Order my USA TODAY Bestselling book: toxicgrit.com TOXIC GRIT: How to have it all and (actually) love what you have. It will help you create a new approach to ambition and find space for all the diverse parts of yourself. Join 75K+ others who read my newsletter 🧩 Life's a Game at amandagoetz.com. It’s full of free tips to play the game of life at a whole new level. In 2018 I found myself at the height of my marketing career with 3 kids under the age of 4 and filing for divorce. In a world telling me to find alignment......I realized that was impossible. The work version of me didn't want to leave early to go be with the kiddos. The mom version of me didn't want to miss a moment with them. I wanted to be fiercely independent and yet also wanted to find love again. Other versions of me didn't want to feel responsible for anything or anyone. This diversity within me led to the creation of my Character Theory Framework. This framework helped me to create space for the 10 characters that make up the movie of your life:  The CEO → wants to pursue big goalsThe Partner → desires companionship  The Soloist → cares about personal growth and development The Caregiver → deep desire to take care of others and show up for themThe Goddess → wants to be desired and pursue pleasure  The Lazy One → loves to couch rot, no goals whatsoever The Socialite → values connection The Creative → desires creation and creativity The Doctor → your inner health &amp; wellness character The Explorer → craves novelty And it helped me. I was able to let go of the idea of balance and give permission for hierarchy, boundaries and the transition sequences necessary to embody these diverse characters. So I put it all in a book and it was an instant best seller!! I'm so excited for you to create space for all parts of you and to see ambition as multi-dimensional. Follow me here for advice as I build a multi-hyphenate life as a CMO, Author, Mom of 3 and getting married again. 

Amanda Goetz

Design isn't just about making things look great, it's about solving problems, driving growth, and transforming visions into reality. For startups navigating critical moments like product launches, fundraising, or rebranding, design can be the deciding factor.

That's where I come in.

Throughout my 15-year career, I've helped startups, brands, and enterprises create powerful designs that enhance their storytelling, build investor confidence, and forge meaningful connections with their audiences. Whether it's crafting pitch decks that secure funding or designing intuitive UX/UI that helps products scale, or VR and AR experiences, I deliver design solutions that let founders concentrate on their vision while I handle the creative execution.

Want to explore how I can help? Schedule a call through the link in the featured section.

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