COLORS Worldwide

Helping flagship event R&B ONLY LIVE scale post CV-19
- 6 National Tours
- 260K Tickets Sold
- Backed 240 live events across 50 N. American Markets
- 80 Events Annually

👉🏽 Digital Ads
 Roll out targeted ads on Facebook, Instagram, TikTok, and more.

* Platform Expertise: Use each platform’s strengths for optimal ad performance.
* Audience Targeting: Advanced targeting to reach specific demographics.
* Performance Tracking: Real-time monitoring and adjustments.
* Creative Development: Engaging ad creatives to capture attention and are crystal clear for customers.


👉🏽 Media Planning

 Efficiently spend your budget across platforms based on performance.

* Comprehensive Strategy: Holistic media plans including digital, print, and broadcast.
* Budget Optimization: Allocate budget to high-performing channels.
* Performance Analysis: Continuously adjust plans based on metrics.
* Integrated Campaigns: Align all media efforts for a unified campaign.

👉🏽 Consulting

Holistic approach from pricing to post-event analysis.

* Pricing Strategies: Competitive pricing models to maximize revenue.
* Early Bird Offers: Strategies to encourage early ticket sales.
* Event Lifecycle Management: Oversight from planning to post-event.
* Post-Event Analysis: Measure success and identify improvements.

👉🏽 Event Listings

 Optimize Eventbrite listings to boost ticket sales.


* Clear Information: Comprehensive event details.
* SEO Optimization: Improve visibility on search engines.
* Compelling Descriptions: Engaging content to highlight event features.
* Call to Action: Strong prompts for ticket purchases


👉🏽 Clients
R&B ONLY
Amplifying R&B music from past to present. Helped scale flaship event R&B ONLY LIVE to $10M ARR post COVID.

Paid Media Strategist

After years of working with some of the biggest and best in the industry, I have decided to harness those abilities and experiences to support top global marketing firms and Fortune 500 companies with a specialized 360-approach to online marketing and advertising. As someone who is completely obsessed with marketing, I felt compelled to create a no BS system that helps me test ads at a rapid rate to find the strategies and approach that can enable growth, scalability, and results.

In today’s digital era, it’s crucial for a business to develop a strong brand with a plan to enhance and expand its presence. As specialist & master marketer, I come equipped with years of experience and over $15 million dollars generated for businesses by leveraging Facebook, Instagram, and LinkedIn ads.

Some of my key areas of focus include:

✔ Paid Ads Consulting
✔ Paid Ads Execution
✔ Paid Ads Analysis & Optimization
✔ Paid Ads Media Planning
✔ Paid Ads Budget & Forecasting

Paid Media Expert

T. Rowe Price

Paid Media Specialist

iProspect

KEY ACCOUNT: BLUE ANTHEM (FORTUNE 500 INSURANCE COMPANY)

Strategic Planning and Execution:
-Develop and oversee the implementation of comprehensive paid social media strategies to meet client objectives. 
- Manage a monthly advertising budget of $1.2 million, ensuring optimal allocation across platforms to maximize ROI.
- Continuously analyze campaign performance data to adjust strategies as needed, ensuring goals are met or exceeded.

Platform Management:
- Spearhead advertising campaigns across major social platforms including Facebook, Instagram, LinkedIn, and Snapchat.
- Utilize advanced targeting techniques to reach specific audience segments, enhancing engagement and conversion rates.
- Collaborate with platform representatives to stay ahead of emerging trends and leverage new features and best practices.

Creative Collaboration:
- Work closely with creative teams to develop compelling and effective ad creatives tailored for each platform.
- Ensure that all creative content aligns with the client’s brand identity and messaging guidelines.
- Test different creative approaches to continually refine and optimize the performance of social media advertisements.

Reporting and Analytics:
- Prepare detailed reports on campaign performance including insights into metrics such as reach, engagement, conversion, and spend efficiency.
- Present findings and recommendations to both the client and internal teams to inform future strategies.
- Use advanced analytics tools to delve deep into campaign data, uncovering insights that drive strategic adjustments.

Client Relations and Communication:
- Maintain direct communication with the client to ensure transparency and alignment on campaign goals and expectations.
- Provide expert advice and recommendations based on deep understanding of social media marketing and current market trends.
- Act as a trusted advisor to the client, helping navigate changes in the digital landscape and identifying opportunities for growth.

Sr Associate, Paid Social

Nephila Marketing, Inc.

KEY TECH ACCOUNTS
- XIGNITE
- CERTENT
- AUTHENTIC8
- DDN
-MIST A JUNIPER COMPANY
- OWLER

Continuing on in my career as a marketing expert, I came across an exciting and challenging role as a Lead Generation Specialist at Nephila Marketing, a B2B marketing firm that specializes in SaaS, cloud computing, network IT management, and fintech. Here, I was tasked with managing six-figure monthly budgets across Google and LinkedIn Ads, helping to propel the brand’s engagement and social reach. As a result of these collective efforts, I generated hundreds of quality leads for clients by leveraging key platforms like Google and LinkedIn.

Lead Generation Specialist

N1mble Five

As a versatile leader who is driven by adding value and creating exceptional work, I found myself embarking on a new challenge as a Digital Campaign Manager for N1mble Five, an emerging DTC products & SaaS services company. During my time here, I leveraged my diverse experiences and unique skillset to generate over $10 million in gross revenue and thousands of conversions and leads for clients across an array of industries. On top of that, I also managed a monthly Google and Facebook Ads budget of over $500K, and produced end-to-end media for clients, which included client management, media planning, execution, and data reporting.

Digital Campaign Manager

Babmar Outdoor Furniture

As I progressed in my career across fields like Marketing and E-Commerce, I took on the role of Digital Marketing Manager at Babmar Outdoor Furniture, a DTC luxury furniture brand serving a range of B2C & B2B clientele. During my time here, I played an integral role in leading digital transformation efforts, producing social media calendars, and reducing digital advertising costs by 35% while consistently meeting revenue targets. Additionally, I was responsible for increasing E-Commerce sales by 22% month over month by restructuring marketing campaigns and expanding the brand’s reach across new platforms.

Digital Marketing Manager

Fresh And Fit Meals

Early on in my career, I served as a Digital Marketing Specialist for Fresh And Fit Meals, a DTC meal delivery box service. Here, I was responsible for accelerating the growth of the business by scaling it from $10K/mo in revenue to over $100K/mo in just one short year. Some of these critical initiatives included designing, creating, and delivering innovative marketing programs and plans to support the expansion and growth of the organizations’ products and services.

Digital Marketing Specialist

👨🏽‍🔬Dialing In Paid Ads, Landing Pages, Offers for Touring Events 🎲 Backed +240 events representing 250K attendees 📍 Spanning 40 US cities: NY, LA, CHI, LV, ATL 📞 Consultations start at $400 ⏱️ Mon-Fri 9a - 5p PT

Current Problems Live Event Producers Are Experiencing In 2024 & How I Can Help

- Changes in Consumer Preferences - More attendees are buying tickets last-minute, which requires a flexible and responsive marketing strategy.


Media Planning: Develop strategies to target both early birds and last-minute attendees across different markets.

Real-Time Adjustments: Implement quick-response tactics to capture last-minute sales and adjust campaigns based on real-time data.

- Keeping Detailed Performance Metrics - It's crucial to track performance with target goals per event to ensure success and make informed decisions.

Performance Tracking Dashboard : Maintain detailed performance metrics for each event, comparing against target goals.

Data-Driven Decisions: Use these insights to make data-driven decisions that optimize marketing efforts and improve outcomes.

Key Services Provides
Ad Creativity 🖌️ - I dive deep into what makes your audience tick, turning ads into ticket-sellers.

Landing Page Optimization ✨ - Thinking of different ways to deliver a seamless buying process for customers.

Tech 🧙‍♂️ - Always testing and implementing new tools to drive faster ticket sales.

Marketing Strategy 🧭 - Map out the next big win with clarity and confidence.

Unmistakable Identity 💡 - In this competitive space, carving out a niche is the only way to draw people at scale and across different markets.

Media Planning 📊 - Create efficient spending plans across platforms to target both early birds and last-minute attendees, eliminating COSTLY. guesswork.

Fast Creative Testing ⚡ - Quickly test and iterate on creative assets to shape your overall marketing strategy. This provides crystal clear, data-driven decision-making based on testing results.


Contact Me
- DM Me Directly
- hello@alonsogadea.co
- alonsogadea.co

Alonso Gadea

Emir Atli

HockeyStack

The Command Center for B2B Revenue Teams. Backed YC, General Catalyst, Soma, and Madrona as well as founders of Citus, Lambda School, and Golden and the first investors of Rippling, Cruise, Ramp, Deel, Brex, Stripe, Scale AI, and others.

Co-Founder & CRO

Pavilion

Executive Member

Stanford University

Guest Lecturer

CRO, HockeyStack

Hiring across all functions in San Francisco. Send an email to emir@hockeystack.com with proof of extraordinary talent.

Co-founder and CRO of HockeyStack

I didn't grow up with a Stanford network, a Rolodex of investors, or a playbook for "how to make it in America." I landed in the U.S. at 18 years old, with an accent, some childhood acne, $3,000 in savings, and one thing that mattered more than any of it:

My dad believing we could pull it off.

He was literally HockeyStack's first customer.

As a kid, I watched him transition from teacher to entrepreneur and build his business from scratch. Years later, when I dropped out and moved to SF with nothing figured out, he backed me without hesitation.

Two weeks ago he flew from Turkey and joined us for our All Hands.

He watched dozens of people talk about why they love working here. He saw every exec give updates on the business. He got a sneak peek at the most ambitious project we've ever built.

That’s what I was most thankful for this Thanksgiving.

Someone helping me believe in myself.

Someone betting on me before anyone else.

Success is hard to define as a founder.

No matter what you achieve, there is more to do.

There is ALWAYS a problem, and you notice every little one.

If you are a founder reading this, take a deep breath and celebrate how far you have come.

And call that one person who believed in you on day 1 and tell them thank you.

For me, that person was my dad.

And I am forever grateful

Emir Atli (Hiring Chief of Staff)

CRO @ HockeyStack | AI Agents for Account Intelligence and Marketing Reporting

Seven months ago, our LinkedIn ads stopped working. We had scaled spend from $30k to $100k/mo and efficiency collapsed. Today, LinkedIn is generating $12M/year in pipeline at 5X ROAS. 👇

From 2023 to 2025, LinkedIn was our most reliable pipeline channel.

And then it broke.

As we increased spend, it became clear the whole ads program relied on broad messaging, unclear funnels, and fragmented campaign structure.
I knew if we didn’t fix it, growth would stall… and I’d be fired.

So we tore the entire thing down and rebuilt it from scratch.

Last week, our team spent 10 hours documenting everything we fixed and working on right now. 

We broke down:

- The old system that capped our scale
- What we fixed (and why it mattered)
- Our new 2026 foundation
- The full-funnel architecture we now run
- ABM vs Acquisition as separate engines
- Geo-first budgeting
- Conversion minimization (only high-intent actions)
- The creative strategy behind our top performers

All the exact frameworks we’re using to scale in 2026

Want the full playbook?

Comment “LINKEDIN” and I’ll DM you the system we use to generate $12M/yr in pipeline from LinkedIn ads.

(Make sure we’re connected!)

We spent the last month searching for the Top GTM Operators in tech. The ones we can all learn from. Today, we are presenting the AI x GTM 50 by HockeyStack:

2026 will be the first year that AI workflows will be democratized.

I am not talking about personalizing the first line of an outbound email.

I am talking about multi-step agents built on real reasoning on top of your entire GTM data.

We got bios, experiments they ran, and 2026 plans from everyone on the list and will ship a coffee table book in New Year.

Thanks everyone on the list for inspiring me and my team and congrats!

GTM 50

Like most CROs, I pride myself on not Understanding Marketing. I hate MQLs, think alignment is fake, and never follow up on "high-intent" leads. So when Marketing won’t stop Slacking me about a Pipeline Report that's due, I silence my phone and turn on my custom Ross Pomerantz Meditation Tape.

Last week, Marketing wanted to meet to talk about Marketing-Sales alignment.

I said sure, then faked a Wi-Fi outage and spent time outside doing yoga and working out.

Who has time for that when there is a Q2 revenue goal, 14 open Sales roles, and a VP Sales crying in the bathroom because his champion ghosted him on a $300K deal?

Marketing asked for feedback on a new content campaign.

I replied, “Love it,” then muted the Slack thread forever.

When Marketing begged me to follow up on a ‘hot’ lead who downloaded a case study, visited our website 61 times in 2 weeks, and has a hiring signal, I hit them with my standard response:

“If someone’s really that interested… they’ll find us. It’s not sales job to chase down leads.”

If you are a CRO in a similar situation, just turn on the new Corporate Bro Meditation Mixtape – CRO Edition™ by Ross Pomerantz (see video).

Take a deep breath

Let go of the demands of Marketing, “Where did these leads come from?”

Release the urge to say, “That’s not Pipeline!”

Picture a world where Attribution is Clear

And all your Pipeline Reports and Analysis can be built by HockeyStack’s AI Agent, Odin.

So you can focus on what you do best.

Yelling at the SDRs to send more emails.

As CRO, I automated my entire life with n8n. Yesterday at 1pm, The New York Times knocked on my door and woke me up. Turns out they want to learn how it’s possible I can be so successful and only work 4 hours a week. I spent the day with them to show them how:

Like all good CROs, I need my team to think I’m working 24/7.

That I’m the first online in the morning and the last to sign off.

And that’s what it looks like, from the outside…

But they don’t know about the 1,000 step n8n workflow I spent MONTHS building.

It runs all of HockeyStack’s GTM and my entire personal life.

It answers all my Slack, emails and phone calls

Sends the team motivational messages and 🔥🔥🔥 emojis while Odin (HockeyStack's AI Analyst) tells me what to do 

Joins my coaching sessions and says “yes, that was a great call”

Sends my girlfriend “I miss you texts” when I open up LinkedIn

And 1,000 other things!

If you want to learn why I’m the most efficent CRO alive, watch this video:

P.S. Comment WORKFLOW below and I’ll send you a copy of my 1000-step n8n workflow ($500,000 value).

WEEK 7: Ghosted
WEEK 52: $120K TCV deal closed in 4 days

All because our AE Tyler and SDR Team Lead John Basar did the one thing every Sales Team should be doing right now.

We worked this deal for 2 months earlier this year.

Everything looked great until it got shut down.

We didn’t have visibility into why. It sucked.

Then, their CMO and a Director left.

They hired 2 new execs. We learned previous leadership blocked the deal.

Luckily, our champions stayed.

John reached out and got them to re-engage, Tyler took the call and aligned on priorities, got the offer out, and signed in 4 days.

If you are looking to close the quarter out strong, do what Tyler did.

Go back to all closed lost opps that got stalled earlier this year and reach out with a very relevant message including updates you made to the product and any type of incentive you can offer.

I guarantee you will close a ton of deals vs going after net new accounts.

Tomorrow we are hosting 18 GTM execs at the Sharks game in San Jose. It’ll be my first Hockey game, and I might be there with our new custom HockeyStack jerseys! DM me if you are around and want an invite!

P.S. Our designer team quit. Only took me 2 hours in Canva to make this.

As the Lead Sales Engineer, James helped close $50M TCV in 5 years. He’s the best SE I’ve ever seen. Here's what he says the ideal AE <> SE relationship looks like:

I was our SE for a long time before we hired James

Honestly, I didn't fully get it. The process never felt repeatable.

James changed that. He showed me what real partnership looks like.

The best AE/SE relationships aren't transactional. You know the dynamic: SE owns the demo, AE owns the slides. Everyone stays in their lane.

If you watched James work with our AEs, you wouldn't be able to tell who was the SE and who was the AE.

They are just two people obsessing over how to get the deal across the line.

Here’s how he explains it 👇

This Thanksgiving, we took our extra Q4 marketing budget and used it to support the SF-Marin Food Bank. No campaign. No angle. Just wanting to do something useful for a community that’s been so good to us. Grateful for the work they do every day and happy HockeyStack could help in a tiny way.

Happy (almost) Thanksgiving! 🦃

Hope you’ll join us in helping feed families in need this holiday, learn how here: https://lnkd.in/deghFYAn

Last year Marty Kausas was scaling Pylon fast — 60+ people, 6x revenue growth, and aggressive 15% MoM pipeline targets. BUT their GTM teams were flying blind.

They had one major problem: they couldn’t see which channels were actually driving pipeline.

After switching to HockeyStack, they were able to:

- Gain full-funnel visibility across LinkedIn organic, Google Ads, and all paid/owned channels
-  Uncover 10% of monthly pipeline  from Google Ads (previously hidden)
- Triple ad spend with confidence after identifying high-ROI campaigns
- Have Daily pipeline accountability through a single source of truth
- Save engineering + RevOps time by avoiding an internal attribution build
- Get AI insights from Odin (HockeyStack’s AI Analyst) surfaced underutilized channels automatically

Pylon went from reactive → proactive GTM.

Every marketing dollar was accountable to pipeline.

This is what modern GTM looks like.

Want to try HockeyStack?

Try our interactive demo here: https://lnkd.in/dKgHGxzv

GTM teams don’t fail because they lack data. They fail because the data doesn’t tell them what to do next. Most dashboards were built to explain the past, not shape the future. Grateful to partner with Brett Kobold and the team at CreatorIQ in their journey to turn their GTM data into decisions.

When Brett Kobold stepped in as Director of Operations and Analytics, he inherited a reporting stack that looked strong on paper but collapsed in execution. 

Building custom dashboards took 30+ hours, insights were trapped across outdated tools, and everything depended on backward-looking data. 

The outcome: low adoption, reactive decision-making, and missed chances to accelerate pipeline.

That's when Brett and the GTM team turned to HockeyStack. Ditching the fragmented, time-sucking builds, they unlocked:

- Real-time buyer behavior insights
- AI-powered hypothesis generation for testing and experimentation
- Unified attribution beyond last-touch to reveal the "why" behind performance
- Self-serve analytics that empower everyone

We are super pumped to continue our partnership and work with this great team!

We analyzed $150M in spend on Google Ads data from 198 B2B companies for our last HockeyStack Labs report. Here are top 4 insights for marketers:

1. Google is one of the only channels that scales and stays efficient.

Qualification and close rates barely move month to month. Every other channel swings wildly. Google behaves like infrastructure — not a campaign.

2. Mid-Market is the hidden winner.

Enterprise starts fast and cools off. SMB surges but struggles to close. Mid-Market? It converts consistently and delivers the highest incremental lift of any segment.

3. Social creates demand and Google captures it.

LinkedIn, Meta, YouTube all spark awareness but lose efficiency late in the funnel. Google shows up at the exact evaluation moments that precede revenue.

4. Incrementality > Attribution.

Deals with Google in the journey are up to 3× more likely to close. Not because of volume — but because search reliably accelerates deals across sales cycles.

Check out the full report here: https://lnkd.in/gTnrQSRh

taplio

The Battle

Alonso Gadea

Emir Atli

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The Battle

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Emir Atli

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Likes

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