COLORS Worldwide

Helping flagship event R&B ONLY LIVE scale post CV-19
- 6 National Tours
- 260K Tickets Sold
- Backed 240 live events across 50 N. American Markets
- 80 Events Annually

👉🏽 Digital Ads
 Roll out targeted ads on Facebook, Instagram, TikTok, and more.

* Platform Expertise: Use each platform’s strengths for optimal ad performance.
* Audience Targeting: Advanced targeting to reach specific demographics.
* Performance Tracking: Real-time monitoring and adjustments.
* Creative Development: Engaging ad creatives to capture attention and are crystal clear for customers.


👉🏽 Media Planning

 Efficiently spend your budget across platforms based on performance.

* Comprehensive Strategy: Holistic media plans including digital, print, and broadcast.
* Budget Optimization: Allocate budget to high-performing channels.
* Performance Analysis: Continuously adjust plans based on metrics.
* Integrated Campaigns: Align all media efforts for a unified campaign.

👉🏽 Consulting

Holistic approach from pricing to post-event analysis.

* Pricing Strategies: Competitive pricing models to maximize revenue.
* Early Bird Offers: Strategies to encourage early ticket sales.
* Event Lifecycle Management: Oversight from planning to post-event.
* Post-Event Analysis: Measure success and identify improvements.

👉🏽 Event Listings

 Optimize Eventbrite listings to boost ticket sales.


* Clear Information: Comprehensive event details.
* SEO Optimization: Improve visibility on search engines.
* Compelling Descriptions: Engaging content to highlight event features.
* Call to Action: Strong prompts for ticket purchases


👉🏽 Clients
R&B ONLY
Amplifying R&B music from past to present. Helped scale flaship event R&B ONLY LIVE to $10M ARR post COVID.

Paid Media Strategist

After years of working with some of the biggest and best in the industry, I have decided to harness those abilities and experiences to support top global marketing firms and Fortune 500 companies with a specialized 360-approach to online marketing and advertising. As someone who is completely obsessed with marketing, I felt compelled to create a no BS system that helps me test ads at a rapid rate to find the strategies and approach that can enable growth, scalability, and results.

In today’s digital era, it’s crucial for a business to develop a strong brand with a plan to enhance and expand its presence. As specialist & master marketer, I come equipped with years of experience and over $15 million dollars generated for businesses by leveraging Facebook, Instagram, and LinkedIn ads.

Some of my key areas of focus include:

✔ Paid Ads Consulting
✔ Paid Ads Execution
✔ Paid Ads Analysis & Optimization
✔ Paid Ads Media Planning
✔ Paid Ads Budget & Forecasting

Paid Media Expert

T. Rowe Price

Paid Media Specialist

iProspect

KEY ACCOUNT: BLUE ANTHEM (FORTUNE 500 INSURANCE COMPANY)

Strategic Planning and Execution:
-Develop and oversee the implementation of comprehensive paid social media strategies to meet client objectives. 
- Manage a monthly advertising budget of $1.2 million, ensuring optimal allocation across platforms to maximize ROI.
- Continuously analyze campaign performance data to adjust strategies as needed, ensuring goals are met or exceeded.

Platform Management:
- Spearhead advertising campaigns across major social platforms including Facebook, Instagram, LinkedIn, and Snapchat.
- Utilize advanced targeting techniques to reach specific audience segments, enhancing engagement and conversion rates.
- Collaborate with platform representatives to stay ahead of emerging trends and leverage new features and best practices.

Creative Collaboration:
- Work closely with creative teams to develop compelling and effective ad creatives tailored for each platform.
- Ensure that all creative content aligns with the client’s brand identity and messaging guidelines.
- Test different creative approaches to continually refine and optimize the performance of social media advertisements.

Reporting and Analytics:
- Prepare detailed reports on campaign performance including insights into metrics such as reach, engagement, conversion, and spend efficiency.
- Present findings and recommendations to both the client and internal teams to inform future strategies.
- Use advanced analytics tools to delve deep into campaign data, uncovering insights that drive strategic adjustments.

Client Relations and Communication:
- Maintain direct communication with the client to ensure transparency and alignment on campaign goals and expectations.
- Provide expert advice and recommendations based on deep understanding of social media marketing and current market trends.
- Act as a trusted advisor to the client, helping navigate changes in the digital landscape and identifying opportunities for growth.

Sr Associate, Paid Social

Nephila Marketing, Inc.

KEY TECH ACCOUNTS
- XIGNITE
- CERTENT
- AUTHENTIC8
- DDN
-MIST A JUNIPER COMPANY
- OWLER

Continuing on in my career as a marketing expert, I came across an exciting and challenging role as a Lead Generation Specialist at Nephila Marketing, a B2B marketing firm that specializes in SaaS, cloud computing, network IT management, and fintech. Here, I was tasked with managing six-figure monthly budgets across Google and LinkedIn Ads, helping to propel the brand’s engagement and social reach. As a result of these collective efforts, I generated hundreds of quality leads for clients by leveraging key platforms like Google and LinkedIn.

Lead Generation Specialist

N1mble Five

As a versatile leader who is driven by adding value and creating exceptional work, I found myself embarking on a new challenge as a Digital Campaign Manager for N1mble Five, an emerging DTC products & SaaS services company. During my time here, I leveraged my diverse experiences and unique skillset to generate over $10 million in gross revenue and thousands of conversions and leads for clients across an array of industries. On top of that, I also managed a monthly Google and Facebook Ads budget of over $500K, and produced end-to-end media for clients, which included client management, media planning, execution, and data reporting.

Digital Campaign Manager

Babmar Outdoor Furniture

As I progressed in my career across fields like Marketing and E-Commerce, I took on the role of Digital Marketing Manager at Babmar Outdoor Furniture, a DTC luxury furniture brand serving a range of B2C & B2B clientele. During my time here, I played an integral role in leading digital transformation efforts, producing social media calendars, and reducing digital advertising costs by 35% while consistently meeting revenue targets. Additionally, I was responsible for increasing E-Commerce sales by 22% month over month by restructuring marketing campaigns and expanding the brand’s reach across new platforms.

Digital Marketing Manager

Fresh And Fit Meals

Early on in my career, I served as a Digital Marketing Specialist for Fresh And Fit Meals, a DTC meal delivery box service. Here, I was responsible for accelerating the growth of the business by scaling it from $10K/mo in revenue to over $100K/mo in just one short year. Some of these critical initiatives included designing, creating, and delivering innovative marketing programs and plans to support the expansion and growth of the organizations’ products and services.

Digital Marketing Specialist

👨🏽‍🔬Dialing In Paid Ads, Landing Pages, Offers for Touring Events 🎲 Backed +240 events representing 250K attendees 📍 Spanning 40 US cities: NY, LA, CHI, LV, ATL 📞 Consultations start at $400 ⏱️ Mon-Fri 9a - 5p PT

Current Problems Live Event Producers Are Experiencing In 2024 & How I Can Help

- Changes in Consumer Preferences - More attendees are buying tickets last-minute, which requires a flexible and responsive marketing strategy.


Media Planning: Develop strategies to target both early birds and last-minute attendees across different markets.

Real-Time Adjustments: Implement quick-response tactics to capture last-minute sales and adjust campaigns based on real-time data.

- Keeping Detailed Performance Metrics - It's crucial to track performance with target goals per event to ensure success and make informed decisions.

Performance Tracking Dashboard : Maintain detailed performance metrics for each event, comparing against target goals.

Data-Driven Decisions: Use these insights to make data-driven decisions that optimize marketing efforts and improve outcomes.

Key Services Provides
Ad Creativity 🖌️ - I dive deep into what makes your audience tick, turning ads into ticket-sellers.

Landing Page Optimization ✨ - Thinking of different ways to deliver a seamless buying process for customers.

Tech 🧙‍♂️ - Always testing and implementing new tools to drive faster ticket sales.

Marketing Strategy 🧭 - Map out the next big win with clarity and confidence.

Unmistakable Identity 💡 - In this competitive space, carving out a niche is the only way to draw people at scale and across different markets.

Media Planning 📊 - Create efficient spending plans across platforms to target both early birds and last-minute attendees, eliminating COSTLY. guesswork.

Fast Creative Testing ⚡ - Quickly test and iterate on creative assets to shape your overall marketing strategy. This provides crystal clear, data-driven decision-making based on testing results.


Contact Me
- DM Me Directly
- hello@alonsogadea.co
- alonsogadea.co

Alonso Gadea

Buğra Gündüz

CEO @ HockeyStack (YC S23) 🖤🏒

We build AI agents that increase revenue by centralizing customer data and understanding what drives revenue. Backed by Bessemer, General Catalyst, Y Combinator, et al. We hire exceptional outsiders that want to win. Email me at bugra@hockeystack.com if you're one of them.

Co-Founder & CEO

996 is performative. The first two years of HockeyStack, I slept 4 hours a night. I didn't drink water. I didn't eat. I survived on coffee. It was bad for me and worse for the company.

At the start of the startup journey, you don't truly understand how long it's going to take. No matter what other founders, investors, or advisors tell you.

Everyone says it's going to take ten years, but you're young and ambitious and you disregard that advice and act like it's a sprint. You think that if you can sprint to your Seed round, you can sprint to a million dollars in ARR, you can sprint to your Series A — it's all going to be okay.

But the problems in your startup only get larger over time. It never gets easier. The stakes get bigger, your competition gets bigger.

You must design your life to endure the journey. I had lots of habits that were destructive for my health and for my mind, and I was only doing those things because I thought if I just got to the next milestone, it would be OK. That meant I would go to sleep at 11pm and wake up at 3am and I would feel like shit the whole day. Do you think I made great decisions in that state?

Founders need to be thinking about everything long term. Not just trying to survive the day and move on.

If you have a deadline coming up tomorrow that requires you to skip sleep or work yourself into the ground, that deadline itself is the problem you need to solve. The fact that you're not eating, not sleeping, not drinking water, sacrificing your health and social life? That's a structural problem in how you're running your company.

People glamorize the unhealthy founder lifestyle because you're "in grinding mode." But it's performative. What's actually good for your company is you being healthy and in the best mental state possible to make the best decisions.

That's the only way to survive.

CEO @ HockeyStack -- Building AI agents for sales & marketing

Today, HockeyStack is introducing World’s first custom GTM Agent platform that understands your data, self-improves, and runs on Nex-LM — HockeyStack’s AI Model for GTM: 

2 years ago, we completely shifted the way Marketing Intelligence worked with an action-based model that is fundamentally different than how CRMs collect data, a custom report builder, an AI analyst, lift reports, custom attribution models, cookieless tracking, and more. 

Last year, we introduced Account Intelligence and Workflows — growing 50% faster than Marketing Intelligence while delivering topline revenue to our customers. 

This year, we are turning our big bet into reality: HockeyStack will be where GTM teams build, launch, and scale GTM agents across Marketing, Sales, and Post-sales. 

Together with our Agent Builder, we are releasing 14 out-of-the-box agents and the first AI model built for GTM — Nex-LM. 

Nex-LM understands how you run GTM — pipeline, deals, patterns between top-performers, your product, upsells, and more. 

So you don’t have to explain, coordinate, or chase execution.

The agents just work.

This is GTM that runs itself. 

And finally Makes Space To Think.

You cannot delegate any part of company strategy to AI.

The strategy of a company is a vague problem. 

That is not really an optimization problem. It's an opinion problem. 

You might have many different strategies that are correct, and if you delegate larger strategy work to AI, you're going to get something that humans and organization do not agree with.

Humans are needed to build accountability around the strategy, and build consensus around the strategy and the organization. And the leadership team needs to be confident that the strategy is correct based on what they've seen in the past.

When you tell your team, “Hey, go to Claude and draft me a marketing strategy document and tell me what our marketing strategy should be like”,  that is a bad thing that AI should never do. It will not work.

A lot of leaders won't admit that they're doing this, but they're doing it in small little ways every single day.

Nobody told me this when I started the company:
I'm a builder at heart. I come from an engineering background. I've been coding since I was 9 years old, and I built digital products throughout primary school, middle school, and high school. That's how HockeyStack got started.

One by one, as the company gets successful, all the things that made you initially start the company get stripped away and replaced with other duties. You have two choices:

One, you can adapt to that change and become a people leader—a good manager, a listener to your employees. You can become good at clarifying your vision and allowing everybody to follow.

Or you choose to remain a builder, and you're not a CEO at that point. You're just an engineer or a product manager working at the company.

Nobody told me that. You go in feeling like, "Let me just build something people want and sell it to people and the company will be successful." But a lot of the problems we're dealing with today and that we dealt with over the last year were mostly people problems rather than building-things problems.

You need to scale yourself and you need to allow the team to perform at the level that you perform at. And that is fucking hard.

You have to grow up. You can’t be just a builder forever.

Most startups die because of fear.
I’ve noticed that I was sitting on a lot of decisions that I was afraid to make really early on, and I started a ritual:

Every weekend, I grab a notebook, head to a cafe, and write down the decisions I'm afraid to make. The ones I've been sitting on. The ones I keep avoiding.

That's it.

As a founder, you almost always know what you need to do next. Or at least what you need to do to learn more.

You're just not doing it and hide behind excuses.

When you avoid decisions out of fear, you're slowly killing your company.

Make the call. Move forward. Repeat.

We completely changed our product strategy this year.

At the start of 2025, our plan was simple: build a foundational data structure, then layer lots of applications on top to cover the entire revenue organization.

Then we started working with AI agents.

And we realized something: you don't need 20 different applications to go broad across an organization. You need a few incredibly powerful core applications that can serve multiple use cases at once.

Our Blueprints feature is the perfect example.

One piece of infrastructure now powers:

- Predictive marketing capabilities
- Revenue forecasting
- Intent scoring
- Attribution models
- Self-learning AI agents

Same core ML infrastructure. Multiple business-critical use cases.

This realization forced us to flip our entire approach:

Instead of thin infrastructure + thick applications, we're building thick infrastructure + flexible applications.

It's counterintuitive, but the future isn't more tools. It's smarter infrastructure that adapts to whatever you need it to do.

When you're deploying AI agents for a customer, it's dangerous to listen to only VPs and managers. They're not lying intentionally, but often the process they want to automate doesn't actually exist within their company.

The sales reps are executing a completely different process than what their manager describes. So when you build the "ideal" workflow the VP outlined, the reps don't adopt it. The agent fails.

This is why most AI agent deployments don't work.

What you had to do instead: build tools that discover process from existing data, rather than just interviewing leadership. Someone from your team has to embed with the company, talk to both the managers AND the AEs, look at the actual data, and marry all of that together.

Otherwise you're automating a fantasy process that nobody actually follows.

👇 ~15% of our revenue in our record-breaking Q4 was "Reconnect" deals generated by this agent.

It finds the closed lost deals to revive, finds the best next steps, creates tasks for your team, executes autonomous outreach, and informs you and your team with a revival report in Slack. All before your alarm goes off in the morning. 

"I found 3 high‑priority revival opportunities. Top signals: repeat website intent + leadership/funding changes. I created follow‑ups for the owners—check the task queue for details."

Reply "CLOSED LOST" if you want to see how I set it up.

taplio

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Alonso Gadea

Buğra Gündüz

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