VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also send a personal newsletter on Substack, and I'm working on a book due out this summer! (More to come on that.)

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I do marketing/content consulting, and I teach Content Marketing 201 on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

DTC Mom

Copywriting, content marketing, and editorial for brands in DTC/ecommerce and tech including: Lalo, Huhu, House of Wise, Native, Parentaly, buddhi, Cord, and more.

As a versatile marketer and writer, I offer strategic content marketing solutions and copywriting to both B2B SaaS and consumer brands in tech and DTC/ecommerce industries. My expertise spans research, writing, and editing across a range of mediums, including website copy, long-form articles, product descriptions, packaging content, and email newsletters. Notable client projects include: 

Copy for CPG brand Native: lending my creative touch to their holiday campaign and Target end cap displays. I was instrumental in conceiving Baked by Melissa's compelling campaign and masterminded the messaging for the acclaimed Candy Shop collection scents, a cornerstone of their product line.

Thought leadership for Cord: crafting engaging blog posts and social content. My PR launch contributions surpassed expectations, resulting in doubled leads, a remarkable 20% boost in Twitter followers, an astonishing 5,700+ page views in a single day, and garnering features in 10 publications.

Marketing & Communications Consultant

Erudit

Erudit is an early-stage HR tech company focused on AI for the employee experience. I led the charge in content marketing, editorial direction, and brand enhancement. Major projects in my short time include a complete website overhaul, event marketing, workshop creation, and aiding in successfully launching a podcast. I also mentored and managed two talented content marketing freelancers and partnered with an SEO agency, refining our blog quality for engagement, thought leadership, and growth.

Head of Brand & Editorial

House of Wise

I promoted a community series for Wise Women affiliates and members, created an audio interview series for women, managed a successful weekly newsletter, developed compelling product and packaging copy, and curated impactful SEO blog content for a luxury CBD DTC startup, resulting in a successful launch day with sales exceeding $10,000.

Fractional Head of Content

MoneySolver

I led a team of four contributors and managed an external advertising vendor team for a national financial services firm. One of my significant achievements was successfully executing a rebranding strategy and coaching both marketing and internal teams to incorporate the new brand essence into their content. I created educational and compelling content, managed email campaigns to over 400,000 subscribers, and maintained social media presence across multiple platforms.

Content Marketing Manager

Reputation Ink

Executed content creation and communications campaigns for B2B and B2C clients, spanning global SaaS providers, A/E/C, and community development. Through a diverse array of mediums including blog posts, e-books, infographics, website copy, case studies, newsletters, and videos, I strategically crafted and disseminated thought leadership content. My expertise extends to securing press coverage, scripting executives, and fostering media relations. Using platforms like HubSpot, MailChimp, and WordPress, I've executed impactful lead-generation campaigns. Notably, my contributions have been acknowledged through awards such as the agency's national Gold-level ADDY Award and a National Marketing Communications Award.

Account Coordinator (Content Marketing & PR)

Stratton & Company

I implemented a diverse marketing strategy at the local retirement financial services firm to generate leads through print and digital campaigns, including email, PPC, and social media. Additionally, I organized and promoted successful events, including a well-attended local retirement convention.

Marketing Communications Coordinator

CarMax

Public Affairs

Marketing & communications leader with copywriting chops | Connecting people through content and community | Mom

#OpenToWork: My skills don't fit in a box—more like a diaper bag with lots of functional pockets.

Some keywords in my next role might include Content Marketing, Communications, Community, Editorial, Storytelling, Customer Communications, and Internal Communications. 

I spent the past decade diving into what makes various B2B and B2C content tick, from e-commerce to HR tech. As a skilled copywriter and marketing strategist, I've got a knack for relatable messaging and infusing brand personality where it’s harder to come by.

My innate passion for relationship-building and networking deems me a Super Connector, inside and outside the office walls. Most recently, I took my powers to Slack and created a DTC Women community (now 80+ members strong!).

More about me: My collaborative spirit means I’m easy to work with but know how to get stuff done. If you’re a personality-assessment nerd like me, you’d appreciate learning that I’m an Enneagram 3w2, ESTJ, Slytherin, and candied walnut salad topping (probably). 

Check out dtcmom.com/about for more.

Posts about: Community, content marketing, supporting women founders, parenting, working while parenting, leadership, Enneagram, and random musings.

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Amanda Natividad

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