Order my USA TODAY Bestselling book: toxicgrit.com TOXIC GRIT: How to have it all and (actually) love what you have. It will help you create a new approach to ambition and find space for all the diverse parts of yourself. Join 75K+ others who read my newsletter 🧩 Life's a Game at amandagoetz.com. It’s full of free tips to play the game of life at a whole new level. In 2018 I found myself at the height of my marketing career with 3 kids under the age of 4 and filing for divorce. In a world telling me to find alignment......I realized that was impossible. The work version of me didn't want to leave early to go be with the kiddos. The mom version of me didn't want to miss a moment with them. I wanted to be fiercely independent and yet also wanted to find love again. Other versions of me didn't want to feel responsible for anything or anyone. This diversity within me led to the creation of my Character Theory Framework. This framework helped me to create space for the 10 characters that make up the movie of your life:  The CEO → wants to pursue big goalsThe Partner → desires companionship  The Soloist → cares about personal growth and development The Caregiver → deep desire to take care of others and show up for themThe Goddess → wants to be desired and pursue pleasure  The Lazy One → loves to couch rot, no goals whatsoever The Socialite → values connection The Creative → desires creation and creativity The Doctor → your inner health &amp; wellness character The Explorer → craves novelty And it helped me. I was able to let go of the idea of balance and give permission for hierarchy, boundaries and the transition sequences necessary to embody these diverse characters. So I put it all in a book and it was an instant best seller!! I'm so excited for you to create space for all parts of you and to see ambition as multi-dimensional. Follow me here for advice as I build a multi-hyphenate life as a CMO, Author, Mom of 3 and getting married again. 

Amanda Goetz

Content Marketing Manager | Helping B2B Marketers & Aspiring Writers Create Better Content

Has a nasty German Suplex and Top-Rope Moonsault. Will make your writing sing and sell.

Howdy, I'm Austin, a creator with 8 years of experience in:

> Content marketing
> Copywriting
> SEO
> Graphic design
> Ghostwriting (for B2B and DTC professionals)
> Media production
> Social media management

Aside from neat lists, I'm passionate about fitness, lifting, health, goal and habit accomplishment, and helping others become better writers.

MOST OF ALL... I help folks like you do more with your content.

My dad used to say: Have a little bit of everything in the kitchen... but know your strengths. That's why I decided to become a barista and bartender. My work is coffee and cocktails.

Coffee is dependable. It's what you need.
Cocktails are full of flair. It's what's wanted.

Coffee: "Mmm this is consistent. It's good."
Cocktails: "Oh WOW, now this is different. This kicks."

This is my beacon as a creator, whether I'm doing sales writing for paid ads, ghostwriting for B2B executives, knee-deep in a 2,000-word article, or drafting a post here on LinkedIn.

If someone wants a coffee, give 'em a coffee. But if they want a bourbon, well, you better have a barista and a bartender on your team.

Check out my profile to see the work I've accomplished and the content I publish. 

I've been a content marketer, building and editing resource libraries of B2B content, authoring over 100 articles, e-books, executive-buyer-focused whitepapers, case studies, and more. I've ghostwritten over 2,000 pieces of content and consumed enough caffeine to fuel a rocketship in the process. 

I know what it takes to write copy that converts, flipping the switch from brand to product to sales writing, building a rich SEO foundation, and uppercutting the cliches of the B2B world.

I've stepped into the minds of founders, CEOs, COOs, CMOs, CTOs, CISOs, and every other exec you can think of, applying their insights through the lens of social.

Some of these professionals were espresso enthusiasts.
Some wanted the spiciest bloody mary, spilling over with olives and bacon. 
I've learned what it takes to write for my crowd and love them for it.

I love Oxford commas. I hate corporate speak. I believe B2B deserves better writing.

To quote Red from The Shawshank Redemption, "if you've come this far, maybe you're willing to come a little further." Send me a message if you're curious about working together.

Now, is it coffee or cocktail time where you're at?

Austin Goodwin

Me to strangers: "Yeah, I write content for a living."
My search/AI chat history:
 
"hold onto or hold on to"
"which vs. that"
“hyphenate compound modifier rule chart”
“Charles’ or Charles’s”
"lay vs. lie vs. laid”
“all right vs. alright”
"where does the period go in British English"
“Britain or Britian”
“Difference between UK, Britain, and England”
"why is it British vs. Britaish"
"less vs. fewer"
"am i using passive voice"
"eminent vs. imminent"
"how many grammys does Eminem have"
“Eminem concert ticket prices”
"farther vs. further"
"austin powers faja"
"may vs. might"
“which vs. that”
“why is ‘anyways’ wrong”
“affect is a verb right?”
"affect noun vs. effect noun"
“into vs. in to” (my repeat offender)
"based off vs. based on"
"a lot vs. allot vs. alot"
"what is a misplaced modifier"
"am i missplacing this modifier"
"did i spell missplacing wrong"
"does grammer really matter"
"does grammar really matter"
"ensure vs. insure"

If this is your search history and you work in content too, I promise you're not a fraud.

De-cringing B2B content | FT: Content Marketing Manager

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Amanda Goetz

Austin Goodwin

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The Battle

Amanda Goetz

Austin Goodwin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Austin Goodwin's LinkedIn Performance

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