Alper Yurder 🤝

Co-founder & CRO of Flowla, interactive deal rooms your buyers LOVE 👉 Follow our podcast #salestherapy by Flowla 🎙️ on spotify

I’m a former B2B SaaS founder with 10+ years of experience in sales, marketing, and go-to-market strategy.

I’ve built and scaled startups through the seed-to-Series A journey raising VC funding, leading sales teams, and turning unknown products into trusted brands.

Today, I work as a fractional CRO & CMO, helping B2B founders design and execute their go-to-market systems from message-market fit to scalable revenue.

I act as the founder’s right hand to:

- Build GTM strategy, positioning, and demand generation
- Turn your brand from unknown to known through founder-led content and sales
- Install repeatable sales and marketing systems that actually drive revenue

Alongside my client work, I advise and mentor founders at accelerators and VC programs across Europe, and lecture on founder-led growth and GTM strategy.

If you’ve built a great product but the market doesn’t quite see it yet or if you feel your growth stalled and can use some support, I help make it seen, understood, and bought.

👉 Feel free to DM me if you’d like to chat about your GTM or sales strategy.

Co-Founder

Hey there, I'm an ex-sales leader turned co-founder, and I spend all day sharing ideas, solving problems and having #salestherapy with sales professionals from every sector and level. If you're after sales and G2M advice, you've come to the right place! And believe me, I've been through it all - from building SDR teams to closing multi-million dollar deals and everything in between. So, let's have some fun and chat sales!

🙌 I'm a big fan of Gamma (AI presentation builder that hit $50M ARR in 2 years), so when HubSpot For Startups invited me to hear founder Grant speak, I cleared my calendar. One of the best events I've been lately. Key GTM insights below 👇

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👉 **The state of B2B SaaS investing**

AI funding VC Panel with Sitar Teli (Connect), Luke Smith (Molten), Will Wells:

Sitar: "We look for 70-80% margins in B2B SaaS. But with founders building on existing platforms, we're seeing 10-20% instead."

The democratization of building has a trade-off - easier to ship, but unit economics under pressure.

Luke: "At Series A, we need at least one founder who deeply understands the customer. That's where defensibility lives."

Will's focus on European deeptech: neo computing, AI inference challenging Nvidia, foundational businesses in defense and space.

Europe's deeptech moment feels real.

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👉 **What's changing for technical founders**

The commercial co-founder requirement is softening.

VCs increasingly back product founders who partner with experienced operators early, then build commercial teams later.

The bar: Deep product understanding + customer empathy.

GTM can be layered on. Product vision can't be outsourced.

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👉 **AI agents are here**

HubSpot's new Breeze AI agents: prospecting, content generation, customer service.

What stood out: truly contextual outreach beyond templates.

We're past "AI tools." We're entering "AI agents that execute workflows."

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👉 **Building AI unicorns** (Husayn Kassai, Onfido)

His framework: 6-12-18 max team for speed.

Culture: "How are decisions made when you're not in the room?"

Product-led growth as foundation.

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👉 **Product always wins** (Grant Lee, Gamma)

"If people aren't talking about your product organically... you're in trouble."

This resonated deeply from our Flowla journey.

When product hits home, you scale to $50M ARR in 2 years like Gamma did.

I've seen founders try to scale without organic pull. It never works.

Marketing amplifies what exists. It can't create something from nothing.

When PMF is real, GTM pours fuel on fire.

When it's not, GTM is expensive noise.

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Two days of high-signal conversations with investors, founders, and operators.

Grateful to be part of these discussions.

Many thanks to Anna Gordon and HubSpot For Startups for curating such a strong lineup and for the invitation. Great inspiration for my upcoming workshops and speaking events! And why looking so serious in the pic Richard Lee 😉

Alper Yurder

Founder at Forte | We build scalable GTM systems for B2B startups with founder brand, AI-led inbound-outbound and scalable sales process | Exited B2B SaaS Founder | Angel Investor | Fractional GTM leader to +20 startups

🙂 Great pleasure being with the founders of Tenitys latest cohort last week for the series of Sales Masterclasses. We workshopped on founder brand, how to grow on LinkedIn, finding scalable growth loops, and building trust with early customers to get to your first 100.

these are late-seed and pre-Series A founders - making the move from £500K or £1M ARR to what's beyond, and figuring a scalable growth loop! love it!

And honestly? The challenges are similar to what I see in general:

"How do I make this repeatable?"
"How do I build trust with new clients fast?"
"How do I get more visibility without spending millions?

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We went through real examples from founders in the room and I gave examples from recent work on building trust, expanding beyond first network and trying different gtm motions such as:

-> building trust for a fintech app through private dinners with CFOs, one is a happy customer, let them evangelize you in a private setting,

-> Another is an edtech - now truly beyond founder-led sales so doing paid search, retargeting, and cold calls all at once in a sequence that makes sense.

Each founder's business is unique.

But there's still a playbook 👇

Finding and recording signs of:
→ Faster sales cycles (who closes in 2 weeks vs 2 months?)
→ Good ICP fit (who converts easily vs who ghosts you?)
→ The one scalable motion that's unique to YOUR business

Then doubling down on what works for you.

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Always a pleasure working with founders who are in the thick of it, building real businesses.

Thanks for having me Tenity 🙌 

And special thanks to Eda Taskin, Wiktoria (Victoria) Przybylska, and the team for organizing. And great pleasure to meet Mehnaaz Maleta who're doing wonderful work helping create the new Nordic unicorns! Looking forward to collabing more on that too...

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👉 If you're a founder cracking these things right now (£500K-£2M ARR, trying to make founder-led sales repeatable) - DM me, happy to share my playbooks and presentations from these events

👉 If you're a VC or accelerator looking for someone who's actually built this to share real practical tips with your portfolio - hit me up too.

✈️ Many are heading to Slush and wanted to drop my real-talk GTM stack before wheels up for you to up your GTM game on the go.

These aren't bookmarks I never opened. These are resources that actually built my knowledge on sales, AI workflows, and founder-led growth.

Playbooks & Books That Moved the Needle:
- SaaStock sessions with Adam Robinson, zero fluff, all systems
- Balderton's B2B Sales Guide, best advice for technical founders
- Predictable Revenue, still the outbound essentials
- The Qualified Sales Leader by John McMahon, hire sales or close deals better
- Founder Brand by Dave Gerhardt, your personal brand IS your GTM 
- Series A Benchmarking Report, know your numbers before you raise

Podcasts Worth the Flight:
- 20VC, Harry Stebbings bringing founder + investor truth weekly
- Lenny's Podcast: product, growth, GTM from operators who've done it
- Balderton Podcast: European founder focus
- Startup Sales: Adam Springer's early-stage B2B playbook
- How I Built This: for when you need founder energy
- My own "Sales Therapy": shameless plug but listeners say it helps

GTM + AI Stack I'm Using Now:
-Brian Balfour's essays, growth loops + systems thinking
-Holloway's GTM Playbook, comprehensive, not surface-level
-My AI workflow: Fathom → Claude → 10 LinkedIn posts per sales call (will share the prompts soon)

Tools I actually use: Clay, Gamma, Napkin, Replit, Claude (enterprise version is fire!) Relevance.ai tests, Empler.ai, Ujji.ai

Founders/Operators I Follow:
davegerhardt - founder brand + content harrystebbings — founder + VC mindset 
pierreherubel - B2B positioning frameworks
justinkan - raw founder perspective 
lennysan - product-led growth 
alexgarcia - distribution tactics
and me (obviously) - sharing how I help founders build systems starting with their own founder brand -> trust building -> linkedin -> outbound -> sales process -> inbound engine -> scale creator marketing and referrals

Drop a 🔥 if you find this useful!

💪 I'm always in awe of technical founders who hit £1-2M ARR with almost no marketing. Just pure product. Deep expertise. Word of mouth. Which honestly is gold. But not enough 👇

Yesterday I spoke with a founder who:
- Built IoT security for 20M devices
- Grew to £1M+ ARR in 14 months  
- Has only ONE salesperson
- Posts on LinkedIn "only when there's really valuable content"

Here's what always happens at this stage

👉 The Pattern:

→ Revenue plateaus around £1.5M
→ Sales is 100% founder-led (doesn't scale)  
→ Pipeline is unpredictable
→ Competitors with worse products but better marketing start winning

👉 The breakthrough isn't working harder

It's adding structure to what already works

If you're at £1-2M ARR with minimal GTM, here's what to fix:

1️⃣ Document your customer language

Interview 5 customers: "How did you describe us internally?"

That's your messaging. Not your features.

2️⃣ Make the founder visible

You close deals in the room. Get in more rooms.

LinkedIn: 2 posts/week sharing what you see in the market + 1 for credibility and social proof

3️⃣ Create repeatable outbound

You've proven the product works. Now prove you can find customers systematically.

Target → Message → Test → Scale 

Record tests somewhere, review every month to hit message-market fit

4️⃣ Build forecastable pipeline

Stop hoping referrals arrive. Build a system that generates 20 qualified conversations/month. Either an inbound engine with a content hire,

AIO, founder brand

or trust building activities like webinars and private dinners

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👉 The founders who scale past £2M don't have better products

✅ They have better distribution

You've done the hard part (building something people need)

Now do the uncomfortable part (telling people it exists)

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DM me "GTM" if you're at this stage and would like a chat - I'll send you the full diagnostic I use with founders.

Recruits4U.com

Building strong partnerships, driving growth, and shaping talent solutions

As Head of Business Development at Recruits4u, I’m responsible for leading our growth strategy, expanding our client base, and ensuring we continue to deliver exceptional recruitment solutions across a variety of sectors. I work closely with business leaders and hiring managers to understand their workforce needs and build partnerships rooted in trust, efficiency, and results.

My role spans client acquisition, relationship management, commercial strategy, and collaboration with our internal teams to deliver the right talent, every time. I thrive on identifying opportunities, solving complex hiring challenges, and positioning Recruits4u as a valued, long-term recruitment partner.

With a background in sales, recruitment, and strategic consulting, I bring both commercial acumen and a people-first approach to every interaction.

🔹 Driving new business across diverse industries
🔹 Strengthening client relationships and retention
🔹 Leading strategic recruitment initiatives with impact

Head of Business Development

FlexkingZA

• Sourcing of limited sneakers via limited edition stores.
• Sourcing products from general release stores.
• Sourcing products via followers on our social media platform.
• Sourcing products via online communities and groups worldwide to ensure we can obtain any shoe a
client request.
• Ensure pre-loved sneakers are in a good enough condition when bought to re-sell (assessment of
sneakers).
• Verify and authenticate each shoe that we buy to ensure it is legitimate to be sold.
• Photograph, video and edit to post content on social media.
• Keep up to date with all new arrivals and monitor the “hype” or demand for that specific shoe.
• Liaise with key influencers to assist in driving the demand for sneakers.
• Liaise with key staff personnel at stores with regards to new stock and when it will be releasing.
• Dispatch product via courier and follow up on deliveries.
• Ensure that our customer service is of the highest level and all customers are aware of any waiting
times, delays, issues with the shoe, etc.
• Running the Instagram page and communicating with multiple clients.
• Run the consignment channel of the business where customers can sell their new or used shoes
through our brand.
• Constantly doing research on upcoming pairs, collaborations and brands to make an informed decision
on whether it has potential to resell or not.
• Grew Instagram page within 9 months to 2500+ organically and we are still growing every day.
• Kim Jayde, a well-known and national Influencer has collaborated with us and has endorsed our brand, the service we offer and our products.
• Promoted to co-admin of multiple sneaker groups within the country – this is where the majority of
buying/sourcing takes place before reaching the end consumer.
• We have sourced a variety of limited and high-end shoes for various clients (including the likes of
Gucci, Off White, Jordan, etc)
• Sourcing for local celebrities/fashion influencers (i.e. @courtnae_paul,@afrikidd,@khanyichiliza)

Chief Executive Officer

flexicruit

At Flexicruit, I specialise in working with companies all around the world looking to streamline their recruitment without the burden of large lump sum fees. In my dual role, I drive business development and manage client accounts, ensuring our recruitment solutions align seamlessly with each client's specific needs. Our approach features a transparent, monthly payment structure that allows flexibility and eases financial pressures. I'm dedicated to building strong relationships and delivering tailored recruitment strategies that help businesses thrive.

Account Manager

Temper

Business Development

EL&N London

Assistant General Manager

Deliveroo

Sales Development Representative

Jason Blackman Bartending

• Attending to Bar Audits upon request
• Interact with guests
• Manage staff & stock at events
• Liaise with clients at events, attending to their requirements
• Handle cash & card transactions, Cash up at end of the evening
• Have worked with clients such as the Indian International Cricket Team and S.A. Government Officials
• Been hired to work at a function at a casino in Johannesburg
• I have a team to assist as & when needed

Founder

Greenhouse Bar

• Opening & closing duties for the restaurant (i.e. setup, cleaning, breakdown and lock up)
• Managed reservations via Dineplan and through phone & email.
• Input staff shifts and tips for payroll on excel.
• Cashup, balancing, staff rosters, floorplans, par levels, training manual
• Worked intensely with GAAP POS. (Beginner and Intermediate course completed)
• Inputting bar & kitchen stock, invoices, manufacturing, wastages, creating new stock & menu items, fixing recipes, etc.
• Checking in with guests while they are enjoying their experience at the shop.
• Managing large, young crowds to ensure any issues are dealt with before it causes any drama.
• Training the Bar team

Front Of House Manager

UDM International (Pty) Ltd.

• Call leads provided by Platinum Life to sell Cancer policies to women.
Daily targets are set & average number of calls per day: approx. 185
• Average amount of people pitched to: approx. 35 - 45
• Productivity is measured on a daily basis: average 65% (time spent on phone)
• Conversion Rate: approx.13%
• Lead Administration & monitoring (completing stat sheets & other forms)
• Confirming & obtaining clients personal information on system to start the policy
• Objection handling
• Shadowing elite agents to improve on aspects discussed with assigned Quality Assessor
• Achievements: completing lead batches in less than 2 weeks & reaching above 80% of weekly target
• Contract was renewed on a weekly basis

Telesales Representative

BMA Advisory

• Canvassing for new business based on information received from various databases
• Setting up appointments, meeting the client & advise what option/package is best for them
• Follow up with clients and answer all queries related to fibre
• Auditing, analyzing & creating reports on sales, expenses & client feedback
• National travelling for new business – same responsibilities as per above
• Incentivized tasks & commission structure based – have achieved all set targets to date

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Jason Blackman

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The Battle

Alper Yurder 🤝

Jason Blackman

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