beings and colleagues, are the crucial points that create lasting value.

taplio

The Battle

Allan Dib

Jens Ebinger

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