Docebo

Senior Demand Optimization Manager

Delivered 39% pipeline lift QoQ through data-driven insights and strategic experimentation.

Demand Optimization Manager

Traction Rec

Executed a targeted ABM strategy, achieving a 10% account-to-pipeline conversion rate within just three months.

Demand Generation Specialist

Safetec Informatica

Drove 400% pipeline growth and 600% revenue expansion over two years through strategic demand generation and optimization initiatives.

Demand Generation Manager, Google Cloud

Marketing Manager

Digital Marketing Analyst

Marketing Intern

WeColab

Achieved a 4.5x growth in customer base within one year.

Sales and Marketing Manager, Google Workspace

MCM Montagens Industriais

Marketing Analyst

Marketing Assistant

E.LIFE

Buzz Analyst

Olá! 👋🏼

Here’s my journey so far:

🌱 Started my career 12+ years ago in B2B SaaS marketing as an intern, building expertise in marketing, targeted strategies, and granular audience insights for global companies like Samsung and Apple.

🌍 Volunteered in Ukraine, supporting local vegan businesses through market research and campaigns, while gaining invaluable cultural and professional insights.

🚀 At Safetec, drove a 400% pipeline increase and 600% revenue growth in two years by leading integrated demand-gen strategies.

📈 At WeColab, scaled the customer base 4.5x in one year by redefining growth marketing strategies and mentoring a high-performing team.

🎯 At Traction Rec, implemented demand-gen and ABM strategies, achieving a 10% account-to-pipeline conversion rate in three months through cross-functional collaboration.

⚡️ At Docebo, delivered a 39% pipeline lift QoQ with a 71% success rate in experiments, developing and optimizing targeted demand generation through data-driven strategies and audience insights.

🏔 Outside of work, I’m passionate about learning, food, video games, mental health, and playing and supporting women’s soccer.

Let’s connect to chat about demand generation, marketing, or anything inspiring!

Amanda Aschoff 🏳️‍🌈

Most organizations think they’re ready for the future. The reality? Only about 30% actually are. (That’s quite a gap.)

In just 5 minutes, you’ll get a personalized summary of your organization’s future readiness and resources to help you evolve your learning function.


https://shorturl.at/tqDfx

AI Growth, Demand Generation, Optimization, ABM, Marketing, B2B SaaS

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EssenceMediacom

Junior Strategist

GroupM

Media Associate

ASTI Ukraine

Responsibilities:
- Meetings and communication with clients
- Team’s and contactors’ work organization and control
- Constant project’s schedule control
- Projects spreadsheets creating and keeping
- Full orders fulfillment control in accordance with deadlines
- Project presentations preparation and negotiation with clients on the subject of corrections or rework
- Budget planning and control to carry out projects for customers
- Customer inquiries and complaints response, connected problem solving
- Project documentation preparation assistance in collaboration with an accountant
- Ordering necessary goods or materials to fulfill the project

Carried out several key image projects for big companies' offices (Abbott, Bayer). Within the projects, I controlled all the stages of coordinating and fulfilling the agreed works. The Abbott’s office had to be opened in very short terms and I managed to organize the team and contractors to finish everything on time, even if it required working overtime. It was a huge project with dozens of tiny details. I also took the lead in the agency's ecological direction in order to help clients with the beginning of sorting garbage process within their companies.

Customer Service Manager/Project Manager

L-site

Responsibilities:
- Meetings and communication with clients, including international projects
- Communication with customers and contractors
- Team’s work control according to schedule and deadlines
- Orders fulfillment control, including the documentation preparation assistance
- Planning and controlling the budget to carry out projects for customers
- Customer inquiries and complaints response, connected problems solving
- Managing some projects of children event organization (another direction of the company)
- Event/Project management of specialized professional events for photographers “Photomob” (another direction of the company)

Carried out several big projects dedicated to creating unique corporate merchandise for Ukrainian companies with the amount of more than 5000 pieces of different items. Implemented several big projects of unique and expensive pieces of polygraphy production with the use of many technological processes and different manufacturers. Led these projects from the beginning to the end, including contractors searching and creating samples until clients were totally satisfied.

Customer Service Manager/Event&Project Manager

I am a dedicated and enthusiastic soon-graduating Marketing School student. I am adaptable and self-organized, I have good communication skills, creative thinking and a big interest in Marketing, Digital Communications and building a career in the Media Business.

My Business Marketing course at Seneca college finishes in April 2023 so I am currently seeking an internship or a full-time position in Marketing or Media. I am eager to learn and practice marketing skills to become a part of the Marketing world, build valuable relationships within the industry and communicate with clients.

My achievements at Seneca
Among my achievements at Seneca college are my GPA of 4.0, Ontario Colleges' Marketing Competition 2023 participation (Research team) and Valier Marketing Competition 2023 participation.

My previous work and academic experiemce
I have previous work experience from my native country Ukraine, where I worked as a Customer Service manager and a Project Manager for about 6 years in total. The main fields of work were graphic design service, polygraphy and event management. I also have a Master's Degree in Architecture.

My key competencies useful in a marketing position are:
• Organization skills and time management. High attention to details, numbers, and data. Experience in creating and managing schedules and controlling deadlines. Ability to organize the work of myself and a team.
• Responsibility. Ability to prioritize for results. Experience in being adaptable and flexible to reach goals and get the work done.
• Creativity. Creative thinking with the ability to problem solve, continuous curiosity and figuring out the way to make things better.

Among my general interests are reading, movies, a healthy lifestyle and psychology. 

Please contact me at mariiakhodchenko@gmail.com to find out how I might consult, contribute and add value to your organization.

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Amanda Aschoff 🏳️‍🌈

Mariia Khodchenko

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Mariia Khodchenko

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