VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also send a personal newsletter on Substack, and I'm working on a book due out this summer! (More to come on that.)

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I do marketing/content consulting, and I teach Content Marketing 201 on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

Danny Luu

Higher Logic

Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation.

Customer Success Manager

Catalyst Software

Catalyst is the leading customer growth engine for your go-to-market team that unlocks insights on how to easily grow and retain revenue from your #1 asset, your customers.

Key Accomplishments: 
❑ Q1 "Having Fun" Core Value Award.
❑ Managed Coaching Corner Community with over 900+ members to provide mentorship, resources, content, and drove over $200k in pipeline.

Community Marketing Manager

Sendoso

Core Contributions:
❑ Managed a private community of over 500 members, providing new campaign ideas, resources, and content to enhance product adoption and user experience.
❑ Collaborated closely with the customer success and account management teams to identify opportunities and build out new case studies for key accounts.
❑ Hosted quarterly group reference events, driving upsell opportunities and contributing to $25K in closed won revenue attribution.

Sendoso is the leading Sending Platform (SP) that delivers modern direct mail, personalized gifts, eGifts, and other physical impressions at scale.

Core Contributions:
❑ Built the CSA Playbook within my first month of joining.
❑ Partnered with 9 CSMs to manage their book of business, overseeing accounts with a total ARR of over $5M.
❑ Spearheaded the creation of a cross-functional review process with business operations, reducing the time to pull Executive Business Review metrics from 1 hour to 15 minutes.
❑ Promoted to Customer Community Manager in November 2022.

Customer Success Associate

TigerGraph

Core Contributions:
❑ Owned marketing tech stack: Sendoso, HubSpot, & Drift.
❑ Championed and owned Drift launch, creating $45K in pipeline in a few weeks.
❑ Managed a $35k quarterly direct mail budget, which produced $2.5M in pipeline (a 35% QoQ increase).
❑ Collaborate with field marketing and demand gen to drive attendees for webinars, & in-person events.

Marketing Programs Specialist 

Key Accomplishments:
❑ $1.5m pipeline generated.
❑ $250k of net-new ARR closed/won.
❑ Promoted to Marketing Programs Specialist after Q2.

Sales Development Representative

DataStax

DataStax is the open, multi-cloud stack for modern data apps. DataStax gives enterprises the freedom of choice, simplicity, and true cloud economics to deploy massive data, delivered via APIs, powering rich interactions on multi-cloud, open-source and Kubernetes.

Key Accomplishments:
❑ Sourced $500k in pipeline.
❑ Achieved over 125% of quota MoM.

Wells Fargo

Business Relationship Manager

Business Relationship Associate

Senior Personal Banker

Personal Banker

Teller

Community Manager @ Catalyst Software

I spent eight years climbing the corporate ladder at Wells Fargo before diving into tech in May 2019. 

Outside of my professional career, I enjoy:

Being outdoors, exploring new boba spots, investing in the stock market, and Hip-Hop/R&B music, especially 90s/2000s throwback.

Let's connect! 🤙🏽

Joined as the 1st CSM to help manage and serve Opensend's growing portfolio of customers.

Opensend is a data platform that helps website owners identify their anonymous visitors, even if they don't make purchases or fill out forms. This enables brands to retarget unknown web visitors through various channels to increase conversions (email, ads, postal).

taplio

The Battle

Amanda Natividad

Danny Luu

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