Allison J. Bran

The REX Agency

Founder, CEO, Speaker, Educator, Author and Creator of the F.O.C.U.S. Formula, the Brand Compass + Brand Ascension Framework, helping brands from $750K - $30million to stop competing and start leading. I'm on a mission to build brands that inspire fans, inside and outside of organizations to give a sh!t about people.

Founder & CEO

Rex Image

Senior Brand Strategist & Marketing Consultant

Task Tools

Consultant/Packaging Design - CPG

Country Roots Furniture

Development and facilitation of integrated B2B and B2C marketing programs; creative director and developer for online marketing/promotional strategies; developed online customer experience that increased online sales by 2000% in one year.

Director of Marketing - B2B / B2C

RSI International

Lead designer for RSI corporate websites as well as the user interface for web-based Hotel Reservation System.  Responsible for visual marketing/communications materials in B2B marketing as well as to potential share holders during IPO.

UX/UI Designer + Branding, SAAS reservation software

QUICK BIO:

Business, Brand, & Marketing Strategist defining category-leading brands and solving business problems with communications solutions since 1999

Founder & CEO of REX Marketing + Design Inc., an internationally award-winning agency, voted a top Brand agency in Canada, and BC’s Best Marketer by Small Business BC

Committed to building brands that add value to people's lives, both inside and outside organizations

Passionate and animated podcast guest and speaker on brand, business, culture, leadership, communications, and personal development

Contributing author to an Amazon Best Seller on Women in Business

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MY AGENCY STORY: REX, EST 2017:

REX is a full-service marketing agency. We define winning strategies for differentiation, category leadership, and growth marketing, primarily for B2B & premium Consumer Services companies.

I'm passionate about entrepreneurship and the opportunities/ impact of independently owned SMEs in North America. 

After 17 years of working client-side, freelance gigs with agencies, and as an independent consultant, it became clear that the agency model doesn't work for SMEs. There's a service gap for this sector of business owners and it's limiting entrepreneurial growth.

Big agencies are priced too high to show returns and many are wildly inefficient. Small agencies are either too niche to understand the broader business need or are under-delivering by putting accounts on autopilot with insufficient strategic leadership.

As a result, SME marketing is too often directed by entrepreneurs themselves or the junior-to-intermediate-level marketing managers they hire who don't have enough business experience to see the strategic gaps between the business goal and marketing that will move the needle.

SMEs are guess-marketing and that's a big problem.

"Tactics without strategy is the noise before defeat." ~ Sun Tzu, Art of War

At REX, I'm striving to develop the agency model for SMEs that bridges the gap. Here's how:

• We are a strategic, creative, and tactical team of smart, creative, and caring marketing professionals
• We continually optimize our exceptional processes and project management for efficiency
• We educate our team on SME and Entrepreneur life so they can navigate with understanding
• We expose employees of all experience levels to the strategic processes to continually build their depth
• All accounts are overseen by an executive-level business, brand, and marketing strategist with a minimum of 10 years of experience

Entrepreneurs, Business Leaders, and Impact-driven Marketers – reach out.

Hi, it's Ali here!

I've spent the last few years helping brands grow through smarter paid media - going beyond surface-level optimisations to drive real business results. Along the way, I’ve scaled budgets and generated over $100M in revenue across the UK, US, and EMEA.

After 5 years at VaynerMedia (yep, the one Gary Vee started), I went solo. Now I help 6-8 figure brands run smarter Google & Meta ads that actually move the needle.

But I’m not just here to launch a few ad campaigns and hope for the best.

I zoom out.

Landing pages, offers, analytics, creative, CRO, tracking - I help fix the whole performance puzzle. Because ads are just one part. Real growth comes from how it all fits together.

Results I’m proud of:
→ £10K+/mo in leads for a PR agency
→ $51M in revenue for Aerie at 11x ROAS
→ 188K conversions for Sotheby’s at a $15 CPA
→ 7.5x ROAS on Google for a London float pod biz
→ €1M+ annual revenue for Choice Hotels via +15% YoY ROAS
→ 30+ qualified leads/mo for dentists (booked into £15K+ in treatments)
→ 100% increase in MQLs for WeWork while holding CPA within targets (on $5M+ yearly spend)

If you’re looking for a partner who not only thinks like a media buyer but also a growth strategist, then let’s chat.

Book a free initial strat call with me - link under my name above.

Aliraza Ali

As a freelancer, I did more for my SaaS client, Propell, in 3 weeks than their previous agency did in 3 months.

•⁠ ⁠Consolidated Meta campaigns and stabilised performance
•⁠ ⁠Researched their ICP and identified 12 sub-ICPs to speak to
•⁠ ⁠Wrote scripts for talking-head explainer ads
•⁠ ⁠Drafted copy for their Meta ads landing page
•⁠ ⁠Built out a wireframe for the landing page

And this is just the beginning.

I’m not saying don’t hire agencies. Many are really good.

But when an agency claims it can do 20 things…it usually means you get a bit of everything but mastery of nothing.

That often means longer timelines, slower iteration, and missed growth.

Not what founders Mohammed Nasser & Adam Rajpal expected when they were trying to scale.

If you’re a freelancer, don’t underestimate yourself. You’re senior, you’re agile, you actually care about the output..

Happy Monday!

Freelance PPC / Paid Media Specialist - Paid Search & Paid Social (Google Ads, Meta Ads/Facebook Ads) | $40M+ Managed | Contract (Hourly/Day Rate) | Full-Funnel: Tracking + CRO + Creative | Scaling 6–8 Figure Brands

Spending a f**k tonne on ads?

But sending traffic to your homepage? or a shitty landing page?

You’re in the classic leaky bucket situation (not nice).

Because you are getting amazing traffic, and I’m sure lots of it qualified.

Your ads gal / guy is nailing it with all the different ad angles, creative tactics and dramatic hooks to get people to click.

But they haven’t given a single thought as to where they’re sending this hard earned traffic they have gotten for your brand to.

They haven’t even given you suggestions of how to improve it.

The truth is, if your landing page sucks, and I don’t mean ugly – I mean if it doesn’t answer the prospect’s basic immediate questions then they’re going to leave your page fast.

You can be great at filling your bucket, but why do all that hard work when it's just gonna leak.

All you have to do is send your traffic to a dedicated landing page that psychologically, hierarchically and methodically answers the prospects question after question after question until they say yes.

Sounds easier than it is, but that’s where the value is.

Here’s some simple maths for you:

If your landing page converts at 2% today, that means 2 out of every 100 clicks turn into customers/leads.

Improve that to 4% (4 out of 100) and you’ve basically doubled your results…

…without spending a single extra dollar on ads.

At that point you can either celebrate and get 2x customers or save some money and cut your ad spend in half and get the same results as you were.

Before you spend money on ads, fix your landing page!

Ads are way too easy these days.

We have AI advisors, Auto-recommendations, 1-click Gen AI Ads.

But truthfully? That’s exactly why it’s harder than ever.

Because when launching ads becomes easy…

Suddenly EVERYONE is launching ads

And the platforms fill up with the same angles, the same claims, the same “best practices”.

So you simply end up paying more for attention.

CPMs jump. CPCs shoot up. And ultimately customers are harder to come by.

The average ad that worked worked yesterday, suddenly stops working.

AI can help you set up a campaign in a few clicks. Heck, it’ll set up 100 campaigns.

But, it can’t fix:
- A weak offer
- Bland creative
- Generic positioning
- A leaky landing page
- Tracking that doesn’t tie spend to customers

(At least for now)

Setting your business apart isn’t in the ad account anymore.

It’s in brand differentiation & creative volume… and a funnel that actually converts.

Landing page speed makes or breaks paid ads performance. You can spend a fortune getting the click…

…but if your page takes ages to load, people bounce before they even see your offer.

Want to check your speed in 2 minutes?

Go to PageSpeed Insights and drop in your URL.

In 30 seconds, you’ll get a score & a to-do list of what’s slowing the page down.

The usual culprits I see:
- Heavy images / video
- Too much JavaScript
- Too many third-party tags
- Slow hosting / server response time
- Custom fonts + too many font weights

How to fix them:
- Upgrade hosting (this makes a bigger difference than people think)
- Compress images + video and use modern formats like AVIF
- Make above-the-fold load first, lazy-load the rest
- Remove unnecessary / duplicate 3rd party tags
- Remove JavaScript the page doesn’t need

For paid ads traffic, value trumps pretty. You want people to see the offer fast, understand it, and take the next step.

What’s your PageSpeed score right now?

Scaling paid ads doesn’t mean spending more.

That's right, spending more tends to be the last step.

Most brands treat scaling like a volume knob.

The conversation goes like this –

“Performance looks alright, let’s double the budget and get double the leads/customers”

But then reality hits when CPA climbs and ROAS drops.

Tbh, real scaling is just plain boring.

So if you’re a brand wondering how you can scale up, here’s how:

Scaling means getting the fundamentals right.

Both inside & outside the ad platforms.

1) Inside the platform
- Clean account structure
- Optimal tracking setup
- Robust creative testing structure
- Persuasive ad copy

2) Outside the platform (where the magic happens)
- Strong offer & pricing
- Spot on unit economics
- Clear conversion-friendly landing page
- Fulfilment & capacity
- Fast sales follow-up (if lead gen)
- High retention & LTV (if ecom/subscription)

Then and only then should you increase spend

Without the foundations, you’ll end up paying more for the same results.

And it can become an expensive lesson.

taplio

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Allison J. Bran

Aliraza Ali

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The Battle

Allison J. Bran

Aliraza Ali

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aliraza Ali's LinkedIn Performance

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