Alex M.

CMO | Fractional Head of Growth | Over $200M in Incremental Revenue 📈 | Aspiring Movie Critic | Angel Investor

Executive marketing leader helping companies achieve their next level of growth.  Successful at both Fortune 50 companies and startups.  Examples include: 

 📈 At BENlabs, I managed all marketing teams, created all marketing infrastructure, guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. My teams achieved revenue growth of our direct to consumer business and the most ever leads from a marketing team. 

 📈 At Bloomberg Media I reduced paid media costs by 400% and helped grow it first subscription business from $1M to $100M.  I did this by managing all our media expenditures, hiring and managing our agencies and signing partnerships with the likes of JetBlue and Samsung. 

 📈 At TubeBuddy I increased revenue by 30% during my first 6 months by revising pricing and packaging and A/B testing our messaging and positioning. 

 📈 At Verizon, I managed go to market and used a mixture of direct response and top of funnel marketing to lead multicultural marketing for the northeast area.  My team was responsible for an incremental 300K subscribers. Along the way, I won an award for Latino Marketer of the Year. 

None of the above happens without thinking a lot about leadership, both of my direct reports and cross functional colleagues while caring a lot about the intersection of data and creativity.

Fractional CMO

I oversee all marketing for BENlabs.  A tech company infusing AI into the creator economy across content optimization,  product placement, and influencer marketing. 

I lead a 20-person team that oversees the whole marketing funnel, including, brand, growth, and paid media.

Some recent wins include:

1) Increased our organic views by 200% 2) Led the creation of our brand strategy and creative assets 3) Increased subscribers and revenue 30% YoY

We work autonomously, and independently with a NO BS approach.   We believe in being world-class because intrinsically it is the best way to connect individual interests with company ones.

Come and join us.  We are just getting started!

10 months of growth. Then January hit: A bad month, a trip to Africa, the worst flu of my life, and other headwinds all at once.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴: 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝘂𝗽 𝗮𝗻𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁. 
𝗧𝗵𝗲 𝗯𝗮𝗱 𝗺𝗼𝗻𝘁𝗵 𝘄𝗶𝗹𝗹 𝗰𝗼𝗺𝗲. 

The question is whether you're ready for it.

We were. Not because we saw January coming, but because we'd been running the 70/30 rule:

70% of effort on what's working, 30% on preparing for when it stops.

By the time the rough patch hit, we already had experiments running in new channels. 

A product initiative in development. And meetings with senior leadership from three months prior mapping out exactly this scenario.

Most teams don't prepare for the bad months, because they don't believe it will come. Then it does. And they scramble.

Build the parachute before you need it.

Alex Montas Hernández

Chief Marketing Officer | Head of Growth | Helping Companies Scale Revenue and Customer Value

𝗜 𝗷𝘂𝘀𝘁 𝘀𝗽𝗲𝗻𝘁 𝟭𝟬 𝗵𝗼𝘂𝗿𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻 𝗔𝗜 𝗯𝗿𝗶𝗲𝗳𝗶𝗻𝗴 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝘁𝗵𝗮𝘁 𝗻𝗼𝗯𝗼𝗱𝘆 𝗮𝘀𝗸𝗲𝗱 𝗳𝗼𝗿. It connects my calendars, emails, Slack, iMessages, and to-dos into morning previews and end-of-day summaries, then dumps everything into Apple Notes and pings me when it's ready.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 𝗰𝗵𝗲𝗰𝗸 𝗼𝗻 "𝘃𝗶𝗯𝗲 𝗰𝗼𝗱𝗶𝗻𝗴":

It's not actually accessible yet. Between configuring data sources, building AI logic for email parsing, selecting models, and wrestling with security protocols, this took serious technical chops. The "anyone can build" narrative is premature. Most people would hit a wall in the first hour.

𝗘𝗩𝗘𝗡 𝗧𝗛𝗘𝗡, the process became dangerously addictive. I kept tweaking, refining, going back for one more iteration. At some point I realized I was more in love with building than with what I was building. 

𝗧𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗱𝗼𝗽𝗮𝗺𝗶𝗻𝗲 𝘁𝗿𝗮𝗽 𝗼𝗳 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: 𝗶𝘁 𝗳𝗲𝗲𝗹𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗲 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂'𝗿𝗲 𝗷𝘂𝘀𝘁 𝘀𝗽𝗶𝗻𝗻𝗶𝗻𝗴.

Developers aren't going anywhere. If anything, this widened the gap. Good developers can now ship at 3x speed. Great developers are becoming superhuman. But the barrier to entry? Still high.

What I learned building my "personal AI":

Security was my forcing function. With AI agents proliferating, I wanted a controlled way to share context between tools (and with myself) without spraying sensitive data everywhere. This became my secure handoff layer.

The humbling part? 90% of the value came from basic automation with no AI required. 𝗧𝗵𝗲 𝗔𝗜 𝗹𝗮𝘆𝗲𝗿 𝗮𝗱𝗱𝗲𝗱 𝗽𝗼𝗹𝗶𝘀𝗵, 𝗻𝗼𝘁 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻. 𝗜'𝗺 𝘀𝘁𝗶𝗹𝗹 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝘁𝗶𝗺𝗲.

Now I'm rethinking the interface. Right now it leans too heavily on manual Apple Notes input. In the next few weeks, I'll likely build a proper UI to replace that bottleneck and see if this thing actually scales beyond my specific workflow.

If you're technical and want to build something similar, let's compare notes. Happy to share the architecture, the dead ends I hit, and what I'd do differently next time.  (Demo pictures attached)

✔Michael Couvillion

AlexaGuru, LLC

Using my 25+ years of experience in technology and software I assist PE firms and VCs in due diligence and valuation in potential acquisitions. I can also help you determine if a recent acquisition requires significant re-investment or is ready to scale for significant ROI.

CEO/Founder

Limbik

Limbik uses data to proactively identify information threats and optimize your response with PFI®,
the first predictive, emotion-driven platform. It uses Cognitive AI to protect and promote your organization. It’s not good enough to just monitor social media or hope for policy changes. Limbik’s PFI® platform is able to simulate human thought to understand what people believe and if they’ll take action. PFI® establishes an audience’s level of commitment to a particular topic and evaluates message-level Believability and Virality to predict future impact.

Technical Board Advisor

Davinci Interiors

Decided to jump industries and join my wife at Davinci to help her take it to the next level. What started a single owner boutique design shop has grown into a multi-million dollar premier design firm in Austin and we are growing rapidly! By combining her design skills and my 30 years of management experience we are raising the level of professionalism into a truly differentiated experience.

Chief Operating Officer

WorkTango Inc.

WorkTango, Kazoo,

Leading multiple technology teams in the development of innovative products to fundamentally change how goals, feedback, recognition and rewards, and surveys and analytics are done all in one platform.

Chief Technology Officer

iTexico

Successful exit after iTexico was acquired by Improving.

Providing technical and business advise across the operations and technology.

Advisory Board Member

Alchemy Systems (Intertek)

After a successful sale an exit of the company to Intertek I'm on to the next challenge!

Alchemy Systems helps companies equip their frontline employees with the knowledge and confidence they need to elevate safety, productivity, culture, and compliance.

Alchemy's integrated solutions impact more than three million frontline workers at 50,000 locations worldwide, creating continuous engagement to safeguard people and products, reduce workplace injuries, and strengthen operations.

Our mission is to ensure your frontline workforce is 100% knowledgeable, 100% confident, 100% of the time. Alchemy drives smart action at work.

As the CTO it was my responsibility to build, deliver and support our platforms with our world class team of developers, database and infrastructure experts.

After a successful sale of the company to Intertek and successful exit at Alchemy I'm on to the next challenge!

The Heyl Group at Keller Williams

Providing a real estate geared CRM platform and services to allow our expansion teams to operate efficiently and effectively.  Asked to join the team for a short time to get their platform ready for rapid expansion.

- optimized lead management process to improve throughput while cutting costs
- enhanced the platform and reporting to provide real time analytics and monitoring to more efficiently run the business
- coaching/mentoring operations teams

Interim CTO\Consultant

Enverus (formerly Drilling Info, Inc)

Successful exit of the company after sale to a new investor. 5+ years of Private Equity expereince.

Drillinginfo provides the most complete source of North American and offshore waters oil and gas information, data and tools providing a comprehensive and integrated database of land, well and production information. We provide answers and intelligence to lower your drilling risks.

- modernized an aging and non-scalable platform and product line to a cloud-based, microservices 
 platform resulting in faster deployment of new product and features
- M&A activities including due diligence and integration of new teams
- attracted and built multiple development teams both domestically and internationally
- private equity backed

eNeighborhoods, A Division of Dominion Enterprises

Led the Technology Services department supporting web services and applications providing the nation's premier compiler of home and neighborhood knowledge, we provided real estate marketing and data services to the real estate industry’s top performers. Since 1997, our team built the most powerful marketing and analytical tools for agents, brokers, MLS organizations, franchises and more. 

Using concepts of LEAN and Agile we fielded a killer B2B and B2C platform utilized by over 500,000 agents and 4 million consumers. Supervised web development teams supporting web services providing the nation's premier compiler of home and neighborhood knowledge, we provide real estate marketing and data services to the real estate industry’s top performers. Since 1997, we’ve provided powerful marketing and analytical tools for agents, brokers, MLS organizations, franchises and more.

We provided the data and IDX solutions for REMAX.com, Century21.com, Caldwell-Banker.com and ERA.com. We also hosted tens of thousands of broker and agent websites

VP of Technology Services

Symantec

Led software engineering across Development, Quality Assurance, InfoDev and External testing for Enterprise Messaging Management applications built on the Microsoft Colaboration Suite.

Sr. Director of Engineering

Accomplished Executive Leader with Expertise in Driving Business Growth through Strategic Vision and Technology Innovation

I specialize in optimizing workflows and leveraging cloud technology to drive profitability. My leadership in M&A activities, large-scale project management, and software engineering has consistently delivered profitable results. With a background in private equity, I offer a unique perspective, helping businesses assess and prepare for acquisitions while maximizing value.

If you are a PE or VC firm looking to acquire a software company and want an assessment on valuation adjustments you should make based on my 30 years experience as a CTO let's talk. If you are a CEO wondering if your engineering team is ready for the next big challenge then we should talk.

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Alex M.

✔Michael Couvillion

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The Battle

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✔Michael Couvillion

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex M.'s LinkedIn Performance

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