VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also send a personal newsletter on Substack, and I'm working on a book due out this summer! (More to come on that.)

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I do marketing/content consulting, and I teach Content Marketing 201 on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

Hi, I’m Etashe, a content partner and community designer. 

Over the past five years, I’ve developed content for companies in the data, cybersecurity, and AI spaces, managed content strategy for editorial and e-commerce projects, and led community design for a marketing-career brand.

✨ I care and share a lot about…

→ Creating frameworks for content production.
→ Using insights from community behavior to inform content and product development.
→ Improving operational systems in content teams using workflows, collaboration hubs, and more.
→ Human behavior and how language influences it.

Outside work, I muddy my hands with many things: I design sketchnotes, make tickling tea, and write Letters of Consolation—a bi-weekly newsletter for moving towards calm, meaning, and connection as humans—etc, etc.

You'll often find me talking about content/community frameworks, principles, and systems here on LinkedIn.

Want to work together or say hi? Send a direct message!

taplio

The Battle

Amanda Natividad

Etashe Okpola

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?