Alex M.

CMO | Fractional Head of Growth | Over $200M in Incremental Revenue 📈 | Aspiring Movie Critic | Angel Investor

Executive marketing leader helping companies achieve their next level of growth.  Successful at both Fortune 50 companies and startups.  Examples include: 

 📈 At BENlabs, I managed all marketing teams, created all marketing infrastructure, guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. My teams achieved revenue growth of our direct to consumer business and the most ever leads from a marketing team. 

 📈 At Bloomberg Media I reduced paid media costs by 400% and helped grow it first subscription business from $1M to $100M.  I did this by managing all our media expenditures, hiring and managing our agencies and signing partnerships with the likes of JetBlue and Samsung. 

 📈 At TubeBuddy I increased revenue by 30% during my first 6 months by revising pricing and packaging and A/B testing our messaging and positioning. 

 📈 At Verizon, I managed go to market and used a mixture of direct response and top of funnel marketing to lead multicultural marketing for the northeast area.  My team was responsible for an incremental 300K subscribers. Along the way, I won an award for Latino Marketer of the Year. 

None of the above happens without thinking a lot about leadership, both of my direct reports and cross functional colleagues while caring a lot about the intersection of data and creativity.

Fractional CMO

I oversee all marketing for BENlabs.  A tech company infusing AI into the creator economy across content optimization,  product placement, and influencer marketing. 

I lead a 20-person team that oversees the whole marketing funnel, including, brand, growth, and paid media.

Some recent wins include:

1) Increased our organic views by 200% 2) Led the creation of our brand strategy and creative assets 3) Increased subscribers and revenue 30% YoY

We work autonomously, and independently with a NO BS approach.   We believe in being world-class because intrinsically it is the best way to connect individual interests with company ones.

Come and join us.  We are just getting started!

𝗜'𝗺 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝘄𝗵𝗼 𝗯𝘂𝗶𝗹𝘁 𝗮 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 
The most underrated way to grow? It's not content. 𝗜𝘁'𝘀 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. 

And most marketers completely ignore it.

Two years in, here's the sequence I'd give anyone starting a service business.

𝟭. 𝗡𝗮𝗶𝗹 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿. Get specific about what you're selling. Talk about the problem, not the solution. People don't buy features. They buy relief from something costing them time, money, or sleep.

𝟮. 𝗪𝗮𝗿𝗺 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. Tell everyone you know. Friends, family, former coworkers, your LinkedIn network. It feels awkward. That's why most people skip it. These people already trust you. Let them help.

𝟯. 𝗖𝗼𝗹𝗱 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. Most of us don't have an audience waiting to buy from us. So you go find them. Email. LinkedIn DMs. Not glamorous. But this is where you learn what resonates before you spend a single dollar.

𝟰. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. You could start here. Plenty of people build audiences first and figure out the offer later. But if you need revenue now, content won't pay your bills in month two. Let outreach conversations shape what you post. That way everything you publish is already validated.

𝟱. 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀. Find people already selling to your audience. Figure out how to help each other win. Shared-customer partnerships are the most underrated growth channel nobody talks about.

𝟲. 𝗔𝗱𝘀. Dead last. Build the best landing page you can. Invest in your brand. Go all out. But only after one through five are working. Ads are fuel. Fuel without an engine just burns.

Content is what marketers reach for first. Outreach is what gets a service business moving. Stop choosing between them. Run both together.

Alex Montas Hernández

Growth-Focused CMO | $100M+ in Attributed Revenue | SaaS · AI · PLG

12 years of scaling subscription businesses. These are the 3 channels I keep betting on and how I'm evolving them in 2026.

PLG SAAS

Andy Mewborn

Distribute.so

I use to be young & cool. Now I do b2b SaaS. 

Husband. Dad. Ironman. Pilot. Taco lover. 

Founder of Distribute // Co-founder of Taplio (acq. by Lemlist) // Early @ Outreach.io.

Creator

A community of over 4,000+ B2B professionals growing together on Linkedin.

• "Brand30 absolutely did wonders for my business." -Maritha Koortzen

• "Brand30 changed the trajectory of my life...To say it’s opening doors for me is an understatement" - Amanda Stern

• "Brand30 provided the group accountability and expert advice I needed to more than double my LinkedIn engagement in just one month" 

🚀 Start Building An Audience Of Potential Buyers On LinkedIn In 30 Days👇

• https://www.brand30.io/

Sellers

When should you walk away from a deal?

A) No budget confirmed
B) No clear timeline
C) Prospect won't give you access
D) You should never walk away

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Andrew Mewborn

Sellers

Your pipeline is thin. What do you do?

A) Outbound blitz
B) Revisit closed-lost
C) Ask for marketing help
D) Work referrals harder

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

Sellers 

Cold calling in 2026 is:

A) Dead
B) Harder but still works
C) Underrated
D) Only works in certain industries

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Sellers

Is in-person selling obsolete?

A) Yes - Digital demos/contracts achieve same results faster
B) No - Physical presence builds irreplaceable rapport
C) Hybrid wins - Use tech for efficiency, save travel for key accounts
D) Industry-specific - Pharma needs face time, SaaS doesn't

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Sellers

What ruins discovery calls the most?

A) Talking too much
B) Asking scripted questions
C) No real pain uncovered
D) Jumping to demo too fast

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

Sellers

What pipeline source is the most underrated?

A) Referrals
B) Past customers
C) LinkedIn
D) Cold calling

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

What pipeline source is the most underrated?

Sellers

What actually closes deals?

A) Relationships
B) Timing
C) Price
D) Pain

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Sellers

What do prospects usually do with sales emails?

A) Delete them
B) Skim them
C) Forward them internally
D) Save them for later

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

What do prospects usually do with sales emails?

Sellers

What can ruin a sales career fastest?

A) Staying too long at one company
B) Job hopping too much
C) Avoiding prospecting
D) Avoiding enterprise deals

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Sellers 

What builds pipeline fastest?

A) Cold calls
B) Cold emails
C) LinkedIn DMs
D) Referrals

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Sellers

What matters most for quota?

A) Territory you're given
B) Work ethic
C) Product-market fit
D) Manager support

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

Sellers

Which role is the hardest in sales?

A) SDR
B) Account Executive
C) Account Manager
D) Sales Manager

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

Sellers

What mistake do reps make most often?

A) Talking too much
B) Weak qualification
C) Poor follow-up
D) Selling features

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

Sellers 

What matters more for success?

A) IQ
B) EQ
C) Work ethic
D) Luck

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Sellers

Why do most sellers miss quota?

A) Bad territory
B) Weak pipeline
C) Poor leadership
D) Lack of effort

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Sellers

How important is personality in sales?

A) Extremely important
B) Moderately important
C) Skills matter more
D) Not important

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Sellers

What matters more: industry experience or sales skills?

A) Industry 100% – You can't sell what you don't understand 
B) Industry 70% – Credibility opens doors skills can't 
C) Sales 70% – A great seller can sell anything 
D) Sales 100% – Process beats product knowledge daily

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

What matters more: industry experience or sales skills?

Sellers

When do most deals actually die?

A) After discovery
B) After demo
C) Internal review
D) Procurement

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Sellers

Should SDRs get commission on meetings that don't close?

A) Full commission – Their job ends at qualified meeting 
B) Partial – Base it on meeting quality scores 
C) Tiny amount – Just enough to keep them motivated 
D) Zero – No signed deal = no commission

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Should SDRs get commission on meetings that don't close?

Sellers 

Be honest… how many follow-ups does it usually take to get a reply?

A) 1–2
B) 3–4
C) 5–7
D) 8+

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Be honest… how many follow-ups does it usually take to get a reply?

taplio

The Battle

Alex M.

Andy Mewborn

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taplio

The Battle

Alex M.

Andy Mewborn

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex M.'s LinkedIn Performance

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Ready to grow your LinkedIn presence?

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