Alli Rizacos - Imposter Syndrome Coach

Career Coach

Turning corporate leaders into successful coaches on LinkedIn in 90 days. Do work you love, when and where you want 🚀 I OG Imposter Syndrome Coach I Ex-Salesforce Leader I Virgo I Enneagram 3 I Projector I

In 2021, I took the leap and left my $250k corporate job to pursue my dream of building a coaching business while traveling the world. 

In 4 years, I’ve built my business to over $1.6M in revenue all through my brand on Linkedin. 

I work with high-functioning, highly ambitious, successful leaders. 

They don’t need coaching, they WANT coaching. 

They recognize that what they really desire can be possible if they invest in themselves and get support from someone who:
- believes in their vision
- has taken big scary leaps 
- doesn’t buy into their negative stories and fears
- holds them accountable to making it happen

My Linkedin Business Accelerators give you a system to get results (make as much or more than you do/did in corporate) and banish your imposter syndrome from getting in the way. 

Because you don't need coaching, you need results. 

Like Jo, Jessica, Talia, Justin, Matt, Mallory, Ashlee and Jill who joined my 3 month LinkedIn Accelerator. 

- Jo had her first $20k WEEK
- Jessica got her first 8 clients ever
- Talia had her first $16k/mo as a coach
- Justin had his first $10k mo in the 90 days
- Matt went from 1 lead/mo on Linkedin to 5/week!
- Mallory made 6 figures in her first year of coaching
- Scott went from corporate to $30k/mo in less than a year
- Karen went from $40k annual salary to making 21k in 2 months
- Ashlee made $25k in 3 months as a brand new coach on Linkedin. 
- Jill piloted her coaching program at work then made the leap and got her first 3 clients signed up. 

Whether you’re a corporate leader wanting to take the leap OR a coach that took the leap but isn’t seeing the revenue flood in (ie sub $10k/mo consistently), you need a system to build the business that actually gives you the freedom you want. 


☎️ Book a call to work with me ☎️
https://calendly.com/d/ck94-39x-3k9

Founder & Imposter Syndrome Coach

I coach high-achievers in tech sales to have the clarity & confidence to create success on their terms. 

I don't help people get their dream job, I help them create their dream lifestyle and find a job or business model that fits their lifestyle. 

Book a call: https://calendly.com/alli-rizacos

If you think you're too busy and can't prioritize yourself - that's exactly why you need to!

Visit www.allirizacos.com for more content, and testimonials

Alli Rizacos

2025 was wild: I grew my team to 5 people, I joined forces with 2 other coaches, I unjoined forces with them and got to work with over 75 coaches.

I've seen a lot this year about what works and what doesn't to build a business on Linkedin. 

Here are my 6 greatest tips from my biggest year in business yet. 

Tip 1: It’s not about niching, it’s about connection. People need to see themselves in you. 

Tip 2: Share your personality in your profile, it’s usually the thing that ppl will message you about

Tip 3: When you’re a new entrepreneur, don’t monetize your passion (yet), monetize your expertise first.

Tip 2: People don’t care about what you do, they care about YOU. Share more personal stories with lessons

Tip 3: What you like doing, what you're good at and what the market needs = where you'll make $$$

Tip 4: Don’t hoard your magic, there more than enough to go around (practice abundance)

Tip 5: Business is your greatest teacher. 

Tip 6: The corporate world lives on scarcity and breeds more of it. And that’s the opposite of how to be successful as an entrepreneur. It's not about how much you can make, it's about how deeply you can serve. 

The algo has changed and it will change again but these lessons are timeless.

Success in this space is all about owning your self-worth and deeply connecting with your audience

Those will never lead you wrong. 

What's your greatest lesson from 2025?

Turning corporate leaders into successful coaches on LinkedIn -​> Get 3-5 coaching clients/mo with my Sales on Easy Mode System 🚀 I Ex-Salesforce Leader I Speaker & Podcast Guest I Virgo, Projector & Enneagram 3

It's not Linkedin....it's YOU. 

Sorry (not sorry). 

If you're a coach whose been posting content for months but not getting clients

I'm sorry to break it to you but it's not the algorithm.

You're not getting clients because:

1️⃣ You don't understand the language of marketing
↳ You're likely talking like a coach (which is boring)

2️⃣ You don't know how to tell compelling stories 
↳ Instead of boring posts teaching people stuff they'll never implement to show that you're such an expert

3️⃣ You are still selling "coaching" not a transformation
↳ Nobody wants coaching. Everyone wants outcomes.

4️⃣ You're waiting for people to come to you vs knowing the art of DMs
↳ And if you are DMing and not getting responses, you def don't know the art of DMs

5️⃣ You've got a bunch of head trash that's blocking your creativity and genius from getting through to your ideal client
↳ This will mess you up the most

It's annoying, but it's all true. 

I've been there, fighting against advice on what works

Wasting time trying to be right, instead of being rich. 

But if your way worked, it would have worked by now.

If you see yourself in any of the bullets above, but especially #4  

And secretly hate me for calling you out

Then you KNOW I'm right. 

On Feb 10-11 I'm hosting my DM Bootcamp.

Because DMs are where relationships form and conversion happen (NOT content)

I'm going to teach my simple DM framework so that you know what to say, when to say it, and how to convert friendly chats into sales convos. 

WITHOUT pitch slaps, feeling sleazy or manipulative. 

Just real convos, with real ppl, and real results. 

2 hours of live trainings, frameworks, and personalized feedback on your actual DMS. 

Waitlist now open: https://lnkd.in/enGehPER

By joining you'll get 50% off the limited spots 

(only 20, I like to keep it intimate)

Someone with less experience is already ahead of you.

Not because they’re better.
Not because they’re smarter.

But because they don’t wait for permission.

The shift for me happened when I finally shed my corporate conditioning.

Years of following the rules.
Years of polishing every draft.
Years of waiting for someone else to sign off
so I wouldn’t get fired.

That mentality works in corporate.
As an entrepreneur, it’ll crush you fast.

Because while you're collecting doubts, your competition is collecting dollars.

While you're still editing, they've posted 10 times.

While you're still researching, they've already tested. 

Success doesn’t care about potential.

It rewards execution.

Hit "Post"
Submit the resumé
Try a new idea
Rent the bike and explore a new city

You're already ready. 

Execution beats preparation every time.


____

PS But I get it, sometimes we just need a guidebook. 

I've helped 100s of corporate leaders get their first coaching clients WITHOUT quitting their job or getting fired

Those first clients showed them what's possible & how capable they are.

In January, I have 3 spots in my LAUNCH Accelerator

This program has shown leaders the step by step of how to go from "I want to coach people" to "I have coaching clients!!"

No one has ever gotten fired, we do it very strategically.

Everyone has been so fulfilled they are getting to help people and creating a new career path for themselves

DM me LAUNCH and we'll chat, and walk you through exactly how it could work for you.

**must have at least 10 years corporate experience

I've crossed $1.6M in my business, all of it from LI. 

It feels wrong not to share the 4 things that worked well:

1. DMs
2. Targeted content 
3. Bootcamp
3. Being part of a mastermind

1. DMs

Content attracts interest, DMs convert it. 

The days of leads flooding your inbox from your content are on the decline

Let’s face it, there are so many more coaches here now.

🚀 If you’re selling high ticket coaching (which you should be!!) the DMs are your best friend. 

2. Targetted content

I was seduced by the big viral content too. 

I was trying to play that game. It never felt like me. 

It always felt like watered down platitudes. 

Which makes sense because it needs to appeal to the masses and the masses are just looking for a quick hit of dopamine and move on.

Your ACTUAL buyers are looking for more. 

So I got over the vanity metrics and focused on targeted content

It won't get as many likes but it will speak to buyers direct pains and desires

It’s what pushes them to finally reach out and take action. 

This worked incredibly well for me this past year. 

🚀 Proof: 

1 post got me 18 sign ups for my Bootcamp in 1 day 
(they max out at 20 so almost sold out in just 1 day). 

2. My Bootcamp

I saw a gap in my offer and clients readiness so I decided to fill it vs wait for them to be ready.

That gap was most new coaches don't know how to start a business and how to do it on Linkedin. 

So I came up with the idea of my Bootcamp to show them the most foundational parts to get them started. 

The first day I launched it absolutely no one cared. 

I was gutted. 

But then I DM’d a few people I had been talking to that weren’t ready to take the leap yet and “pitched” it to them and they bought right away. 

27 people joined the first Bootcamp and now we just crossed the 150th student mark. 

This little idea ended up being a goldmine for me, bringing in over $140,000 from it (from ticket sales and upsells). 

🚀 Lesson here: 

Dont wait for people to want you. 
Educate them to want you. 

4. Joined a Mastermind

In February, I was asked to joined a Mastermind of 5 other Linkedin creators 

Having them as a sounding board has been priceless.

It’s been lonely at times to build solo so having people that get it unlocked new levels for me.

🚀 Lesson: 

Find your tribe (cliché, but true). 

Ultimately though, my business works because I work at it. 

There are no get rich quick schemes.

Building a brand that can make you $1M takes work. 

But it's also 1000% worth it. 

Don't give up  🚀

PS And if you're not getting leads from your Linkedin content, my DM Bootcamp can help :) 

Feb 10-11 at 12pm EST

Learn the DM strategy that I've used to build a 7 figure business

And no, it's not sleazy or salesy (that's gross)

It's about buyer psychology. Once you understand it, DMs are easy!

Waitlist: https://lnkd.in/dsSbRXnB

(gets you 50% off when spots go live, limit to 20)

Most coaches quietly DM me telling me they've been writing content here for months and haven't gotten clients. 

Because content alone doesn't work anymore in 2026.

The hard part is, it used to work!

When I first started posting in 2021, I made my first $10k in 30 days

Now, that's nearly unheard of. 

The struggle is real trying to learn how to write, learn the algorithm, find your voice, communicate with conviction, inspire action....it's A LOT. 

Especially when it's on full display for everyone to see and judge

For me and my clients, there has been 1 big unlock:

⇢ DMs

Clients typically shy away from DMs

Spending hours and hours on content that produces likes but not $$

And then after the 36th time of me telling them they need to DM

They do it, and boom...they get leads. 

After seeing this happen over and over again, it gave me an idea:

🔥I'm going to host a DM Bootcamp🔥

98% of people HATE DM-ing

They feel it's sleazy, and salesy and don't want to pitch slap ppl

(to which I say, "so then don't")

But they always tell me, "but...what do I say???"

I've been outbound prospecting for almost 20 years

so I LOVE DM-ing

And I've developed an easy to learn system to know what to say, when to say it and how to turn a nice chat into a sales call. 

And I'm gonna teach you all of it in my DM Bootcamp. 

Dates: Feb 10-11
Time: 12pm EST for 1 hour each day

• VIP experience includes another hour each day where I give you live personalized feedback on your actual DMs. 

20 spots total.

Spots will go on sale later this week BUT if you join the waitlist you'll get access to 50% discount. 

Join waitlist here: https://lnkd.in/enGehPER


👇 me writing my DMs old school, by hand!

I thought I could out perform my imposter syndrome.

But more money and  promotions never worked. 

It took me nearly a decade to realize that imposter syndrome isn’t a lack of COMPETENCE.

It’s a lack of SELF-BELIEF. 

Here's what I did to overcome imposter syndrome:

- writing/journaling
- knowing what I value
- betting against my fears
- focused on building skills
- hired a coach to challenge my stories

It doesn't matter how much you achieve or earn, if you still don't believe in yourself. 

Life's too short to let imposter syndrome stop you from going after what you want. 

Let's make 2026 the year you say, "F U imposter syndrome, I'm doing it anyways!"

_____

Throwback pic from my days as an Imposter Syndrome Coach

Who knows...maybe I'll bring it back this year 😉

Reality check:
People aren’t scrolling LinkedIn with their credit cards in hand. 

They are either:
- looking for a job 
- killing time (at a job they likely hate)
- or avoiding a task they don’t want to do

They are not waiting to see the right post and shell out thousands to work with an expert.

This is just simple psychology of buying.

There are 5 stages: 

1. Completely Unaware — ~30%
	•	They don’t know they have a problem.
	•	They aren’t actively looking for solutions.
	•	They’re not ready to buy.

2. Problem Aware — ~25%
	•	They know something is wrong, but not what.
	•	They’re googling symptoms and pain points.

3. Solution Aware — ~20%
	•	They understand the type of solution that exists 
	•	They’re comparison shopping.
	
4. Product Aware — ~15%
	•	They know your offer exists.
	•	They’re following you, warm, “lurking,” considering.

5. Ready to Buy — ~10%
	•	They know they want 𝘆𝗼𝘂.
	•	They just need timing or permission to act.

Most coaches are writing for the Ready To Buy group 

Which is why your content feels like it’s “not converting.”

But it's not supposed to. 

Content is the storefront for window shoppers.

Getting people to come inside is where conversion happens

That is all in the DMs. 

But what I've found working with almost 300 coaches

Most HATE DM-ing.

They don't want to be too pushy, or salesy, or say the wrong thing, or don't know what to say, or who to DM.

All of which are excuses keeping your bank account on empty. 

In 2025, 90% of my clients came from DMs.

But everyone is out here selling you how to write better hooks

You need to learn how to write better DMs!

I don't want to hoard what I know, I want to share my DM strategy with y'all

I'm running a DM Bootcamp on Feb 10-11

2 days, personalized feedback, scripts, strategy and a system that will get you clients

If you're not DM-ing, you're f-ed in 2026

The algo is tanking all impressions

But it can't tank DMs.

Join the waitlist now and get access to early bird pricing (50% off): https://lnkd.in/enGehPER

4 things you need to BAN from all your DMs:

- ever using the word "synergy" 
- "hope you're doing well" no you don't, just get to the point
- sending a link in the first message: immediate IGNORE
- sending your own post and asking them to like it 🤮

There are more, but let's make this fun:

Share your most hated DM clichés in the comments.

Happy Friday y'all! 




_______

PS if your content is tanking right now and you're not getting clients, you need to master DMs

That is where trust and conversion ACTUALLY happen

I'm hosting a DM Bootcamp on Feb 10-11 at 12pm EST 

I'm sharing my simple framework for:

• knowing who to DM
• what to say to get them to respond
• and how to turn the convo into a sales call

Mastering DMs gives you the most important business skill

Without it, you'll never have enough leads

Join the waitlist for 50% off when spots go live next week:
https://lnkd.in/dsSbRXnB

The highest paying job isn’t always the best one.

So think carefully about jobs that offer you more money but less freedom.

Giving up control of our time is rarely worth the compensation and accolades.

Happiness comes from feeling in control of our time.

True success is gaining more and more freedom. 

That's the real goal. 

🚀

There's nothing more frustrating than people constantly telling you they love your content but not buying from you. 

It's it own special version of insanity.

You spend hours & hours crafting posts that get "liked" but no booked calls or DMs

And you don't get it.

If people like it, why don't they want to work with you?

Here's why:

If they finish your post feeling smart, you're the free TEDTalk. 

If they finish feeling SEEN, you’re the one they hire.

That's what most people misunderstand about buyers.

People don’t pay because they learned something.  

They pay because they feel understood.

Most people are teaching.  

Very few are reflecting.
 
And buyers don’t pay to be educated.  

They can ChatGPT that.

They pay when a post sounds like it crawled inside their head and named the problem they haven’t been able to say out loud.

That’s the difference between content people clap for and content that converts.

Most find it uncomfortable to do

But you don't get to have a successful business without getting uncomfortable

This year, pledge to get at least 50% more uncomfortable in your biz. 

You can thank me later. 


____


PS any other dog parents feel seen in this pic? They always go for the big face lick!

I was terrified to quit my high-paying corporate job. 

The fear was all consuming.

And yet 3 days after I did it, the fear went away completely. 

That was the bet I took:

It will be scary to quit my job, but it will be more dangerous to stay and wonder what I could have become had I bet on myself. 

And I was right. It was scary but it went away more quickly than I ever thought.

Looking back, I had agonized for 8 years about how scary it would be to quit my job.

All to find out that it was a fleeting feeling. 

Don't mistake fear with danger. 

It's scary to leave a job, but it's dangerous to never bet on your potential.

I asked 12 coaches yesterday what they are leaving behind in 2025, and each said 1 or all of these 3 things:

- Procrastination
- Perfectionism
- Self-doubt

These are all coaches in years 1-3 of building their business on Linkedin

And we've been working together for 4-12 months

What they didn’t say (but what’s actually underneath all 3) is the same thing:
 
↳ Fear of rejection
 
Procrastination is delaying a possible “no.”  
Perfectionism is trying to earn a guaranteed “yes.”  
Self-doubt is pre-rejecting yourself so no one else can..
 
And here’s the part no one prepares you for:
 
Entrepreneurship isn’t about confidence.  
It’s about tolerance.
 
The people who succeed aren’t braver.  
They’re just willing to hear “no” more times on the way to “yes.”
 
Years 1–3 aren’t about scaling.  
They’re about emotional endurance.
 
Learning how to: 
– be visible without approval  
– make offers without certainty  
– stay in the room after rejection  
– stop tying your worth to the outcome
 
I’m in year 5, and I still feel all of these.

(and throw in some people pleasing for fun too)
 
The difference now isn’t that rejection doesn’t sting.  
It’s that I expect it to so it doesn't stop me.
 
If you’re in years 1–3 & it feels hard, you’re not failing.  

You’re building the muscle most people quit before its developed.
 
So stop asking “Am I good enough?”
 
And start thinking “How many no’s am I willing to walk through to get to the yes?”

Remember: You’re not behind, you’re just early in the reps.

2025 was a year of highs and lows for me

And yet I got as close to $1M than I've ever been

Here is what worked for me this year:

1. Live Experiences

In Q1 I did both Free Masterclasses and paid Bootcamps and they worked equally well. 

I did both in 1 month and hit $150k. 

You may have heard we're in a trust recession (becuz we are)

So being LIVE with your audience was and is an absolute must to win right now.

2. Tiny Offers

In Q3/Q4, there was a shift in the market and people's trust and budgets got even smaller

I advised my clients to test "tiny offers", which is a low price-point way of working with you

Then once they trust you and see value, they make a bigger investment

This worked REALLY well. 

Clients went from 0 bites on their offers to getting 3-6 clients in 1 week

3. DMS

This was BY FAR the most effective strategy in 2025

Impressions plummeted, which was out of our control

But DMs are fully in your control

DMs took clients from a couple leads to 2-4x leads.

If you're not DM-ing, or don't know what to say or your DMs aren't getting you leads...I got you. 

I'm building a DM Bootcamp

Live sessions with me where I teach you the art and science behind DMs

How to go from pleasant chats to "how do I work with you?"

WITHOUT feeling sleazy or salesy. 

I'm going to review your DMs LIVE with you and give you feedback on where you're losing people

And you'll walk away with a playbook to feel good about DMs AND get leads from it. 

If your DM game is weak or nonexistent, you're kinda screwed. 

(I'm just being honest!)

But if you want to fix that, send me a DM saying BOOTCAMP and you'll get a 50% discount when spots go live later this week. 

🔥

(me crushing DMs 👇👇👇)

The most successful coaches on LinkedIn all have these 3 qualities:

I share all 3 in this video.

(I don't feel like typing today 😂)

DMs are algorithm-proof

So if you've been avoiding DMs, stop!

It's time to quit the excuses that you:

- don't know what to say
- don't want to sound salesy 
(like the terrible pitch slaps you get allllll the time)
- don't want to annoy ppl
- don’t know how to move it forward w/o being awkward
- scared you’ll say the wrong thing and burn the bridge

With more creators & content on the platform than ever 

Content just isn't working like it did in 2021

Because the noise is making it hard to trust what we see

And having a 1:1 convo is what bridges the trust gap

And fast.

Clients go from crickets from their posts

To booking 4 sales calls in a week via DMs

It's a non-negotiable in 2026. 

That's why I'm running a DM Bootcamp

Feb 10-11 at 12pm EST

I'm teaching my simple DM system so that you know:

- who to DM
- what to say
- how (and when) to turn it into a sales call

AND I'm offering a VIP experience where I'll personally review your DMs and give you feedback.

Waitlist is now open (and it gets you 50% discount): https://lnkd.in/enGehPER

Remember, the algo can tank your impressions

But not your DMS!!


PS doesn't everyone send DMs from a massive tee-pee structure on the beach??

10 things you should never feel bad about again:

10 things to never regret

Last year I started the year really strong hitting $50k-$150k months in Q1 but then I bought a house & wanted to enjoy that process & not work as much

So I went back to the strategy that's worked for me:

Content > Lead magnet > DM > Convert

I write content that speaks directly to my ideal client 

(I'm not trying to go viral)

Then I push them to something that get value from

(a masterclass that solves a specific problem for them)

When they download the masterclass, I DM them

I learn about them and qualify to see if they have a burning problem

If they do, I share my perspective of how I've solved that problem for others like them in the past

And offer to meet with them to see if my system could work for them too

That was the only biz dev activities I did for months

And still averaged 40k months

DMs are a business unlock.

It fills in the gaps the content can't 

A 1:1 conversation is how relationships are built, and clients are acquired

That's why I'm hosting a 🔥DM Bootcamp🔥

A 2-day LIVE experience where I'm teaching my DM framework I've built over my 25 year sales career

You'll learn:

- who to target
- what to say to get a response
- how to not waste time on the wrong convos
- how to convert the right ones into sales calls

And I'm offering a VIP experience where you get 2 extra hours with me LIVE and I'll give you personalized feedback on your DMs and answer all your questions.

Limited to 20 spots and they go on sale later this week

Join the waitlist now to get 50% off. 

https://lnkd.in/dsSbRXnB 

PS views from the beach by my house 😍

As a coach, there are 4 ways and 4 ways ONLY to get clients:

1. Warm outreach
2. Organic content
3. Cold outreach
4. Ads

And if you're new/er to building a coaching business, that's the order to build in

𝗪𝗮𝗿𝗺 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵:

Buying is all about trust. 

The people that trust you most are people that already know you

This is where you'll get your first clients.

𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁:

If people don't know you, they can never buy from you

Organic content is your billboard.

𝗖𝗼𝗹𝗱 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵

If you get good at 1 and 2, you can avoid cold outreach as long as possible. 

Because it's the least effective of all 4

You have to send A LOT of messages to get a response

Especially if you don't have a strong personal brand

𝗔𝗱𝘀

Ads are for sure an unlock ONLY when you've 100% nailed your messaging

Otherwise you will blow tons of money and get 0 results.

I once blew $10k on Meta ads to get 1 lead that didn't even show up to the call

Ads is the last one to deploy to get clients. 

2 of 4 are outreach -> who, what and how you reach out

That's why I'm hosting a 🔥DM Bootcamp🔥

Because learning how to do outreach puts you in the 1%

It's the most important skill to learn

If you want to be AI & recession proof, master outreach.

It's happening Feb 10-11 at 12pm EST

I'm teaching my simple framework I've crafted over 25 years in sales

It teaches you to qualify and convert the right people into clients.

And with the way this algo is playing around

Your DM game needs to be ON point.

Join the waitlist now to get 50% off spots when they go live

Limit to only 20 people

This is an intimate experience, not a money grab. 

https://lnkd.in/dsSbRXnB

Entrepreneur & Small Business Consultant | Revenue Optimization | Data Storyteller | Ex-Enterprise | A Dad On a Mission | Founder of PurposeBeyondBusiness

Business is a game to be won. 

Just like in any sport you would keep stats on performance, I help keep stats on operations KPIs. 

As a Consultant, I help businesses find KPIs that are aligned with their goals.
I help them clarify the goals so they know WHY they do what they do. 
Then I create a scorecard that measures if the team is winning or not. 

I like focusing on employees, products, customers, processes, and systems to improve profitability of any operation. 

I like helping employees do their tasks better so that leads to happier customers.

Happy customers become returning customers and potentially raving fans.

Creating a happy customers is my ultimate professional goal as a Consultant and a business owner.

Also, I love talking to new people and helping them if I can. 

I take customer service to another level. 

A level I call Customer Excellency. 

→ Why Business Consulting? 

I grew up watching my father deal with customers all day long. He owned a gas station. He didn't just have customers; he had raving fans. 

He loved to talk with his customers. It showed how much he cared. 
 
"Customers are free to spend their money anywhere," he'd say. You must build relationships with your customers and get to know them better. 
 
That's when my passion for entrepreneurship was born. 

Now I help businesses service their customers better by enabling their employees to do their job better and smarter.

I impact companies to grow their bottom line by working with their people and optimizing processes and systems.

I've helped companies such as Loblaw Companies Limited, adidas, Reebok, Bell, and Staples, and more.

Need a Fractional COO? Let's talk!

Sanjay Padhiar

I used to weigh 300 pounds.

"You need to fix your relationship with food.” Someone once told me.

It was kinda true. I had a love-hate relationship with food.

Today, I love food, and the only thing I hate about it is the junk/crap that gets passed off as food. 

Turns out, I didn’t need to fix my relationship with food though. Food was just an outlet.

I needed to fix the relationship with myself, and that’s what I did.

I have this need to help others who are struggling with the same issues.
I tried businesses that help people lose weight.
Coaching and apparel. Never worked. 

The only business that I succeeded in was business consulting.
Then I decided to focus only on better-for-you food companies.

I figured, if we can have better food products in grocery stores, we’ll have better options to choose from. But it’s an uphill battle that’s tougher than nails. And yet there are brands out there doing it.
Not only doing it, but doing it well.

I’ve had the privilege of working with a few of them and helping them.
I did notice one big problem though...

They all need help, but they’re limited on resources, which makes it very difficult to scale.

The thing they lack is people and capital. I can only show them the way to increase profitability & revenue; I can’t make resources appear magically, yet.

Even though it’s hard, I’m still committed to helping good-for-you brands win. Because the 300-pound version of me wished there were healthier options that tasted just as good growing up.

To all you entrepreneurs who are making amazing and better-for-us products, please keep going. The world needs it. 

Just remember this. It gets harder before it gets easier.
It’s not the strongest or the ones with the most money that survive.
It’s the ones who adapt and use their creativity to build a brand that eventually thrive.

I’ve got a confession to make LinkedIn. 

I’m addicted. 

Here’s my Dealer. His name is Minh and he won’t tell me his real age but I think he’s probably mid/early 80s. 

As you might have guessed, he’s my Book Dealer. 

I’m hooked. 
I love to read. 

He’s got a flea market booth filled with books and I visit him quite frequently. He moves great for an 80 year old. He definitely climbs a ladder better than I can 😂.  

I started buying books off him a few years ago and since then I think I’ve read over 20 books. 

While my friends are talking about big screen tv’s, I’m here flaunting my 300+ book collection (jk). 

There’s no top 5 lessons in this post. 
But I will leave you with Minh’s advice on living a healthy and a long life:

(This is word for word)

1.  Don’t smoke cigarettes 🚫 🚬
2. Don’t eat French fries. 🚫🍟 

What I think he meant by French’s fries was don’t eat fried food. I could be wrong. I am not sure but I cut down my French fry intake by 83%. 

I steal family’s fries. 

I’m not sure how this post became about stealing fries, but atleast I got you to read it. 

Thank you for reading. 

Have a great week! 

PS. What book here do you want to read the most?

No alternative text description for this image

Everything I needed to learn about customer service,
I learnt from my dad.


He ran a gas station for 17 years.
I watched him interact with customers and employees all the time. 

I basically grew up at the gas station.

I don’t think enough people realize this, but your employees are the ones who interact most with customers. So I observed them as well.

There were times when the employee didn’t treat customers as my dad expected, with honesty, integrity, and care.

One time, an employee who had been working there for about a year stole money from a customer.
I was there.

A customer dropped a 10/20 dollar bill on the ground, and instead of picking it up and handing it to the customer, the employee stepped on it to cover it up so he could take it. I can’t remember how my dad found out, but he was gone the next day.

He knew every regular customer by name, and he made a point of using it.
My dad never read books about this stuff.
He just knew how to treat people.

He was engaging and knew how to connect with people on a personal level.
So yeah, everything I learnt about customer service, I learnt from him.

Wanna hit your 2026 goals?

Try these 4 things:

1. Do an after-action report every quarter/major project:
   a) What did we intend to accomplish (our goal)?
   b) Was the goal clearly defined & understood?
   c) What did we do to execute?
   d) What were the results?
   e) What will we do next time for a better outcome, or how do we build on our    success?

2. Clearly define OKRs tied to your goals.
OKRs are Objectives, Key Results (measured by KPIs)
   For example. My objective is to get 10 clients by April 31st, by doing 50 outreaches a day, 1 podcast appearance a week, 3 events a month, etc. (key results/KPIs)

3. Review your Forecast, Targets, and Budgets with leadership.
Most small businesses don’t have their targets and goals written down. Once you’ve done this through forecasting and reporting, have your leadership team take on accountability for their KPIs.

4. Setup Review Meetings for the rest of the year
Weekly, bi-weekly, or monthly reviews are a must, and preparation for each meeting is required. Have a data set to review and, hopefully, some insights already gathered, so your teams are ready to discuss and act. Document takeaways and assign accountability during the meeting to specific teams/individuals.

Whether you miss your targets or not, these are good practices to help you stay aligned w/ your team and keep moving forward towards your goals! 

What's something you would add to help you achieve your 2026 goals?

taplio

The Battle

Alli Rizacos

Sanjay Padhiar

Followers

Posts

Engagements

Likes

Performance ScoreAlli Rizacos's LinkedIn Performance

Performance ScoreSanjay Padhiar's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alli Rizacos

Sanjay Padhiar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alli Rizacos's LinkedIn Performance

Performance ScoreSanjay Padhiar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlli Rizacos's LinkedIn Performance