Allan Dib

Lean Marketing

Helping people and organizations develop or enhance their marketing capabilities.

Founder

Hey, thanks for checking me out.

This is the bit where I’m supposed to tell you how awesome I am. It’s also usually written in the third person, which is kind of weird, so I won’t do that.

I think people read “about” pages and author bios for two main reasons. They want to know, “Is this person credible?” and “What can they do for me?” With that in mind, here’s a bunch of business stuff I’ve done that I’m proud of:

→ I’ve sold a lot of books. I’m in the top 0.01 percent of nonfiction authors.
→ My books have a lot of reach. They’ve been translated into over 30 languages and have impacted millions of entrepreneurs all over the world.
→ I’ve founded, scaled, and successfully exited multiple high-growth businesses across various industries, including IT, telecommunications, and marketing.
→ I’ve spoken to thousands of people at some amazing events and conferences.
→ I’ve made a lot of money along the way. I know money doesn’t buy happiness, but having grown up poor, I can tell you being rich is much better.
→ I work very reasonable hours. My business and work support my lifestyle, health, and relationships rather than being detrimental to them.

Here’s what I can do for you:

→ I’ll give you a clear, simple, and structured framework for marketing success.
→ I’ll help you and your team build your marketing skills, infrastructure, and capabilities.
→ I’ll help you grow your business revenue and profit.
→ I’ll help you increase the value of your business and create an asset that’s salable should you ever decide you want to exit.
→ I’ll help you build the kind of business that allows you to live life on your own terms.
→ We’ll do all of the above in a way that’s fun.

You can find out more about my programs, books, and content at LeanMarketing.com

Managing Dictator

I coach owners/entrepreneurs on how to build their in-house marketing capabilities. Here's how:

Read The 1-Page Marketing Plan: 
👉 It’s been called a “business bible” and “game-changer.”
👉 Huffington Post named it one of the 10 best marketing books for small business owners. 
👉 Universities across America use it as a modern-day textbook.
👉 Purchase it online at Amazon or through Barnes & Noble. More info here: https://successwise.com/book/ 


Or purchase the 1PMP Course - successwise.com/1pmpcourse/
👉 It follows the nine stages of the book, but we go deeper into tactical implementation.


Download the 1-Page Marketing Canvas Plan (1PMP) for FREE. 
👉 It provides business owners with a roadmap for marketing. 
👉 Use it to quickly & easily create a strategic marketing plan that propels your business: successwise.com/ 


Join the Marketing & Business Academy (MBA) - successwise.com/mba/ 
👉 Get instant access to an online community of like-minded entrepreneurs.
👉 Receive a vault of business-building content
👉 Attend weekly coaching calls with Allan: learn which proven systems help you leverage marketing and exponentially grow your business


Get 1:1 Coaching successwise.com/coaching/
👉 Invest in a specialized interactive marketing strategy and coaching program
👉 Learn how to implement sophisticated marketing strategies that get results
👉 Collaborate on strategy construction and development, agreed upon sales and marketing tactics, and goal setting  
👉 Enjoy unlimited email support and on-going campaign support.
👉 Let us hire and train your marketing team to make sure your marketing gets done.


"There are plenty of marketers out there but Allan is a level above them. The difference is Allan's marketing actually makes me money, not just him. He's always there. No question is too stupid for him to answer. He makes everything easy. If you're struggling to get traction in marketing, talk to Allan"
David Champion, Business Lighthouse

Catharsis.net.au

- Spearhead the development and implementation of advanced cybersecurity solutions, enhancing the security posture of over 50 businesses globally.

- Lead a team of 15 cybersecurity experts in delivering comprehensive risk assessments and tailored security strategies.

- Innovate in IoT security, contributing to a 30% reduction in vulnerability exploits for key clients.

Co-Founder and Consultant

eHealth NSW

- Conducted in-depth vulnerability assessments across critical healthcare systems, identifying and mitigating risks affecting over 100,000 patient records.

- Collaborated with IT teams to implement robust data security and cloud security measures, achieving a 25% improvement in system resilience.

- Played a key role in developing and enforcing cybersecurity policies, leading to a 40% decrease in security incidents.

Enterprise Vulnerability Analyst

Wireless Professional Solutions

- Enhanced data security protocols for wireless communication systems, impacting over 200 clients.

- Developed and conducted cybersecurity training programs, increasing employee cyber awareness by 50%.

- Implemented innovative security solutions for wireless networks, reducing breach incidents by 35%.

Associate

- Conducted detailed exposure and identification analyses for critical financial systems, safeguarding assets worth over $1B.

- Collaborated with internal teams to enhance threat detection capabilities, reducing false positives by 40%.

- Implemented strategic cybersecurity initiatives, leading to a significant reduction in potential security breaches.

Cyber Security Specialist

University of Sydney

- Facilitated over 100 workshops, enhancing cyber security skills among students and professionals.

- Developed and implemented practical cyber attack simulations, increasing attendee's hands-on experience by 40%.

- Contributed to curriculum development, focusing on emerging cyber threats and defenses.

Applied Cyber Security Tutor

Macquarie Group

- Managed vulnerability assessments and exposure identification for critical financial systems, safeguarding assets over $1B.

- Enhanced threat detection capabilities, reducing false positives by 45% through strategic collaboration.

- Integrated PowerBI, MySQL, and API for efficient vulnerability tool management and dashboard creation.

Cyber Security Analyst - Exposure & Identification

Sydney Water

- Conducted comprehensive penetration tests and vulnerability assessments for critical water infrastructure.

- Implemented ASD Essential Eight security controls, elevating security maturity from ML1 to ML3.

- Led cybersecurity governance initiatives, reducing security incidents by 30%.

Vulnerability Assessment & Penetration Testing Consultant

Cryptus Cyber Security Private Limited

- Conducted over 50 web application and network penetration tests, identifying and mitigating critical vulnerabilities.

- Delivered cybersecurity awareness workshops to over 1,000 participants across various institutions.

- Trained over 200 professionals and students in C|EH and other cybersecurity certifications.

Penetration Tester & Trainer

Indo Universal Collaboration for Engineering Education - IUCEE

- Led initiatives for engineering education collaboration, impacting over 500 students and faculty members.

- Organized international conferences and seminars, enhancing global engineering education networks.

- Fostered partnerships between academia and industry, contributing to the development of engineering education.

President (Voluntary)

The Institution of Engineering and Technology

Technical Head (Voluntary)

Member

AT&T

At AT&T I was assigned a project to generate results using recurrent Long short-term memory(LSTM) Cyber Attack predictions using python (Tensor flow).

Intern

Global Cybersecurity Specialist & Co-Founder of Catharsis | Securing 100+ Global Businesses with Advanced Cybersecurity | IoT Security Enthusiast with 10+ Years in IT Risk Management

"Securing the digital world is not just a job; it's a mission." This has been my mantra as a Cybersecurity Specialist and Co-Founder of Catharsis. In cybersecurity, the stakes are high, and the challenges are ever-evolving.

I've witnessed:

➔ Talented professionals struggle to keep pace with the rapidly changing cybersecurity landscape.
➔ Organizations consistently upgrade their security measures yet fall short in implementing effective cybersecurity strategies.
➔ Many feel overwhelmed by cybersecurity's complexity, leading to a sense of paralysis and vulnerability.

👇 Here's a glimpse of a conversation with one of my clients:

"I feel inundated with the constant threats and don’t know where to begin. Every day, the news of breaches makes me question our preparedness. I'm not sure how to protect our digital assets effectively."

🎓 After engaging with our tailored Cybersecurity Solutions:

"Partnering with Catharsis was a game-changer for us in 2022. We were looking for experts who could not only fortify our defenses but also educate our team to be proactive against threats. The insights and strategies provided by Sajal and his team were invaluable. It’s not just about the tools; it’s about understanding the landscape and staying one step ahead. The sense of security and confidence we now have is irreplaceable."

🤝 Together, we can:

➔ Develop robust cybersecurity strategies that are both effective and adaptable.
➔ Navigate through the noise of cybersecurity threats to focus on what truly matters for your business.
➔ Implement cybersecurity measures that reflect your organization's unique needs and culture.
➔ Build a security posture that earns the trust and confidence of your stakeholders.

📲 The BIGGEST WIN ➔ With our strategic approach, your organization can focus on growth and innovation, leaving the complexities of cybersecurity to us.

👉 If you're looking to elevate your cybersecurity strategy and want to learn more ➔, check out the FEATURED SECTION for insights and success stories.

taplio

The Battle

Allan Dib

Sajal Jain

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?