CEO & Founder at Fuelfinance / make finance easy for founders

I never planned to become a founder.

I spent most of my life as a CFO — building models, analyzing numbers, and helping businesses grow. I loved it. Still do.

But in 2019, something shifted. I built a simple Google Sheets MVP to help my first customer (Petcube, YC’18) understand their finances better. Five months later, they were profitable. A year later, that client became my co-founder.

That’s how Fuel started.
Today, Fuel is a financial management platform paired with a real CFO. 

We manage over $500M in customer P&Ls. 
We’ve grown from a no-code MVP to a full web platform used by hundreds of businesses.

Along the way:

→ Partnered with HubSpot, Carta and Brex
→ Helped 100+ agencies and SMBs become profitable: Petcube, ColdIQ, Oceans, Hampton & more

Outside of Fuel, I’m:

→ A cross-continental swimmer (4.04 miles from Europe to Asia in open water)
→ Dog mom to Haku, my husky (and Fuel’s unofficial Chief Food Officer)
→ Into skateboarding, wakesurfing, snowboarding (anything that reminds me to feel fear and move through it)
→ Exploring longevity — 1.5 years alcohol-free, lifting weights, and learning to cook for myself

My mission is simple: make finance easy (and sexy) for founders.

If you wanna have a founder-to-founder chat, shoot me a DM.

Alyona Mysko

Y Combinator just put "AI-native agencies" on their official Requests for Startups list.

YC (the incubator that backed Airbnb, Stripe, Dropbox) is now actively asking founders to build agencies.

I've worked as a CFO with 100+ agencies. 
And I never thought I'd see this day.

👇 Here's why this is historic.

For decades, VCs looked at agencies and said: "Not scalable. Low margins. Too people-dependent. Next."

Agencies were the businesses that couldn't get funded. The ones told to "pivot to SaaS" if they wanted investment. Revenue scaled linearly with headcount - and that was a dealbreaker.

Now YC is saying the exact opposite. They're saying agencies of the future will have software margins.

What changed? AI.

From YC's RFS: instead of selling software to help customers do the work, you use the software yourself and sell the finished product.

A design firm that delivers custom work before the contract is signed. An ad agency that creates video ads without a physical shoot. A law firm that writes legal docs in minutes, not weeks.

Same output. Fraction of the cost.

Agencies are our core customers at Fuel. I've watched their P&Ls for years. The ones adopting AI right now see their numbers transforming.

Gross margins moving from 40-50% to 70-80%.
Delivery timelines shrinking 3-5x.
Revenue per employee that looks like SaaS.

→ The old formula: more revenue = more people = more overhead = thin margins. 

→ The new formula: more revenue = better AI workflows = same team = software margins.

If you run an agency and you haven't rethought your delivery model yet - the world's most famous startup accelerator just told you: your business model is the future.

Don't waste that moment.

Alyona Mysko 

Founder of Fuelfinance | building the future of finance for SMBs

Being a woman founder is hard. 
But being a woman CFO is a whole different game.

I've been on both sides.

I spent over 10 years in finance - auditor, analyst, then CFO. Then I became a founder.

The founder path gets all the attention. The headlines. The "women in leadership" features.

But no one talks about the woman CFO.

As a woman founder, it's brutal - don't get me wrong. Women founders still raise only ~2% of all venture capital. You get questioned more. Tested constantly.

But you have one thing: freedom. 

You set the vision. You set the culture. You get to make a mistake, own it, learn from it, and move on. The company is yours. The story is yours.

As a woman CFO, you carry the same weight (sometimes more) but none of the narrative.

You're the one who tells the CEO the runway is 4 months, not 8. You're the one saying "we can't afford this" while everyone else is saying "let's go." 

You are the person who delivers the hard truth - and then gets blamed for being "too conservative" or "not a team player."

And you do all of this while navigating boardrooms where you're often the only woman at the table.

The CFO doesn't get to set the rules. She has to survive someone else's rules - and still protect the company.

I went from the CFO seat to the founder seat. I know exactly how different those pressures feel.

And I have enormous respect for the women who show up in either role. Every. Single. Day.

I'm glad I know amazing women on both sides.

→ Amy Hood - Microsoft's first female CFO, overseeing an $80B AI investment year.
→ Colette Kress - led Nvidia through its rise to one of the world's most valuable companies.
→ Susan Li - became Meta's CFO at 39 and is now managing $64-72B in capex.
→ Kate Bueker - running finance at HubSpot.
→ Margarita Chavez - CFO of Endeavor, the org behind Glovo, ElevenLabs, and Brex (had her on our podcast - total operator energy).

Tag your favorite woman founder or CFO in the comments. 
Let's make sure they know we see them 💚

Here's what happened in AI in February that you NEED to know as a CFO or finance leader:

Before I go to the news, it's fair to say that I've been pretty sceptical about AI for finance, but February 2026 genuinely changed how I think about it.

Here's what happened:

1/ Anthropic released Claude Opus 4.6 - their most powerful model yet.

→ If you've been using Claude for finance work, the jump is VERY noticeable. If you haven't tried it yet - this is the model that makes it worth testing. The 1M context window means you can feed it an entire annual report or a full set of financials and actually get useful analysis back.

2/ Claude now lives inside Excel and PowerPoint - and they talk to each other.

Anthropic upgraded Claude in Excel (pivot tables, charts, conditional formatting via natural language), launched Claude in PowerPoint, then connected the two. You can now run a financial analysis in Excel and have Claude build a board presentation from the results.

→ Try it on your next monthly reporting cycle. Start with a variance analysis deck. Measure the time saved.

3/ Anthropic launched finance-specific Cowork plugins with real market data.

Connectors to FactSet, S&P Capital IQ, MSCI, and LSEG - inside Claude. Plus five finance plugin templates: Financial Analysis, Investment Banking, Equity Research, Private Equity, Wealth Management. Your analysts can pull live data, run analysis, and generate outputs without switching between six terminals.

→ Check if this overlaps with tools you're already paying for. Potential cost consolidation.

4/ More finance tools are adding Claude MCPs directly inside their products. Rillet's one is the most recent one I've seen.

→ Check what your current CFO tech stack is shipping. If your accounting, FP&A, or ERP provider added an MCP, you may already have AI capabilities you're not using.

5/ Salesforce, Workday, and ServiceNow all shifted how they price and deliver AI.

Every major software vendor is moving from "AI-assisted" to "AI-autonomous" and from per-seat to consumption-based pricing. Your software budget is becoming a variable cost line.

→ Audit your current enterprise contracts. Model the pricing shift impact before renewal. And have a real conversation with your team about which roles are being augmented vs. replaced - because your vendors already are.


This is just what caught my eye as a CFO and someone building in this space.
What are you seeing on your end?

Here’s what AI won’t replace in finance.

A CFO showed me a framework last week that made me exhale for the first time in months. It was about "post-AI human work."

The idea is simple: every job gets split into three layers.

Transactional tasks → gone. AI handles these. 
Knowledge and expertise → shared between humans and AI. 
People-oriented work → stays human. Fully.

She said: "I find comfort in that. Like okay, now I can see how my job will be divided." 

And I realized - that's exactly what I've been missing.

I've been so deep in the AI world that I forgot to zoom out and ask: what's actually left for us? 

So I thought about it through the lens of a CFO. 

🟩 What AI is already replacing in finance:

→ Data entry 
→ Transaction categorization 
→ Report formatting 
→ Reconciliation matching 
→ Basic variance calculations

🟩 What AI is starting to share with us:

→ Forecasting 
→ Anomaly detection 
→ Scenario modeling 
→ Board deck drafts 
→ Contract analysis

🟩 What stays human:

→ Explaining to the CEO why the numbers matter 
→ Telling the board, “we need to change strategy” 
→ Taking responsibility (AI can’t do that) 
→ Building trust with investors 
→ Communication and people management - everything that still requires human interaction

The transactional layer is disappearing fast. Honestly, it should.

Nobody became a CFO to copy-paste bank data into a spreadsheet.

But the people layer is getting more valuable. The CFOs who will thrive aren't the ones who learn every AI tool.

They're the ones who get really good at the work AI can't do - and let AI handle everything else.

I spent a decade as a CFO doing both. If I could go back, I'd spend 80% less time on spreadsheets and 80% more time in the room making decisions.

Thank you Margarita for this insight!

If you're in finance and you can't build a basic AI agent by end of 2026, you're the new person who can't use Excel.

Here's where to start so you're not behind:

1/ Pick your most repetitive weekly task. The one you hate. The one that's mostly copying data from one place and summarizing it in another.

2/ Open Claude (you can learn a lot just from tutorials on their website). Describe the task. Ask it to help you automate it. You'll be surprised how far you get in an hour.

3/ If it works even 70% - keep refining. You just built your first automation.

4/ Try Claude in Excel if you've been building spreadsheets manually. Game changer.

5/ Try connecting Claude to PowerPoint. Board decks in minutes, not hours.

6/ Explore AI-native finance tools that replace your legacy systems. The ROI will surprise you.

7/ Check whether your current vendors already shipped AI features. You might save hours just by changing how you use the software you're already paying for.


You don't need a course. 
There's no course that can keep up with AI right now - it's changing every day.

Honestly, I feel a bit overwhelmed myself with everything happening in AI.
But the only way is to grab a surfboard and ride the wave.

So tell me - where are you?

a) Riding the wave 🏄‍♀️ 
b) Watching the wave from the beach 
c) Didn't know there was a wave 
d) The wave knocked me over and I'm underwater 
e) I AM the wave (to the AI CFOs out there)

Wow. Just weeks after Claude's huge Excel release, OpenAI dropped ChatGPT for Excel. 

As someone who tested both - this is getting exciting.

👇 Here's what's happening:

Anthropic went first. Claude in Excel started as a waitlist of 1,000 users back in late 2025. I tested it early and shared my honest review - the data cleanup alone saves hours every week.

For basic modeling, it builds solid structures with correct formulas. For advanced modeling, you still need a human brain. Because in finance, 99% correct is still wrong.

But what Claude did was something bigger than a feature launch. It proved that AI belongs inside the spreadsheet, not next to it.

Now OpenAI followed. ChatGPT for Excel, powered by GPT-5.4, launched March 5.

It does many of the same things: build models, run scenarios, explain formulas, update workbooks using plain language. They added financial data integrations — Moody's, FactSet, MSCI, Dow Jones Factiva - very similar to what Anthropic did with S&P Capital IQ, LSEG, and Moody's.

The investment banking benchmark numbers are impressive: 87.3% on GPT-5.4 vs. 43.7% on GPT-5.

But here's what I actually care about as someone who spent 10+ years in finance and now builds an FP&A product:

🟩 The competition isn't about who has the better model anymore. It's about who understands how finance people actually work.

A few observations after testing both:

→ Claude understands workbook structure better. Cross-tab tracing, cell-level citations, formula logic - this is where it shines. When you inherit someone else's messy 15-tab model (every CFO knows this pain), Claude is genuinely helpful.

→ ChatGPT has broader reach. Available on Plus plans. More financial data integrations at launch. Google Sheets coming soon. OpenAI is playing the distribution game - and they're good at it.

Neither replaces a finance professional. Both still hard-code values they shouldn't. Both miss assumptions a good analyst would catch. Both need a human reviewing the output.

And that's fine. That's where we are.

6 months ago, the question was "should we use AI in our financial workflows?" Today, the question is "which AI is embedded in your Excel?"

That shift happened fast.

🟩 For founders: if you're still doing your financial planning manually, you're already behind. These tools won't replace your CFO or your FP&A team. But they will make the good ones 3x faster.

🟩 For CFOs and finance leaders: test both. Form your own opinion. Don't trust the benchmarks - trust your own models and your own data.

This race is just getting started.

If you’ve worked in finance long enough, you know this:
The traditional finance org is already dead.

For our 2026 CFO AI Stack Report (link’s in comments), we asked founders and finance leaders one question:

How is AI actually changing your category?

Here’s what we’re seeing:

→ FP&A: Copilots make financial analysis available in plain English - even for marketing and GTM teams.
→ ERP: Month-end close is shrinking. Reconciliation is becoming background work, not a 5–14 day marathon.
→ Billing & RevRec: AI catches issues earlier. Humans still approve.
→ Tax: Automatic nexus tracking and notice parsing.
→ AP: Most routine processing gets automated. Teams shift to managing cash and risk instead of chasing invoices.
→ Procurement: AI surfaces renewals, anomalies, and negotiation prep before someone remembers to ask.

The big shift:

Humans are moving from execution → to judgment.
From preparing numbers → to interpreting them.
From reporting history → to shaping decisions.

Scroll through the carousel for direct insights from founders building these tools.

And if you see something differently (or have a use case we missed) drop it in the comments.

- 

Huge thank you to Jonathan Sanders, Sam Ross, Anshul Shah, Russell Lester, Ali Hussain, and their teams at Light, Numeral, Brex, Tropic, and Tabs for helping shape this report.

Link in comments ⬇️

AI CFO stack report

A year ago, Dirk Sahlmer commented on one of my LinkedIn posts about M&A.

It turned into a long conversation about how founders actually experience exits vs how exits are usually talked about online.

Multiples, headlines, big numbers - but very little about what really happens behind the scenes.

Dirk has advised on hundreds of transactions at FE International and saas.group, working with founders through valuation, diligence, negotiations, and the messy middle part most people only discover once they’re already in it.

We started exchanging notes from our sides:

– what founders think buyers care about
– what buyers actually look for
– how financial preparation changes outcomes years before a deal happens

That conversation eventually turned into a full valuation guide for founders ( ⬇️ ).

And now we’re turning it into a LIVE session.

On Feb 25th, we’re hosting a webinar together with Arman Taheri, who recently went through a strategic investment process that valued TalentPop at nine figures.

We’ll talk about:

– when a business becomes truly sellable
– how valuation really works beyond online multiples
– what buyers look for during diligence
– common mistakes founders make during M&A
– and how to prepare your finances 2-3 years before an exit or investment

If you’re building a profitable business (or even thinking about an exit/investment one day) this is the kind of conversation I wish more founders heard earlier.

RSVP in comments ⬇️

54% of CFOs plan to integrate AI agents into finance in 2026.

Over the past year, most conversations I’ve had with CFOs shifted from “is AI actually useful for finance?” to “where do we start delegating work to it?”

2024 was skepticism.
2025 became experimentation.
2026 looks like implementation.

Finance teams are overloaded with structured, repeatable work - updating plans, explaining variances, preparing reports, and answering the same questions every month.

AI agents don’t replace finance teams.

They remove the manual layer around decision-making.

What I’m seeing is finance slowly moving from:

producing reports → reviewing insights
collecting data → interpreting it
reacting monthly → operating in real time

That shift is a big reason why we’re building Fuel - AI agents for finance teams that help automate analysis and make financial visibility accessible beyond the finance department.

This chart is a preview from our 2026 CFO AI Stack Report (mid-market edition), where we break down how AI is changing the entire CFO stack.

(Download the full report via the link in the comments ⬇️ )

Curious how others see it:

Where do you personally see AI agents having the biggest impact in finance first - FP&A, accounting, or somewhere else?

Selling your business can cost $350K in legal fees alone. Here's what else no one tells you about exits 👇

I sat down with an M&A advisor (20+ exits) and a founder who just closed a 9-figure strategic deal. Full recording is in the comments.

Here's the TL;DR.

On valuation:

→ 6-7 figure revenue businesses: 3x-15x revenue multiples depending on growth, retention, risk. 
→ Profitable service/tech businesses ~$10M revenue: roughly 3-6x EBITDA. 
→ AI-enabled businesses command higher multiples. Non-AI businesses are seeing compression.

On knowing your business is sellable:

→ Have real exit intent. Not "maybe exploring." This process is 12-18 months and a second full-time job. 
→ Get shareholder alignment BEFORE you start. Deals die because a small angel or ex co-founder renegotiates at Letter of Intent (LOI) stage. 
→ Focus on your business, not the macro. Your fundamentals matter more than public markets.

On financials:

→ Rule of 40 still matters. Can't grow fast? Push profitability. Dirk has seen good exits with flat revenue but 30%+ EBITDA margins. 
→ Get an external QoE done. Don't DIY it - buyers will forensically audit you. The sell-side QoE pays for itself 10x. 
→ #1 reason deals get retraded after LOI: inconsistencies in the numbers.

On the auction process:

→ Never sell without an advisor. Dirk's team has more than doubled initial offers by running a proper auction. 
→ Before LOI - you have leverage. After LOI - it shifts to the buyer. 
→ Evaluate buyers by effort, not just the number on paper.

On costs:

→ From experience: you can have up to ~$350K in legal fees alone. It's an investment, not an expense. 
→ Consider tiered fee structures where advisors earn more at higher valuations.  Aligns incentives.

On taxes (the part founders forget):

→ C-Corp vs S-Corp changes everything. Look into QSBS early. 
→ Earnouts can be taxed as income, not capital gains. 
→ California is not your friend here.

On when to sell:

→ There's no formula. It's deeply personal. 
→ If you're running out of steam - buyers will sense it too. 
→ Don't wait for "the perfect time." Sometimes the right time is now.

Arman's advice: Be authentic. Make sure everyone in the deal wins. 
Dirk's advice: Prepare earlier than you think. If you're 1-2 years out, start talking to advisors now.

Full recording in the comments 👇 
If you're a founder thinking about this in the next 1-3 years, this one's worth the watch.

3 big changes happening across finance teams:

1️⃣ Legacy tools are being replaced by AI-native systems.

2️⃣ A huge part of finance work will be delegated to agents - emails, Slack inputs, plan updates. Humans review and approve, not execute.

3️⃣ Finance teams are redesigning workflows before hiring. Headcount follows automation, not the other way around.

In ERP (the category that received the most attention and funding last year), AI is making real-time close possible.

In FP&A, AI copilots make financial analysis accessible in plain English - even for non-finance teams.

In Tax, AI now enables automatic monitoring of state thresholds and government notices (a game changer).

__

This is a preview from our 2026 CFO AI Stack Report (mid-market edition).
15+ pages.

50+ tools mapped across ERP, FP&A, billing, rev rec, AP, tax, procurement, close, and more.

Built from conversations with 100+ CFOs and founders.

If you’re running a mid-market finance team, this will save you weeks of research.

Download link in the comments 👇
And tell me, what’s the biggest AI use case in your finance team today?

(get the full report in the comments) 

2 months in, and 2026 has already delivered some of the largest fintech exits in history.

If you thought M&A would slow down - it didn’t.

Here are a few that stood out:

1/ Capital One × Brex — $5.15B

Capital One agreed to acquire Brex in what’s being called one of the largest bank-fintech deals ever. Yes, the valuation is lower than 2021 highs - but $5B+ outcomes are still real outcomes.

2/ Hg × OneStream — $6.4B

Hg is acquiring OneStream, a finance management platform, in an all-cash deal. Private equity doubling down on finance software tells you one thing: CFO tech is strategic, not experimental.

3/ Deutsche Börse × Allfunds — €5.3B

A stock exchange operator acquiring a wealth-tech platform.
Translation: distribution + data + platforms are becoming core assets in capital markets.

4/ US Bancorp × BTIG — up to $1B

Institutional trading and investment banking capabilities moving further under large banking umbrellas. Traditional finance continues absorbing niche specialists.

5/ Airwallex × Paynuri (South Korea)

Expanding licenses and geographic coverage. Cross-border payments are still a land grab.

6/ Visa × Prisma Medios de Pago & Newpay (Argentina)

Visa is strengthening its position in Latin America by acquiring Prisma Medios de Pago and Newpay. This is about owning local rails and distribution in high-growth markets - not just issuing cards, but controlling the ecosystem.

—

And that’s your early 2026 exits wrap.

But here’s the part most founders miss:

Exits don’t start when someone sends you a term sheet.
They start years earlier - in how you build, structure, and present your business.

On Feb 25th, I’m hosting a live session with:

– Dirk Sahlmer, Partner at FE International (he’s advised on hundreds of exits)
– Arman Taheri, who recently went through a 9-figure strategic investment process

We’ll break down:

- when a business becomes truly sellable
- how valuation actually works
- what buyers look for in diligence
- how to prepare your finances 2-3 years before an exit

If 2026 is already this active, it’s worth understanding how the game actually works.

Link in comments.

Our customer is a founder + the only person running finance at a $12M logistics company.

Payroll questions: him. Benefits issues: him. Weekly reports for leadership: him.
Quarterly board decks: also him - searching his computer at 9pm for last quarter's PowerPoint and the Excel he copy-pasted the numbers from.

Every Monday morning he'd pull data from his systems, manually type it into a spreadsheet, build a chart, and present it to the team. If something changed over the weekend, he'd go back week by week to find it.

Sometimes all the way back to September.

When I first looked at what he built, I was impressed. He knows his numbers cold. Tracks revenue mix, margins by product line, individual rep performance.

The problem was never the thinking. It was the manual work eating ALL his time.

This is exactly what we built Fuelfinance for.

We connected his systems to Fuel. Now he hits refresh and everything updates automatically - including that load from September.

Once the data was clean, he could clearly see that one type of shipment was generating 20% margins while another was sitting at 8%. Now he has the numbers to actually shift his sales team's focus toward the more profitable work.

But honestly the biggest win isn't even the hours saved each month. It's knowing that finance is just running. Without him having to hold it all in his head while someone's calling about benefits and the leadership meeting starts in 20 minutes.

Three months in, he rated Fuel 9.5 out of 10.
When I asked what would make it a 10, he said:
"Start telling me what I should be looking at."

We're working on that 10.

AI suggestions, a Copilot he can talk to about his numbers anytime, AI-powered summaries and more. We're also building in deep customer context - so the AI actually knows his business, his margins, his team, his goals. Not generic answers, but recommendations grounded in his own data.

If you're a founder running finance alone - DM me.
I'd love to show you what Fuel can do.

My friend Arman grew TalentPop to a 2500 team member org in <6 years.
Here’s everything he wishes every founder knew before planning their investment or exit strategy:

1/ Most founders have a job and don’t have an investable or sellable business.

You know your revenue and growth - but buyers look at risk, dependency, structure, and predictability. What you think your multiple is often isn’t reality.

2/ The fundraising takes longer (and is heavier) than you expect.

Months of diligence, negotiations, and valuation discussions happen while you still need to grow the business. It’s not for the faint of heart.

3/ You can’t do it alone.

You need the right people around you - investment bankers, legal, tax, finance leadership, and business advisors. Trying to run the process yourself often means leaving money on the table.

4/ Investors or buyers need to win too.

An investor or buyer is a partner. If there isn’t upside for the opposing party, the deal doesn’t work. The best outcomes come from give-and-take, not maximizing every term.

5/ The hardest questions start after the deal closes.

Tax planning, capital allocation, and how to preserve what you’ve built are things founders rarely think about early enough.

_

We’re turning this into a live conversation on Feb 25th, where Arman will share the full story together with Dirk Sahlmer (FE International) and myself - including what surprised him most during the process and what founders usually get wrong.

If you’re building a profitable business and want optionality in the future, this will be a very practical session.

Link to register in the comments 👇

AI made finance accessible for every team.

- marketing can ask: “What happens if we increase CAC by 20%?”
- GTM can check payback periods before launching a new channel.
- product can finally see how usage changes revenue - without waiting for a report.

This is new.

For years, financial analysis lived inside finance teams and spreadsheets.
You needed models, formulas, and someone who knew where the numbers actually lived.

Now copilots changed that.

Non-finance teams can ask questions in plain English and get answers in seconds.

And honestly - this is a good thing.

Finance shouldn’t be a bottleneck.
It should be infrastructure for better decisions.

What I’m seeing already:

– marketing teams testing scenarios before spending budget
– GTM teams understanding unit economics earlier
– founders asking better questions because data is accessible
– finance teams spending less time building reports, more time reviewing decisions

At Fuel, this is exactly what we’re building toward - financial analysis that’s accessible beyond finance, but still grounded in real data and finance logic.

Curious how this looks inside your teams:

Marketing, GTM - where do you actually run financial analysis today?
Claude? ChatGPT? AI copilots inside finance tools?

Or still going through finance for every answer?

In the middle of the biggest AI wave, 82% of finance pros are still emotionally attached to Excel.

Half said they'd quit a job that didn't let them use it.

A recent survey of 212 finance pros (CFOs, accountants, analysts) found:

→ 45% say they "love" Excel. Another 43% say "love-hate." 
→ 99% spend at least 3 hours a day in it. 
→ Gen Z and millennials: 83% are in Excel 5+ hours a day. 
→ 84% of CFOs say Excel will be equally or more important in 10 years.

All while we already have AI that can build financial models, automate reconciliations, and draft board decks.

Here's what I think:

Excel isn't surviving despite AI. It's surviving because of what AI hasn't solved yet: the feeling of being in control of your numbers. Claude launched an Excel add-in. ChatGPT did too. If you can't beat the spreadsheet, join it.

But honestly, the Excel vs AI debate is already the wrong question. 

The real shift happening right now is agents.

AI that doesn't just live inside your spreadsheet but actually does the work - reconciliations, forecasts, month-end close, board prep. Where it runs (Excel, Google Sheets, an ERP) won't matter much longer.

What matters is how much manual work gets removed. And we're talking 100x, not 10%.

That's the question finance teams should be asking: not "will Excel survive" but "how much of what my team does manually today should still be manual in two years."

The tool is not the point. The work that disappears is.

Your skills + The One Page Offer™ + 16 weeks = $10k/mo recurring profit | DM me "ONE" for details

In 2017, my life changed forever – I lost my job due to a freak fire.

And that wasn't even the worst part:

• I was working at a job I hated
• My network was filled with losers
• I was living a terribly unhealthy lifestyle

Of course, I didn't know things were all that bad – until I found myself on unemployment.

The next morning, after I let the dust settle a bit, I told myself that I was going to write for 30 days, no matter what.

30 days turned into over 100 fast.

100 days turned into 5+ years.

And now here I am:

• 7,400+ newsletter subscribers
• 50,000 follower audience on Twitter
• 22,000 follower audience on Medium

And a profitable creator business as a result.

Now – the last thing I'll ever tell you is that it was easy – because it wasn't (and still isn't).

But I'll tell you this: it was simple.

Or – at least it's simple when you understand the:

• Strategies
• Patterns
• Tactics

That help you save time, money, and unwanted headaches.

And that's why I'm here.

I want to teach you what I know. From:

• Copywriting
• Offer creation
• Effective writing
• Audience Building
• Digital monetization

And everything in between.

I can't wait to go on this journey with you.

I'll see you in the timeline & in the comments.

Keep building.

✌️ Jon

Jon Brosio

The difference between a $1,000 and a $10,000 month?

These three skills (that's it):

I see solopreneurs with incredible expertise.

• Brilliant coaches
• Talented designers
• Experienced consultants

All making poverty wages.

While others with half their skill make 10x more.

What's the difference?

If you can't:

• Sell → you'll always be poor
• Create → you'll always be average
• Get attention → you'll always be invisible

Master these 3 and you will never have to worry about money again.

Let me break this down:

YOU CAN'T SELL

Your expertise means nothing if you can't communicate its value.

"But I don't want to be pushy."

Good selling isn't pushy. It's helpful.

You're solving problems people desperately want solved.

If you can't sell that solution, you're doing them a disservice.

YOU CAN'T CREATE

You're stuck trading time for money.

No leverage
No freedom
No scale

Creation is how you escape the time trap.

• Create systems
• Create content
• Create offers
• Create value

Without creation, you're just an expensive employee.

YOU CAN'T GET ATTENTION

"If I build it, they will come."

No, they won't.

• The internet is loud
• Your market is distracted
• Your competition is everywhere

If you can't cut through the noise, your business dies in silence.

Attention isn't ego.

It's survival.

Here's what I learned building my own business:

Skill without selling = poverty
Selling without creating = burnout
Creating without attention = invisibility

You need all three.

Most people pick one and wonder why they struggle.

"I'm great at my craft" (creating)
"I hate marketing" (attention)
"Selling feels gross" (selling)

Congratulations.

You've chosen to stay broke.

The market doesn't care about your comfort zone.

It pays for results.

And results require all three skills.

—-

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I stole this framework - and sharing it with you now...

It will help you reach $10k/mo (fast):

Yesterday I was listening to a podcast while at the gym.

I'm deep in a squat.

My chicken legs are trembling...

The guest mentions something called the "C.H.A.O.S" framework for reaching $10k/mo with your service business.

The bar damn crushed my back.

𝙏𝙝𝙞𝙨 𝙜𝙪𝙮 𝙟𝙪𝙨𝙩 𝙙𝙚𝙨𝙘𝙧𝙞𝙗𝙚𝙙 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜 𝙄'𝙫𝙚 𝙗𝙚𝙚𝙣 𝙩𝙚𝙖𝙘𝙝𝙞𝙣𝙜 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙡𝙖𝙨𝙩 𝙮𝙚𝙖𝙧 𝙖𝙣𝙙 𝙖 𝙝𝙖𝙡𝙛.

This is literally the Creators Who Convert methodology.

Here's the C.H.A.O.S framework:

𝗖𝗛: 𝗖𝗼𝗻𝗰𝗲𝗽𝘁/𝗛𝘆𝗽𝗼𝘁𝗵𝗲𝘀𝗶𝘀

Most creators ask: "What should I post?"
Instead of: "What problem am I solving?"

Your concept is your business philosophy distilled into one clear idea.

𝗔: 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲

You don't need millions of followers.

You need to get in front of the right people,
With the right message.

The One-Post-a-Day approach:

• One platform (where your ICP spends time)
• One consistent message (based on your concept)
• One touchpoint (using relationships, not engagement)

𝗢: 𝗢𝗳𝗳𝗲𝗿

Most creators either create: 

• 7 different offers hoping something sticks
• Or offers that need too much context to understand

Instead: One-Page Offer™

And it needs four elements:

Promise: What transformation you deliver
Path: How you deliver that transformation
Pricing: What it costs to work with you
Pressure: Why they should act now, not later

𝗦: 𝗦𝗮𝗹𝗲𝘀

You don't need complex funnels or 47-email sequences.

You need One Conversation Conversions.

One simple conversation that qualifies the right people, disqualifies the wrong people, and helps qualified people see why working together makes sense.

Why C.H.A.O.S creates $10K+ months:

Most creators have:

❌ Wrong audience (people who don't buy)
❌ Unclear concept (confusing message)
❌ Multiple offers (decision paralysis)
❌ Complicated sales (lost prospects)

C.H.A.O.S creators have:

✅ Clear concept (focused message)
✅ Right audience (people ready to invest)
✅ One clear offer (easy decision)
✅ Simple sales (natural conversation)

Which element is your business missing?

One concept. 
One audience. 
One offer. 
One conversation.

Simplicity scales. Complexity fails.

—-

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Posting just daily content to attract leads isn’t enough anymore.

Because most creators make three big mistakes.

Let’s break it down...

I worked with a coach who wanted to scale their business.

They were posting daily — carousels, short-form, long-form you name it.

But something wasn’t clicking.

The content was valuable:

• Guides
• Checklists, 
• Infographics

The engagement was great: 

• Thousands of impressions
• Scores of comments
• Hundreds of likes

But the leads? Crickets.

Why?

They had commoditized themselves.

(The worst part is they didn't even know it).

People came for the free information but weren’t taking the next step.

We had to rethink everything.

Here’s what we did to turn it around:

Step 1: Tie all content back to their core offer.

Instead of just “valuable” posts, we created content that gave their audience clarity on the path to their goals.

Her offer became the foundation for every post. Each piece was like a puzzle piece, showing how they solved problems that no free checklist could.

Step 2: Share insights, not just value.

Value attracts freeloaders.
Insights attract serious buyers.

For example:

Value: “Here’s a checklist to grow your business.”

Insight: “Most people struggle to grow because they focus on X. Here’s what I’ve learned working with 100+ clients.”

One shows you know how to solve a problem. 
The other shows why they need you to solve it.

Step 3: Speak to fears, frustrations, and desires.

We dug into the ICP’s pain points:

• What keeps them awake at night?
• What outcomes do they dream of achieving?
• What frustrates them about their current situation?

Every post aimed to:

• Show empathy.
• Address those debilitating fears.
• Paint a vision of what was possible (with their help).

The result?

Fewer likes and shares.

Way more DMs.

And an in inbound leads in 30 days.

Daily content can’t just attract. 
It has to awaken your sleeping leads.

Here’s the formula:

• Let offer guide the content.
• Emphasize insights over value.
• Target fears, frustrations, desires.

Do this and watch your audience turn into clients.

—

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The last thing you want as a solopreneur:

(Spoken from horrific experience)

Waiting too long to ship.

"I'm just not ready yet..."
"My content isn't perfect yet..."
"I need to tweak my offer a little more..."

Every single time, it's the same story:

A solopreneur, full of potential, waiting for some imaginary "perfect moment."

Meanwhile, the "scrappy" ones—the ones willing to test, get feedback, and pivot—are stacking wins.

They're not worried about perfection.

They're focused on speed.

Time to ship.

The cycle that creates long-term success looks like this:

Idea → Test → Feedback → Pivot → Iterate → Win

The shorter you can make that cycle, the faster you’ll see progress.

The people who win in the long run are the ones who:

• Put their ideas into the world fast
• Collect real-world data (not just theory)
• Adjust based on what’s actually working
• Keep the cycle moving

Every extra day you spend "perfecting" something in isolation is a day someone else is learning from real-world results.

You don’t have to be perfect.

You just have to be in the game.

Because speed beats perfection. 

Every time.

—-

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$20,000 a month working 80 hours.

Versus:

$10,000 a month working 4 hours.

Guess which one most people choose?

The first one. 

Because they think more effort equals more results.

I used to think that too.

I built:

• 7 different courses
• 12 different funnels
• 23 different sequences

I was the Swiss Army knife of online business.

Problem? 

Swiss Army knives are mediocre at everything.

Then I discovered the opposite approach:

I call it, "One Step Marketing™"

One clear path from stranger to customer:

Content → Lead Magnet → Course → Community → High-Ticket

That's it.

For my clients, it's a natural progression:

• Get value from content
• Solve problem with lead magnet
• Handle bigger challenge with course
• Find support/accountability in community
• Get complete transformation with high-ticket

For my business, it's automated growth:

• Content builds audience
• Lead magnet gets prospects
• Course qualifies ready buyers
• Community creates retention
• High-ticket delivers ultimate profit

Simple for them. 

Scalable for you.

The magic isn't in having more options.

It's in having one perfect path.

Complexity is the enemy of execution.

Clarity is the engine of freedom.

—

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The creator economy sold you a lie.

90% of people still believe it...

"𝘉𝘶𝘪𝘭𝘥 𝘢𝘯 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘧𝘪𝘳𝘴𝘵, 𝘮𝘰𝘯𝘦𝘵𝘪𝘻𝘦 𝘭𝘢𝘵𝘦𝘳."

So you post every day
You engage with everyone
You optimize for reach, shares, saves

And you wait.

Waiting for the magic number when you're "allowed" to make money.

"𝘖𝘯𝘤𝘦 𝘐 𝘩𝘪𝘵 10𝘬 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴, 𝘐'𝘭𝘭 𝘮𝘰𝘯𝘦𝘵𝘪𝘻𝘦."
"𝘖𝘯𝘤𝘦 𝘐 𝘩𝘪𝘵 50𝘬 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴, 𝘐'𝘭𝘭 𝘳𝘢𝘪𝘴𝘦 𝘮𝘺 𝘱𝘳𝘪𝘤𝘦𝘴."
"𝘖𝘯𝘤𝘦 𝘐 𝘩𝘪𝘵 100𝘬 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴, 𝘐'𝘭𝘭 𝘭𝘢𝘶𝘯𝘤𝘩 𝘮𝘺 𝘰𝘧𝘧𝘦𝘳."

This is sophisticated procrastination.

You're building a stage instead of a business.

Here's the uncomfortable truth:

Followers don't pay bills.

Customers do.

I've seen creators with 200K followers struggle to sell a $97 course.

I've seen solopreneurs with 2K followers build $30K months.

The difference isn't audience size.

It's business fundamentals:

• They know exactly and intimately who they serve
• They understand their customer's pain intimately
• They created an offer that solves a real problem
• They ask for the sale consistently

Most creators reverse this:

They build audiences hoping customers will appear
They create content hoping problems will emerge
They wait for permission to charge what they're worth

Real entrepreneurs do the opposite:

They find customers first
They solve problems immediately
They charge premium prices from day one

Because here's what nobody tells you:

Your first 100 true customers are worth more than your first 100K followers.

(read that again, Jack...)

Customers buy again
Customers refer friends
Customers build your reputation

Followers just... follow.

Stop building an audience.
Start building a business.

—

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Most people think successful businesses are built on BrilLiAnT ideas. Turns out, they're built on:

Boring solutions.

Now before you go calling me a boring old white dude from the midwest - hear me out...

Your $100,000 one-person business already exists...

You just need to:

• Test one idea
• Solve one problem
• Package it into one offer
• Drive leads with one funnel
• Convert them with one conversation

To put the pieces together.

And solve one puzzle.

The difference between creators making $500/month and $10K/month?

Not talent.

Not audience size.

Not even the quality of their content.

Focus.

The winners picked one thing and got scary good at it.

While everyone else was chasing shiny objects.

• Trying to be everything to everyone
• Building audiences in 12 different niches
• Creating offers for problems they don't understand

And succeeding at nothing.

Your business isn't missing a breakthrough.

It's missing boundaries.

Pick one problem
Serve one person
Build one offer

Then repeat until you're profitable.

—-

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3.6M lead magnet

I helped a student gain 6.9M+ views & 4.3k followers (in 30 days)

And now I'm sharing the exact system we used

Want it too? Grab it here: jonbrosio.com/mastercourse

Two creators walk into a bar...

The first one:

• 10k followers
• $15k monthly revenue
• Thriving community

The second one:

• 100k followers
• $5k monthly revenue
• A ton of post impressions

The difference?

One built a stage.
One built a home.

Stages are for performance.
Homes are for connection.

Stages have spectators.
Homes have family.

Here's what most miss:

Building community isn't about:

• Fancy tactics
• Growth hacks
• Viral hooks

It's about:

• Showing up consistently
• Speaking to real problems
• Creating authority in your space

Because here's the truth:

An audience follows your content.
A community follows your lead.

(Read that again...)

An audience wants entertainment.
A community wants transformation.

(Seriously... read that again...)

Stop obsessing over follower count.
Start focusing on connection count.

Because revenue comes from relationships,
not reach.

—

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A creator with 300K followers asked me how I make more than them. This is what I told them:

They couldn't believe how simple it was...

• No complex funnels
• No million-dollar ad spend
• No team of virtual assistants

Just fundamentals done consistently.

Here's the thing about online business...

Everyone's obsessed with the wrong metrics.

But none of that matters if your fundamentals are broken.

I've made money:

• Without paid ads
• Without a website
• With 1500 followers
• Without a fancy funnel

But I've never made money:

• With an unclear offer
• Without consistent action
• Without belief in my value

The difference between six-figure creators and struggling ones isn't infrastructure.

It's fundamentals.

While they're building:

• Complex automation sequences
• Sophisticated email campaigns
• Professional brand guidelines
• Multi-page sales funnels

Successful creators focus on:

• One clear problem they solve
• One offer that transforms lives
• One specific person they serve
• One daily action that moves the needle

Infrastructure is seductive because it feels productive.

You're "working on your business."
You're "optimizing conversions."
You're "building systems."

But fundamentals are uncomfortable because they require:

• Clarity about what you actually sell
• Confidence to charge what you're worth
• Consistency when motivation fades
• Courage to have sales conversations

Most creators would rather spend $5,000 on a funnel than 60 minutes defining their offer.

Because building feels easier than selling.

Complexity feels safer than clarity.

But here's what I know after helping 200+ creators:

The most profitable businesses are the most simple.

One problem.
One person.
One offer.

Everything else is just distraction.

—

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Everyone’s chasing 100,000 followers.

But I know a guy with just: 

6,000.

No paid ads.
No big brand.
No viral content.

And he’s pulling:

→ 8 leads a week
→ Converting 20%
→ At $4,000 per sale
→ With one clear offer

And he’s on track to cross $200K this year.

No hype.
No chasing trends.
No huge audience.

Just clarity, consistency, and real conversations.

Here’s the kicker:

He used to overthink everything.

The niche. The content. The offer. The funnel.

Now?

→ He speaks to one person
→ Solves one painful problem
→ With one offer he deeply understands
→ And lets his content do the heavy lifting

Simple doesn’t mean easy.

But it does mean scalable—when the right foundation is in place.

Most people think they need to grow first.

What they actually need is a system that works small before it works big.

→ One offer that’s too specific to ignore
→ A funnel that pulls the right people in
→ A message that turns strangers into sales

That’s what drives a $100K solo business.

Not attention.

But alignment.

The guy used to be stuck.

Now he’s booked.

Not because he got louder.

But because he got clearer.

—-

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Two coaches. Same niche. Same price point.

One makes $3K/mo. The other $30K/mo. Here's why:

The struggling coach sells solutions.

The successful coach sells stories.

Coach A: 

"𝘐 𝘩𝘦𝘭𝘱 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴 𝘴𝘤𝘢𝘭𝘦 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘶𝘴𝘪𝘯𝘨 𝘱𝘳𝘰𝘷𝘦𝘯 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬𝘴 𝘢𝘯𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘮𝘦𝘵𝘩𝘰𝘥𝘰𝘭𝘰𝘨𝘪𝘦𝘴."

Coach B: 

"𝘛𝘩𝘳𝘦𝘦 𝘺𝘦𝘢𝘳𝘴 𝘢𝘨𝘰, 𝘐 𝘸𝘢𝘴 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 80-𝘩𝘰𝘶𝘳 𝘸𝘦𝘦𝘬𝘴, 𝘣𝘢𝘳𝘦𝘭𝘺 𝘣𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘦𝘷𝘦𝘯, 𝘸𝘰𝘯𝘥𝘦𝘳𝘪𝘯𝘨 𝘪𝘧 𝘐'𝘥 𝘮𝘢𝘥𝘦 𝘢 𝘮𝘢𝘴𝘴𝘪𝘷𝘦 𝘮𝘪𝘴𝘵𝘢𝘬𝘦 𝘭𝘦𝘢𝘷𝘪𝘯𝘨 𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦. 𝘛𝘩𝘦𝘯 𝘐 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘦𝘥 𝘵𝘩𝘦 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨..."

Guess who gets the clients?

Here's what most creators get backward:

People don't buy products.

They buy the story attached to the product.

• The breakthrough that changed everything
• The pain that started your journey
• The transformation that followed

Your offer isn't just what you're selling.

It's:

• Why you created it
• Who you were before
• Who you became after

That story—your story—is your unfair advantage.

Because anyone can copy your framework

No one can copy your journey

The more you tell your story, the more you sell.

Simple.

—

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Here's what nobody tells you about pricing:

Price isn't about the number. It's about the 

Transformation.

• $5k for a course that saves you 5 years? Cheap
• $10 for a book that wastes 5 hours? Expensive
• $50k to transform someone's business? 

Bargain of a lifetime...

When I first started coaching, I charged $500/month.

I was scared. 

I thought I was being "reasonable." 

I was worried about what people would think.

But here's the truth…

I was doing my clients a disservice.

Because when you undercharge, you attract people who aren't serious. 

• They don't implement. 
• They don't transform. 
• They just… consume.

Now? 

I work with whale clients who pay premium prices.

And you know what changed?

Not the transformation I deliver. That was always there.

What changed was my positioning. 

My clarity. 
My confidence in the outcome.

The bigger the transformation, the smaller the price feels.

Think about it:

If you're genuinely taking someone from $0 to $10K/month… what's that worth?

If you're compressing 5 years of trial and error into 12 weeks of focused implementation… what's that worth?

Here's what's interesting:

You can also give people steps to ascend.

I just added $5K in MRR by creating a low-tier recurring option. 

Same program. Different entry point.

Some people need to start smaller and work their way up. 

That's fine.

Meet them where they're at. 
Then ascend them.

But here's the key—whether they start at $75/week or $400/week:

• Your offer must be crystal clear
• You must position for the right client
• The transformation must be undeniable

When those align? 

Price becomes irrelevant.

Your high-ticket offer isn't expensive.

It's the best investment they'll ever make.

—

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The creator making $50K/year talks about themselves.

The creator making $200K/year talks about: 

Their client's transformation.

Guess which one you should copy?

I see it everywhere:

• "I'm a marketing consultant."
• "I'm a content creator."
• "I'm a business coach."

Wrong.

Your clients don't wake up thinking:

"𝘐 𝘯𝘦𝘦𝘥 𝘢 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵 𝘵𝘰𝘥𝘢𝘺."

They wake up thinking:

"𝘐 𝘯𝘦𝘦𝘥 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘵𝘰 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘬."

Here's the million-dollar "secret":

You're not in the:

• Consulting business
• Coaching business
• Content business

You're in the TRANSFORMATION business.

The vehicle doesn't matter

The outcome does

People don't buy coaching.
They buy the person they become after the coaching.

People don't buy courses.
They buy the life they live after completing the course.

Your methodology is the map.

Their transformation is the destination.

𝘼𝙣𝙙 𝙙𝙚𝙨𝙩𝙞𝙣𝙖𝙩𝙞𝙤𝙣𝙨 𝙨𝙚𝙡𝙡 𝙛𝙤𝙧 𝙬𝙖𝙮 𝙢𝙤𝙧𝙚 𝙩𝙝𝙖𝙣 𝙢𝙖𝙥𝙨.

The consultant selling "business strategy" charges $200/hour.

The consultant selling "double your revenue" charges $5,000/month.

Same knowledge.
Different packaging.

Stop leading with what you do

Start leading with what they get

—

Need help writing targeted content?

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Most solopreneurs are building sophisticated prisons.

They optimize for: 

• Revenue 
• Audience growth
• Looking "successful" on LinkedIn.

But they forget to optimize for the thing that made them leave their 9-to-5...

Freedom.

(Cue meme of Braveheart...)

I designed my business to run in less than 4 hours a day.

Not because I'm lazy.

Because freedom was the whole point.

Here's what I learned:

Complexity is the enemy of freedom.

Multiple offers? 
You're now managing multiple problems

Complex funnels? 
You're now troubleshooting tech issues at 11 PM

Endless content creation? 
You're now a content hamster on a wheel.

Simplicity creates space.

One offer
One funnel
One post per day

That's it.

I watch creators juggle:

• 6 different income streams
• 50 moving parts in their funnel
• Daily content across 4 platforms
• Client work that never, EVER, ends

Then they wonder why they're working 12-hour days.

Your business should give you more life.

Not consume it.

Every system you build should answer one question:

"Does this create more freedom or less?"

If it's less, eliminate it.

The goal isn't to build something impressive.

The goal is to build something that lets you live.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

I used to think marketing was "broken"

Because of the creator economy lie nobody talks about:

"Just create great content and the money will follow."

Bullsh*t.

Great content without strategy is just expensive journaling.

I learned this the hard way.

Hundreds of posts. 

Resulting in *just* hundreds of dollars....

Then I understood something that changed everything:

Marketing is like compound interest.

One single:

• Ad
• Post
• Video
• Email  
• Carousel

Won't make you a millionaire.

But if you do it every day, over a long period of time...

It will.

But here's the catch:

It has to compound toward something.

• Random posts don't compound
• Viral content doesn't compound
• Follower counts don't compound

Revenue compounds.

When every post connects to your offer
When every email moves toward a sale
When every post builds your business

That's when the magic happens.

Most creators are building sandcastles.

Beautiful. Impressive. Temporary.

What you need to build:

A revenue-generating machine.

One post
One offer
One system

Every day for 12 months.

Watch what compounds.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

My "secret sauce" for growing a 6-figure solo business

(Without trading my time or selling sponsorships)

Okay, here goes:

6 years ago – I was working as a fine dining server.

A freak fire took that job and any future with the company away from me.

I made a choice the next morning.

"I'm going to commit to 30 days of writing – no matter what."

30 days turned into multiple years.

And things began to take shape. I started learning new things.

I began to see how I could literally change my life and become the architect of my future.

With that – I developed my "Dream-Execution Funnel"

• Imagine in decades
• Strategize in years
• Review in months
• Sprint in weeks
• Work in days

Here's what it looked like for me:

1. "In 10 years, I want to generate $200,000 per year"
2. "To reach that income – I'll sell X courses at $Y a piece"
3. "Each month I'll track revenue and audience growth"
4. "For traffic, I'll post 2X long for posts each week"
5. "And everyday I'll write valuable content I want to see"

Is it sexy?

Not really...

But it gave me direction.

And it's better than having no plan at all.

Because if you don't know where you're going...

Any road will take you there.

(What steps are you taking to achieve your dreams?)

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

How to quietly make $10K/month 

(While everyone else argues about algorithms):

No viral posts
No TikTok dances
No complicated funnels

Just email.

Six emails, to be exact.

Sent to the same list every single week.

While creators are exhausting themselves trying to crack the Instagram code, I write six emails once a week during the month, and let psychology do the selling.

This sequence has generated over $150K in the last 12 months:

Email 1: Establish problem

I mirror back their exact frustration. The thing they think about at 2 AM when they can't sleep.

Email 2: Amplify consequences

I show them the compound cost of staying stuck. Not just today's pain—but where this path leads.

Email 3: Transformation story

I share how someone escaped their exact situation. Relatable starting point, clear steps, tangible results.

Email 4: Social proof

I stack evidence. Different stories, different angles, same transformation.

Email 5: Reveal offer

I present the bridge from their current reality to their desired outcome. Simple, clear, focused.

Email 6: Create urgency

I give them a reason to decide now instead of "someday." Scarcity, deadlines, price changes.

Six days of proven psychology.

This isn't about being pushy.

It's about being systematic.

People don't buy randomly.
They buy when they're ready.
And readiness follows a predictable pattern.

Problem awareness → Consequence clarity → Solution belief → Social proof → Clear offer → Decision pressure.

I just guide them through each step.

While others pray for algorithm luck, I control my income with six emails.

Email lists are assets.
Social media followers are liabilities.

One you own.
The other can disappear overnight.

Build accordingly.

—-

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

I helped a  client of mine close a $72,000 enterprise deal

The: 

Offer was ready
Fulfillment was ready

Pitch deck slides? 

Almost weren't…

We spent a week in back-and-forth, revising, designing, and tweaking the deck.

But the stress was completely avoidable…

Here's the lesson that's stayed with me since:

Most coaches and creators can talk through their offer. 

They know the transformation. 
They know who they help and how.

But the moment someone asks for something formal:

A deck
A proposal
A presentation

Everything grinds to a halt…

Because thinking through your offer and presenting your offer are two completely different skills.

This is what I do now:

I sit down with a client and use Claude to run a structured interview. 

It pulls out the core message, builds the narrative arc, and frames the transformation the client delivers. 

Everything is shaped around what actually converts.

From there, Gamma takes that thinking and turns it into a polished, professional deck, without ever leaving Claude.

A deck that communicates clearly, because the design and the message were built from the same foundation.

What used to take a week of stressful back-and-forth now takes a single afternoon.

Try Gamma inside Claude → https://lnkd.in/g-xFWwfj

I once made a mistake that cost me $30,000...

I copied and stole: 

A competitor's launch strategy.

The exact: 

• Same webinar format
• Same urgency tactics
• Same price positioning

It flopped spectacularly...

Why?

Because I was focused on the wrong thing.

I was trying to "out-market" them.

When I should have been trying to out-care them.

Cheesy... but walk with me...

The best marketing strategy isn't tactical.

It's relational:

The way to get ahead is to care more about your clients than all your competitors combined.

Most creators approach marketing like warfare.

• "How do I capture more market share?"
• "How do I beat the competition?"
• "How do I dominate this space?"

Wrong questions.

The right question:

"𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘴𝘦𝘳𝘷𝘦 𝘮𝘺 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘣𝘦𝘵𝘵𝘦𝘳 𝘵𝘩𝘢𝘯 𝘢𝘯𝘺𝘰𝘯𝘦 𝘦𝘭𝘴𝘦?"

When you shift from competing to caring, everything changes.

Your content becomes helpful, not hypey.
Your offers become solutions, not sales pitches.
Your clients become advocates, not transactions.

Here's what caring looks like in practice:

Instead of 20 modules
Create 5 that actually get implemented

Instead of fancy funnels
Create simple systems that give value

Instead of aggressive launches
Create genuine relationships

My competitor has 500K followers
I have 100K

My competitor does $100K launches
I do consistent $15K months

My competitor has flashy testimonials
I have life-changing transformations

Guess who sleeps better at night?

Caring isn't just good ethics.

It's good business.

Because in a world full of extractors, the people who genuinely care stand out.

They get the referrals.
They get the repeat clients.
They get the sustainable growth.

Stop trying to win the marketing game.

Start trying to win your clients' lives.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

Most coaches and creators focus on getting to $10k/month.

But nobody talks about what happens after you get there. You:

Hit $100k/year as a solopreneur.

Congrats.

The red sea parts and you finally see through the looking glass...

Then... 

You realize you're paying 15.3% in self-employment tax on top of income tax.

That's $15,000+ you're losing every year because you're structured as a sole proprietor.

Not because you're doing anything wrong.

Because nobody told you there was a better option.

I've been a sole proprietor since I started.

And I'm finally looking into S-Corp election.

Here's what I'm learning:

S-Corps let you split income between salary and distributions
For most solopreneurs making $80k-$150k+,

That's $10k-$20k in annual savings

The catch? 

The paperwork, compliance, and payroll are a pain

Which is where Lettuce Financial comes in.

They handle the formation, compliance, payroll, and tax filings automatically.

You just run your business.

They make sure you're structured right and staying compliant.

If you're a coach, creator, or solopreneur making $80k+ a year, this is worth looking into.

I'm checking it out for myself.

You can see if you qualify at lettuce

See how much you could save at lettuce: https://lnkd.in/dDTn75i5

#ad - This is a paid partnership with Lettuce Financial. Tax situations vary—consult with a tax professional about your specific circumstances.

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The Battle

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