Allison J. Bran

The REX Agency

Founder, CEO, Speaker, Educator, Author and Creator of the F.O.C.U.S. Formula, the Brand Compass + Brand Ascension Framework, helping brands from $750K - $30million to stop competing and start leading. I'm on a mission to build brands that inspire fans, inside and outside of organizations to give a sh!t about people.

Founder & CEO

Rex Image

Senior Brand Strategist & Marketing Consultant

Task Tools

Consultant/Packaging Design - CPG

Country Roots Furniture

Development and facilitation of integrated B2B and B2C marketing programs; creative director and developer for online marketing/promotional strategies; developed online customer experience that increased online sales by 2000% in one year.

Director of Marketing - B2B / B2C

RSI International

Lead designer for RSI corporate websites as well as the user interface for web-based Hotel Reservation System.  Responsible for visual marketing/communications materials in B2B marketing as well as to potential share holders during IPO.

UX/UI Designer + Branding, SAAS reservation software

QUICK BIO:

Business, Brand, & Marketing Strategist defining category-leading brands and solving business problems with communications solutions since 1999

Founder & CEO of REX Marketing + Design Inc., an internationally award-winning agency, voted a top Brand agency in Canada, and BC’s Best Marketer by Small Business BC

Committed to building brands that add value to people's lives, both inside and outside organizations

Passionate and animated podcast guest and speaker on brand, business, culture, leadership, communications, and personal development

Contributing author to an Amazon Best Seller on Women in Business

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MY AGENCY STORY: REX, EST 2017:

REX is a full-service marketing agency. We define winning strategies for differentiation, category leadership, and growth marketing, primarily for B2B & premium Consumer Services companies.

I'm passionate about entrepreneurship and the opportunities/ impact of independently owned SMEs in North America. 

After 17 years of working client-side, freelance gigs with agencies, and as an independent consultant, it became clear that the agency model doesn't work for SMEs. There's a service gap for this sector of business owners and it's limiting entrepreneurial growth.

Big agencies are priced too high to show returns and many are wildly inefficient. Small agencies are either too niche to understand the broader business need or are under-delivering by putting accounts on autopilot with insufficient strategic leadership.

As a result, SME marketing is too often directed by entrepreneurs themselves or the junior-to-intermediate-level marketing managers they hire who don't have enough business experience to see the strategic gaps between the business goal and marketing that will move the needle.

SMEs are guess-marketing and that's a big problem.

"Tactics without strategy is the noise before defeat." ~ Sun Tzu, Art of War

At REX, I'm striving to develop the agency model for SMEs that bridges the gap. Here's how:

• We are a strategic, creative, and tactical team of smart, creative, and caring marketing professionals
• We continually optimize our exceptional processes and project management for efficiency
• We educate our team on SME and Entrepreneur life so they can navigate with understanding
• We expose employees of all experience levels to the strategic processes to continually build their depth
• All accounts are overseen by an executive-level business, brand, and marketing strategist with a minimum of 10 years of experience

Entrepreneurs, Business Leaders, and Impact-driven Marketers – reach out.

Reignite Sales Solutions

Reignite the possibilities! 
Helping home service providers maximize conversion in all marketing channels.

Co-Founder

Iron Sharpens Iron Leadership Development LLC

Helping companies achieve revenue and leadership growth by continuously developing better versions of themselves.

Peterman Brothers Heating, Cooling & Plumbing

Call By Call and Inside Sales Supervisor

HVAC Call by Call Coach

- Oversaw the day-to-day operations of a highly productive sales call center, specializing in home security solutions.
- Led a team of sales representatives and sales leaders, providing guidance, support, and ongoing coaching to maximize individual and team performance.
- Developed and implemented sales strategies to drive revenue growth, meet or exceed sales targets, and increase market share.
- Monitored sales metrics, KPIs, and performance indicators to identify areas for improvement and implement corrective actions.
- Collaborated with cross-functional teams to ensure seamless coordination and alignment of sales efforts with marketing, product development, and customer service departments.
- Conducted regular performance evaluations and provided constructive feedback to sales team members, fostering professional growth and development.
- Created and maintained a positive and motivating work environment, promoting teamwork, accountability, and a customer-centric approach.
- Stayed updated on industry trends, competitor analysis, and emerging technologies to identify opportunities for business growth and innovation.
- Implemented and optimized sales processes, tools, and technologies to enhance productivity and streamline operations.

taplio

The Battle

Allison J. Bran

Andrew Laughner

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