VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also send a personal newsletter on Substack, and I'm working on a book due out this summer! (More to come on that.)

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I do marketing/content consulting, and I teach Content Marketing 201 on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

Crimson Park Digital

At Crimson Park Digital, our process of generating digital marketing results is streamlined and focused. We’ll understand your business and goals, provide recommendations, execute plans and optimize. Our methods are driven by data and the human experience; we are a true extension of your in-house team.

We are experts in the digital marketing areas of paid search, social media management (organic and sponsored), search engine optimization, digital strategy, conversion rate optimization and everything in-between. 

As the founder, CEO and Lead Strategist, I aim to provide exceptional client services, clear direction and efficient project management internally, and strategic business development to grow our agency reach.

Founder & CEO

Cengage Learning

Paid digital SME for ed2go, a Cengage company, managing all sales and lead-driving digital programs, including paid search, paid social, lead aggregation, web affiliate marketing and extensive retargeting efforts.

Digital Marketing Manager

Laser Spine Institute

Responsible for day-to-day management of paid online media programs as Team Lead, to produce measurable results for Laser Spine Institute's marketing and business objectives. 

Collaborates on the planning, development, implementation and tracking of all digital marketing programs including, but not limited to, search engine marketing, display and digital video marketing, and paid social media marketing.

Senior Online Media Specialist, Team Lead

•	Responsible for daily reporting analysis of online marketing channels' performance
•	Work closely with external partners to create efficiencies within current online media campaigns, as well as assist in annual and quarterly planning
•	Researches and communicates new online vendors and opportunities
•	Executes the planning and buying with external partners while incorporating the demographics set by the organization. 
•	Builds/maintains any in-house marketing initiatives for Google, Bing, and Facebook.

Online Media Specialist

Clearwater Marine Aquarium

- Manage day-to-day SEM/SEO operations including new product launches, site enhancements, content development, link building campaigns, keyword research and digital operations assistance
-  Implement conversion tracking on all online campaign components and website pages
- Track, report and analyze all online marketing channels for site traffic, revenue, ROI and other KPI's using Google Analytics and AdWords platforms
-  Stay abreast on industry trends, blogs, and other social spaces for new strategy inspiration and techniques
-  Research, propose and implement system enhancements and analytics that will improve the performance and reliability of systems, website usability and functionality
- Manage online media CPC, CPM and flat rate buys, focusing on multiple conversion goals

SEO/SEM Specialist

Bisk Education

- Maintain the search engine marketing campaigns for various University Alliance brands, utilizing Google AdWords, Microsoft AdCenter and Kenshoo platforms daily.
- Conduct keyword research and campaign structure organization
- Prepare weekly and bi-weekly performance reports for executive and brand level management
- Focus campaigns on monthly spend, lead, ROI and CPL goals
- Independently manage CPC campaigns through multiple vendors for company brands, and keep in daily and/or weekly contact with reps to optimize performance
- Responsible for drafting, revising and trafficking vendor insertion orders
- Traffic required legal documents for new vendors and work with internal Legal counsel
- Supply Media team with budget projections and subsequent allocations for my assigned brands on a monthly and quarterly basis
- Google AdWords and MSN AdCenter Certified

Paid Search Specialist

U.S. News University Connection, LLC

U.S. News University Connection is an innovative venture established by U.S. News & World Report and Bisk Education to help professionals achieve their personal and professional goals. 

• Responsible for the on-boarding process to, and campaign updates for, colleges and universities to USNewsUniversityDirectory.com by way of Technology Development and Interactive Design teams
• Optimize CPL and CPM campaigns through targeting and other initiatives
• Maintain daily and weekly reporting for various team levels, aimed at lead generation and media goals
• Set-up and manage website advertising and page takeovers through mapping out ad placements, channels and categories 
• Prepare and proofread HTML files for solo email messages and various marketing collateral
• Assisting in marketing initiatives 
• Utilizing AdJuggler and Atlas DMT for everyday ad serving and campaign management
• IT Troubleshooting

Media Production Coordinator

Cryo-Cell International, Inc

- Manage all trade show preparation and material shipment
- Provide hospitals and physician offices with marketing material and cord blood collection kits
- Maintain a current inventory of all marketing and promotional items, and place re-orders when necessary with company vendors
- Compile performance based marketing reports on a daily, weekly and monthly basis
- Maintain all social media and networking sites, and manage online ad campaigns
- Assist in the development of new marketing strategies and rebranding company services

Marketing Fulfillment Coordinator

Tampa Bay Lightning

Responsible for answering Premium Services line, and selling, confirming, printing and distributing ticket orders for season ticket holders
Assisted in covering the Premium Services Client Lounge, aided Sales staff and overall sales process, updated databases, and participated in general event and hockey game day duties

Premium Services Intern

Gainesville/Alachua County Visitor and Convention Bureau

·	Assembled hotel availability lists for lodging in the Gainesville area on University of Florida event dates
·	Updated and verified information for attraction and hotel brochures 
·	Prepared information to be mailed out in response to online inquiries, and organized supplies for regional conventions and meetings

Intern

Founder/CEO, Crimson Park Digital | Entrepreneur + Fractional CMO

With 15 years in the digital marketing and media space, I am a marketer driven by results, innovation, and opportunity. As the Founder & CEO of Charlotte-based boutique agency Crimson Park Digital, I bring my passion for performance to every client partnership. We empower brands to flourish through Search, Social, and Content, and have been guiding growth since 2018.

taplio

The Battle

Amanda Natividad

Alexa Parker

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