Docebo

Senior Demand Optimization Manager

Delivered 39% pipeline lift QoQ through data-driven insights and strategic experimentation.

Demand Optimization Manager

Traction Rec

Executed a targeted ABM strategy, achieving a 10% account-to-pipeline conversion rate within just three months.

Demand Generation Specialist

Safetec Informatica

Drove 400% pipeline growth and 600% revenue expansion over two years through strategic demand generation and optimization initiatives.

Demand Generation Manager, Google Cloud

Marketing Manager

Digital Marketing Analyst

Marketing Intern

WeColab

Achieved a 4.5x growth in customer base within one year.

Sales and Marketing Manager, Google Workspace

MCM Montagens Industriais

Marketing Analyst

Marketing Assistant

E.LIFE

Buzz Analyst

Olá! 👋🏼

Here’s my journey so far:

🌱 Started my career 12+ years ago in B2B SaaS marketing as an intern, building expertise in marketing, targeted strategies, and granular audience insights for global companies like Samsung and Apple.

🌍 Volunteered in Ukraine, supporting local vegan businesses through market research and campaigns, while gaining invaluable cultural and professional insights.

🚀 At Safetec, drove a 400% pipeline increase and 600% revenue growth in two years by leading integrated demand-gen strategies.

📈 At WeColab, scaled the customer base 4.5x in one year by redefining growth marketing strategies and mentoring a high-performing team.

🎯 At Traction Rec, implemented demand-gen and ABM strategies, achieving a 10% account-to-pipeline conversion rate in three months through cross-functional collaboration.

⚡️ At Docebo, delivered a 39% pipeline lift QoQ with a 71% success rate in experiments, developing and optimizing targeted demand generation through data-driven strategies and audience insights.

🏔 Outside of work, I’m passionate about learning, food, video games, mental health, and playing and supporting women’s soccer.

Let’s connect to chat about demand generation, marketing, or anything inspiring!

Amanda Aschoff 🏳️‍🌈

Most organizations think they’re ready for the future. The reality? Only about 30% actually are. (That’s quite a gap.)

In just 5 minutes, you’ll get a personalized summary of your organization’s future readiness and resources to help you evolve your learning function.


https://shorturl.at/tqDfx

AI Growth, Demand Generation, Optimization, ABM, Marketing, B2B SaaS

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RelayApt

-Oversaw the development and maintenance of the company website, resulting in a 32% increase in website traffic and an 18% increase in customer leads.
- Executed Email marketing campaigns and conducted monthly customer surveys, gathering valuable feedback that led to the implementation of new product features and improved customer experience.
- Implemented SEO strategies that improved website visibility, resulting in a 551% increase in organic search traffic and a 47% increase in online sales.
- Utilized IBM and test CRM software to analyze customer data, leading to personalized marketing efforts that resulted in a 32% increase in customer retention.
- Conducted quarterly business analysis, identifying opportunities to expand into new markets.
- Reported marketing performance and strategic plans to the CEO, investors, and relevant departments in meetings.

Marketing Coordinator

During a 6-month internship with RelayApt, a Canadian startup company, successful marketing strategies were developed and implemented to increase the company's market presence. Practical experience was gained in digital marketing, content writing(Storytelling) and design, as well as an in-depth knowledge of the Canadian market. This role provided beneficial skills and understanding to excel as a marketing assistant.

Shri Hari Sherwani

As a Marketing Assistant, I bring a passion for creating innovative digital campaigns to increase brand awareness, drive customer loyalty, and generate sales. I have a sound understanding of SEO and PPC strategies, and I am adept at leveraging HTML to manage and update website content. Furthermore, I have extensive experience in developing and managing social media accounts to bolster customer engagement, as well as creating promotional materials. My data interpretation skills enable me to provide useful insights to identify target audiences and ensure effective ad placement.

As a Marketing Coordinator at RelayApt, a Canadian startup company, I oversaw the development and maintenance of the company website, resulting in a 32% increase in website traffic and an 18% increase in customer leads. I executed email marketing campaigns and conducted monthly customer surveys, gathering valuable feedback that led to the implementation of new product features and improved customer experience. I also implemented SEO strategies that improved website visibility, resulting in a 551% increase in organic search traffic and a 47% increase in online sales.

Diploma in Business Marketing from Seneca College. I am proficient in HTML, Graphic Design, and Adobe Creative Suite.I am passionate about creating innovative digital campaigns to increase brand awareness, drive customer loyalty, and generate sales. I have a sound understanding of the Canadian market and I am fluent in English, Hindi, and Gujarati. I am a team player, a problem solver, and a lifelong learner.

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