VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also co-host the Meme Team podcast, where Sonia Baschez and I discuss the marketing logic behind viral moments.

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I teach Content Marketing 201 which I host on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

If you need something uncontroversial to discuss with your relatives at Thanksgiving dinner... you could always talk about B2B sales.

VP Marketing at SparkToro | Originator of "Zero-Click Content"

Good news: you don’t need a 40-page audience research deck to pick your next content channel.

You can "guess and test" your way there. Here are two paths marketers can take:

1) Use tools (like SparkToro) to see where your audience actually hangs out

2) Or, when you don’t have budget/access, run a thoughtful guess-and-test experiment instead.

What “guess and test” looks like in practice:

Step 1: Make a reasonable guess.
In B2B, assuming your audience is on LinkedIn is usually a safe starting point.

Step 2: Start tiny.
Record a short, limited-series podcast in a meeting room. Spin up a short LinkedIn series. Run a scrappy webinar. Nothing that needs a studio or a 3-month plan.

Step 3: Watch for directional signals.
Are the right people engaging? Do guests/partners share it? Is sales hearing “I saw your post/podcast…” on calls?

Step 4: Decide.
If you see traction, then invest more deeply. If you don’t, kill it without guilt and try a different format or channel.

Your job isn’t to be perfectly right upfront. Your job is to learn quickly enough that you know where to be excellent. (Of course... a tool like SparkToro can help you do all this a heckuva lot faster. 🙃)

I recently joined Dreamdata's Attributed podcast where we got into how Dreamdata did exactly this with their podcast and other “un-attributable” stunts that still clearly moved the needle. Link below.

Tess Pfeifle

Airvet

Associate Director, Marketing

Marketing Strategy Development: Craft and implement comprehensive strategies that align with Airvet's goals, focusing on enhancing brand awareness and driving pipeline.

Project Management: Lead and coordinate key marketing projects, including webinars, product launches, and promotional campaigns, ensuring timely execution and alignment with strategic objectives.

Content Creation: Produce high-quality marketing collateral, including blogs, newsletters, social media posts, and case studies, that support the buyer journey.
                               
Event Management: Plan and execute events, including industry conferences and internal initiatives, while managing logistics such as travel and accommodations. In 1H 2024, oversaw over 15 events.

Sales Enablement: Develop tools and resources, such as sales decks and one-pagers, to equip the sales team with the necessary materials to drive conversions and enhance customer engagement.
HubSpot Management: Utilize HubSpot for marketing automation, lead nurturing, and performance tracking, ensuring effective communication and follow-up with leads and clients.

Collaboration: Work closely with cross-functional teams, including sales, product development, and external partners, to align marketing efforts with overall business objectives.
Recent Achievements:

Successfully hosted and promoted multiple webinars, driving significant attendance and engagement from pet parents and industry stakeholders.

Spearheaded the creation of a comprehensive survey report on employee pet benefits, providing valuable insights to HR leaders and enhancing Airvet’s thought leadership in the industry.

Senior Marketing Manager

ASTONISHING LEGENDS PRODUCTIONS, LLC

-Conduct comprehensive searches for information bearing on a specific problem or subject to be covered on a podcast with over 70 million downloads.
-Responsible for the management of over 30 contributing research fellows
-Maintain monthly editorial blog calendar to incorporate platform-specific content and industry news.
-Manage all Astonishing Legends social media channels including content planning, implementation, community management, event promotion, reporting, and analysis.
-Establish and implement weekly scheduler Monday.com to manage Astonishing Legends employees.
-Provide key insights into audience engagement and growth.
-Manage Patreon platform, tier-design, and execution.
-Weekly Newsletter creation
-Press and Media outreach
-Management of Instagram Stories Program

Producer

-Manage a team of over 30+ researchers and specialists to research, discover and find new and interesting information on a topic.
-Find and produce original story ideas
-Help to write web and social media posts
-Manage and create content for the Astonishing Legends Blog
-Manage and make sure the Astonishing Legends Facebook Group and all other social media channels flourish and receive maximize engagement.
-Create the Amazon-purchase-link-backed Bookstore Page
-Manage the Patreon account completely 
-Plan how to present an outrageous topic logically, inventively, and, most importantly, uniquely.

Head of Research Department

Instapage

Manage our social media accounts and significantly grow our audience across LinkedIn, Facebook, Instagram, Pinterest, Twitter, and YouTube.

Revamp, launch, and manage the Affiliate program

Develop and execute high-impact social media and community marketing campaigns that align with our overall content marketing strategy.

Craft engaging written, visual, and multimedia content that’s tailored to each channel.

Create media-facing messaging, content and assets including pitches, press releases, speaker and award submissions, etc.

Build brand awareness through thought leadership, PR efforts, award submissions, speaking events, events, podcasts, articles, and organic social.

Support the Leadership Team in preparation for panels, media appearances and other thought leadership opportunities

Actively participate in industry discussions and relevant online communities where our target audiences are engaged.

Build relationships with current and future customers, partners, and employees as well as industry thought leaders, influencers, analysts, and reporters.

Support current and future customers by responding to their comments and questions in a timely manner, ensuring all messaging is accurate and on-brand.

Be the key contributor in Instapage’s “earned media” strategy and advise on the most impactful ways to tell the Instapage story via external (earned) channels.

Help us build domain authority and drive referral traffic by executing link building strategies, such as guest posting on partner blogs and industry publications, answering Quora questions, and responding to HARO queries.

Define key performance indicators for each communications channel; Track and report on social engagement, community growth, and social/referral traffic.

Contribute to content strategy and ideas for future projects by writing and producing content briefs to support all marketing sub-teams, including Demand Generation, Customer Marketing, Product Marketing, Brand, and Sales.

Senior Marketing Manager, Organic Programs

• Develop and launch an organic, thought-leadership Events programs 

• Create event abstracts, oversee event presentation development, and coordinate with event leads for successful speaking engagements

•Manage Postclick social media accounts across LinkedIn, Facebook, Instagram, Twitter, and YouTube

•Create and implement a framework for content distribution that amplifies the reach of content and improves campaign performance

•Craft, curate, and publish engaging written, visual, and multimedia content that’s tailored to each channel 

•Build brand awareness through thought leadership, PR efforts, award submissions, speaking engagements, events, podcasts, article publications, and organic social

•Community development and management 

•Collaborate with global People team to develop messaging that aligns with company mission and values to drive recruitment, boost employee engagement, and strengthen brand awareness

•Define key performance indicators for each communications channel; Track and report on social engagement, community growth, and social/referral traffic

•Analyze social data to uncover insights, then adjust strategies and tactics to achieve optimal performance

Marketing Communications Manager

Equilibria

-Manage all social media profiles including Instagram, LinkedIn, Facebook, Twitter, Quora, Reddit, Pinterest, Youtube, and other cross-functional campaigns
-Compliance Management - worked with a compliance manager to ensure all content was in line with the FDA and other governing sources
-Develop, train hosts, and produce weekly live video content, EQ & You
-Social Media Growth Strategy
-Content Development & Trend Tracking
-Weekly, Monthly, and Quarterly Reporting on Custom Dashboard
-Contribute to wider Campaign Planning, Product Development, and other Digital Marketing Initiatives
-Create content-driven programming, including weekly live video
-Create blog posts featuring EQ employees to educate others about the people at the company, and the roles and growth opportunities offered

Social Media

Barbaricum

- Serves as the VHA National Recruitment Marketing and Advertising (NRMA) Social and Digital Media Specialist assisting on multiple task areas. 
- Manage all VA Career Social Media channel content planning, implementation, graphic development, community management, event promotion, text to apply initiatives, reporting, and analysis. Through excel dashboard development, the client receives immediate reporting evaluating highly specific parameters for any given reporting period. 
- Reporting: Our team delivers ROI evaluation across the contract, including event ROI, audience behavior analysis, media buy analysis and ROI, recruitment tactic reporting and actionable insights, public relations reporting and analysis
-Cross-Task Process Management
-Strategic Communication
-Social Media
-Recruitment Funnel Reporting and Analysis
-Data Audit and Management
-Applicant Tracking Strategy and Evaluation
-Content Planning
-Develop Social Media and Digital Campaigns
-Coordinate with the larger communication team to develop timely digital content that engages qualified professionals and interacts with high profile media channels
-Responsible for developing strategic social media marketing plans
-Outlining social media calendars
-Writing content for web, print, and social media
-Designing branded marketing materials for web and print
-Evaluate historic and current digital efforts to inform future engagement
-Stand up VA's first LinkedIn Live Video Program
-Utilize SocialLive and LinkedIn Live to Direct and Produce weekly live content
-Create Custom Reporting Dashboards using Google Data Studios

Notable Wins:
-Grew VA Careers LinkedIn page followership by 48%
-Increased VA Careers LinkedIn average daily followers by 79%
-Surged LinkedIn audience commentary by 508%
-Improved audience traffic to VA Careers LinkedIn page by 9%

Social and Digital Media Specialist

Smithsonian Enterprises

-Handle the complete pre-promotional, press, and press tour for several books per season
-Proven track record of success coordinating publicity in The Wall Street Journal, The Washington Post, The Atlanta Journal Constitution, Atlas Obscura, TIME, and more.
-Handle the complete pre-promotional, press, and author tour for several books per season
including press releases, event planning, media kit design, and more.
-Craft press releases, media letters, pitches, and more
-Performs general administrative duties including mailings, ordering books and supplies, invoicing, and other departmental processes
-Design promotional media packages that highlight the books, authors, and brand of Smithsonian Books
-Social media management of Smithsonian Books Facebook, Twitter, and Instagram accounts

Marketing Assistant, Smithsonian Books

FierceMarkets

-Assist in maintaining the 2016 eBook and custom publishing calendar and up to date project plans for each product.
-Contributed over $100,000 to operation costs with the production of digital media marketing products
-Writing marketing copy for various promotions.
-Develop and execute promotional campaigns including creative design (blasts, landing pages, ad copy), ad scheduling and ad trafficking.
-QA eBook and custom publishing products.
-Evaluate lead pacing and determine next steps to enhance promotional campaigns.

-Manage eBook and custom publishing products from POS to completion (Publication to lead delivery).
-Prepare eBook and custom publishing contracts upon request.
Software: Open AdStream, Marketo, Wrike, Slack, SurveyMonkey, and  Amazon Image Hosting

Content Marketing Coordinator

The Catholic University of America

-Conduct difficult systematic comprehensive searches for information bearing on a specific problem or subject.
-Independently analyze reference and research requests and devise unique search strategies, often deviating from normal practices, to obtain effective informational results.
-Oversee all circulation of library materials including consortium loans, interlibrary loans, digitization requests, and course reserves.
-Collect charges, fines, and fees for library patrons, and resolve problems as necessary.
-Perform online searches in a wide variety of automated information and research databases using appropriate unique research retrieval methods.
-Coordinate the troubleshooting of library subscription products and communicate with Acquisitions.

Access Services

I am responsible for a variety of tasks associated with the Books team. These tasks include researching media contacts, outreach work, using CMS, reviewing entries for a photocontest, and working with digital publications. I also produced copy for outreach e-mails, press releases, and other marketing-related copy. I frequently created and contributed to marketing plans and strategies. I locate and communicate with targeted audiences, as well as thought leaders and influencers.  
 
In addition, I had several daily tasks such as attending meetings, shipping galleys, and using various software such as MeltWater.

Digital Media + Marketing Fellow

Knightsbridge Branding

As a research analyst for Knightsbridge Branding my primary objective is to serve all members of the team with the most actionable, updated information provided on an array of topics. Actionable intelligence is a key factor of this position. I provide market research, design-based research, personnel research, and research of key aspects that further aid the team in best serving their clientele.

I also have a few consistent tasks, such as social media cultivation, creation, and analysis, taking detailed notes during meetings, and utilizing various platforms and software (Basecamp, Sproutsocial, etc).

Research Analyst

Senior Marketing Manager | Curious & Creative

As a self-confirmed marketing generalist and habitual hand-raiser, I thrive on a cross-functional team, where I am able to work collaboratively to bring great ideas to action. I have a strong track record of successful digital content creation, affiliate marketing, corporate communication plans, copywriting, media kit development, and social media efforts, both organically and paid. I am passionate about telling compelling stories that excite, engage, and inspire audiences. Every day, I look forward to making brands shine and delivering exceptional results.

taplio

The Battle

Amanda Natividad

Tess Pfeifle

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The Battle

Amanda Natividad

Tess Pfeifle

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amanda Natividad's LinkedIn Performance

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