VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also co-host the Meme Team podcast, where Sonia Baschez and I discuss the marketing logic behind viral moments.

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I teach Content Marketing 201 which I host on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

If you need something uncontroversial to discuss with your relatives at Thanksgiving dinner... you could always talk about B2B sales.

VP Marketing at SparkToro | Originator of "Zero-Click Content"

Good news: you don’t need a 40-page audience research deck to pick your next content channel.

You can "guess and test" your way there. Here are two paths marketers can take:

1) Use tools (like SparkToro) to see where your audience actually hangs out

2) Or, when you don’t have budget/access, run a thoughtful guess-and-test experiment instead.

What “guess and test” looks like in practice:

Step 1: Make a reasonable guess.
In B2B, assuming your audience is on LinkedIn is usually a safe starting point.

Step 2: Start tiny.
Record a short, limited-series podcast in a meeting room. Spin up a short LinkedIn series. Run a scrappy webinar. Nothing that needs a studio or a 3-month plan.

Step 3: Watch for directional signals.
Are the right people engaging? Do guests/partners share it? Is sales hearing “I saw your post/podcast…” on calls?

Step 4: Decide.
If you see traction, then invest more deeply. If you don’t, kill it without guilt and try a different format or channel.

Your job isn’t to be perfectly right upfront. Your job is to learn quickly enough that you know where to be excellent. (Of course... a tool like SparkToro can help you do all this a heckuva lot faster. 🙃)

I recently joined Dreamdata's Attributed podcast where we got into how Dreamdata did exactly this with their podcast and other “un-attributable” stunts that still clearly moved the needle. Link below.

Trading Central

I head the global marketing team which facilitates scalable growth through brand management, demand generation and product marketing.

Marketing Director

My team creates awareness and opportunities for Trading Central's award-winning, innovative product suite by crafting omnichannel campaigns with components such as email, social media, PPC, landing pages, media relations, and industry events. 

Helping our customers succeed is a top priority at Trading Central, and we contribute to this by developing and delivering tailored "plug & play" promotional solutions to drive engagement within their integrations. Resources within this suite include pre-built landing pages, interactive user guides, campaign content and promotional materials.

⭐ Launched TC Labs innovation unit brand and website in March 2019

🏆 Created the award-winning nomination for Technical Insight as Best Specialist Product in May 2018.

Marketing Manager

Recognia (now Trading Central)

Acted as the creative lead for brand and digital marketing campaigns, and as the project manager for the company's various events throughout the year including their flagship customer event, the Online Broker Summit. Re-envisioned the modernized and united brand strategy following Trading Central's acquisition of Recognia. Built and deployed a regional brand for the firm's successful expansion into mainland China.

Digital Marketing Specialist

AGAT Laboratories

I managed external communications pieces such as e-blasts, web content and social media, and acted as the creative lead for all marketing/brand media.

Marketing & Graphic Design Associate

Tile and Stone Source

I optimized the website, developed a compelling content/social strategy, and designed marketing collateral to support the business in its shift from B2B to retail sales.

Marketing & Graphic Design Coordinator

I'm a digital marketer, designer, and storyteller, who thrives at the intersection of data and creativity. For over a decade, these skills have helped me scale marketing functions, build brands and launch new products within the tech sector.

I'm currently the Marketing Director at the award-winning fintech Trading Central where I've built the function from the ground up. Today, I'm proud to lead a talented, global team driving long-term strategic value through brand management, PR, demand generation, and product marketing.

I love what I do and am always searching for new ways to grow. I have a Global MBA, a Bachelor of Literature and a mild obsession with collecting relevant books. 

I'm a proud mother to two beautiful kiddos and a giant golden retriever, and with the little time that remains, you'll find me drawing, reading and writing.

*While I love discussing the exciting things happening at Trading Central, please note opinions shared are my own and not those of my employer.*

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Amanda Natividad

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taplio

The Battle

Amanda Natividad

Kasia Flood

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amanda Natividad's LinkedIn Performance

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