VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also send a personal newsletter on Substack, and I'm working on a book due out this summer! (More to come on that.)

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I do marketing/content consulting, and I teach Content Marketing 201 on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

I help small & medium businesses make sense of their mess and tell their story. | Web Copy | Content Strategy | Content Coaching. | Storytelling

Hey, I’m Todd E Jones!

For over a decade, I’ve worked at the intersection of storytelling, systems, and strategy—helping small businesses translate messy ideas into clear narratives, strong content ecosystems, and powerful brand experiences.

I'm not just a service provider. I build frameworks and digital tools that scale clarity, like my Website Copy Framework and School of Content, designed to simplify content creation for agencies and entrepreneurs.

Whether I’m writing brand messaging, mapping content strategy, or guiding founders through a brand reboot, my mission is the same:
To help you say what matters most—clearly and effectively.

I bring an unusual blend of experience across journalism, tech, community building, and ministry—which gives me a unique ability to listen deeply, ask the right questions, and uncover the core message that drives your business forward.

🔹 Signature Strengths:
• Strategic brand storytelling
• Framework-driven content systems
• Messaging audits & narrative clarity
• Community and audience building

Let’s build something meaningful. Let’s make your story work harder for you.

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Amanda Natividad

Todd Jones

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