Alper Yurder 🤝

Co-founder & CRO of Flowla, interactive deal rooms your buyers LOVE 👉 Follow our podcast #salestherapy by Flowla 🎙️ on spotify

Most B2B founders at $500K-5M ARR hit the same wall. Great product. Scaled with founder-led everything. Now you need to enter new markets, get the word out, and build a system that scales without you at every step.I’ve been there. 

As a founder & as a CRO/CMO.

At Flowla, I was the co-founder who became the sales team then marketing. Hired twice. Failed twice. £30K gone. 

The problem wasn't the people - I hadn't built the system.So I built it. Scaled to $1M ARR with zero paid ads. Just founder brand, content, and systems that compound. Flowla became a sales tool used by hundreds of sales teams, so I understand GTM from both sides: selling and enabling sellers.

Before that: Accenture &; Bain → MindGym (employee #20 → IPO entering new sectors) → General Assembly Expansion to UK &amp; Europe (acquired) → Witco GM for International Markets (seed to Series A, scaled UK & US from scratch).

Today I advise VC portfolio companies and teach GTM at leading European accelerators.

I run Forte Growth. We help B2B SaaS founders go from GTM chaos to predictable revenue in 120 days - system and strategy first, then inbound and outbound execution with my team.

How? Modular GTM engines - positioning, content, outbound, sales process - built with you in 12 weeks, then transferred so it runs without you. 

Or we stay on for ongoing execution. 

Check out our case studies &; testimonials from founders we worked with to date.

For founders who want a partner, not just a playbook, I offer fractional CMO / GTM leadership.

If you've built a great product but the market doesn't see it yet, DM me.

If you're entering a new market and don't want to burn £100Ks on failed hires and big-cheque CROs/ CMOs, DM me.

If you're a VC or Accelerator and need someone to guide your portfolio. Let's talk.

Co-Founder

Hey there, I'm an ex-sales leader turned co-founder, and I spend all day sharing ideas, solving problems and having #salestherapy with sales professionals from every sector and level. If you're after sales and G2M advice, you've come to the right place! And believe me, I've been through it all - from building SDR teams to closing multi-million dollar deals and everything in between. So, let's have some fun and chat sales!

💪 French PropTech. Series A. Zero UK presence. 

8 months later: £1M pipeline in the UK.

Here's what happened.

5 years ago today, I was handed a first man on the ground job: expand a French proptech into the UK and US. 

The problem? Nobody there had ever heard of us.

Nobody knew who we were.

We tried everything: 
👉 PR agency at £5K/month 
👉 SDR outreach 
👉 Cold emails 
👉 LinkedIn ads

Nothing worked like we wanted.

Response rate: low, closing not yet.

THE BREAKTHROUGH:

I mapped the market. And realized our strategy was off.

My immediate addressable market was only around 1,000 commercial real estate buyers or so.

They all go to the same real estate events. They all read the same magazines. 

They all know each other.

Spray-and-pray wasn't going to work.

So I changed the approach:

👉 Be at those events in Leeds, Manchesyer 
👉 Be in those magazines they read 
👉 Build trust before selling 
👉 Let inbound warm the outbound

Every week, step-by-step, we built presence in THEIR world.

Not ours. Theirs.

AFTER:

8 months later: 
✅ £1M Pipeline in the UK 
✅ 20+ enterprise conversations 
✅ 6 channels operational 
✅ UK team hired and trained

First deals closed in 4 months then in 8 we went to + £200K ARR with a system built generating consistent pipeline. 

This is the real world. 

No non-sense to the moon numbers for a product where ACV is 20K and sales cycle was traditionally 12 months,

The lesson:

Before you scale your sales effort in a new market, map where your buyers actually are.

Go there. Be visible. Build presence.

👉 And more importantly. Keep doing the right things every week!

Every week iterate-improve- build further!

👉 What market are you trying to enter? Where do YOUR buyers hang out?

Alper Yurder

Founder @ Forte | Cofounder-level GTM for B2B founders scaling from $1M to $10M ARR | Former SaaS Co-Founder | 20 startups, $200M pipeline + $60M Revenue (1 IPO, 1 Exit)

🚀 8 months ago, Forte was a one-man show.
Me, a laptop, and a hypothesis that B2B founders needed GTM systems not more tactics. 

1️⃣ 12 clients 
2️⃣ 5 fractional engagements 
3️⃣ 7 founders in coaching
4️⃣ And dozens of founders I touched in some shape and form 

later, we're ready to rock 2026!

🚀 New products launching next week
🙏 Working with B2B founders across UK, EU, and US. 
🙏 Connected to some of the best VCs and accelerators in the ecosystem. 

Building something I'm genuinely proud of.

Still figuring a lot out. But the foundation is real now.

Which means... we need more people.

Alin, Fatih, Boris based out of London, Sofia, Istanbul and I - all over the place! are looking for our new colleagues to join us!

We're hiring for two roles:

Content Specialist - LinkedIn content, lead magnets, blogs, visuals, video. Master AI tools like Claude, Gemini, Napkin. Work directly with me and founder clients.

AI-Led SDR / GTM Engineer - Build prospecting workflows with Clay, Apollo, Sales Nav. Engineer outbound systems that actually work. Learn the AI sales stack before everyone else.

Both roles: Remote, part-time with potential to grow into full-time if you like.

You won't be watching from the sidelines. You'll be building this with me.

👉 DM me or email alper@fortegrowth.co

p.s. Grateful to every founder who trusted me early. You know who you are.

Cofounder-level GTM for B2B startups scaling from <​$1M to $10M+ | Former SaaS Co-Founder & CRO | 20 startups, $60M closed, 1 IPO, 1 Exit | First SQLs in 60 days, bespoke system that scales by month 4

Join us at Forte 

💡 There's an emerging pattern in VC right now.

I was at the HubSpot for Startups' GTM event last month with investors from early stage VCs 

Same priority from all of them:

Great product people. Strong technical founders. AI and deeptech expertise.

Sitar from Connect put it bluntly: "We're obsessed with product founders. Technical is ideal, but product is a must."

Luke added: "At Series A, at least one founder needs to deeply understand the customer. That's what creates defensibility."

Will made another point: "For GTM, it's much better if that experience comes from the sector. If you've sold to defense or chips before, you get it."

Their logic: GTM can be fixed. Product can't.

And they're not wrong.

Then Gamma's founder got on stage.

He shared the moment they had to choose: invest in marketing or double down on product.

They chose product.

His logic: "If people aren't talking about your product organically, marketing won't fix that."

It worked. Gamma is everywhere now.

So yes. Product comes first.

But here's where it gets tricky.

GTM can be fixed. But not with just any hire.

I've seen this play out too many times.

Technical founder builds something great.
Raises money.
Hires a "Head of Sales" or "Marketing Lead."
Expects them to figure it out.

6 months later: nothing.

Not because the hire was bad.
Because GTM at early stage needs co-founder level ownership.

Someone who's in the trenches.
Someone who can make decisions without asking permission.
Someone who treats GTM like product. Test. Iterate. Improve.

A hire runs a playbook.
A co-founder builds the playbook.

That's the gap most technical founders don't see until it's too late.

Product first. Always.

But when it's time to go to market, don't just hire for GTM.

Find someone who owns it like a founder.

Brilliant sessions from Sitar Teli, Luke Smith, Will Wells, Uthish Ranjan among others.

Thanks to Anna Gordon and HubSpot for Startups for bringing this together. One of the best GTM events I've been to in London.

🤖 I've been running GTM workshops for VCs and accelerator portfolios for a year now. 👉 And I realize: While we are obsessed with AI tools, the "human" sales leaders I talk to are struggling with:

- How do I get my team to turn relations into business?

- How do I get them to follow up consistently?

- How do I build a sales process that actually works for my team, AI or not?

Last week I ran a workshop with the Tenity team on exactly this.

Tenity connects corporates with startups across Europe and MENA.

I work with their startups on B2B sales, growth and GTM.

👉 But like most teams, they wanted a framework to do it with more intention. A refresh of what sales means, why it's not a dirty word, how to do it better.

A nice change for me, from mentoring startups to mentoring the mentors :)

We covered sales essentials in 2 hours with 40 slides. Bit much, I accept!

Here's what we covered:

✅ The 30-second pitch: Problem. Solution. Proof. Ask. No jargon. Practice until it's natural.

✅ Matching your message to awareness: Most people give an Unaware prospect a Product Aware pitch. Then wonder why it doesn't land.

✅ Each channel has ONE job: LinkedIn posts build trust. Comments build reach. DMs book meetings. Email creates awareness at scale. Stop using every channel for "lead gen."

✅ The daily habit that compounds 5 new connections. 5 meaningful comments. 1 real conversation. That's 15 minutes. Do it for 30 days. Watch what happens.

✅ Consistency beats intensity: If your TAM is 1000 buyers. Don't run spam campaigns. Know your buyer exactly and show up every day!
 None of this requires fancy AI workflows.

👉 Don't get me wrong. I'm a huge fan of AI. We use 5-10 AI tools weekly for all our workfows at Forte

🤖 We build AI workflows for our clients to do GTM better and faster.

But first thing first, sales requires clarity on fundamentals and the discipline to execute.

👉 If you want the workshop slides, drop a comment or DM me. Happy to share.

👉 If you're a VC or an accelerator and would like me to run a workshop for your portfolio, send a DM

As usual great pleasure being in the company of you Tenity and thanks for inviting me to run this workshop for your team Eda Kaan Paolo Elif Ilayda Sabina Hilal Aysude

❌ Your outbound isn't broken. Your inbound is.
👉 And until you fix it, every cold email is fighting uphill.

Here's what I see constantly:

Founder at £1-2M ARR. Pipeline is inconsistent. Solution: "Let's scale outbound."

Hire SDRs. Buy tools. Send emails.

Response rate: 1-2%.

Then they blame the SDRs. Or the messaging. Or the tools.

But here's the truth: It's not your SDR or your messaging that doesn't work.

It's that nobody knows who you are.

You send messages, nobody knows you. It's cringe.

When you have inbound working:

Your name shows up in their feed before your email hits their inbox

They've already seen you solve problems like theirs

The cold email isn't cold anymore

When you send a DM, it actually works

The math:

Cold outbound to strangers = 1-2% response rate

Warm outbound to people who've engaged with your content = 15-30%

Same effort. 10x the result.

This is how you do it: Build your inbound. Build your presence. Then when you send that DM, it lands.

I did the same at series-A proptech Witco: 200+ enterprise conversations. Not spray-and-pray. Content that warmed the market first.

Inbound is the best outbound. 

Same system.

LinkedIn is cringe. 
Founder brand is cringe. Posting is cringe!
Until it's not 👉 Until your buyers discover you and book meetings.

And you build a $1M pipeline from it.

My friends tell me this all the time.

I used to think the same thing.

Then we built businesses on it.

At Flowla: £1M ARR pipeline. Zero paid ads. Just LinkedIn.

At Witco: We were paying a PR agency £5K/month. I started writing myself with one content person. Built £2M in pipeline in 180 days.

Here's what nobody wants to admit: It works.

Not the performative nonsense. The actual system.

20 likes? 5 comments?

Sure. If they're your buyers!

LinkedIn is a trust-building machine. Every post is a conversation with hundreds of potential buyers. Every comment is a relationship starting. Every piece of value compounds.

But most founders get it backwards.

They post company updates nobody asked for. 

They share "we're hiring!" announcements. 

They treat it like a press release channel.

Then after 2 weeks of crickets, they decide LinkedIn is cringe.

That's not LinkedIn failing. That's running tactics without a system.

Simple formula to build a pipeline on linkedin:

✅ Record your sales calls and what your buyers ask you
✅ Write your thoughts into posts -> which then become your blog -> your SEO -> engine for your paid ads!
✅ Turn it into thought leadership and content you share from this channel and others 
✅ Pick 3-5 topics you can speak to from real experience 
✅ Treat every comment like a warm intro

The best outbound is inbound. And LinkedIn is where unknown B2B companies become known.

❌ You don't need 1000 leads.
✅ You need a system that finds, converts, and multiplies the 5 buyers you have.

👉 Launching from zero?
👉 Entering a new market?
👉 Expanding to a new country?

Same system.

STEP 1: Message-Market Fit

Talk to 30 people. Don't pitch.

"I'm building something for [ICP]. Trying to understand [problem]."

Listen. Take notes. Use their words.

The goal isn't leads.

It's learning how they describe the problem.

That language becomes your website. Your outreach. Your pitch.

STEP 2: Demand Generation

Now you know the words. Use them.

Post content that speaks their language.
Comment where your ICP hangs out.
Send outreach that sounds like them, not you.

You're not generating "awareness."

You're generating trust.

STEP 3: Sales-Market Fit

Some will say "let me know when it's ready."

Others will say "can I see it now?"

Focus on the second group.

Close 5 paying customers.

Not pilots. Not free trials. Paying.

Money is the only real validation.

STEP 4: Build the Playbook

Document what worked.

Which message converted?
Which channel performed?
Which objection kept coming up?

Your first 5 deals are your playbook.

Now you can multiply.

THE SYSTEM:

Message-Market Fit → Demand Gen → Sales-Market Fit → Playbook.

That's how you go from 0 to 5.

And from 5 to 50.

This is what we build with founders in 12 weeks.

Check out the slides for the first phase, and drop a comment if you find this content useful

First buyers in a new market

🔗 I ran a GTM webinar with Ekky and Rob from Scribe. Link in comments

50+ early-stage founders joined. One question came up 3 times:

👉 "I sent this to 200 people and only 2 replied." "Noone replied" "What's a good reply rate?" and so on.

While we do have industry standards for reply rates. that's not the main issue.

So I ask: do you know why?

Is it the product? Is it your messaging? Your positioning? Your targeting?

The answer is almost always the same: "Not sure."

Here's the thing:

"Nobody likes my product" is almost never true.

So there's a GTM issue somewhere. You just can't put your finger on it.

3 things I shared:

1. GTM is more than sending 1000 emails hoping for 1 meeting
👉 Outbound only works with inbound 
👉 Trust is the basis of sales 
👉 Authority & credibility are the bases of product marketing 
👉 Treat your GTM like your product. Test. Iterate. Improve.

2. There's a buyer for every product
The problem is rarely your product. It's usually messaging, positioning, or targeting.

3. Product-market fit isn't a moment. It's a moving target.

It evolves. It sharpens. It gets clearer over time.

GTM is the same. You iterate on it just like product & tech.

Treat go-to-market like a product problem, not just a sales problem.

Drop a 1, 2, or 3. Which one are you struggling with?

Full recording in comments.

💰 There's $500K+ pipeline hidden in your LinkedIn.

No ads. No massive following. No cold DMs to strangers.

Here's the system we've built for 5 startups in the last 6 months.

Every one of them generated new pipeline within 90 days.

Quick tactics, and a strategy that compounds over time.

STEP 1: Fix Your Profile (It's a Landing Page)

👉 Headline: Who you help + how (not your title) 
👉 Banner: Branded visual, crisp messaging 
👉 About: Speak to your ICP's pain 
👉 Featured: Pin 1-2 key posts or wins 
👉 CTA: "DM me X if you want Y"

STEP 2: Comment First, Post Second

👉 Identify 5-10 creators your ICP follows 
👉 Comment daily with real takes 
👉 Your comments = borrowed reach 
👉 Warm up the algorithm before you post

STEP 3: Connect Like a Human
👉 View their profile
👉 Like + comment on something real 
👉 Send connection with context 
👉 Follow up with value, not a pitch

STEP 4: The Conversion Loop
👉 Post high-trust content (POV, proof, playbooks) 
👉 Comment under ICP posts 
👉 DM warm engagers 
👉 Offer value. Book call. Close deal.

The best outbound is disguised as inbound.

I put the full playbook in a Notion doc. Profile templates. DM scripts. Content calendar. The whole system.

Comment "pipeline" and I'll send it over.

What's the one thing stopping you from doing this daily?

👉 Entering a new market? Trying to find new buyers?
❌ Don't scale. Test. 

Most leaders I work with want to skip this step. They go straight to: 
👉 Hiring SDRs 
👉 Running paid ads 
👉 Building SEO content 
👉 Signing BD partnerships

6 months later: "It's not working."

Here's what they missed:

LinkedIn isn't just a posting platform. It's a GTM testing lab.

5 things to validate before scaling anywhere else:

1) Message-market fit → before cold email
2) Content themes → before SEO or YouTube
3) Outbound hooks → before SDR scripts
4) Partnership signals → before formal BD
5) Distribution allies → before paid amplification

Why LinkedIn?

24-hour feedback. Real buyers. Free.

Test here. Scale everywhere.

I made a carousel breaking down each one. ↓ Save it. Share it.

linkedin testin to enter a new market

👉 A founder asked me last week:
"How many LinkedIn messages should I send? 10 a week? 100?"

My answer: "What's working right now?"

"I don't know."

That's the problem.

Most founders doing outbound have no idea what "good" looks like.
👉 What's a normal reply rate? 
👉 How long before you change the message? 
👉 When do you scale vs. iterate? 
👉 How many touches before giving up?

They're not missing tactics. They're missing benchmarks.

Here's what I tell founders:
Send 50 messages with one approach. Track replies. Track objections. If reply rate is under 5%, change the message. If objections repeat, your positioning is off.

That's it.

The metric isn't "more messages." The metric is "signal per message."

Quick reference:
👉 Under 5% reply rate = change your message 
👉 Same objection 10x = change your positioning 
👉 No responses after 100 = wrong ICP or wrong channel 
👉 Good responses but no meetings = weak CTA

Stop asking "how much?"

Start asking "what's the data telling me?"

—

P.S. If you've sent 200 messages and can't tell me what the patterns are, you don't have an outbound problem. You have a tracking problem.

🚀 Let's make 2026 the year you stop wasting 18 months on GTM. Build a revenue engine in weeks, not years!

Hi, it's Alper. Happy New Year. Let's make 2026 the year you move from tactical wins to a GTM system that scales without you burning time, cash and yo

Open article: GTM Journal- January 2026 by Alper Yurder • 5 min read

KOPA

GTM & Customer Success Lead

ORIGIN LLC

● Conducted 30+ client interviews and voice-of-customer analysis to refine positioning and sharpen value articulation across key buyer segments.
● Reframed company’s positioning from “delivery vendor” to “strategic revenue partner” for AEC & BIM clientele.
● Built 30+ outbound campaign hypotheses mapped to five AEC/BIM segments, using ICP insights and value-based triggers.
● Deployed multi-channel outreach via Apollo, Clay, LinkedIn, HeyReach, and GPT for Sheets - achieving up to 64% reply rates.
● Drafted full GTM funnel structure: ICP segmentation, message sequencing, intent signal mapping, and follow-up logic.
● Coached internal team on outbound strategy, content execution, and CRM workflows.
● Led positioning and funnel improvements that contributed to increased qualified inbound requests and sales velocity.

Skills: Digital Transformation · Accelerated Growth · Growth Hacking · Growth Strategies · Business Growth · Sales Growth · Lead Generation · Online Lead Generation · Revenue Generation · New Business Generation · New Business Opportunities · Artificial Intelligence (AI) · Clay · Apollo · Business Process Automation · Sales Process Optimization · Sales Processes · Business Innovation · Innovation Consulting · Sales Pipeline Development · Sales Strategy · Sales Operations · Sales Enablement · LinkedIn Sales Navigator · International Sales · Outbound Sales · Sales · Data Analysis · Coaching · Deal Strategy · Go-to-Market Strategy · Outbound Marketing · Target Audience · Strategy · Strategic Partnerships · Customer Relationship Management (CRM) · Customer Acquisition · Copywriting · Business Development · Business-to-Business (B2B) · HubSpot · Brand Development

GTM & Growth Consultant: Revenue Generation, Outbound Marketing, Business Strategy, Sales Enablement

Vailio Agency

● Audited sales, accounting, and Upwork funnels to map workflows, identify inefficiencies, and redesign the go-to-market system.
● Designed CRM structure from scratch (lead capture, invoice automation, retention flows), integrating Webflow, WhatsApp Business, and Google Forms for invoice automation, retention tracking, and task flows.
● Launched communication automation across email and CRM, including invoicing, reminders, branded domain setup, and form-to-email flows.
● Designed inbound lead collection mechanics to minimize drop-offs and ensure consistent qualification.
● Reviewed 30+ sales calls to optimize messaging, refine objection handling, and improve closing narratives.
● Created sales templates for SM/AM roles and built structured Upwork proposal flows with detailed writing guides.
● Reworked pricing strategy and positioning, enabling a 200-400% price increase on key services and bundle offerings.
● Supported creation of branded presentations and outreach campaigns (e.g., winter gift packs) with messaging structure and targeting suggestions.
● Contributed to average revenue growth of $20K/month, with peaks up to $50K/month through improved positioning and sales infrastructure.

Skills: Growth Hacking · Accelerated Growth · Growth Strategies · Business Growth · Sales Growth · Business Process Automation · Sales Enablement · Sales Operations · Sales Process Optimization · Sales Pipeline Development · Sales Processes · Sales Strategy · Business Innovation · Innovation Consulting · Strategy · Go-to-Market Strategy · Business Strategy · Deal Strategy · Data Analysis · Target Audience · Coaching · Customer Relationship Management (CRM) · Customer Retention · New Business Opportunities · New Business Generation · Revenue Generation · Demand Generation · LinkedIn Marketing · Inbound Lead Generation · Customer Service · Business Modeling · Business Development · Client Relations

GTM & Growth Consultant: CRM, Revenue Generation, Growth Hacking, Sales Enablement, Strategy

ITSyndicate

● Audited sales and marketing operations to identify blockers, quick wins, and define outbound strategy.
● Reframed positioning from ‘DevOps vendor’ to strategic partner in GRC, observability, and cloud optimization.
● Conducted 30+ voice-of-customer interviews and ICP research to tailor messaging and segment targeting.
● Built AI-assisted outbound sequences with Apollo, Clay, and LinkedIn - achieving 54% reply rates and 50% time savings.
● Set up CRM automation across sales, retention, support, and accounting to improve process visibility and lead tracking.
● Created LinkedIn writing guides, content briefs, outbound templates, and branded marketing materials for 5 personal and a company brand.
● Designed outbound GTM initiatives with Vanta, NewRelic, and AWS - focused on FinOps and cybersecurity use cases.
● Coached team on outbound sales, pipeline workflows, content structure, and AI agents enrichment & personalization strategies.

Skills: Social Media Writing · Search Engine Optimization (SEO) · Business Growth · Clay · LinkedIn Sales Navigator · Apollo · Accelerated Growth · Growth Hacking · Growth Strategies · Sales Growth · B2B Marketing · B2B Marketing Strategy · Online Marketing · Inbound Marketing · LinkedIn Marketing · Marketing Strategy · Outbound Marketing · Strategic Marketing · Account Marketing · Inbound Sales · International Sales · Outbound Sales · Sales Enablement · Sales Strategy · Sales Process Optimization · Sales Processes · Sales Operations · Sales Pipeline Development · Ahrefs · Business Process Automation · Innovation Consulting · Business Innovation · Data Analysis · Coaching · FinTech · Artificial Intelligence (AI) · New Business Generation · New Business Opportunities · Copywriting · Sales Cycle Management · Revenue Generation · Strategic Partnerships · Online Lead Generation · Business-to-Business (B2B) · Customer Relationship Management (CRM) · Demand Generation · Brand Development · Go-to-Market Strategy · Business Strategy · Strategy

GTM & Growth Consultant: CRM, Revenue Generation, Business Strategy, Sales Enablement, Copywriting

Innowise Group

At Innowise, I drove B2B sales for software engineering services, focusing on high-fit accounts across North America.

Key achievements:
● Closed first deal within 3 months, managing full-cycle B2B sales using Salesforce, LinkedIn Sales Navigator, and Apollo.
● Built outbound systems using Apollo, Clay, HeyReach, LinkedIn Sales Navigator, and GPT for Sheets, reaching up to 47% reply rates with signal-based personalization, segmented ICPs, and strong A/B testing
● Ran multi-channel prospecting using CRM workflows, email cadences, and deep account research to target enterprise software buyers.
● Built ABM-driven outbound, launched AI SDR workflows, and closed contracts with strategic accounts worth up to $46B in combined market value.
● Shaped LinkedIn content strategy and outreach narratives for strategic accounts in Web3, FinTech, SaaS, and B2C tech.

Skills:
Apollo · LinkedIn Sales Navigator · Clay · Salesforce.com · FinTech · Web3 · Artificial Intelligence (AI) · Revenue Generation · Software as a Service (SaaS) · Sales Process Optimization · Inbound Sales · Outbound Sales · Data Analysis · SalesLoft · Business Development · Lead Generation · Growth Hacking · ABM · Copywriting · Contract Negotiation · Deal Sourcing · Deal Closure

Business Development Exec: Sales, Lead Generation, Deal Closure, Account Management, Salesforce

JustCoded

● Closed the first major enterprise deal with a global organization, managing full-cycle sales using Pipedrive and LinkedIn Sales Navigator.
● Signed $3M+ in custom software and SaaS contracts across FinTech and Web3, focused on platform builds and high-value strategic accounts.
● Led proposal preparation, RFP responses, and project kick-offs in collaboration with cross-functional teams — from pre-sales to delivery.
● Managed high-value pipelines using ABM, ICP segmentation, and multi-channel outreach via Apollo and outbound email & LinkedIn sequences.
● Drove upsells, renewals, and long-term account growth by improving CRM workflows, retention plays, and value communication.

Skills:
Deal Closure · Apollo · LinkedIn Sales Navigator · Key Account Growth · SaaS Sales · Deal Strategy · LinkedIn Marketing · FinTech · Outbound Sales · Business-to-Business (B2B) · Sales Strategy · Business Development · Direct Sales · Lead Generation · Product Strategy · B2B Marketing · Web3 · Sales Process Optimization · Client Relations · Software Sales · Enterprise Software Sales · Software as a Service (SaaS) · Coaching · Inbound Sales · Strategy · Software Consulting · Customer Acquisition · Customer Relationship Management (CRM) · New Business Opportunities · International Sales ·Presentation Skills · Online Marketing · Presales · Data Analysis · Online Lead Generation · Strategic Partnerships · Strategic Marketing · Sales · Sales Pipeline Development · Customer-Focused Selling · Negotiation · Customer Service · Sales Operations · Enterprise Software · Key Account Development · Solution Selling · Revenue Generation · Sales Growth · B2B Software · Account Marketing · Business Modeling · C-Level Relationships · Public Speaking  · Copywriting · Deal Sourcing · B2B Marketing Strategy · Deal Execution · Sales Management · Presenting Proposals · Sales Cycle Management · Pipedrive · Contract Negotiation · Inside Sales · Customer Retention · Target Audience · Outside Sales

Business Development Manager: SaaS Sales, Inbound Sales, FinTech, Account Growth, Deal Closure

LenderKit

● Closed the first enterprise client in Saudi Arabia within 6 months, launching a new FinTech product in an untapped market.
● Closed a major strategic deal with a global wealth platform, expanding product capabilities and long-term partnership potential.
● Signed $5M+ in FinTech contracts through inbound and intent-based outreach, converting high-fit leads across Web3 and SaaS segments.
● Scaled from 1 to 4 enterprise clients annually using ABM targeting, ICP refinement, and conversion-focused funnel optimization.
● Led the full inbound sales cycle: from inbound qualification, value pitch refinement, to contract negotiation and long-term account retention.
● Improved product positioning by integrating client feedback loops and enhancing messaging for better lead quality and close rates.

Skills:
Deal Closure · Apollo · LinkedIn Sales Navigator · Key Account Growth · SaaS Sales · Deal Strategy · LinkedIn Marketing · FinTech · Outbound Sales · Business-to-Business (B2B) · Sales Strategy · Business Development · Lead Generation · Product Strategy · Web3 · Client Relations · Software Sales · Enterprise Software Sales · Coaching · Inbound Sales · Strategy · Software Consulting · Customer Acquisition · Customer Relationship Management (CRM) · International Sales · Growth Strategies · Software Sales Management · Presentation Skills · Online Marketing · Demand Generation · Business Strategy · Data Analysis · Online Lead Generation · Strategic Partnerships · Strategic Marketing · Sales · Customer-Focused Selling · Negotiation · Enterprise Software · Key Account Development · Solution Selling · Revenue Generation · Sales Growth · B2B Software · Account Marketing · Business Modeling · C-Level Relationships · Public Speaking · Upselling · Sales Processes · Copywriting · Deal Sourcing · B2B Marketing Strategy · Deal Execution · Sales Management · Presenting Proposals · Sales Cycle Management · Pipedrive · Contract Negotiation · Inside Sales · Customer Retention

Business Development Manager: Inbound Sales, FinTech, Web3, SaaS Sales, Revenue Growth, Pipedrive

FinTech - Under NDA

● Took over product ownership for a Saudi Arabian FinTech startup after vendor exit, stabilizing delivery and reestablishing roadmap execution.
● Led agile product development: backlog grooming, SCRUM ceremonies, resource planning, and UX flow reviews.
● Designed feature prototypes improving onboarding and conversion, based on user behavior analytics and funnel drop-off insights.
● Built a scalable growth strategy aligned with market needs, supported by MVP testing and performance tracking using Google Analytics.
● Spearheaded mobile app prototyping as an additional acquisition channel.
● Collaborated with C-level stakeholders to define product positioning, metrics, and innovation pipeline.

Skills:
Agile · FinTech · Product Strategy · SaaS · Growth Strategies · Business Analysis · Data Analysis · Scrum · Sprint Planning · UX · Software Consulting · Public Speaking · Copywriting · Product Marketing · Negotiation · Business-to-Business (B2B) · Mobile Development · Customer Acquisition · Stakeholder Management · Roadmap Development · Market Research · MVP Development · User Research · Digital Product Design · Product Lifecycle Management · Technical Documentation · Agile Coaching · Team Collaboration · KPI Tracking · Artificial Intelligence (AI) · Google Analytics · Digital Transformation · Business Innovation · C-Level Relationships · Accelerated Growth

Product Owner - Product Strategy, Agile, FinTech, Growth Strategies, Google Analytics, Data Analysis

Web3 - Under NDA

● Attracted 40K+ monthly visitors and 10K+ sign-ups by scaling inbound funnels for a Web3 CEX.
● Built ICP-based activation and referral flows, increasing first-week conversions by 50%.
● Launched product-aligned email, landing, and in-app campaigns to drive upsells and retention.
● Audited growth funnel and marketing stack (GA, Ahrefs, Telegram, landing flows), boosting CAC-to-LTV ratio.
● Collaborated with PM and data teams to align content with feature rollouts and intent signals.

Skills:
Inbound Marketing · Web3 · Growth Strategies · FinTech · Product Marketing · SaaS · Product Strategy · Customer Acquisition · Lead Generation · Demand Generation · Business Growth · Sales Process Optimization · Artificial Intelligence (AI) · Google Analytics · Ahrefs · Strategy · Online Marketing · Data Analysis · Online Lead Generation · Brand Development · Revenue Generation · Inbound Lead Generation · Copywriting · Public Speaking · Customer Retention · Target Audience · Outbound Marketing · International Sales · Presentation Skills · Negotiation · Accelerated Growth

Marketing Consultant: Web3, Growth Strategy, Inbound Marketing, FinTech, Product Marketing, SaaS

Red Rocket Software

Revenue Focus:
● Closed new clients under tight cash constraints, restoring cash flow and shortening payment cycles.
● Signed the company’s largest account — a DeFi capital-raising platform — driving strategic Web3 expansion.
● Defined Ideal Customer Profiles (ICP) and executed ABM campaigns, cutting low-quality leads by 50% and improving conversion rates by 30%.
● Boosted pipeline quality through multi-channel prospecting and high-fit account targeting.

Strategic Execution:
● Introduced RACIO framework to clarify ownership between sales, marketing, and delivery.
● Built the Meta Office — a centralized workspace for fully remote cross-functional teams.
● Launched inbound marketing funnel and SEO strategy, sustaining lead generation with minimal paid spend.
● Led content and brand strategy, creating positioning, tone of voice, and scalable marketing assets.

Skills:
Deal Closure · Apollo · LinkedIn Sales Navigator · Key Account Growth · SaaS Sales · Deal Strategy · LinkedIn Marketing · Inbound Marketing · FinTech · Outbound Sales · Business-to-Business (B2B) · Sales Strategy · Business Development · Direct Sales · Lead Generation · Innovation Consulting · B2B Marketing · Business Growth · Web3 · Sales Process Optimization · Account Management · Client Relations · Software Sales · Enterprise Software Sales · Software as a Service (SaaS) · Go-to-Market Strategy · HubSpot · Coaching · Inbound Sales · Google Analytics · Strategy · Software Consulting · Customer Acquisition · Customer Relationship Management (CRM) · New Business Opportunities · Growth Strategies · Software Sales Management · Presentation Skills · Outbound Marketing · Demand Generation · Search Engine Optimization (SEO) · Business Strategy · Presales · Digital Transformation · Data Analysis · Online Lead Generation · Strategic Partnerships · Strategic Marketing · Sales · Sales Pipeline Development · Product Innovation · New Business Generation · Growth Hacking · Customer-Focused Selling · Ahrefs

Head of Revenue and Strategy - Strategy, Accelerated Growth, Revenue Generation, Web3, SEO

I'm Mykyta, a Business Development & GTM Manager focused on helping tech companies close more deals, build better sales processes, and scale revenue.

I specialize in Go-to-Market Strategy, Revenue & Demand Generation, and Sales Enablement across Real Estate, FinTech, Web3, AI/ML, SaaS, Enterprise Software, and DevOps/Cloud Infrastructure.

I've also supported GTM efforts in creative & design, B2C Tech, AEC/BIM, and GRC.

Over the past 11 years, I've:
- closed deals from $50K to $1.2M across North America, Europe, and MENA
- built outbound systems using Apollo, Clay, LinkedIn Sales Navigator, and GPT for Sheets, reaching up to 64% reply rates with signal-based personalization, segmented ICPs, and strong A/B testing
- built ABM-driven outbound using AI agent workflows through n8n, Aomni and Clay
- improved retention and LTV with CRM workflows, value-mapped follow-ups, and content-led cross-sell motions.
- worked with stacks like Salesforce, HubSpot, Pipedrive, Expandi, LinkedIn Helper, HeyReach, FindyEmail, Ahrefs, and Google Analytics.
- delivered playbooks, toolkits, and campaign frameworks across 10+ teams.
- advised on GTM planning, partner co-marketing, and pricing strategy — always focused on outcomes and sales lift.

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Skills:
Apollo, LinkedIn Sales Navigator, Business Development, Go-to-Market Strategy, Sales Process Optimization, Revenue Generation, Clay, SaaS Sales, Deal Strategy, LinkedIn Marketing, Inbound Marketing, Outbound Sales, Lead Generation, Product Strategy, Software Sales, Enterprise Software Sales, Software as a Service (SaaS), HubSpot, Inbound Sales, Google Analytics, Software Consulting, Customer Relationship Management (CRM), Search Engine Optimization (SEO), Data Analysis, Online Lead Generation, Sales Pipeline Development, Product Innovation, Ahrefs, Sales Operations, Enterprise Software, Social Media Writing, Business Process Automation, Sales Processes, Product Marketing, Copywriting, Deal Sourcing, Pipedrive, Contract Negotiation, Inside Sales, Target Audience, B2B Marketing Strategy, Account Marketing, Artificial Intelligence (AI), Growth Strategies

Personality Type: Assertive Commander (ENTJ-A)
—
I'm always open to conversations about improving sales systems, entering new markets, exploring potential partnerships, or simply exchanging ideas.
Let's connect!

📧 Email: sugariam2@gmail.com
💬 Telegram: @mairagus
📲 WhatsApp: +38 099 366 30 41

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