Lyadov Business Therapy

I help entrepreneurs make difficult decisions faster at the intersection of business and personality. 

This means that you now have an intelligent sparring partner who is 100% focused on your problem. Someone who understands the specifics of being an entrepreneur/CEO and with whom any topic can be discussed in the same language. Someone who knows how to ask deep questions, listen to you patiently, and persistently clarify the answer. Who is quick to structure confusing problems. Someone who is easy to communicate with and with whom you can trust what you have never discussed with anyone else. Someone you can turn to for support at any time without fear of abusing his attention. A business therapist acts like a catalyst for a chemical reaction, i.e., in the face of uncertainty, it increases the speed and quality of decisions that the company vitally needs to make. 

To find out more, please send me an email to al@alyadov.com or schedule an introductory session: https://calendly.com/alyadov/free-orientation-session

Business Therapist

In-between podcast

The aim of the podcast is to learn the art of living between Order and Chaos. Alexander is interviewing talented and accomplished people from diverse domains in order to extract the lessons they learned in their profession and their life. Among the guests there were already prominent private equity investor, extreme sport athlete, classic musician, new wave politician, tech entrepreneur, martial artist, fiction writer, high-tech scientist, protection dog trainer, civil rights activist, film director and others. 

Podcast is available on:
- iTunes: http://apple.co/2m8gcS4
- SoundCloud: https://goo.gl/5GNr29
- Website: http://alyadov.com/podcast/

Creator and Host

Fruktona

Fruktona was an export-oriented Ukrainian company, specializing in growing, processing and selling quick-frozen (IQF) berries, fruits, vegetables, and mushrooms. A stellar reputation and operational excellence methodically built over 18 years allowed Fruktona to become a reliable supplier to clients in Germany, Austria, France, and other European countries. In 2016 Fruktona have successfully passed certification for the cultivation, processing and marketing of organic products and received the corresponding certificate "Organic Standard". The production facilities allowed processing 10,000 tons of berries, 4,000 tons of organic products and 500 tons of forest mushrooms. Considering the global trends of berry and organic products consumption growth as well as Ukraine's unique agricultural position and the company's extensive industry expertise, Fructona had the potential to become one of the key exporters to Europe. 
- Advising founding CEO on various issues from strategy development, corporate governance, and fund-raising to global market analysis, financial reporting and talent recruitment.

Advisory Board Member

ExpoPromoGroup

ExpoPromoGroup is Management Company headquartered in London (UK) with a technical office in Kyiv (Ukraine). Several Internet projects belongs to the group: ExpoPromoter, TicketForEven and 
HotelsForEvent.

ExpoPromoter.com - the first online platform for selling expo-booths and tickets for the exhibitions in China and Worldwide. The company provides service to 11,000+ event organisers and attracts visitors and exhibitors through its network of 6,000+ affiliates. 

TicketforEvent.com – an one-stop shop for event organizers allowing them to set up online registration, promote event via affiliate network, sell tickets via 90+ payments methods, monitor progress and check-in event attendees.

HotelsForEvent.com - an online hotel booking service developed specifically for the needs of event organizers. The service allows event attendee to choose his accommodation near the venue from 235,000 hotels, provided by 9 worldwide hotel booking engines (Booking.com, Expedia, HRS, Travelocity etc.).

www.expopromoter.com

Member, Board of Directors

YUNASKO

YUNASKO is a high-tech startup developing advanced energy storage devices called ultracapacitors. Ultracapacitors are superior energy storage devices providing the highest power available among the different battery technologies with the safe operations and long life-cycle. 

YUNASKO is registered in UK, building manufacturing plant in Latvia, and have R&D and Pilot Plant operations in Ukraine. The company offers ultracapacitors with proprietary technology that allows for a product that is 2-3 times smaller for a certain set of requirements. The overall result is a significant cost advantage with respect to competitors. It creates the superior opportunity for the company to conquer the substantial market share within the next 5 to 10 years. There are already certain areas of usage for ultracapacitors, and their applications are ranging from smartphones, netbooks up to cars, buses and trains.

www.yunasko.com

Dekarta Capital

A private (one-LP) $50MM VC/PE fund with broad investment strategy in terms of company stage (seed, early, late), sector (e-commerce, energy, retail, insurance, real estate etc.) and geography (Ukraine, Latvia, Russia). Raised capital, negotiated management terms, recruited co-founder and team members, developed brand identity, established structure and partner network. As a member of the investment committee participated in decision making on fund's and portfolio companies' strategy. Operationally focused on investor relations, fund marketing, and deal sourcing. Helped portfolio companies in all operation aspects: setting up corporate structure, creating an advisory board, developing strategy of entering the markets (China, US, UK, EU and CIS countries), pivoting market offer, creating brand, raising external funds, installing CRM and financial reporting system, developing HR policies and compensations schemes, recruiting talent (CEOs, CMO, BDO, CFOs). 
- Initiated, managed and exited a complex deal of financing the acquisition between two competitors to create a market leader with realized deal's IRR of 35% on $6MM transaction.
- In 20 months after investment, received a 3rd party term-sheet with portfolio company valuation x8 times of the initial deal (declined by the Investment committee in favor of DC's own follow-up round).

Managing Partner and Co-Founder

Maanimo Ukraine

Maanimo.com helps consumers make informed decisions about their personal finance matters. It covers all major personal finance channels, including banking, investing and insurance. Maanimo.com surveys 100+ Ukrainian banks on weekly basis in order to provide clear, objective, and unbiased rates to consumers. 
In 2014 the company was sold to an undisclosed buyer.

www.maanimo.com

Co-Owner

Прайм групп

Prime Group ("Прайм Групп") is an integrated operator of outdoor advertising in Ukraine. The company was founded in 2008 and is currently is one of the four largest companies on the Ukrainian outdoor advertising market. Prime Group has 2,100+ of its own advertising constructions. In addition, the company manages on a long-term basis 9,000+ constructions of various formats in 63 cities of Ukraine. Company's market share is 9,5% in all outdoor formats and the market leader in the most popular "3x6" format with 10,4% of market share.

www.prime-group.com.ua

Renaissance Investment Management

Advised Ukrainian and Russian high-net-worth individuals and corporations on their investment need identification, effective investment strategy creation, and execution.
- Originated pipeline with potential $174MM of client assets at various stages of implementation;
- Educated target market and promoted RIM services via PR publications in offline and online editions (Forbes), radio and lectures in top Russian business school (The Higher School of Economics).

www.im.rencap.com

Vice President

Euro RSCG Group Ukraine, an affiliate with Euro RSCG Worldwide (HAVAS Group)

With EastOne Group as an investor, co-founded Euro RSCG Group Ukraine and as MD led a Euro RSCG Kyiv ad agency, which in one year became one of the market leaders with 62-member team and $4.7MM of billings (excluding media). Set company vision and strategy, led the executive team, recruited international talent from Brazil, USA, Russia, and Georgia. 
- Exceeded annual profit objectives and paid back the investment to shareholders within the 1st year of operations.

www.eurorscg.com
www.havas.com

Managing Director and Co-owner

As a business therapist, I believe your business grows only as fast as you do. I help founders transform themselves to unlock their company’s potential. 

With 30 years in business, I’ve managed a $50M private equity fund, co-founded a marketing group, and served on boards in e-commerce, media, retail, insurance, and energy. 

Based in Kyiv, Ukraine, I’m married for 30 years, with two kids and an Australian Cattle Dog. I’m passionate about Brazilian jiu-jitsu and kettlebell training.

My promise: You are the bottleneck and the source of change. Let’s find gold in the mud.

Client Testimonial: “Alexander has a quick mind and he is very open, which allows him to see the situation out of the box. Alexander is competent and can be trusted. I know for a fact that it is a super positive ROI — to get an important insight in such a short time, which some people can take many years to achieve.” — Chyngys Barynov, co-founder of Worksection

Let’s connect to explore your transformation.

Alexander Lyadov

GoFunnels

As Chief Artificial Intelligence Officer (CAIO) at GoFunnels, I lead our company's AI vision and strategy, revolutionizing how businesses harness automation for marketing success. I architect state-of-the-art solutions that redefine the marketing automation landscape, while leading a team of exceptional talent.

In my role, I:

Develop and execute a comprehensive AI strategy and roadmap
Spearhead the integration of AI technologies across our marketing automation platform
Drive innovation in machine learning algorithms for marketing optimization
Lead the development of AI-powered predictive analytics and customer behavior modeling
Build and mentor high-performing AI/ML teams
Foster cross-functional collaboration to implement AI solutions
Champion ethical AI practices and compliance standards
Guide product development incorporating cutting-edge AI capabilities

I am passionate about:

Transforming marketing automation through AI innovation
Building scalable AI solutions
Mentoring the next generation of AI leaders
Creating ethical AI frameworks
Driving business growth through AI implementation

I am always eager to connect with fellow AI enthusiasts, technology leaders, and professionals interested in the intersection of AI and marketing automation.

Chief Artificial Intelligence Officer (CAIO)

Ai-Ify

As the Founder at Ai-ify, I'm at the forefront of reimagining the DTC eCommerce landscape through the power of AI. Our team is passionate about crafting unique AI-powered content and automation solutions that genuinely connect brands to their customers. We're not just about algorithms and analytics – we bring a human touch to technology, driving organic growth that feels personal and creating customer experiences that truly resonate.

Founder | GTM Engineer

Athletic Greens

At Athletic Greens, I lead the organic CRO team, dedicated to refining digital touchpoints for optimal user engagement and conversion. Leveraging cross-functional collaborations and advanced analytics, we focus on enhancing the online customer journey through meticulous A/B testing, data-driven decision-making, and continuous UX improvements. My leadership has directly resulted in a remarkable improvement of the conversion rate by 120 basis points and elevated our monthly recurring revenue by $5 million. My role encompasses managing all facets of the conversion optimization lifecycle—from hypothesis generation and test design to thorough implementation and meticulous analytics interpretation. This holistic approach not only streamlines customer interactions but also significantly boosts conversion rates, propelling Athletic Greens towards its mission of promoting health and wellness.

Conversion Rate Optimization (CRO)

Twilio

• I orchestrated a data-driven, multi-channel acquisition strategy that generated leads and drove sales for Twilio. Managing a $12M budget and collaborating with cross-functional teams, I successfully increased MQLs by 27% and conversions by 93%.
• My focus on optimization led to successful testing of ads and landing pages, and A/B testing across developer-focused paid channels, which in turn increased conversions and improved ROAS by 32%.
• In my role co-managed and directed a substantial paid ads budget of $36M (NAMER) and $60M (Globally), along with a team of 12 amazinf marketers, which drove significant growth and profitability.
• I developed growth programs and optimized their performance using marketing automation and the first-party data platform, Segment. This approach led to increased efficiency and improved ROI.
• I was responsible for forecasting, measuring, and analyzing the impact of our programs on sales cycles, and I monitored progress via reports and dashboards using tools such as Tableau, SQL queries, and Google Analytics. This resulted in an improved sales pipeline, with a 16% increase in SAL and 12% in UVECO growth.
• I collaborated closely with cross-functional marketing teams to design, launch, and optimize digital marketing campaigns across a variety of channels including PPC, social media, email, and events. This led to improved performance and an 11% reduction in CAC.

Demand Generation - Self-Service Acquisition Growth

Evidation Health

• Led strategic campaign planning that resulted in 600,000 net user signups and a 40% increase in monthly active users (MAUs) for Evidation, a growth-stage healthcare enterprise, demonstrating expertise in value-based care technology and healthcare improvement technology.
• Surpassed Evidation's growth goal by 103% and increased African American and Latinx user populations by 40% through targeted marketing campaigns, showcasing proficiency in value-based care and healthcare data to enhance the payer-provider collaboration landscape.
• Managed and allocated a $1,250,000 budget for paid and organic advertising, resulting in a 25% increase in user acquisition and a 20% increase in revenue growth for the healthcare business while utilizing performance marketing strategies.
• Successfully collaborated with agencies and internal teams to enhance the efficiency and reach of social channel campaigns, resulting in a 30% increase in user engagement and a 25% increase in user conversions through the implementation of tech-enabled healthcare delivery.
• Secured cross-functional alignment and resources for the growth team through effective influence on stakeholders across product, design, analytics, data science, and marketing, resulting in a 15% increase in productivity and facilitating executive decision-making for system-level change via strategic consulting.
• Designed, executed, and analyzed channel experiments to increase conversions and revenue for both consumer and enterprise applications, resulting in a 20% increase in user acquisition and a 15% increase in retention while utilizing data acumen to inform lifecycle strategy.
• Facilitated the growth of the executive team by providing valuable insights on CLV and strategic consulting in healthcare and value-based care technology.

Growth Marketing Lead

tribe

• Provided strategic advisory to clients and senior leadership on growth opportunities, market trends, and industry insights, resulting in a 20% increase in client revenue and a 25% increase in customer acquisition rate.
• Collaborated with product organizations to identify key growth areas and deliver innovative products that address customer pain points, resulting in a 30% increase in revenue and a 20% increase in customer retention.
• Designed and executed a comprehensive design strategy to enhance customer experience and optimize user flows, resulting in a 25% increase in conversion rates and a 15% increase in customer lifetime value (CLV).
• Negotiated and closed strategic enterprise deals with key partners and stakeholders, resulting in a 40% increase in revenue and a 20% increase in market share.
• Demonstrated product expertise in cross-functional teams, providing thought leadership and driving product innovation, resulting in a 30% increase in revenue and a 25% increase in monthly active users.
• Led strategy formation to align organizational goals with market opportunities and deliver sustainable growth, resulting in a 20% increase in revenue and a 15% increase in customer acquisition rate.
• Took direct ownership of growth initiatives, leveraging data-driven insights and best practices to optimize campaigns and drive results, resulting in a 25% increase in revenue and a 20% increase in conversion rates.
• Demonstrated strategic expertise in cross-functional teams, providing leadership and guidance to deliver sustainable growth, resulting in a 30% increase in revenue and a 25% increase in customer lifetime value (CLV).
• Developed and executed corporate strategy to drive business growth, market expansion, and organizational alignment, resulting in a 40% increase in revenue and a 20% increase in market share.

Head of Growth - Paid & Organic User Acquisition

Growth Machine

• Utilized D2C commerce strategies and achieved interoperability to drive a 30% increase in online sales revenue and a 20% increase in customer lifetime value (CLV) for clients, while reducing churn rates by 10%.
• Successfully implemented DTC commerce strategies and managed a $1M content production budget, resulting in improved customer acquisition costs (CAC) and increased return on ad spend (ROAS) projections by 25%, showcasing expertise in DTC Commerce and Media Mix Optimization.
• Developed and optimized customer decision journeys to enhance user experience and increase website conversion rates by 40%, resulting in a 15% increase in average revenue per user (ARPU).
• Collaborated with cross-functional stakeholders across marketing, sales, and product teams to develop and implement effective marketing campaigns that resulted in a 25% increase in revenue, a 15% increase in customer acquisition, and a 10% increase in monthly recurring revenue (MRR).
• Utilized data analytics to measure and report on key performance indicators and provided actionable insights to drive continuous improvement and achieve ROI targets, resulting in a 20% increase in annual recurring revenue (ARR).
• Increased client acquisition rate by 25% and achieved 100% referral rate within 45 days, generating over $120K in annual recurring revenue through effective D2C and content marketing strategies, while reducing churn rates by 5%.

Growth & Client Acquisition (Strategic Advisor)

Penn State University

• Received overwhelmingly positive student feedback, achieving an average 4.8/5 rating on student evaluations.• Increased student test scores by 20% and graduation rates by 5% by implementing a teaching approach that integrated hands-on learning and practical application to hospitality education, resulting in measurable improvements.
• Developed and maintained course materials and e-learning modules, providing supplemental resources, interactive quizzes and videos, and knowledge checks to enhance the educational experience for students. This led to a 15% increase in student pass rates and a 10% decrease in retake rates.
• Mentored and guided students to success by providing personalized attention and support, developing a dynamic curriculum, and actively participating in departmental and college events, resulting in improved student engagement and retention rates.
• Stayed current with the latest advancements and trends in hospitality, digital marketing, and human resources management, incorporating these trends into weekly lessons and lectures, resulting in a 25% increase in student interest and engagement.
• Inspired and motivated students to reach their full potential through engaging lectures, hands-on demonstrations, and interactive teaching methods that fostered critical thinking, practical skills, and analytical prowess. As a result, student satisfaction ratings increased by 20%, and positive feedback was consistently received on student evaluations.

Clinical Professor of Technology & Digital Marketing

Green Global IT Solutions Consulting

Green Global IT Solutions designs and develops government procurement and operations management software to minimize the cost of management of civic projects. The company also provides design consulting services and web development for private corporations worldwide.

I serve  as  the Global Expansion & Strategic  Partnership Advisor to the company.

Strategic Advisor

mIQroTech

• Successfully secured pre-seed funding of $215,000 and seed funding of $3MM for MIQROTECH through comprehensive online presence overhaul and marketing materials creation, showcasing exceptional Growth Marketing skills and ability to secure early-stage funding.
• Led branding efforts and helped secure a $10MM series A funding round, demonstrating expertise in growth marketing and Successful Funding Rounds for startups.
• Outperformed previous outbound sales process by building a sales system that resulted in potential deal flow of $55k MRR for MIQROTECH, showcasing an ability to drive sales and generate revenue for startups.
• Developed strategies to expand growth channels in unexplored regions, leading to an additional $500k in sales for MIQROTECH, demonstrating an ability to identify new market opportunities and Develop Expansion Strategies.
• Optimized content distribution methods to maximize visibility and improve ROI, resulting in business growth for MIQROTECH, showcasing an ability to Optimize Content Distribution and drive results for startups.
• Conducted regular reviews of marketing and growth initiatives and provided actionable insights to improve performance and achieve business objectives, showcasing an ability to Review, Optimize, and Improve startup growth strategies.
• Led successful event marketing experiments, including webinars, resulting in increased engagement and lead generation for clients.
• Facilitated sales discussions and closed complex sales deals, resulting in significant revenue growth and long-term client partnerships.
• Worked closely with executive teams to develop and execute growth strategies aligned with business goals, resulting in successful fundraising rounds and sustainable growth• Utilized communication skills to effectively collaborate with cross-functional teams and drive laser-focused marketing efforts, resulting in increased sales and improved ROI for clients.

Growth Marketing Strategist ( Strategic Advisor)

In the hyper-competitive DTC space of 2025... eCommerce founders are up against it all: 

→ Stagnating conversion rates

→ The dizzying spin of META's ad cycle

→ Surging ad costs gnawing at profits

→ CAC that's climbing when you need it grounded

→ Battling resellers who snatch up your goods to hawk on Amazon

Juggling these with tightening margins, fighting off counterfeits, winning over fickle customer hearts, and dodging relentless fraudsters—the struggle is real.

Amidst this chaos, our team at Ai-Ify is ready to bolster your efforts:

AI-Powered Content Strategies:

We weave stories that do more than climb SERPs—
they click with your audience and stick in their minds, 
all thanks to our AI wizardry that harnesses human emotions at a digital scale.

eCommerce Automation:

Imagine reclaiming the hours swallowed by tasks that could run themselves. 
We make it happen by bringing the might of tools
like Zapier and Make to your corner, making operations smooth as silk.

AI Voice Agents:

Venture into a new era of customer service with our AI voice agents, 
delivering a 24/7 service that matches the nuance and warmth of 
real human interaction, minus the overhead.

Eager to conquer stagnant conversions, 
dodge ad spend bullets, reinforce loyalty, 
and curtail your CAC?!?

 It's time we talked. 

Together, we'll tailor the future of your DTC brand.

taplio

The Battle

Alexander Lyadov

Brian Cliette

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