Alex M.

Dotdash Meredith

Head of Marketing for Dotdash's first consumer SaaS.

Head of Marketing MyRecipes

The Remarkable

I am a growth advisor to consumer, SaaS and Subscription companies wanting to scale fast.  Average growth rates of firms that engage on my full model is 30% YoY.   Advisory/project work is open.

Founder | Growth Advisor

BENlabs

Lead a 40 person marketing team for BENlabs. A 400 person B2B/B2C scale up providing martech and creator economy solutions and owned by Bill Gates. Promoted from Head of Growth to SVP to EVP of Marketing.

Executive Vice President Marketing

Senior Vice President Marketing

led growth marketing for Tubebuddy.  Helped it grow 50% YoY during our first year.

Vice President Growth Marketing

Bloomberg

In charge of all performance marketing and partnerships for Bloomberg’s first direct-to-consumer business.  In a period of two years, we grew sales from $2M to $100M while reducing the cost of acquiring new subscribers by 300%

📈 Increased paid media subscribers by 400% through the management of budget allocations, creating audience growth experiments and working with product teams to improve our onsite experience 
📈 Hired and managed all performance marketing internal and external staff 
📈 Helped launch and design our first customer data platform and built high intent audiences to be used on paid, email and on-site

Global Head of Performance Marketing and Strategic Partnerships

Verizon

Verizon media established go90 as a mobile competitor to Hulu and Netflix in late 2015.  As the head of sports marketing, I managed teams across organic social, email, push notifications,  PR, creative and paid media.   In a year we grew the app to a 1M monthly active users the great majority of them coming from my channels. 

Along the way I did the following: 

📈 Grew the audience of go90, an entertainment app, by creating marketing plans and overseeing paid media budgets that led to the acquisition of over 1 million monthly active users
📈 Worked with customer retention team to create push notification and e-mail strategy for all campaigns
📈 Signed and approved digital marketing sponsorship agreements worth over $20M with external partners such as NFL, BEIN Sports and FC Barcelona
📈 Managed and approved creative and content and scheduling of social media posts and appearances by external influencer talent such as Lebron James and Rob Gronkowsky 
📈 Served as the main marketing point of contact for the NBA and NFL as well as entertainment companies such as VICE, Buzzfeed and Funny or Die

Director Product Marketing and Content - go90 Sports

Verizon Digital Media Services

📈 Managed a 10-person editorial team that included curation experts, graphic designers, partner outreach, and quality control analysts and led to the creation of over 5,000 headlines and doubled our platform's user engagement
📈 Oversaw high-level content strategy, including channel tone and voice and 52 week calendar
📈 Monitored daily, weekly and monthly viewership performance and adjusted editorial strategy and tactics accordingly
📈 Promoted to acting director

Senior Content & Product Marketing Manager

Verizon Wireless

I was tasked with creating Verizon's strategy for acquiring Hispanics, African American and Asian American customers.  I piloted and launched our national Asian American student program.  Created a call the Caribbean plan and within a year increased our multicultural market share 10% YoY. 

📈 Led multicultural marketing for Verizon's Northeast by overseeing marketing across 24 people, 5 regions, 4 agencies and 6 regional marketing analysts/consultants
📈 Created marketing plans that included in-store events, B2B business luncheons and pop-up store which resulted in over 270K cross cultural gross adds during 2015
📈 Increased customer utilization of the device payment product from 50% to 75% by applying customer feedback, working with training teams and changing product features
📈 Created business cases and collected data that resulted in the creation of promotions for basic phones and connected devices that resulted in YOY lifts of 17% and 400% respectively
📈 Promoted from go-to-market manager

Head of Multicultural Northeast - Branding and New Product 

CABRERA'S DELI GROCERY INC

I owned a grocery store!   Revenue increased by 4X from 2007-2013.

I did all accounting, taxation and inventory decisions and hired all employees.

Grocery Store Owner

Lean Startup Machine

📈 Created e-mail marketing and customer referral campaigns that increased sales and prospective customers by more than 300%.
📈 Identified and created media partnerships with influential bloggers, entrepreneurship websites and vital news portals to create positive PR and increase sales of LSM products
📈 Developed sponsorship opportunities with companies interested in lean startup methodologies and the LSM brand

Digital Marketing Manager

Mars

📈 Identified portfolio opportunities for $12M in extra revenues for brands such as Dove and M&Ms
📈 Reviewed data from advertising agencies, compared it to internal consumer insight reports and created a media budget that increased ROI by more than $3M in the last quarter of 2013
📈 Led research on value proposition and messaging for M&M 2014 superbowl ad
📈 Compiled a gap analysis of competitors along with direct implications of their growth to Mars

Summer Associate Brand Manager

CMO | Fractional Head of Growth | Over $200M in Incremental Revenue 📈 | Aspiring Movie Critic | Angel Investor

Executive marketing leader helping companies achieve their next level of growth.  Successful at both Fortune 50 companies and startups.  Examples include: 

 📈 At BENlabs, I managed all marketing teams, created all marketing infrastructure, guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. My teams achieved revenue growth of our direct to consumer business and the most ever leads from a marketing team. 

 📈 At Bloomberg Media I reduced paid media costs by 400% and helped grow it first subscription business from $1M to $100M.  I did this by managing all our media expenditures, hiring and managing our agencies and signing partnerships with the likes of JetBlue and Samsung. 

 📈 At TubeBuddy I increased revenue by 30% during my first 6 months by revising pricing and packaging and A/B testing our messaging and positioning. 

 📈 At Verizon, I managed go to market and used a mixture of direct response and top of funnel marketing to lead multicultural marketing for the northeast area.  My team was responsible for an incremental 300K subscribers. Along the way, I won an award for Latino Marketer of the Year. 

None of the above happens without thinking a lot about leadership, both of my direct reports and cross functional colleagues while caring a lot about the intersection of data and creativity.

Fractional CMO

I oversee all marketing for BENlabs.  A tech company infusing AI into the creator economy across content optimization,  product placement, and influencer marketing. 

I lead a 20-person team that oversees the whole marketing funnel, including, brand, growth, and paid media.

Some recent wins include:

1) Increased our organic views by 200% 2) Led the creation of our brand strategy and creative assets 3) Increased subscribers and revenue 30% YoY

We work autonomously, and independently with a NO BS approach.   We believe in being world-class because intrinsically it is the best way to connect individual interests with company ones.

Come and join us.  We are just getting started!

On Thanksgiving Eve, I want to take the opportunity to be thankful.

Many of you were around as I transitioned to entrepreneurship and now as I explore a portfolio career that blends full time with ownership.

While I haven't been as active as I was earlier LinkedIn was a big part of my success.

It has been a banner year across business, health, and life.

While there’s still much to build there's a lot to be thankful for. 

To my partner, clients, co-workers, employees, friends, acquaintances, and comrades in arms.

Thank you all.

Alex Montas Hernández

Chief Marketing Officer | Growth Advisor | Helping Companies Scale Revenue and Customer Value

𝗜 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗱 𝘁𝗼 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘄𝗵𝗲𝗿𝗲 𝗮 𝘀𝗲𝗻𝗶𝗼𝗿 𝘁𝗲𝗰𝗵 𝗹𝗲𝗮𝗱𝗲𝗿 𝘀𝗮𝗶𝗱 " 𝗪𝗲 𝗯𝗮𝗿𝗲𝗹𝘆 𝗱𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

In the next breath, they mentioned:

1. Heavy investment in YouTube
2. Substantial company time on social
3. Distribution on X as core to their GTM

So... you rebranded marketing?

I looked further: 
 • 20-25% of their employees have marketing titles. 
 • The former CMOs of Notion and Atlassian are advisors. 
 • Every marketing function is nearly mature.

This company is only ONE YEAR OLD
This isn't an accident. It's the playbook.

AI is making products easier to build. 

That means more products competing for the same fixed supply of human attention. 

The bottleneck isn't shipping, it's standing out.

Marketing isn't posting pictures. 

It's differentiation. It's coordinating product, finance, and design.
It's understanding why people choose one thing over another.

In every category where products start to look the same, someone has to answer the question: why us?

That's the job. And it's not going anywhere.

Founder of Raven | Founder brand agency for B2B | Capture mindshare, win market share | 3x Head of Marketing

Building Raven, a founder brand agency. Privileged to be working with some of the finest B2B brands and helping them become the #1, top-of-mind choice for their ICP.

You can book a time with me here to see if we'd be a good fit: https://tidycal.com/raven-agency/founder-brand-discovery

Apply to join Raven, the founder brand community (+70 founders & execs from Paddle, Databox, Semrush, ProductLed, etc): https://airtable.com/app4A5y8I7xmfMULL/pagPaWPURQz1q5nwO/form

Ognjen Bošković

Semrush gets acquired for $1.9B by Adobe. A few days later, Ahrefs casually points out that Adobe is Ahrefs customer. Tim Soulo, a badass move!

Founder of Raven | Founder brand agency | 3x Head of Marketing | Community notes guy

State of b2b messaging: can't get any worse
Demandbase: hold my beer

A proper word salad:

- the only
- pipeline
- AI
- built for growth
- at scale
- smarter insights
- agent-led automation
- new ways to power pipeline growth

They even 'anticipate what gtm teams need before they do'!

Still, I'm sure they could add a few more buzzwords...

[rant] If you thought Martech was competitive (15,000 vendors), wait until you see the LinkedIn ghostwriting landscape (+2,000 agencies, 20-30k+ solo gws)...

When you combine this competitiveness with a few other factors...

- Low barrier to entry
- AI content creation
- 'get rick quick' motivations
- demand boom in the last 2 years...

You get a lot of bad actors who ruin the reputation of the entire profession with their...

- False credentials ('we work with a16z and Sequoia ...')
- False claims ('we'll pay $1.5M for head of ceo content')
- False promises ('we'll generate $XXM for you')
- One-size-fits-none AI slop (you see it everyday)
- Acts of plagiarism (can't tag them, I'm blocked 🤠)

So when's you're operating in an industry known for its lack of ethics...

Simply being the good guy and putting truth and integrity above anything else can easily become a huge competitive advantage.

I know this was a very pessimistic rant but what I actually wanted to do is to give a shoutout to 2 of my competitors I respect a lot, Alec Paul and Finn Thormeier.

They're not rotten like most of this space. They're one of the (few) good guys in this space, so give them a follow (or even better, hire them).

Guys, keep up the good work!





PS. Might as well insert a little 'I'm hiring' blurb here...
 If you're a top 1% writer, and you DON'T fit the description from my rant above, Raven wants you to join our conspiracy!

I know you've been dying for an update on Virio hiring a $1.5M/y Head of CEO Content, but since they still haven't provided one, I have a few...

1) A friend applied, got a $300k offer (turned down)

2) More than 3 months after the original 'job posting', they still haven't hired anyone 

3) A few applicants said 'I completed an assignment, they got free work out of me, they contacted my references and have since pitched my references'

4) One of their friends said they raised 400,000 CAD, claimed to everyone (offline) they actually raised 1M+, then gambled away 100k in one night in poker 

5) Their clients' content averages 20 likes, despite everyone on Virio team engaging with it

6) The top performing post they produced for a client... got inspired by one of my posts (see images attached)

7) The wins they quote on their homepage ($50M pipeline, 10M impressions) are NOT client wins. These are all Eric's stats (and I bet pipeline stats are totally made up)

8) A little prediction: they're building tech, so when they finally launch it (unless they spend all money on poker), they'll announce that they finally hired $1.5M Head of CEO Content - and it's their product 



Your daily dose of LinkedIn gossip (and calling out the bad actors), by yours truly, community notes guy

stay safe out there folks

I'm thrilled to announce Raven's Rule of 40 score is 180% (yoy growth rate 90% + profit margin 90%). The goal for 2026 is:

- 110% YoY growth rate
- 80% profit margin

(for a founder brand agency, anything under 150% Rule of 40 score honestly doesn't make sense)

The main bottleneck in hitting these goals is... me (duh).

I have to force myself to NOT work on acquisition because we simply can't take on any more clients right now (ping me in Q1!). So now I'm spending most of my time on delivery, hiring and operations.

To hit the above goals in 2026, we'll have to double our content production capacity by:

- (asap) Adding 2 freelance writers to the pool
- (Q1) Moving 1 part time strategist/writer to full time
- (Q2) Hiring +1 more FTE strategist/writer
- (Q3) Moving my AI/operations specialist to part-time

As always, finding great content talent is real tough. In the last hiring cycle alone, I went through 162 applications, tested 5 and hired just 2.

So, if you know where to find the link, I'm always looking for top 1% ghostwriters / content marketers / 'head of CEO content'...

I changed all Raven content production statuses from 'In progress' to 'Thinking'
we’re an agentic AI startup now

I'm looking for a designer to work with Raven. We're a founder brand agency, so you'll be working on LinkedIn visuals for founders & executives. The criteria?

Be a better designer than me lol

Shouldn't be too hard!

PS. These are some of the visuals produced by me, if you can't beat this (at the minimum) please don't apply. If you can, please apply 👇

Week #12 of posting a photo of an epic castle as a reminder that brand is the ultimate moat.

(Czocha Castle, Poland)

Last BFCM, I was selling my Founder Brand Playbook for $250 (50% off). Since then, I stopped selling courses & focused on Raven, my agency (grew 90% yoy).

In that year, Raven flew a lot higher:

- 13 new clients signed
- 2 from my tier 1 account list (of 3)
- 90% yoy growth rate (6 figures)
- maintained a profit margin of 90%
- 3 freelancers + first part-time hire
- great client retention, anecdotal churn

The part I'm most proud of is that I'm eating my own dog food: all this growth came from building a founder brand on LinkedIn.

My last 365 day stats aren't even that great: 4,969 new followers, 844,335 impressions. Just like most founders, I'm busy working on product (fulfillment in my case), so I only put in like 10% effort into LinkedIn (mostly screwed around with memes & calling out lame LinkedIn gurus).

Despite half-assing it, it was enough to close 13/17 clients on the first call ($50,000-$60,000 ACV).

So...

If you're an equally busy founder past $1M ARR, or a marketer supporting the founder/execs in building their brand equity on LinkedIn...

This BFCM, I'm giving away this playbook, 95% free. 95% because I'll ask you to comment + like this post to get it.

Before you sigh 'oh another lame comment for access post', let me tell you what's gonna happen once you do that:

- I'm NOT gonna double-gate it (no email capture)
- I'm NOT gonna ghost you
- I'm NOT gonna pitch you my services (not my style)
- I'm NOT gonna retarget you or add to a sequence
- I'm NOT gonna send you a crappy AI-generated doc

I'm just gonna manually send you the most detailed founder brand guide out there, built on insights from my 7-years in marketing and from working with +25 founders & execs (from brands you probably know, see my profile).

Based on what people said about it so far, you'll probably also think 'finally, a comment for access resource that doesn't suck'.

Rant over.

Comment + like and I'll send the Founder Brand Playbook.

Week #11 of posting a photo of an epic castle as a reminder that brand is the ultimate moat.

(Füzér Castle, Hungary)

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