VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also send a personal newsletter on Substack, and I'm working on a book due out this summer! (More to come on that.)

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I do marketing/content consulting, and I teach Content Marketing 201 on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

PepsiCo

Leading commercial efforts for 11 key accounts across Atlantic Canada, I focus on building strong partnerships and delivering sustainable sales growth. By aligning trade spend with customer needs and leveraging data insights, I support both revenue and profitability goals while enhancing brand presence in competitive retail environments.

Key Account Manager

Better Golf Atlantic

Managing operational activities at BetterGolf Bedford

Operations

OUTFINDO

Fractional Sales Leader

FedEx Express Canada

Managing a diverse $10MM portfolio, prioritized customer satisfaction and business growth by understanding client needs and delivering tailored logistics solutions. My role involved strategic account management and fostering lasting client relationships that drove retention and expansion.

Account Executive - Atlantic

Fellow.app

In a fast-paced SaaS environment, I consistently exceeded sales targets by identifying key growth opportunities within accounts and engaging customers with personalized solutions. My approach centres on collaboration, data-driven insights, and creative outreach to support scalable business expansion.

Account Executive

Led a high-performing SDR team focused on driving pipeline growth through effective coaching, process improvements, and innovative sales playbooks. Building a strong team culture and clear onboarding programs helped us consistently exceed meeting booking goals and improve conversion rates.

Team Lead, Sales Development (Founding SDR)

Influitive

Optimized sales processes and leveraged targeted outbound strategies to improve lead conversion rates and support the sales team’s pipeline development. My work focused on tailoring customer engagements and delivering meaningful product demonstrations to increase interest and sales velocity.

Senior Business Development Representative

I supported key retail partnerships by managing sales forecasting and conducting trade spend analysis to optimize financial performance. This role involved blending data-driven insights with customer-focused strategies to improve sales planning and budget effectiveness.

National Sales Analyst, Sobeys

Managing a large portfolio of accounts, I worked closely with customers to strengthen relationships, grow sales volume, and enhance PepsiCo’s brand visibility through effective merchandising and in-store execution. My focus was on delivering consistent value and supporting long-term business growth.

taplio

The Battle

Amanda Natividad

Austin Bukovec

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