Docebo

Senior Demand Optimization Manager

Delivered 39% pipeline lift QoQ through data-driven insights and strategic experimentation.

Demand Optimization Manager

Traction Rec

Executed a targeted ABM strategy, achieving a 10% account-to-pipeline conversion rate within just three months.

Demand Generation Specialist

Safetec Informatica

Drove 400% pipeline growth and 600% revenue expansion over two years through strategic demand generation and optimization initiatives.

Demand Generation Manager, Google Cloud

Marketing Manager

Digital Marketing Analyst

Marketing Intern

WeColab

Achieved a 4.5x growth in customer base within one year.

Sales and Marketing Manager, Google Workspace

MCM Montagens Industriais

Marketing Analyst

Marketing Assistant

E.LIFE

Buzz Analyst

Olá! 👋🏼

Here’s my journey so far:

🌱 Started my career 12+ years ago in B2B SaaS marketing as an intern, building expertise in marketing, targeted strategies, and granular audience insights for global companies like Samsung and Apple.

🌍 Volunteered in Ukraine, supporting local vegan businesses through market research and campaigns, while gaining invaluable cultural and professional insights.

🚀 At Safetec, drove a 400% pipeline increase and 600% revenue growth in two years by leading integrated demand-gen strategies.

📈 At WeColab, scaled the customer base 4.5x in one year by redefining growth marketing strategies and mentoring a high-performing team.

🎯 At Traction Rec, implemented demand-gen and ABM strategies, achieving a 10% account-to-pipeline conversion rate in three months through cross-functional collaboration.

⚡️ At Docebo, delivered a 39% pipeline lift QoQ with a 71% success rate in experiments, developing and optimizing targeted demand generation through data-driven strategies and audience insights.

🏔 Outside of work, I’m passionate about learning, food, video games, mental health, and playing and supporting women’s soccer.

Let’s connect to chat about demand generation, marketing, or anything inspiring!

Amanda Aschoff 🏳️‍🌈

Most organizations think they’re ready for the future. The reality? Only about 30% actually are. (That’s quite a gap.)

In just 5 minutes, you’ll get a personalized summary of your organization’s future readiness and resources to help you evolve your learning function.


https://shorturl.at/tqDfx

AI Growth, Demand Generation, Optimization, ABM, Marketing, B2B SaaS

No alternative text description for this image

audience & revenue growth tips for B2B startups and creators

My mission is to build predictable pipelines for B2B startups. I share what I learn along the way. 

Read more if you are ready to build your pipeline 👇

💡 I am super relevant if you are:

→ Indie Hacker
→ Freelancer
→ Early Startup Founder
→ B2B Sales Person
→ Creator (any profession)

✍️ I write about:

→ B2B sales
→ Go to market strategies
→ Signal-based prospecting

Little more about me:

Cryptocurrency Investor. SaaS Enthusiast. Agriculture Business Owner. 

Lived in 3 countries.

I'm a T-shaped growth person who has experience in sales, content marketing, and growth.

Drop me a LinkedIn message if you need any help.

We will keep it simple.

Twitter: @sehaokudan

https://calendly.com/sehaokudan/30min

Seha Okudan

Helping B2B founders turn LinkedIn into deals | GTM Strategist

5 worst discovery questions:

5 difficult scenarios for salespeople:
(Even for the top ones.)

5 difficult scenarios for salespeople:

Stop trying to fake urgency in B2B. 
(it doesn't work)

𝗬𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝘂𝗿𝗴𝗲𝗻𝗰𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁:

→ Knowing pain
→ Understanding the impact of pain

𝗙𝗼𝗿 𝟮 𝗿𝗲𝗮𝘀𝗼𝗻𝘀:

1️⃣ Not every problem is worth solving

Trying to create an urgency won't work if they don't have something that is worth solving.

Nobody will buy a strong painkiller for a mild headache, even if it’s the last day of a 20% discount.

If the impact of the pain is close to zero, no urgency will stick.

2️⃣ A problem can have different solutions

Even if the pain is real, buyers still have options.

𝗧𝗵𝗲𝘆 𝗰𝗮𝗻:

•⁠ ⁠Build in-house
•⁠ ⁠Pick a cheaper workaround
•⁠ ⁠Wait until the budget frees up

Both a raincoat and an umbrella protect you from rain.

If you don’t show why your path is better, faster, or safer;

Urgency dies.

𝗧𝗟;𝗗𝗥

𝗧𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗿𝗲𝗮𝗹 𝘂𝗿𝗴𝗲𝗻𝗰𝘆:

-⁠ ⁠Find the pain that matters most
- ⁠Show the true cost of doing nothing
- ⁠Prove why solving it now beats later
- ⁠Position your solution as the safest path

Deals move when urgency is real. 

Not when it’s forced.

How do you create urgency without sounding pushy?

5 Unexpected Things in Sales
(hope they happen to you today)

5 Unexpected things in sales:

Contact data is out of control.
(for real)

Don't get me wrong.

I don't mind people pitching me.

I do it every day, too.

BUT

Every single week, some people:

- Add me to lists I never joined.
- Drop me into random waitlists.
- Email me again after I unsubscribe.
- Promise what no one can deliver.
- Sends emails written with poor prompts.
- Message me on WhatsApp out of nowhere.

I block them. They switch mailboxes.
I say, “I’m not a fit,” they keep texting.
I say it on the phone, they keep selling.

“I want to tell you about a promo…”
 “There’s a new offer…”

I don't want to click on report Spam.
I don't want to be rude.
I get it, we all try to make a living.

But this is not outreach.
This is not marketing.

This is SPAM.

Are some people ruining the industry?

taplio

The Battle

Amanda Aschoff 🏳️‍🌈

Seha Okudan

Followers

Posts

Engagements

Likes

Performance ScoreAmanda Aschoff 🏳️‍🌈's LinkedIn Performance

Performance ScoreSeha Okudan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Amanda Aschoff 🏳️‍🌈

Seha Okudan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amanda Aschoff 🏳️‍🌈's LinkedIn Performance

Performance ScoreSeha Okudan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAmanda Aschoff 🏳️‍🌈's LinkedIn Performance