Olá! 👋🏼

Here’s my journey so far:

⚡️ At Docebo, I built & lead AI-powered audience insights and innovation labs that ship non-traditional demand-gen plays: 71% test win rate, +39% visitor→lead, +29% lead→SQO.

🎯 At Traction Rec, implemented demand-gen and ABM strategies, achieving a 10% account-to-pipeline conversion rate in three months through cross-functional collaboration.

🚀 At Safetec, drove a 400% pipeline increase and 600% revenue growth in two years by leading integrated demand-gen strategies.

📈 At WeColab, scaled the customer base 4.5x in one year by redefining growth marketing strategies and mentoring a high-performing team.

🌍 Volunteered in Ukraine, supporting local vegan businesses through market research and campaigns, while gaining invaluable cultural and professional insights.

🌱 Started my career 12+ years ago in B2B SaaS marketing as an intern, building expertise in marketing, targeted strategies, and granular audience insights for global companies like Samsung and Apple.

🏔 Outside of work, I’m passionate about learning, food, video games, mental health, and playing and supporting women’s soccer.

Let’s connect to chat about demand generation, AI, innovation, marketing, or anything inspiring!

Amanda ️‍

First time I saw Docebo's new look and feel, I had one thought:
“That’s the kind of company I want to work for.”

And voilà! Here we are, in our Neo(n) Renaissance. 💜

Because yes, it’s a new brand. New messaging. New site.
But it’s also… a new feeling.

You know it:
- that teenage, hallway “oh wow” when your crush walks by
- the first bite of something ridiculously good
- that drop on a rollercoaster where you can’t help but smile

That’s the energy this launch carries. 

And it didn’t happen because we chose “safe.” Most companies optimize for acceptable. This team optimized for memorable.

Hats off to this phenomenal team. This is what courage looks like, built into the work. Check out the new site!

⭐ Silvia, Niki, Beatrice, Valeriia, Bridget Conrad, Amanda Loewy, Renée, Rachel, Erica, Emily, Dusty, Manny, Kyle, Ben, Manuel, Jeff, Owen, and many, many more! ⭐

Amanda Aschoff 🏳️‍🌈

AI Growth, Demand Generation, Optimization, ABM, Marketing, B2B SaaS

VP, Product Marketing @ Docebo | Dad 👧🏼 Learner 🧠 Bibliophile 📚

Welcome to Docebo's Neo(n) Renaissance! The marketing org has been hard at work bringing the next era of Docebo to life with...

💪 A new manifesto — a real point of view on where work is headed
🏛️ A refreshed brand that pairs our Italian heritage with vibrant, neon colors
✏️ Stellar new messaging and copy that's approachable, human, and simple

And we've got even bigger plans to match this exciting brand with an even more exciting roadmap of product innovation this year. Feeling proud to be a Docebian today! 

One of our key beliefs is that AI is amazing, but it's only as good as your people.

Brand projects are just the same...in a world of AI slop, it's all about the team, the team, team. Kyle, Bridget, and Manny led us to set this 20-year old brand up to thrive in the next 20. Amazing folks across design, PMM, copy, web dev, customer marketing/education, localization, IT, and more brought it to life. 

Go check out the new Docebo.com, swag store, and more...you'll see why I'm  grateful to work with such talented people. May we never stop learning!

RelayApt

-Oversaw the development and maintenance of the company website, resulting in a 32% increase in website traffic and an 18% increase in customer leads.
- Executed Email marketing campaigns and conducted monthly customer surveys, gathering valuable feedback that led to the implementation of new product features and improved customer experience.
- Implemented SEO strategies that improved website visibility, resulting in a 551% increase in organic search traffic and a 47% increase in online sales.
- Utilized IBM and test CRM software to analyze customer data, leading to personalized marketing efforts that resulted in a 32% increase in customer retention.
- Conducted quarterly business analysis, identifying opportunities to expand into new markets.
- Reported marketing performance and strategic plans to the CEO, investors, and relevant departments in meetings.

Marketing Coordinator

During a 6-month internship with RelayApt, a Canadian startup company, successful marketing strategies were developed and implemented to increase the company's market presence. Practical experience was gained in digital marketing, content writing(Storytelling) and design, as well as an in-depth knowledge of the Canadian market. This role provided beneficial skills and understanding to excel as a marketing assistant.

Marketing Assistant

Shri Hari Sherwani

As a Marketing Assistant, I bring a passion for creating innovative digital campaigns to increase brand awareness, drive customer loyalty, and generate sales. I have a sound understanding of SEO and PPC strategies, and I am adept at leveraging HTML to manage and update website content. Furthermore, I have extensive experience in developing and managing social media accounts to bolster customer engagement, as well as creating promotional materials. My data interpretation skills enable me to provide useful insights to identify target audiences and ensure effective ad placement.

As a Marketing Coordinator at RelayApt, a Canadian startup company, I oversaw the development and maintenance of the company website, resulting in a 32% increase in website traffic and an 18% increase in customer leads. I executed email marketing campaigns and conducted monthly customer surveys, gathering valuable feedback that led to the implementation of new product features and improved customer experience. I also implemented SEO strategies that improved website visibility, resulting in a 551% increase in organic search traffic and a 47% increase in online sales.

Diploma in Business Marketing from Seneca College. I am proficient in HTML, Graphic Design, and Adobe Creative Suite.I am passionate about creating innovative digital campaigns to increase brand awareness, drive customer loyalty, and generate sales. I have a sound understanding of the Canadian market and I am fluent in English, Hindi, and Gujarati. I am a team player, a problem solver, and a lifelong learner.

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