Alex M.

Dotdash Meredith

Head of Marketing for Dotdash's first consumer SaaS.

Head of Marketing MyRecipes

The Remarkable

I am a growth advisor to consumer, SaaS and Subscription companies wanting to scale fast.  Average growth rates of firms that engage on my full model is 30% YoY.   Advisory/project work is open.

Founder | Growth Advisor

BENlabs

Lead a 40 person marketing team for BENlabs. A 400 person B2B/B2C scale up providing martech and creator economy solutions and owned by Bill Gates. Promoted from Head of Growth to SVP to EVP of Marketing.

Executive Vice President Marketing

Senior Vice President Marketing

led growth marketing for Tubebuddy.  Helped it grow 50% YoY during our first year.

Vice President Growth Marketing

Bloomberg

In charge of all performance marketing and partnerships for Bloomberg’s first direct-to-consumer business.  In a period of two years, we grew sales from $2M to $100M while reducing the cost of acquiring new subscribers by 300%

📈 Increased paid media subscribers by 400% through the management of budget allocations, creating audience growth experiments and working with product teams to improve our onsite experience 
📈 Hired and managed all performance marketing internal and external staff 
📈 Helped launch and design our first customer data platform and built high intent audiences to be used on paid, email and on-site

Global Head of Performance Marketing and Strategic Partnerships

Verizon

Verizon media established go90 as a mobile competitor to Hulu and Netflix in late 2015.  As the head of sports marketing, I managed teams across organic social, email, push notifications,  PR, creative and paid media.   In a year we grew the app to a 1M monthly active users the great majority of them coming from my channels. 

Along the way I did the following: 

📈 Grew the audience of go90, an entertainment app, by creating marketing plans and overseeing paid media budgets that led to the acquisition of over 1 million monthly active users
📈 Worked with customer retention team to create push notification and e-mail strategy for all campaigns
📈 Signed and approved digital marketing sponsorship agreements worth over $20M with external partners such as NFL, BEIN Sports and FC Barcelona
📈 Managed and approved creative and content and scheduling of social media posts and appearances by external influencer talent such as Lebron James and Rob Gronkowsky 
📈 Served as the main marketing point of contact for the NBA and NFL as well as entertainment companies such as VICE, Buzzfeed and Funny or Die

Director Product Marketing and Content - go90 Sports

Verizon Digital Media Services

📈 Managed a 10-person editorial team that included curation experts, graphic designers, partner outreach, and quality control analysts and led to the creation of over 5,000 headlines and doubled our platform's user engagement
📈 Oversaw high-level content strategy, including channel tone and voice and 52 week calendar
📈 Monitored daily, weekly and monthly viewership performance and adjusted editorial strategy and tactics accordingly
📈 Promoted to acting director

Senior Content & Product Marketing Manager

Verizon Wireless

I was tasked with creating Verizon's strategy for acquiring Hispanics, African American and Asian American customers.  I piloted and launched our national Asian American student program.  Created a call the Caribbean plan and within a year increased our multicultural market share 10% YoY. 

📈 Led multicultural marketing for Verizon's Northeast by overseeing marketing across 24 people, 5 regions, 4 agencies and 6 regional marketing analysts/consultants
📈 Created marketing plans that included in-store events, B2B business luncheons and pop-up store which resulted in over 270K cross cultural gross adds during 2015
📈 Increased customer utilization of the device payment product from 50% to 75% by applying customer feedback, working with training teams and changing product features
📈 Created business cases and collected data that resulted in the creation of promotions for basic phones and connected devices that resulted in YOY lifts of 17% and 400% respectively
📈 Promoted from go-to-market manager

Head of Multicultural Northeast - Branding and New Product 

CABRERA'S DELI GROCERY INC

I owned a grocery store!   Revenue increased by 4X from 2007-2013.

I did all accounting, taxation and inventory decisions and hired all employees.

Grocery Store Owner

Lean Startup Machine

📈 Created e-mail marketing and customer referral campaigns that increased sales and prospective customers by more than 300%.
📈 Identified and created media partnerships with influential bloggers, entrepreneurship websites and vital news portals to create positive PR and increase sales of LSM products
📈 Developed sponsorship opportunities with companies interested in lean startup methodologies and the LSM brand

Digital Marketing Manager

Mars

📈 Identified portfolio opportunities for $12M in extra revenues for brands such as Dove and M&Ms
📈 Reviewed data from advertising agencies, compared it to internal consumer insight reports and created a media budget that increased ROI by more than $3M in the last quarter of 2013
📈 Led research on value proposition and messaging for M&M 2014 superbowl ad
📈 Compiled a gap analysis of competitors along with direct implications of their growth to Mars

Summer Associate Brand Manager

CMO | Fractional Head of Growth | Over $200M in Incremental Revenue 📈 | Aspiring Movie Critic | Angel Investor

Executive marketing leader helping companies achieve their next level of growth.  Successful at both Fortune 50 companies and startups.  Examples include: 

 📈 At BENlabs, I managed all marketing teams, created all marketing infrastructure, guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. My teams achieved revenue growth of our direct to consumer business and the most ever leads from a marketing team. 

 📈 At Bloomberg Media I reduced paid media costs by 400% and helped grow it first subscription business from $1M to $100M.  I did this by managing all our media expenditures, hiring and managing our agencies and signing partnerships with the likes of JetBlue and Samsung. 

 📈 At TubeBuddy I increased revenue by 30% during my first 6 months by revising pricing and packaging and A/B testing our messaging and positioning. 

 📈 At Verizon, I managed go to market and used a mixture of direct response and top of funnel marketing to lead multicultural marketing for the northeast area.  My team was responsible for an incremental 300K subscribers. Along the way, I won an award for Latino Marketer of the Year. 

None of the above happens without thinking a lot about leadership, both of my direct reports and cross functional colleagues while caring a lot about the intersection of data and creativity.

Fractional CMO

I oversee all marketing for BENlabs.  A tech company infusing AI into the creator economy across content optimization,  product placement, and influencer marketing. 

I lead a 20-person team that oversees the whole marketing funnel, including, brand, growth, and paid media.

Some recent wins include:

1) Increased our organic views by 200% 2) Led the creation of our brand strategy and creative assets 3) Increased subscribers and revenue 30% YoY

We work autonomously, and independently with a NO BS approach.   We believe in being world-class because intrinsically it is the best way to connect individual interests with company ones.

Come and join us.  We are just getting started!

On Thanksgiving Eve, I want to take the opportunity to be thankful.

Many of you were around as I transitioned to entrepreneurship and now as I explore a portfolio career that blends full time with ownership.

While I haven't been as active as I was earlier LinkedIn was a big part of my success.

It has been a banner year across business, health, and life.

While there’s still much to build there's a lot to be thankful for. 

To my partner, clients, co-workers, employees, friends, acquaintances, and comrades in arms.

Thank you all.

Alex Montas Hernández

Chief Marketing Officer | Growth Advisor | Helping Companies Scale Revenue and Customer Value

𝗜 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗱 𝘁𝗼 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘄𝗵𝗲𝗿𝗲 𝗮 𝘀𝗲𝗻𝗶𝗼𝗿 𝘁𝗲𝗰𝗵 𝗹𝗲𝗮𝗱𝗲𝗿 𝘀𝗮𝗶𝗱 " 𝗪𝗲 𝗯𝗮𝗿𝗲𝗹𝘆 𝗱𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

In the next breath, they mentioned:

1. Heavy investment in YouTube
2. Substantial company time on social
3. Distribution on X as core to their GTM

So... you rebranded marketing?

I looked further: 
 • 20-25% of their employees have marketing titles. 
 • The former CMOs of Notion and Atlassian are advisors. 
 • Every marketing function is nearly mature.

This company is only ONE YEAR OLD
This isn't an accident. It's the playbook.

AI is making products easier to build. 

That means more products competing for the same fixed supply of human attention. 

The bottleneck isn't shipping, it's standing out.

Marketing isn't posting pictures. 

It's differentiation. It's coordinating product, finance, and design.
It's understanding why people choose one thing over another.

In every category where products start to look the same, someone has to answer the question: why us?

That's the job. And it's not going anywhere.

LinkedIn

I led product partnership opportunities with leading technology peer companies including Google and several social media platforms to build new experiences, drive innovation, and fuel growth across dynamic platform ecosystems.

Senior Business Development Manager - Strategic Partnerships

Spotify

Product & Platform Partnerships Lead for Spotify’s strategic partnership across the Google ecosystem including but not limited to the Google Assistant, Google Maps, Android TV, Chromecast, Google Play, Google Home, Nest Hub, and more.  

Delivering the best Spotify experience possible. 

To as many people as possible. 

In as many moments as possible.

Consumer Business Development Lead

Facebook

Product partnership strategy for Facebook’s Augmented Reality platform on Facebook, Messenger,  and more with movie, television, game studios, sports leagues/teams, music labels and independent artists reaching nearly 2 Billion users around the world.  

Contributing to Facebook’s product development and platform strategy in augmented reality, masks, lenses, and frames for a more personalized user experience that allows individuals to better express themselves across the Facebook family of apps.

Strategic Partner Manager, Product Partnerships

PlayStation

Managed, retained and grew PlayStation’s Media and Entertainment (M&E) partnerships in Over-The-Top (OTT) and TV Everywhere to create economic and strategic value for SCEA, contributing to 18% YOY growth in FY14 and annual revenues of approximately $50 million.

Negotiated and closed complex partnership agreements for the PlayStation 4 launch including Netflix, Hulu, Crackle, Amazon Instant Video, Redbox Instant by Verizon, Vudu, MLB.TV and NHL GameCenter Live.

Cultivated and evaluated new business opportunities in subscription, transactional, ad-supported and authenticated video products to drive revenue growth and increase customer satisfaction with PlayStation. 

Executed contract renewals, agreements and amendments through collaboration with in-house attorneys and paralegals. 

Collaborated in product development and platform planning with project management and engineering teams to maximize performance, investigate new features, attract new partners and increase customer engagement.

Tracked, analyzed and communicated quantitative metrics and key performance indicators to media and entertainment partners and Sony stakeholders to uncover performance optimizations and new business opportunities.

Monitored and analyzed evolving content lineup for competitive connected living room devices including Xbox One, Xbox 360, Apple TV, Roku, Amazon Fire TV, Chromecast and Samsung Smart TV and Blu-ray Players.

Managed the budgeting, forecasting and financial reporting for M&E and personalized digital content businesses

Business Development Manager, Media & Entertainment

ESPN

Managed the digital media planning & strategy for live sports and studio programming from the NBA, NFL, MLB, College Football, and NASCAR, in addition to digital products including ESPN Mobile, ESPN.com, Fantasy Football and WatchESPN across online, mobile, social and digital video channels. 

Executed and managed landmark digital partnership with Sports Illustrated extending ESPN’s reach with iconic sports brand.  

Planned and implemented ESPN’s online and mobile media strategy that led to more than 20MM downloads of ScoreCenter, the No. 1 free mobile sports application increasing monetization opportunities for ESPN Mobile.

Collaborated with brand marketing teams to achieve YOY ratings growth, customer acquisition, increased brand awareness and though leadership within digital, mobile and social channels including ESPN-owned digital assets such as ESPN Mobile Web, ESPN.com in addition to 3rd-part partnerships including Facebook, YouTube, Yahoo Sports and Wall Street Journal.

Managed, planned and executed the digital media execution of BCS Championship and NBA Playoffs & Finals that achieved record TV ratings.

Associate Marketing Manager, Digital Media

Sports Illustrated

Developed	and executed customer-focused	solutions through integrated platforms that combined SI’s digital	assets with magazine	and event marketing platforms including Super Bowl, Sportsman	of the Year	and Swimsuit contributing to top line digital revenue. Delivered optimization solutions	through analysis of media delivery & engagement	 metrics to increase advertiser ROI.

Collaborated in the closing and design of Sports Illustrated’s franchise digital partnership with ESPN increasing SI’s digital revenue with its No. 1 advertising partner by 130% YOY.

Managed fulfillment of SI.com promotional contest and sweepstakes programs including the Peter King Challenge that increased General Motors’ investment with SI more than 15% YOY in 2007.

Delivered optimization solutions through analysis of media delivery & engagement metrics to increase advertiser ROI.

SI Digital Client Marketing Associate

NBC Sports Chicago

Launched,	managed and executed the	online content and brand strategy for Comcast SportsNet’s	Chicago-based regional sports network delivering	unique experience to local sports fans	and creating digital brand identity for network. Coordinated	digital marketing campaigns for live	sports and	studio programming to increase brand	awareness, tune-in intent and fan	engagement.

Launched	strategic	email	marketing	campaign	to establish daily engagement targeting local	fans.

Managed the development of three website interns to expand department’s capabilities and create talent pipeline.

Website Coordinator

Minnesota Timberwolves

Delivered segmented customer solutions to consumer and business customers for individual game group entertainment experiences during 2004-05 NBA season, the franchise's most successful year in its history.

Created group ticket sales promotion that sold 115 tickets to weeknight Timberwolves game

Assist ticket sales executives in group and season ticket sales for Timberwolves and Lynx

Provide ticket information to Timberwolves fans during games and assisted with implementation of group ticket promotions

Ticket Sales and Marketing

National Basketball Association

Member of NBA's 2003 Summer Internship Class of 30 undergraduate and graduate students within Marketing and Communications Group focused on Market Research and Analysis projects for League and team business endeavors including:

Customized research reports to NBA and WNBA teams to identify potential corporate sponsors 
 
Arena and facility study for potential WNBA relocation or expansion cities

Multicutural and Ethnic market population profiles for all 30 NBA teams 

Cost effective recommendations for radio and television advertising in WNBA playoff markets

On-site data collection targeted to understanding WNBA attendee consumption habits

Participation in NBA Events including NBA Draft, WNBA All-Star Game, NBA Basketball and Books clinic, NBA Inside Stuff taping, NBA Rhythm ‘N’ Rims and NBA All-Star Game

Market Research and Analysis

With over 15 years of experience at the intersection of sports, media, entertainment, and technology, I have built a career specializing in strategic partnerships and business development. My expertise spans distribution, monetization, product innovation, and business strategy within complex digital ecosystems.

I have successfully led high-impact initiatives across industry-leading organizations like LinkedIn, Spotify, Meta, Sony, and ESPN. My work has driven growth, innovation, and strategic value in partnerships with global tech platforms, augmented reality developers, and entertainment leaders. From launching groundbreaking AR platforms to forging pivotal collaborations with tech giants like Google, I thrive in creating value through visionary partnerships and cross-functional collaboration.

I hold an MBA from NYU Stern and have a proven ability to navigate dynamic industries, delivering measurable results through analytical insights and creative problem-solving. Based in New York City, I am passionate about exploring new challenges where strategy meets innovation, driving meaningful impact in transformative industries.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex M.'s LinkedIn Performance

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