Order my USA TODAY Bestselling book: toxicgrit.com TOXIC GRIT: How to have it all and (actually) love what you have. It will help you create a new approach to ambition and find space for all the diverse parts of yourself. Join 75K+ others who read my newsletter 🧩 Life's a Game at amandagoetz.com. It’s full of free tips to play the game of life at a whole new level. In 2018 I found myself at the height of my marketing career with 3 kids under the age of 4 and filing for divorce. In a world telling me to find alignment......I realized that was impossible. The work version of me didn't want to leave early to go be with the kiddos. The mom version of me didn't want to miss a moment with them. I wanted to be fiercely independent and yet also wanted to find love again. Other versions of me didn't want to feel responsible for anything or anyone. This diversity within me led to the creation of my Character Theory Framework. This framework helped me to create space for the 10 characters that make up the movie of your life:  The CEO → wants to pursue big goalsThe Partner → desires companionship  The Soloist → cares about personal growth and development The Caregiver → deep desire to take care of others and show up for themThe Goddess → wants to be desired and pursue pleasure  The Lazy One → loves to couch rot, no goals whatsoever The Socialite → values connection The Creative → desires creation and creativity The Doctor → your inner health &amp; wellness character The Explorer → craves novelty And it helped me. I was able to let go of the idea of balance and give permission for hierarchy, boundaries and the transition sequences necessary to embody these diverse characters. So I put it all in a book and it was an instant best seller!! I'm so excited for you to create space for all parts of you and to see ambition as multi-dimensional. Follow me here for advice as I build a multi-hyphenate life as a CMO, Author, Mom of 3 and getting married again. 

Amanda Goetz

Dylan Ander is the Founder & CEO of Heatmap, the #1 on-site analytics tool that tells ecommerce brands how to make more money—not just track clicks.

Unlike traditional heatmaps that focus on generic engagement metrics, Heatmap ties revenue to every pixel on your site, showing exactly which elements drive purchases (and which ones kill conversions).

💰 Finally, you can optimize for buyer behavior—not just traffic.

With trillions of data points and billions in tracked ecommerce revenue, Dylan has uncovered the data-backed insights brands need to turn website interactions into profit.

Before Heatmap, Dylan built and exited SplitTesting.com, one of the largest CRO agencies for ecommerce brands. He’s helped top brands like Hexclad, True Classic Tees, GEICO, and Planet Fitness optimize their websites for maximum revenue impact.

Dylan has been featured in Forbes, Disrupt Magazine, Yahoo Finance, and Entrepreneur.com, and appeared on top podcasts like Hustle Sold Separately and The AdSpend Podcast.

Outside of professional life, Dylan played NCAA tennis and is a USPTA-certified tennis coach. He's also a singer/songwriter and has written several songs that reached the Billboard Hot 100.

Want to optimize your website for revenue, not just clicks? Let’s talk.

Dylan Ander

The team is CRUSHING new features every month. Long live heatmap 🫡

If you're a current customer you should log into your account 👀

3 exits. $5B+ in online revenue optimized. 12+ years in marketing. 1 book published.

Heatmap has evolved. 

Over the past year, we’ve expanded how ecommerce brands understand on-site behavior.

Now, we’ve rebuilt the platform around a single principle:
Insight should lead to action, immediately.

The new Heatmap experience includes:
⚡ A faster, cleaner UI
🧠 AI-powered weekly & monthly summaries
💬 Pop-Up Surveys (connect behavior with motivation)
🧭 Journey Analysis (optimize paths, not just pages)
🏷 Custom Events (track intent, not just traffic)
🤝 Slack integration & exportable reports

This isn’t a cosmetic redesign.

It’s a structural upgrade, connecting revenue data, behavioral intelligence, qualitative insight, and team collaboration in one system.

Less digging.
More clarity.
Faster action.

👉 Full breakdown: https://lnkd.in/eZpN-x95

More feature deep dives coming soon.

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Dylan Ander

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The Battle

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Dylan Ander

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dylan Ander's LinkedIn Performance

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