Alex M.

CMO | Fractional Head of Growth | Over $200M in Incremental Revenue 📈 | Aspiring Movie Critic | Angel Investor

Executive marketing leader helping companies achieve their next level of growth.  Successful at both Fortune 50 companies and startups.  Examples include: 

 📈 At BENlabs, I managed all marketing teams, created all marketing infrastructure, guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. My teams achieved revenue growth of our direct to consumer business and the most ever leads from a marketing team. 

 📈 At Bloomberg Media I reduced paid media costs by 400% and helped grow it first subscription business from $1M to $100M.  I did this by managing all our media expenditures, hiring and managing our agencies and signing partnerships with the likes of JetBlue and Samsung. 

 📈 At TubeBuddy I increased revenue by 30% during my first 6 months by revising pricing and packaging and A/B testing our messaging and positioning. 

 📈 At Verizon, I managed go to market and used a mixture of direct response and top of funnel marketing to lead multicultural marketing for the northeast area.  My team was responsible for an incremental 300K subscribers. Along the way, I won an award for Latino Marketer of the Year. 

None of the above happens without thinking a lot about leadership, both of my direct reports and cross functional colleagues while caring a lot about the intersection of data and creativity.

Fractional CMO

I oversee all marketing for BENlabs.  A tech company infusing AI into the creator economy across content optimization,  product placement, and influencer marketing. 

I lead a 20-person team that oversees the whole marketing funnel, including, brand, growth, and paid media.

Some recent wins include:

1) Increased our organic views by 200% 2) Led the creation of our brand strategy and creative assets 3) Increased subscribers and revenue 30% YoY

We work autonomously, and independently with a NO BS approach.   We believe in being world-class because intrinsically it is the best way to connect individual interests with company ones.

Come and join us.  We are just getting started!

𝗜'𝗺 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝘄𝗵𝗼 𝗯𝘂𝗶𝗹𝘁 𝗮 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 
The most underrated way to grow? It's not content. 𝗜𝘁'𝘀 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. 

And most marketers completely ignore it.

Two years in, here's the sequence I'd give anyone starting a service business.

𝟭. 𝗡𝗮𝗶𝗹 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿. Get specific about what you're selling. Talk about the problem, not the solution. People don't buy features. They buy relief from something costing them time, money, or sleep.

𝟮. 𝗪𝗮𝗿𝗺 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. Tell everyone you know. Friends, family, former coworkers, your LinkedIn network. It feels awkward. That's why most people skip it. These people already trust you. Let them help.

𝟯. 𝗖𝗼𝗹𝗱 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. Most of us don't have an audience waiting to buy from us. So you go find them. Email. LinkedIn DMs. Not glamorous. But this is where you learn what resonates before you spend a single dollar.

𝟰. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. You could start here. Plenty of people build audiences first and figure out the offer later. But if you need revenue now, content won't pay your bills in month two. Let outreach conversations shape what you post. That way everything you publish is already validated.

𝟱. 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀. Find people already selling to your audience. Figure out how to help each other win. Shared-customer partnerships are the most underrated growth channel nobody talks about.

𝟲. 𝗔𝗱𝘀. Dead last. Build the best landing page you can. Invest in your brand. Go all out. But only after one through five are working. Ads are fuel. Fuel without an engine just burns.

Content is what marketers reach for first. Outreach is what gets a service business moving. Stop choosing between them. Run both together.

Alex Montas Hernández

Growth-Focused CMO | $100M+ in Attributed Revenue | SaaS · AI · PLG

12 years of scaling subscription businesses. These are the 3 channels I keep betting on and how I'm evolving them in 2026.

PLG SAAS

Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

There are two ways agency founders try to turn LinkedIn into a reliable source of clients.



One is by guessing. Posting when there is time. Relying on referrals and hoping the next month is a good one.



The other is by building a system that creates steady conversations, even when client work gets busy.



Our clients choose the second.



→ Joya Dass (Founder, Women’s Leadership Lab)



The problem:



- She spent hours in the DMs to book a few calls.

- Content happened on weekends.

- When delivery picked up, sales stopped.



Some months were strong. Others were quiet.



Even in good months, there was stress about where the next client would come from.



What we did:



We built a simple LinkedIn content system she could run in house. No ghostwriter or agency retainer dependency.



We shifted her content from generic how to posts to insight driven thinking.



That changed the conversations. People in her network showed up aligned and ready to buy.



We added a content led outbound system powered by a setter we hited and trained. The system kept working while she focused on delivery.



Results:



- Revenue grew from $150k to $300k.

- Sales became predictable.

- The pressure eased.



→ Jonathan Crowder (Founder, Founders Ally)



The problem:



- No time for content.

- Unpredictable sales calls.

- Leads with no budget.

- No sales background. A 10 percent close rate.



What we did:



We removed Jonathan as the bottleneck. 



We built a content system using AI supported by his real thinking. It sounded like him, not software.



Trust was built before the call. Outbound went from 10% to 40% response rates.



We focused prospecting on real buying moments, like recent funding to catch buyers at the right time.



We simplified his sales process. Clear outcomes. Clear cost of inaction was communicated to his buyers.



Results:



- Meetings went from 3-5 a month to 10-15 sales qualifed leads a month.

- A visible pipeline. Increase to a 25 percent close rate.

- $300k in pipeline in 60 days.

- $30k in new revenue closed.



→ Brian Dukes (COO, Exit Wise)



The problem



- Ovelry dependent on referrals.

- No LinkedIn playbook.

- No time to write.



What we did



- We clarified positioning.

- Simplified the offer.

- Built a content engine.



Then we added outbound from the founder profile.



Everything was owned and run internally.



Results:



- Consistent posting machine.

- 500 to 6500 ICP followers.

- $740,000 in LinkedIn-driven revenue over two years.



We have helped 100+ founder led agencies replace unpredictable growth with systems they understand and control.



If this feels familiar send me a DM with "Grow", we should talk.

Founder

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

I close 50% of my discovery calls with 5-figure clients. Here's the exact founder profile funnel that does it:
 
Most agency founders are stuck in "random acts of growth".
 
They post and hear crickets.
They buy expensive tools.
They hire an agency and blow there marketing budget.

Nothing works.
 
So pipeline stays unpredictable.

Referrals dry up.
 
And LinkedIn gets written off as something that "doesn't work for our industry."
 
It's not the channel. It's the absence of a system.
 
The founders winning right now have stopped chasing tactics and built a Founder-Led Demand System.
 
One engine where content, trust, and outbound compound together.
 
Here's exactly how mine works.
 
TOP OF FUNNEL
 
Tools: LinkedIn, Perplexity, Claude
 
My founder brand on LinkedIn is the engine.
 
Every month it pulls the right people in. Follows, likes, connections, profile views from founders who match my ICP exactly.

By the time they reach out, they already know me. They already trust me.
 
That means every call I take is with someone already in consideration. I'm not selling to strangers.
 
But that only happens when your positioning is locked in and your content is engineered to take someone from skeptical to ready to buy.
 
Most founders post randomly and wonder why nothing converts.
 
MIDDLE OF FUNNEL
 
Tools: YouTube
 
LinkedIn gets them in the door. YouTube closes the trust gap.
 
I've never gone viral. My videos are lucky to get 500 views.
 
But every single client I've signed in the last 6 months said YouTube was one of the main reasons they hired me.
 
Why? Facetime. There's nothing that builds trust faster than watching someone think out loud on camera for 20 minutes.
 
Every video is built around a buying objection I hear on calls. I post once a week and drive LinkedIn traffic to it. Our setter uses videos in the DMs before calls, between discovery and close, and when leads go cold.
 
It's the best sales tool for trust building I have.
 
BOTTOM OF FUNNEL
 
Tools: Valley AI
 
This is where most agencies leave money on the table. They generate interest and have no system to convert it.
 
We run warm outbound to every ICP founder who engages with content. Likes, comments, profile views, lead magnet requests. All of it.
 
A human is in the loop at every stage. We qualify hard before anything hits the calendar.

That's why close rate is 50%.
 
Interested in building this out for your Agency? DM me "grow" and I'll show you the gaps stopping you from turning LinkedIn into  7 figure channel.

Founder at Atticus | Predictable LinkedIn pipeline using a founder-led sales system I 100+ clients scaled | Be the next 👉 atticusagency.com

Stop sending DMs that get ignored. I booked 1,000+ sales calls from LinkedIn and made $1.3M doing. Steal the exact script ↓

Comment and I'll send it to you.

I used to spend hours crafting the "perfect" DM. Tweaking. Rewriting. Getting ghosted anyway and following up like a desperate ex.

Now I use a 5-message sequence I've tested for 3 years straight. Instead of 18 rejections out of 20, we are booking 20-40 calls a month.

Every conversation feels like it came from them.

Here's what's inside:

- DM 1: Open with context, not a pitch
- DM 2: Follow up without sounding desperate
- DM 3: Uncover their pain in natural conversation
- DM 4: Transition to a call without it feeling forced
- DM 5: Make it stupid easy to book the meeting
- The complete walkthrough...  all 5 messages in action
- 5 mistakes that kill your DM conversion rate
- How to customise the script for your ICP

BONUS: DM Personalisation Framework that gets 80% response rates.
It took me 2 years and 1,000+ DMs to build. Takes you 60 seconds to steal.

Stop using LinkedIn DMs like a cold email channel. 

Start using them like a trust-building machine.

How to get it: 

1/ Connect with me 2/ Comment below and I'll DM you everything

♻️ Repost to skip the queue. 

P.S. We must be connected... otherwise LinkedIn blocks the message.

P.SS The perplexity lead magnet will be coming over today/ tomorrow... keep those eyes peeled!

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Alex M.

Luke Shalom

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taplio

The Battle

Alex M.

Luke Shalom

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex M.'s LinkedIn Performance

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