Olá! 👋🏼

Here’s my journey so far:

⚡️ At Docebo, I built & lead AI-powered audience insights and innovation labs that ship non-traditional demand-gen plays: 71% test win rate, +39% visitor→lead, +29% lead→SQO.

🎯 At Traction Rec, implemented demand-gen and ABM strategies, achieving a 10% account-to-pipeline conversion rate in three months through cross-functional collaboration.

🚀 At Safetec, drove a 400% pipeline increase and 600% revenue growth in two years by leading integrated demand-gen strategies.

📈 At WeColab, scaled the customer base 4.5x in one year by redefining growth marketing strategies and mentoring a high-performing team.

🌍 Volunteered in Ukraine, supporting local vegan businesses through market research and campaigns, while gaining invaluable cultural and professional insights.

🌱 Started my career 12+ years ago in B2B SaaS marketing as an intern, building expertise in marketing, targeted strategies, and granular audience insights for global companies like Samsung and Apple.

🏔 Outside of work, I’m passionate about learning, food, video games, mental health, and playing and supporting women’s soccer.

Let’s connect to chat about demand generation, AI, innovation, marketing, or anything inspiring!

Amanda ️‍

First time I saw Docebo's new look and feel, I had one thought:
“That’s the kind of company I want to work for.”

And voilà! Here we are, in our Neo(n) Renaissance. 💜

Because yes, it’s a new brand. New messaging. New site.
But it’s also… a new feeling.

You know it:
- that teenage, hallway “oh wow” when your crush walks by
- the first bite of something ridiculously good
- that drop on a rollercoaster where you can’t help but smile

That’s the energy this launch carries. 

And it didn’t happen because we chose “safe.” Most companies optimize for acceptable. This team optimized for memorable.

Hats off to this phenomenal team. This is what courage looks like, built into the work. Check out the new site!

⭐ Silvia, Niki, Beatrice, Valeriia, Bridget Conrad, Amanda Loewy, Renée, Rachel, Erica, Emily, Dusty, Manny, Kyle, Ben, Manuel, Jeff, Owen, and many, many more! ⭐

Amanda Aschoff 🏳️‍🌈

AI Growth, Demand Generation, Optimization, ABM, Marketing, B2B SaaS

VP, Product Marketing @ Docebo | Dad 👧🏼 Learner 🧠 Bibliophile 📚

Welcome to Docebo's Neo(n) Renaissance! The marketing org has been hard at work bringing the next era of Docebo to life with...

💪 A new manifesto — a real point of view on where work is headed
🏛️ A refreshed brand that pairs our Italian heritage with vibrant, neon colors
✏️ Stellar new messaging and copy that's approachable, human, and simple

And we've got even bigger plans to match this exciting brand with an even more exciting roadmap of product innovation this year. Feeling proud to be a Docebian today! 

One of our key beliefs is that AI is amazing, but it's only as good as your people.

Brand projects are just the same...in a world of AI slop, it's all about the team, the team, team. Kyle, Bridget, and Manny led us to set this 20-year old brand up to thrive in the next 20. Amazing folks across design, PMM, copy, web dev, customer marketing/education, localization, IT, and more brought it to life. 

Go check out the new Docebo.com, swag store, and more...you'll see why I'm  grateful to work with such talented people. May we never stop learning!

With more than 25 years of experience in go-to-market and growth strategies, I have developed the "Spark Strategy" that has led to follow-up projects 100% of the time since we started using it. I love helping clients and partners develop fact-based, revenue-driven and innovative solutions to their problems.

My focus areas include the forward-looking fields of Trustworthy AI, Augmented Work, and Knowledge Management. These themes are integrated into my work to create sustainable and ethical solutions that optimize workflows and enhance knowledge management.

I have a proven track record in orchestrating and leading cross-functional, cross-location, multicultural teams in matrix organizations for developing transformative, cost-saving solutions and strategies in highly technical, complex and ambiguous situations for brands such as Microsoft, T-Mobile, General Electric, Siemens, BMW, Nestle, Loreal, Bayer, Saint Gobain and many others I cannot mention here (non-disclosure agreements!).

The greatest satisfaction for me comes from pioneering unique approaches that enable multidisciplinary and multicultural teams in flexible environments, in order to provide a user-centric, prototype-driven environment where they can find self-confidence in their creativity and be innovative like crazy.

The greatest satisfaction for me comes from pioneering unique approaches that enable multidisciplinary and multicultural teams in flexible environments, in order to provide a user-centric, prototype-driven environment where they can find self-confidence in their creativity and be innovative like crazy.

Christian Hubmann

18 months in a Vibe Coding trance. 

The biggest lesson? 
Stop prompting. Start orchestrating.

Read my new newsletter. ⚡

#AI #AgenticAI #ProductDevelopment #Innovation

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Building your Corporate Digital Brain with Trustworthy AI and Knowledge Graphs, acting as a catalyst for augmented working and driving AI innovation. #stayAugmented #VibeCoding

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