Alex M.

CMO | Fractional Head of Growth | Over $200M in Incremental Revenue 📈 | Aspiring Movie Critic | Angel Investor

Executive marketing leader helping companies achieve their next level of growth.  Successful at both Fortune 50 companies and startups.  Examples include: 

 📈 At BENlabs, I managed all marketing teams, created all marketing infrastructure, guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. My teams achieved revenue growth of our direct to consumer business and the most ever leads from a marketing team. 

 📈 At Bloomberg Media I reduced paid media costs by 400% and helped grow it first subscription business from $1M to $100M.  I did this by managing all our media expenditures, hiring and managing our agencies and signing partnerships with the likes of JetBlue and Samsung. 

 📈 At TubeBuddy I increased revenue by 30% during my first 6 months by revising pricing and packaging and A/B testing our messaging and positioning. 

 📈 At Verizon, I managed go to market and used a mixture of direct response and top of funnel marketing to lead multicultural marketing for the northeast area.  My team was responsible for an incremental 300K subscribers. Along the way, I won an award for Latino Marketer of the Year. 

None of the above happens without thinking a lot about leadership, both of my direct reports and cross functional colleagues while caring a lot about the intersection of data and creativity.

Fractional CMO

I oversee all marketing for BENlabs.  A tech company infusing AI into the creator economy across content optimization,  product placement, and influencer marketing. 

I lead a 20-person team that oversees the whole marketing funnel, including, brand, growth, and paid media.

Some recent wins include:

1) Increased our organic views by 200% 2) Led the creation of our brand strategy and creative assets 3) Increased subscribers and revenue 30% YoY

We work autonomously, and independently with a NO BS approach.   We believe in being world-class because intrinsically it is the best way to connect individual interests with company ones.

Come and join us.  We are just getting started!

𝗜'𝗺 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝘄𝗵𝗼 𝗯𝘂𝗶𝗹𝘁 𝗮 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 
The most underrated way to grow? It's not content. 𝗜𝘁'𝘀 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. 

And most marketers completely ignore it.

Two years in, here's the sequence I'd give anyone starting a service business.

𝟭. 𝗡𝗮𝗶𝗹 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿. Get specific about what you're selling. Talk about the problem, not the solution. People don't buy features. They buy relief from something costing them time, money, or sleep.

𝟮. 𝗪𝗮𝗿𝗺 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. Tell everyone you know. Friends, family, former coworkers, your LinkedIn network. It feels awkward. That's why most people skip it. These people already trust you. Let them help.

𝟯. 𝗖𝗼𝗹𝗱 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. Most of us don't have an audience waiting to buy from us. So you go find them. Email. LinkedIn DMs. Not glamorous. But this is where you learn what resonates before you spend a single dollar.

𝟰. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. You could start here. Plenty of people build audiences first and figure out the offer later. But if you need revenue now, content won't pay your bills in month two. Let outreach conversations shape what you post. That way everything you publish is already validated.

𝟱. 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀. Find people already selling to your audience. Figure out how to help each other win. Shared-customer partnerships are the most underrated growth channel nobody talks about.

𝟲. 𝗔𝗱𝘀. Dead last. Build the best landing page you can. Invest in your brand. Go all out. But only after one through five are working. Ads are fuel. Fuel without an engine just burns.

Content is what marketers reach for first. Outreach is what gets a service business moving. Stop choosing between them. Run both together.

Alex Montas Hernández

Growth-Focused CMO | $100M+ in Attributed Revenue | SaaS · AI · PLG

12 years of scaling subscription businesses. These are the 3 channels I keep betting on and how I'm evolving them in 2026.

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