Alper Yurder 🤝

Co-founder & CRO of Flowla, interactive deal rooms your buyers LOVE 👉 Follow our podcast #salestherapy by Flowla 🎙️ on spotify

I’m a former B2B SaaS founder with 10+ years of experience in sales, marketing, and go-to-market strategy.

I’ve built and scaled startups through the seed-to-Series A journey raising VC funding, leading sales teams, and turning unknown products into trusted brands.

Today, I work as a fractional CRO & CMO, helping B2B founders design and execute their go-to-market systems from message-market fit to scalable revenue.

I act as the founder’s right hand to:

- Build GTM strategy, positioning, and demand generation
- Turn your brand from unknown to known through founder-led content and sales
- Install repeatable sales and marketing systems that actually drive revenue

Alongside my client work, I advise and mentor founders at accelerators and VC programs across Europe, and lecture on founder-led growth and GTM strategy.

If you’ve built a great product but the market doesn’t quite see it yet or if you feel your growth stalled and can use some support, I help make it seen, understood, and bought.

👉 Feel free to DM me if you’d like to chat about your GTM or sales strategy.

Co-Founder

Hey there, I'm an ex-sales leader turned co-founder, and I spend all day sharing ideas, solving problems and having #salestherapy with sales professionals from every sector and level. If you're after sales and G2M advice, you've come to the right place! And believe me, I've been through it all - from building SDR teams to closing multi-million dollar deals and everything in between. So, let's have some fun and chat sales!

🙌 I'm a big fan of Gamma (AI presentation builder that hit $50M ARR in 2 years), so when HubSpot For Startups invited me to hear founder Grant speak, I cleared my calendar. One of the best events I've been lately. Key GTM insights below 👇

---

👉 **The state of B2B SaaS investing**

AI funding VC Panel with Sitar Teli (Connect), Luke Smith (Molten), Will Wells:

Sitar: "We look for 70-80% margins in B2B SaaS. But with founders building on existing platforms, we're seeing 10-20% instead."

The democratization of building has a trade-off - easier to ship, but unit economics under pressure.

Luke: "At Series A, we need at least one founder who deeply understands the customer. That's where defensibility lives."

Will's focus on European deeptech: neo computing, AI inference challenging Nvidia, foundational businesses in defense and space.

Europe's deeptech moment feels real.

---

👉 **What's changing for technical founders**

The commercial co-founder requirement is softening.

VCs increasingly back product founders who partner with experienced operators early, then build commercial teams later.

The bar: Deep product understanding + customer empathy.

GTM can be layered on. Product vision can't be outsourced.

---

👉 **AI agents are here**

HubSpot's new Breeze AI agents: prospecting, content generation, customer service.

What stood out: truly contextual outreach beyond templates.

We're past "AI tools." We're entering "AI agents that execute workflows."

---

👉 **Building AI unicorns** (Husayn Kassai, Onfido)

His framework: 6-12-18 max team for speed.

Culture: "How are decisions made when you're not in the room?"

Product-led growth as foundation.

---

👉 **Product always wins** (Grant Lee, Gamma)

"If people aren't talking about your product organically... you're in trouble."

This resonated deeply from our Flowla journey.

When product hits home, you scale to $50M ARR in 2 years like Gamma did.

I've seen founders try to scale without organic pull. It never works.

Marketing amplifies what exists. It can't create something from nothing.

When PMF is real, GTM pours fuel on fire.

When it's not, GTM is expensive noise.

---

Two days of high-signal conversations with investors, founders, and operators.

Grateful to be part of these discussions.

Many thanks to Anna Gordon and HubSpot For Startups for curating such a strong lineup and for the invitation. Great inspiration for my upcoming workshops and speaking events! And why looking so serious in the pic Richard Lee 😉

Alper Yurder

Founder at Forte | We build scalable GTM systems for B2B startups with founder brand, AI-led inbound-outbound and scalable sales process | Exited B2B SaaS Founder | Angel Investor | Fractional GTM leader to +20 startups

🙂 Great pleasure being with the founders of Tenitys latest cohort last week for the series of Sales Masterclasses. We workshopped on founder brand, how to grow on LinkedIn, finding scalable growth loops, and building trust with early customers to get to your first 100.

these are late-seed and pre-Series A founders - making the move from £500K or £1M ARR to what's beyond, and figuring a scalable growth loop! love it!

And honestly? The challenges are similar to what I see in general:

"How do I make this repeatable?"
"How do I build trust with new clients fast?"
"How do I get more visibility without spending millions?

---

We went through real examples from founders in the room and I gave examples from recent work on building trust, expanding beyond first network and trying different gtm motions such as:

-> building trust for a fintech app through private dinners with CFOs, one is a happy customer, let them evangelize you in a private setting,

-> Another is an edtech - now truly beyond founder-led sales so doing paid search, retargeting, and cold calls all at once in a sequence that makes sense.

Each founder's business is unique.

But there's still a playbook 👇

Finding and recording signs of:
→ Faster sales cycles (who closes in 2 weeks vs 2 months?)
→ Good ICP fit (who converts easily vs who ghosts you?)
→ The one scalable motion that's unique to YOUR business

Then doubling down on what works for you.

---

Always a pleasure working with founders who are in the thick of it, building real businesses.

Thanks for having me Tenity 🙌 

And special thanks to Eda Taskin, Wiktoria (Victoria) Przybylska, and the team for organizing. And great pleasure to meet Mehnaaz Maleta who're doing wonderful work helping create the new Nordic unicorns! Looking forward to collabing more on that too...

---

👉 If you're a founder cracking these things right now (£500K-£2M ARR, trying to make founder-led sales repeatable) - DM me, happy to share my playbooks and presentations from these events

👉 If you're a VC or accelerator looking for someone who's actually built this to share real practical tips with your portfolio - hit me up too.

✈️ Many are heading to Slush and wanted to drop my real-talk GTM stack before wheels up for you to up your GTM game on the go.

These aren't bookmarks I never opened. These are resources that actually built my knowledge on sales, AI workflows, and founder-led growth.

Playbooks & Books That Moved the Needle:
- SaaStock sessions with Adam Robinson, zero fluff, all systems
- Balderton's B2B Sales Guide, best advice for technical founders
- Predictable Revenue, still the outbound essentials
- The Qualified Sales Leader by John McMahon, hire sales or close deals better
- Founder Brand by Dave Gerhardt, your personal brand IS your GTM 
- Series A Benchmarking Report, know your numbers before you raise

Podcasts Worth the Flight:
- 20VC, Harry Stebbings bringing founder + investor truth weekly
- Lenny's Podcast: product, growth, GTM from operators who've done it
- Balderton Podcast: European founder focus
- Startup Sales: Adam Springer's early-stage B2B playbook
- How I Built This: for when you need founder energy
- My own "Sales Therapy": shameless plug but listeners say it helps

GTM + AI Stack I'm Using Now:
-Brian Balfour's essays, growth loops + systems thinking
-Holloway's GTM Playbook, comprehensive, not surface-level
-My AI workflow: Fathom → Claude → 10 LinkedIn posts per sales call (will share the prompts soon)

Tools I actually use: Clay, Gamma, Napkin, Replit, Claude (enterprise version is fire!) Relevance.ai tests, Empler.ai, Ujji.ai

Founders/Operators I Follow:
davegerhardt - founder brand + content harrystebbings — founder + VC mindset 
pierreherubel - B2B positioning frameworks
justinkan - raw founder perspective 
lennysan - product-led growth 
alexgarcia - distribution tactics
and me (obviously) - sharing how I help founders build systems starting with their own founder brand -> trust building -> linkedin -> outbound -> sales process -> inbound engine -> scale creator marketing and referrals

Drop a 🔥 if you find this useful!

💪 I'm always in awe of technical founders who hit £1-2M ARR with almost no marketing. Just pure product. Deep expertise. Word of mouth. Which honestly is gold. But not enough 👇

Yesterday I spoke with a founder who:
- Built IoT security for 20M devices
- Grew to £1M+ ARR in 14 months  
- Has only ONE salesperson
- Posts on LinkedIn "only when there's really valuable content"

Here's what always happens at this stage

👉 The Pattern:

→ Revenue plateaus around £1.5M
→ Sales is 100% founder-led (doesn't scale)  
→ Pipeline is unpredictable
→ Competitors with worse products but better marketing start winning

👉 The breakthrough isn't working harder

It's adding structure to what already works

If you're at £1-2M ARR with minimal GTM, here's what to fix:

1️⃣ Document your customer language

Interview 5 customers: "How did you describe us internally?"

That's your messaging. Not your features.

2️⃣ Make the founder visible

You close deals in the room. Get in more rooms.

LinkedIn: 2 posts/week sharing what you see in the market + 1 for credibility and social proof

3️⃣ Create repeatable outbound

You've proven the product works. Now prove you can find customers systematically.

Target → Message → Test → Scale 

Record tests somewhere, review every month to hit message-market fit

4️⃣ Build forecastable pipeline

Stop hoping referrals arrive. Build a system that generates 20 qualified conversations/month. Either an inbound engine with a content hire,

AIO, founder brand

or trust building activities like webinars and private dinners

---

👉 The founders who scale past £2M don't have better products

✅ They have better distribution

You've done the hard part (building something people need)

Now do the uncomfortable part (telling people it exists)

---

DM me "GTM" if you're at this stage and would like a chat - I'll send you the full diagnostic I use with founders.

B2B SaaS Product Growth Advisor @ TechSalestr | Product-Led Growth | Sales Enablement

Founder @ TechSales | Product Growth, Sales Enablement & AI-Powered Outbound Systems for B2B SaaS

We help SaaS companies build predictable, scalable revenue engines.
Our work combines growth strategy, RevOps, outbound automation, and AI workflows, built for teams that need results, not noise.

What we fix

- Not enough qualified leads
- Weak positioning or unclear ICP
- Low conversions across the funnel
- Pipeline chaos & manual processes
- Outbound that doesn’t get replies
- No automation, no AI, no systems

What we build

🚀 Product Growth Systems
ICP, positioning, messaging, activation funnels, PLG motions, and retention frameworks.

🎯 Sales Enablement & RevOps
HubSpot architecture, pipelines, automation, playbooks, follow-up engines, and reporting dashboards.

📩 AI-Powered Outbound Engines
Multichannel outbound (LinkedIn, email, and voice AI calls), deliverability setup, list building, sequencing, Apollo/Instantly/Heyreach optimization, and n8n/Make automation.

I’ve worked with 25+ SaaS companies, designed hundreds of GTM workflows, and founded Türkiye’s first B2B Tech Sales & Product Growth community.

My approach is shaped by engineering, a Business Innovation master’s at Porto Business School, and my Culinary Arts training at the Tourism School of Porto.

👉 Follow for insights on SaaS growth, outbound, and RevOps systems.
👉 DM me or book a slot: https://bit.ly/techsalestrcom
👉 Explore: www.techsalestr.com

Tunahan Tolga Yıldız

Joined Web Summit Lisbon today as Aziz’s guest and even though I could only stay for 5–6 hours, it was absolutely worth it. Met so many old friends, partners, and clients, and discovered plenty of new networking opportunities along the way.

Honestly, events like this deserve at least three full days to explore properly. For anyone who knows what they’re looking for, this place is truly a paradise. Hopefully next year, I’ll be here as a founder showcasing my own startup!

B2B SaaS Growth Consultant | LinkedIn Growth · HubSpot & Sales Enablement · Lead Generation | Trusted by 25+ Teams

No alternative text description for this image

(EN below) Türkiye’de inanılmaz bir girişimci potansiyeli ve güçlü bir B2B yeteneği olduğuna inanıyorum. Bugüne kadar edindiğim tecrübe, doğru eğitim ve doğru rehberlikle çok daha fazla girişimci ve profesyonelin küresel pazarlara açılabileceğini gösterdi. Bu yüzden TechSales Akademi’yi kurdum. 

Amacım;
🔺 Girişimcilere yalnızca mentörlük değil, incubator ve accelerator programlarının eksik kaldığı alanlarda gerçek saha deneyimi sunmak,
🔺 B2B alanda çalışan profesyonelleri daha iyi ve güncel becerileriyle donatmak,
🔺 Öğrencilere ise erken yaşta global iş yapabilme farkındalığı kazandırmak.

Şu an Akademide başlatmayı planladığımız 3 eğitim bulunuyor. Detaylara buradan ulaşabilirsiniz. https://lnkd.in/dcEG_EGj

🎁 Sürpriz
Bu eğitimlerden 3 kişiye ücretsiz katılım hediye edeceğim. Katılmak için tek yapmanız gereken: +1 yazıp yorum bırakmak. Ayrıca yorum bırakan herkes seçtiği eğitimde %25 indirim kazanacak.
 
📆 Çekiliş sonuçlarını 2 hafta sonra paylaşacağım.

Bu yolculukta yalnızım ama biliyorum ki bu içerikler ne kadar çok B2B girişimci ve profesyonelinin karşısına çıkarsa o kadar fazla kişiye dokunabiliriz. Desteğiniz için şimdiden teşekkür ederim. 

--
I truly believe that Türkiye has incredible entrepreneurial potential and a strong B2B talent pool. My experience so far has shown me that with the right training and the right guidance, many more founders and professionals can expand into global markets. That’s why I created TechSales Academy.

My goals are to:

🔺 Provide entrepreneurs not only with mentorship, but also with real, practical field experience in areas where incubator and accelerator programs fall short,
🔺 Equip professionals working in B2B with stronger and more up-to-date skills,
🔺 Help students gain early awareness of how to build and operate in global business environments.

We are starting with 3 programs, and you can find all the details here.

🎁 Giveaway
 I will offer 3 free seats for these programs. To participate, simply comment +1 below. Everyone who comments will also receive 25% off for the program of their choice.

📆 I will announce the giveaway results in 2 weeks.

I may be building this journey alone, but I know that the more B2B founders and professionals this post reaches, the more people we can help. Thank you in advance for your support.

TechSales Akademi Yayında! 🎉

Uzun zamandır hayalini kurduğum TechSales Akademi artık yayında. B2B dünyasında, teknoloji ve ürün tarafı hariç Türkçe kaynak ve eğitimlerin ne kadar sınırlı olduğunu gördükçe böyle bir platform oluşturma isteğim daha da güçlendi. 

Bugün bunu gerçeğe dönüştürmenin mutluluğunu yaşıyorum. Aralık ayında iki eğitimle başlıyoruz:

🔺 Cold Outreach Eğitimi benim tarafımdan,
🔺 Startup People Systems Eğitimi hrscale kurucusu Elif Cakir tarafından.

Danışmanlık bütçesi ayıramayan girişimciler için bu eğitimlerin gerçekten hızlandırıcı bir etki yaratacağını düşünüyorum. Amacımız, erişilebilir ve uygulanabilir bilgilerle işlerinizi katbekat büyütmenize yardımcı olmak.

👉 Eğitimleri ve detayları yorumlaraki akademi sayfamızda bulabilirsiniz.

 Yeni dönemde birlikte daha güçlü bir B2B ekosistemi yaratmak dileğiyle! 🚀

(EN below) TechSales olarak dün aynı şirket için kurduğumuz e-mail outbound performansını paylaşmıştım.

Bugün de hikayenin LinkedIn + HeyReach.io kısmını eklemek istedim, çünkü iki kanal birlikte çalışınca çıkan sonuç çok daha farklı bir seviyeye geliyor.

Bu şirkette outbound’u iki omuzda yürütüyoruz:
Instantly ile e-mail
Heyreach ile LinkedIn

LinkedIn tarafında hedefimiz, rastgele kişilere rastgele “mesaj atmak” değil; doğru ICP, doğru tempo ve düzenli optimizasyonla akışkan bir fırsat motoru yaratmaktı.

Son 11 ayın sonuçları:
40.614 bağlantı isteği
%40,5 kabul oranı
12.905 mesaj gönderimi
%21,1 cevap oranı
300+ nitelikli fırsat

Bu süreç bana bir şeyi çok net öğretti: E-mail + LinkedIn birlikte doğru kurgulandığında outbound, tamamen öngörülebilir bir büyüme sistemine dönüşüyor.

Süreci, kullanılan çerçeveyi veya nasıl kurduğumuzu konuşmak istersen, DM’den yazabilirsin.

Bu arada, yarın HeyReach.io + Instantly.ai ile ilgili küçük bir duyuru yapacağım. Sadece şöyle diyeyim: Bu rakamların önümüzdeki dönemde nasıl katlanabileceğine dair ilk sinyaller geliyor. 
-----
Yesterday I shared the email outbound performance we built for the same company.

Today I wanted to add the LinkedIn + Heyreach side, because when both channels run together, the outcome hits a completely different level.

We run outbound on two pillars:
Email with Instantly
LinkedIn with Heyreach

And on LinkedIn, the goal was never “sending messages.”

It was building a fluid, self-feeding opportunity engine through the right ICP, consistent pacing, and weekly optimization.

Here are the results from the last 12 months:
40,614 connection requests
40.5% acceptance rate
12,905 messages sent
21.1% reply rate
300+ qualified opportunities

This entire process taught me one thing very clearly: When email + LinkedIn are aligned properly, outbound becomes a predictable, measurable growth system.

If you want to talk about the framework or the process behind it, feel free to DM me.

By the way, tomorrow I’ll share a small update about Heyreach + Instantly. Let’s just say it’s a first hint of how these numbers might multiply in the coming months.

I just earned my HeyReach.io Expert Badge.

I’ve been using Heyreach since the very first AppSumo campaign and it’s incredible to see how far the product has come. 

Over the years, I’ve introduced it to many of the companies I work with and the evolution, especially the growing integrations, has been impressive. It’s rare to see such a strong product come out of our region and it makes me genuinely happy.

A big thank you to everyone on the team for building something this solid.Ilija, Mirjana and Bojana and a very special thanks to Ebru who has always been there whenever I needed support!

If you are exploring ways to improve your outreach setup or want to use Heyreach in the best possible way, feel free to message me. 

I’m happy to share what I’ve learned and help you get the most out of it.

Weekdays I’m building in tech. Weekends I’m learning in the kitchen. Turns out both worlds push me in the same direction: growth.

View newsletter: What I Learned This Week

For the last month and a half, I’ve been doing something a bit different from my usual tech/growth routine: culinary school. Cooking has been a passio

Open article: 1.5 Months in Culinary School, And Why It Changed Me More Than I Expected by Tunahan Tolga Yıldız • 3 min read

1.5 Months in Culinary School, And Why It Changed Me More Than I Expected

HeyReach.io just went MULTICHANNEL

The Instantly integration is officially live, and you can now send leads both ways:

 → Instantly.ai → HeyReach.io
 → HeyReach → Instantly

This unlocks some killer flows:
⚡ Add leads from HeyReach directly into Instantly Campaigns
 ⚡ Add leads into Instantly Lead Lists
 ⚡ Trigger Instantly follow-ups when a LinkedIn step fails (no accept, no reply, etc.)

A few real use cases are already running:

1️⃣ No connection accept? → After X days → Add to Instantly → email sequence
2️⃣ No reply on InMail? → Send to Instantly follow-up list
3️⃣ Accepted on LinkedIn but no response? → Push to Instantly → “Warm, No Reply” campaign

Setup is simple:
Generate your Instantly API key
Paste it inside HeyReach → Integrations → Instantly
Start sending leads in either direction 
Multichannel, automated, clean.

This changes the outbound flow completely. 

If you want the exact workflows I’m testing right now, just DM me!

HeyReach and Instantly Integration

The dream is REAL! Thrilled to launch TechSales Academy 🚀 to solve the major gap in actionable Turkish B2B sales/growth/strategy training.

Starting strong with:
Cold Outreach (by me)
Startup People Systems (by Elif Cakir founder of hrscale)

Full course descriptions, pricing details, and instructor bios are all inside the link below!

This moment is deeply personal and incredibly exciting for me. Today, I am overjoyed to finally share the launch of the TechSales Academy, a project I

Open article: The Vision Realized: Introducing the TechSales Academy  by Tunahan Tolga Yıldız • 2 min read

The Vision Realized: Introducing the TechSales Academy

This short video wasn't filmed. It was engineered. 🤖

We are approaching 2026, and the definition of "being present" in business is changing fundamentally.

I created this video using Google Gemini to craft the strategy and script, and HeyGen to bring it to life visually. But this is more than just a tech demo; it’s a glimpse into my operational roadmap for the next two years.

As we look toward 2026, my focus shifts from simply "using AI" to integrating AI into the DNA of my business strategy.

Here is how I plan to level up:
1. Scalable Presence 🌐 
Time is finite, but digital presence doesn't have to be. Tools like HeyGen allow me to deliver personalized updates, insights, and communications at scale without being tied to a camera for hours.

2. AI as a Strategic Thought Partner 🧠 
I’m moving beyond using Gemini for basic tasks. The goal is to utilize LLMs for high-level scenario planning, market analysis, and pressure-testing innovative strategies before execution.

3. Hyper-Personalization 🎯 
The future isn't about mass content; it's about relevant content. By integrating these tools, I aim to create tailored experiences for clients and partners that resonate on a deeper level.

The tools are here. The question is: How will you reshape your workflow for 2026?

I’m curious to hear your thoughts on AI integration in the comments! 👇

(EN below) Bir yıl önce TechSales olarak Türkiye'deki dijital iş yapan en büyük firmalarından birisi için email outbound sistemlerimizi Instantly.ai ile sıfırdan kurarken, işlerin gerçekten çalışıp çalışmayacağından emin değildim.

Her şeyin başında; domain ayarlama, hesapları ısındırma, ICP’yi doğru seçme, mesaj ve sequence tasarlama gibi küçük adımlar vardı. Deliverability için click tracking’i bile özellikle kapalı tuttum.

Bugün rakamlar kendiliğinden konuşuyor:
144.000 gönderim
%80,61 open rate
%1,53 reply rate
89 fırsat
$271.000 pipeline

Dönüp bakınca şunu öğrendim: Doğru yapı, sabırlı iterasyon ve doğru ürünlerin desteğiyle outbound tamamen ölçülebilir bir makineye dönüşüyor.

Deneyimlerimi veya süreçte öğrendiklerimi konuşmak istersen, DM’den ulaşabilirsin.
-----
One year ago, as TechSales, when building our outbound email systems from scratch with Instantly.ai for one of Turkey’s largest digital companies, I wasn’t sure if it would really work.

At the start, everything was about small steps: domain setup, warming up accounts, choosing the right ICP, designing the right message and sequences. I even kept click tracking off intentionally for the sake of deliverability.

Today, the numbers speak for themselves:
144,000 sends
80.61% open rate
1.53% reply rate
89 opportunities
$271,000 pipeline
Looking back, here’s what I learned: With the right structure, persistent iteration, and the right products, outbound becomes a fully measurable engine.

If you want to discuss the process or what I learned, feel free to DM me.

Yesterday I joined the n8n Starter Session & Masterclass at Impact Hub Lisbon, led by Aemal Sayer and the Avanai team.

Super insightful, very hands-on, and honestly one of the most practical automation workshops I’ve attended lately.

During the session we:
 ⚙️ Built 2–3 example workflows from scratch
 🤖 Explored how to integrate AI-powered agents inside real automations
 🔗 Connected multiple apps & data sources
 ⚡ Saw how fast you can ship automation ideas with n8n

For me, the standout part was seeing how AI and automation can accelerate B2B outbound processes, especially lead enrichment, qualification, and follow-up workflows. I’m planning to integrate n8n much more into our outbound architecture moving forward.

The free 1-month n8n license for attendees was a great bonus too. 

Big thanks to Aemal and the entire team; Lisbon’s automation & AI community keeps getting stronger.

If you’re exploring n8n or want to build automations for your company (especially around outbound, lead management, or internal ops), feel free to reach out. Happy to brainstorm and even design a workflow together.

Tried LinkedIn Sales Navigator Smart Links for the First Time This Week: Surprisingly Useful for Outbound

If you're in B2B sales, you’re always sharing links: tools, docs, videos, resources…

This week I finally tested Smart Links, and honestly, this should’ve been part of my workflow a long time ago.

What Smart Links actually do:
🔺 Combine multiple content types (PDFs, decks, videos, URLs) into one single, clean link
🔺 Show analytics: who opened it, what they viewed, how long they spent, and which pages they checked
🔺 Help streamline multi-step sales processes by replacing messy, scattered links
🔺 Make follow-ups far more targeted and data-driven

How I used it this week:
-I bundled my most-used outbound tools (HubSpot, Instantly.ai, Apollo, HeyReach.io, etc.) into one Smart Link
-Added it to the end of my outbound messages as a clean, all-in-one resource

Replaced multiple separate URLs with one compact intro package

The analytics were surprisingly detailed, especially seeing who returned to the link later.

Why it matters:
Sending content is easy.

Knowing who actually engaged with it is where the insight (and advantage) lies.

If you're using Sales Navigator and haven’t tried Smart Links yet, check your plan and create one.

You’ll probably never send scattered attachments again!

“AI can automate your outbound, but it still can’t replace your empathy.”

Automation made outbound easy, at least technically.

Finding emails, setting up sequences, and sending thousands of messages a day take minutes now.

But here’s the catch:
Identifying your real ICP, truly understanding your personas, and crafting a message that hits differently that still requires a human.

I keep seeing founders doing everything “right.”
They build systems, connect CRMs, automate follow-ups...

Yet they wonder, “Why is nobody replying?” 
Because AI still can’t think like you.
It doesn’t feel like your intent, your tone, or your story.

It’s not about sending 1,000 more messages, it’s about writing the one message that sounds human.

So maybe it’s time to stop hiding behind automation and start writing like you again; scripts with soul, emails with rhythm, and messages that sound like they came from a real person, not a machine.

This week, I’m rewriting our outbound scripts from scratch to be more human and less robot.

Curious how to make your outbound sound more human? Let’s exchange ideas. I’d love to hear what’s working for you lately!

The math behind a $100k Pipeline 📉

Most people think, "I'll just send 50 emails a day." 

The math says, "To close $100k, you need X leads, Y meetings, and Z domains to ensure deliverability."

We built a Reverse Engineering Calculator to show you the actual infrastructure needed to hit your number.

Don't launch your next campaign without checking this first.

Link in the comment 👇

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