Order my USA TODAY Bestselling book: toxicgrit.com TOXIC GRIT: How to have it all and (actually) love what you have. It will help you create a new approach to ambition and find space for all the diverse parts of yourself. Join 75K+ others who read my newsletter 🧩 Life's a Game at amandagoetz.com. It’s full of free tips to play the game of life at a whole new level. In 2018 I found myself at the height of my marketing career with 3 kids under the age of 4 and filing for divorce. In a world telling me to find alignment......I realized that was impossible. The work version of me didn't want to leave early to go be with the kiddos. The mom version of me didn't want to miss a moment with them. I wanted to be fiercely independent and yet also wanted to find love again. Other versions of me didn't want to feel responsible for anything or anyone. This diversity within me led to the creation of my Character Theory Framework. This framework helped me to create space for the 10 characters that make up the movie of your life:  The CEO → wants to pursue big goalsThe Partner → desires companionship  The Soloist → cares about personal growth and development The Caregiver → deep desire to take care of others and show up for themThe Goddess → wants to be desired and pursue pleasure  The Lazy One → loves to couch rot, no goals whatsoever The Socialite → values connection The Creative → desires creation and creativity The Doctor → your inner health &amp; wellness character The Explorer → craves novelty And it helped me. I was able to let go of the idea of balance and give permission for hierarchy, boundaries and the transition sequences necessary to embody these diverse characters. So I put it all in a book and it was an instant best seller!! I'm so excited for you to create space for all parts of you and to see ambition as multi-dimensional. Follow me here for advice as I build a multi-hyphenate life as a CMO, Author, Mom of 3 and getting married again. 

Amanda Goetz

I took a month from posting to really sit with myself and think about what I wanted for 2026. Here’s why….

I spent a lot of the last year in survival mode. 
After a divorce with 3 small kids I was always proving. Pushing. Needing to provide for my family. 

But now I’m on stable ground and yet my nervous system hasn’t caught up. I still feel like I’m waiting for the other shoe to drop. 

That I need to prove I’m worthy. 
That I need to prove I’m smart. 
That I need to prove why I’m here. 

So this year my word is ENOUGH. 

And I’m going to spend the year learning what enough looks like. 

To be enough. 
To earn enough. 
To do enough. 

I love my new CMO role. 
I have a new exciting writing project this year. 
I’m hosting season 2 of the Girlboss podcast. 
And my weekly newsletter is a constant creative outlet. 

That’s enough. 

More isn’t always better. 

So if you are also planning to drive the speed limit in 2026 - follow along here as I’ll be sharing what I’m doing and learning along th way.

USA TODAY Bestselling Author of Toxic Grit | 2x Founder (acquired) 5x CMO | Mom x3 | Keynote Speaker | Subscribe ➡️ 🧩 Life’s a Game Newsletter

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I’ve been struggling with 2 things lately:

1) it’s clear that when I spend less time on social media, my mind is clearer and I can write from a place of curiosity and purpose. 

But then when I contribute to social media I feel like I’m feeding the beast that is stealing our curiousity and clarity. 

2) The loss of social from the media. 

The closer I got to big creators, the more I found out about the “teams” behind their posts and replies. I can also clearly tell when someone is using AI to reply to posts. 

So what are we actually doing here? 

The point is to connect and inspire. To evoke thoughts and inject nuance into conversations. To drive awareness to things that people may not see from their seat in this world. 

Anyway….if I’ve been a little MIA on here it’s because of these thoughts. 

I deeply crave meaningful conversations and I am trying to find the right medium to having them.

Another great episode of Ambition 2.0 with @girlboss and Malissa Clark 

Check it out anywhere you get your podcasts!

🗣️ Repeat after us: You can love your job and still be a workaholic.

In this episode of Ambition 2.0, Amanda Goetz sits down with Malissa Clark, a professor at the University of Georgia, Director of the Healthy Work Lab, and author of Never Not Working: Why the Always-On Culture Is Bad for Business—and How to Fix It, to break down what workaholism can look like in real life (spoiler: it’s not just about working long hours). 

They get into the sneaky “working light” tasks that we tell ourselves don’t count as work (like sending emails while watching TV or checking Slack between errands), how leaders accidentally create always-on teams, and so much more. 

🎧 Listen to the full episode here: https://lnkd.in/eKd9rtCv 

💻 Or watch the episode on YouTube: https://lnkd.in/eRqNjSN6

Continuing on my journey of “enough” - it’s important you plan your work around your life. Not the other way around. 

I approach my yearly planning the same way I approach building a marketing calendar as a CMO. 

I slice the calendar in 4 ways:

- Annual tentpoles & events
- Quarterly launches
- Monthly beats
- Weekly non-negotiables

Reminder: Use this link to get your 🧩 Life's a Game Planning calendar. ⬇️⬇️

Open article: 🧩 Life's a Game: Your 2026 Game Plan by amandagoetz.kit.com

Today’s newsletter has already gotten more replies than I normally get. I think this topic resonates…

Check it out and let me know. ⬇️

https://lnkd.in/eHCRCS4b

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Loved this convo with Alexa von Tobel - check it out and let me know what you think!

In this episode of Ambition 2.0, host Amanda Goetz sits down with Alexa von Tobel—the founder of LearnVest (where she raised $75M and successfully sold it to Northwestern Mutual) and current founder and managing partner of Inspired Capital—to unpack the resilient mindset that has shaped her successful career, from founder to venture-capital veteran.

Alexa dropped out of Harvard Business School and poured her life savings into LearnVest, a multimillion-dollar business idea—despite warnings from nearly everyone around her that she was making a big mistake. She did it in the middle of the 2008 economic recession, no less.

🎧 Watch or listen to the full episode, now live on YouTube, Spotify, and Apple Podcasts! 

https://lnkd.in/eq-wEGjd

Open video: From Harvard Dropout to VC Powerhouse: How to Bet on Yourself with Alexa von Tobel | Ambition 2.0 on youtu.be

From Harvard Dropout to VC Powerhouse: How to Bet on Yourself with Alexa von Tobel | Ambition 2.0

I help college students and young professionals build a personal brand through content.

You've built the brand, but do you truly "own" the audience? 

Most media entrepreneurs rely solely on social media for all their business needs. 

You can get all the likes, comments, and shares you can think of, but in reality, social media is rented land. 

You need to migrate your audience from social media to your email list with lead magnets. 

Standard lead magnets like PDF's are ineffective. 

They get downloaded and forgotten about instantly. 

There's a much better way: An educational email course. 

An EEC is the highest-converting asset any media founder can have. 

It provides free value up front and builds trust on autopilot. 

I help media entrepreneurs and founders launch these assets to boost their newsletter opt-in rates. 

With an educational email course, your newsletter can be a 24/7 sales machine that: 

- Provides free value. 
- Educates potential clients about your services. 
- Converts subscribers to clients. 

You focus on the brand. I'll focus on building the monetization machine. 

Ready to stop leaving money on the table? 

📩 DM me "COURSE" and let's see if an EEC is the right fit for your business. 

Not ready to hire a ghostwriter yet? 

Subscribe to my newsletter for weekly strategies and frameworks to build your business.

Here's the link: https://branduniversity.substack.com/?utm_campaign=profile_chips

Kevin Petrochko

Your cell phone is not the problem. 

Your relationship with it is. 

A smartphone is like a hammer: 

You can hang a picture with it, or break your thumb. 
It depends on how you use it. 

You don’t need to scroll less; you need to scroll with purpose. 

This week in the Media Multiplier, I'm breaking down a framework to help you turn 30 minutes of screen time into 30 minutes of productivity. 

It doesn't require anything fancy. 

It’s simply a shift in how you perceive using your smartphone. 

Join 100 other subscribers today and turn your screen time into something useful. 

Subscribe here: https://lnkd.in/eqPU8EVV


———

FULL DISCLOSURE: I am not suggesting to be on your phone all day. I’m only suggesting a framework to help you develop better, healthier habits. I’ve done it, and it’s worked for me.

Educational email course ghostwriter for media founders | I boost your newsletter opt-in rates by providing free value to subscribers.

I SPOKE IT INTO EXISTENCE!!!

Over the weekend, I officially reached 100 newsletter subscribers. 

This wasn't easy by any means, but it was 100% worth it. 

Since May 2024, I have shown up every week with ideas and turned them into a newsletter. 

It wasnt always easy, and definitely far from perfect, but I got it done. 

I still have a long way to go to reach my ultimate goal of monetizing it, but this was a milestone I'm proud to share. 

If havent subscribed yet, but want to, here's the link: 

👇 

https://lnkd.in/eqPU8EVV. 

Thanks to all of you who support my work. 

It means the world to me.

You’re building a brand, but not wealth. 

Oftentimes, media founders tell themselves:

“I just need to it 1000 subscribers, and then I’ll monetize.” 

Here’s the truth: 

A bigger audience with no business model leads to more stress. 

As a founder, aka: the hardest working employee at your company, you’re paying yourself last. 

You’re getting great results on your content, but you’re leaving alot of money on the table. 

You don’t need more traffic, you need a solid leak-proof bucket 

My Personal Branding OS course is about turning your profile into a high-converting landing page. 

You will learn how to attract an audience the right way. 

Once you build trust, you may ask yourself: What do I sell them? 

My other course: Monetize Your Mind, takes the knowledge inside your head and turns it into a digital asset your can sell. 

I priced these two courses intentionally low because I know how hard it is to make money online. 

This isn’t a masterclass you’ll watch for months. 

It’s a toolkit you can use right away. 

Stop guessing and start building today. 

Get my two courses here: 

PERSONAL BRANDING OS: https://lnkd.in/gueRa3Dh

MONETIZE YOUR MIND: https://lnkd.in/g4yTZWKU

Multiple platforms won't make you famous. 
One might 
 
Every week, you already feel behind. 

1. Instagram needs a reel.
2. LinkedIn needs a post.
3. Your podcast is behind. 
4. Your newsletter collects guilt in your drafts.

Everyone says, " Make yourself more visible." 

I say this: 

Being everywhere doesn't build an audience. 
It builds a never-ending to-do list. 

Winning media founders aren't everyone. 

They're dominating one platform. 

In this week's media multiplier, I'm breaking down: 

- The big idea of platform focus.
- A framework for choosing your platform.
- A takeaway that helps allocate creative energy.

Imagine knowing exactly where your focus goes. 

One platform 
One audience 
One growth path. 

Subscribe to my newsletter so you don't miss this one. 

👇 

https://lnkd.in/eqPU8EVV

taplio

The Battle

Amanda Goetz

Kevin Petrochko

Followers

Posts

Engagements

Likes

Performance ScoreAmanda Goetz's LinkedIn Performance

Performance ScoreKevin Petrochko's LinkedIn Performance

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taplio

The Battle

Amanda Goetz

Kevin Petrochko

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amanda Goetz's LinkedIn Performance

Performance ScoreKevin Petrochko's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAmanda Goetz's LinkedIn Performance