Inbox to Income

There’s a lot of noise on how to generate leads on LinkedIn™.

What I share is simple:

a. Tested with 50+ business owners, coaches, consultants, and founders. 

b. Refined across 500+ posts and 5M+ views.

c. Built to help you generate 2-5 warm leads every week without relying on ads, referrals, or agencies. 

I’ve helped:

a. Nathan get a feature in the furniture magazine. 

b. Sajal land a spot in LinkedIn News Australia. 

c. Dylan generate 60+ qualified leads after months of struggling.

And dozens of others; 

→ finally position themselves right

→ stop guessing with their content

→ build a system they can run without me

That’s what I love doing. 

Helping people stop chasing and start building.

No growth hacks. 
No complicated funnels. 

Just positioning, content, and a system that keeps working.

Do you think this is what you need?

Check my Featured section or DM me ‘Hey Aman’. 

Happy to show you how it’s done.

LinkedIn DM Nerd 

Rare Surfaces LLP

Building a business in a traditional industry teaches you a lot.

At Rare Surfaces, that meant working directly with brands, suppliers, and a growing dealer network without losing sight of what mattered most: quality and relationships.

Together with my partner, we built a 50+ dealer network —

→ bringing top-quality materials from brands like Qutone, Asian Granito, Italica, and more straight to the market.

We fixed the cash flow.
We streamlined operations.
We made sure our partners trusted us and kept coming back.

No shortcuts.
No noise.

Just showing up, doing the work, and building relationships that last.

Family Business

Wrytup

I spent a year helping applicants share stories that mattered.

At Wrytup, I was involved in helping students share their stories and turn it into something that gets noticed. 

I worked with applicants applying to European universities, helping them write:

→ Personalized SOPs

→ European-style resumes that stood out

→ Motivational essays and letters of recommendation that actually meant something

It taught me one thing. 

Everyone has a story. 

Most people just need help telling it the right way.

Content Creator

TEDxYadavagiriED

I’ve always believed in 'ideas worth sharing'.

That’s why I took the leap and organized South India’s second TEDxED event in my city, Mysore. 

No team.
No sponsors.
No experience.

Just an idea that I knew was worth chasing.

It took me over a year to: 

→ build a team of 50+

→ find the right sponsors

→ manage the entire event, speaker curation, and finances

→ learn how to coordinate with people way more experienced than me

And in the end, we made it happen.

TEDxYadavagiriED wasn’t just an event.

It was a gigantic learning experience for me in leadership, teamwork, and building something from scratch.

Something I’ll carry with me, always.

Organizer

Qogent® Learning Solutions

This was my first real taste of working inside a startup.

At Qogent Learning, I spent three months writing and editing content that helped students tell their stories better.

→ Reviewed and edited SOPs, resumes, and essays

→ Wrote search-optimized content for Qogent’s web platforms

→ Worked with their marketing and sales teams — remotely and in person

It wasn’t just writing.

It was about understanding how content fits into bigger systems — marketing, outreach, sales.

And honestly, it taught me more about writing than anything I’d done before.

Content Writer

DigitalRamya.com

I spent four months freelancing with DigitalRamya, helping clients improve their LinkedIn profiles and content.

It was my first real taste of professional writing standards; 

→ understanding what makes a profile stand out

→ learning how to write with clarity and purpose

Simple project.
Solid experience.

Taught me the basics of profile optimization, something I extensively use today.

Freelance Writer

Aluminium Centre

Business Development Intern

Finance Intern

Tally Solutions Pvt Ltd

Intern

GRS Fantasy Park

Helping Founders & CEOs to Build Personal Brands & Generate Leads | Profile Optimization Expert with 100+ Founders' Success Stories | 1M+ Impressions & $10K+ Revenue Generated for Clients | AI Expert for Business Growth

What if you never have to worry about leads again?

You don’t have to guess or stress, or overthink. 

You have to just predict them. 

If you’re like most founders, coaches, consultants or business owners: 

a. You wake up & worry about your next client (because it’s always in the back of your mind). 

b. You're tired of waiting for referrals that never come (and if they do, they're never consistent). 

c. You post on LinkedIn only to get 0 likes, comments, & leads (because LinkedIn keeps changing faster than you can keep up). 

d. You look at your competitors getting clients & think, “Why not me?” (that feeling leaves you exhausted).

e. You've tried ads or worked with these LinkedIn growth agencies (but let’s be honest, they’re expensive). 

If any of these sounds like you, you've come to the right place.

Because not only is your business suffering, 

But your life is suffering, too.

You're awake at 2 am, worrying about revenue.

You're working on weekends, & your family misses you.

You're always anxious about the future of your business. 

But what if you could wake up relaxed?

What if getting leads were systemized & predictable?

What if you had leads in your inbox every single week?

You’d have more free time.
You'd finally enjoy weekends again.
You’d feel confident, knowing exactly where your next client is coming from.

This is where I come in.

In the past 20 months, I’ve helped 50+  founders, coaches, consultants or business owners optimize their profiles & help them get their positioning right.

Out of these, I have worked with 15 of them to implement a simple LinkedIn DM system that helps them generate leads every week without feeling icky, pushy, or anxious. 

And without chasing ads, referrals, or expensive agencies. 

But why are you doing this, Aman? 

Because I vividly remember my early days on LinkedIn. 

For 6 painful months, 

I created valuable content every day. 

I poured countless hours into each post,
 
Genuinely believing my ideal clients will come to me. 

And guess what? 

After all that effort,
I had zero leads. 
Absolute zero clients.

It felt disastrous. 
I was frustrated, anxious, & honestly, 
I started doubting myself every day.

Questions like, 

“Am I wasting my time?”, 
“Why is nothing working?”
“Should I just quit LinkedIn?"

Kept me up at night for months & now, 

After speaking with over 50 founders, coaches, & business owners: 

I've noticed you’re probably facing similar struggles.

So, I would love to chat with you, understand where you’re at in your LinkedIn journey, & help you build your dream business.

Aman N Jain

I've lied to my 9732 followers.

And I'm not sorry about it

Because my entire LinkedIn journey is 
built on one lie.

And today I’m finally breaking it. 

The lie?

That the results you see today came easily.

They didn’t.

I wasn’t the "DM nerd."

I wasn’t the guy people came to for leads.

I wasn’t the guy booking 21 calls in a month.

I was the guy sending 200 connection requests
getting 10 replies
and wondering why nothing was working.

People see the results now.

They don’t see the part where I almost quit thrice.

That’s the lie I’m finally done telling. 

Here's how it all started.

1998 to 2018: Let's not talk about that.

2018: Graduated from UNI only to know that my degree didn't hold any value, lol. Joined a couple of Startups to see what the 'real' world stuff looks like. 

2020: Thanks to the pandemic, I joined my family business & supported my old man. Lol, he still thinks about why I joined him. 

2021: Applied for a Masters (got in Babson College) but couldn't go since the economic conditions in the US didn't look positive. Plus, I had to invest upwards of $100k for a year (my dad's slowly blinking his eye over this figure). 

2022: Heartbroken after I couldn't go to Babson, I slogged my way through family business to understand how things work. Got a good hold of things, but still wasn't as excited about what I was doing in my life. 

2023: Invested in a couple of ideas that failed miserably & ended up losing $2k (oopsie). Tried food vlogging on Instagram and got delicious food to taste, but no cash yet. Did get lots of eyeballs, thought (mini-win).

June 2023: Sick and tired of Instagram, I came to LinkedIn & ended up reading Ruben Hassid's posts & Matt Lakajev's posts (never did I know this guy was going to be my saviour when I was planning on quitting LinkedIn). 

And the rest is history, as they say...

Quickly learnt stuff about AI, Personal Branding, Ghostwriting, and bits about lead generation. 

Helped 100 people with their profile optimization to get testimonials and case studies. 

Fast-forward to November 2025, I'm grateful to have helped: 

a. 100+ C-level exs with profile optimization. 

b. 50+ with personal branding, GH, and lead generation. 

c. Have absolutely crushed it for my clients in various niches. 

d. Built a solid portfolio of people I've helped. 

And have made $60k in net profit to support my family (the high that this emotion gives is unmatched)

Grateful to also have learnt tonnes from Thomas S.(my first mentor) Jacob Pegs, Matt Wheeler-Barrett, Ty Frankel, and Matt Lakajev (who has literally changed the way I've approached lead gen).

And I'm just starting...

Here to help B2B and AI Founder book 3-5 qualified sales calls/week → close 1-2 new clients consistently → increase revenue by 50% <​ 90 days without spending on ads or relying on referrals. 

So if you need some help → shoot me a DM :)

Look forward to meeting everyone!

PS - What’s one thing you learned on LinkedIn that nobody talks about?

Helping B2B & AI Founders book 3-5 qualified sales calls/week → close 2-3 new clients/month → increase revenue by 50% <​ 90 days without spending on ads → 50 businesses served & $300k+ revenue generated → Free DM Audit👇

Breakdown of my client’s lead magnet post that closed multiple 5-fig deals, booked 75+ qualified meetings, generated 2,000 warm leads, and pulled in 200k+ impressions (steal the template). 

Most founders think a "lead magnet post" is just a clever hook + a comment CTA.

But the posts that actually bring in warm leads?

They do something very different.

They teach your audience something meaningful in under 30 seconds.

Because at its core:

A lead magnet post = a free mini-solution to a painful problem your ideal client wants solved today.

- It gives them a quick win,
- It removes an immediate headache,
- And in return, they raise their hand so you can nurture them.

This is why the lead magnet we built for my client worked so well.

It directly solved a problem that 90% of his market was struggling with.

Here’s the full breakdown of what we did:

1. We picked ONE pain that hits his ICP every day.

Most founders write posts for everyone.

We wrote this one for the one person who wakes up thinking about:

"My $300k/yr marketing team is slow, expensive, and overloaded."

Nothing else.

When you write for one person, 1,000 raise their hands.

2. We used a hook that punched straight at the problem.

Not fancy.
Not clever.

It was:

"These 4 AI agents do the work of a $300k/year marketing team at 1/10th the cost."

Why it worked?

It tells you the value, the contrast, and the benefit - all in one line.

Busy founders don’t reward mystery.
They reward clarity.

3. We stacked proof early so people knew it wasn’t a theory.

We didn’t say:

"AI is powerful."
"Automation helps teams."

We said:

→ 4x more engagement
→ 80% less manual work
→ $30k saved last quarter

Facts > opinions.

4. We showed the actual system (not just "tips").

Most LinkedIn posts talk in ideas.

We broke down exactly what the AI stack did, including:

→ A/B testing
→ Segmentation
→ Content writing
→ Performance tracking

This is why the post hit 2,000 warm leads, 200k+ impressions, 75+ meetings, and multiple 5-figure deals.

Because when you show the machine,
People want the machine.

5. We ended with a simple, obvious CTA.

Not "email me."
Not "book a call."

Just:

Comment "Agent."

It lowered the friction → improved engagement → created a warm pipeline on autopilot.

This is the formula behind lead magnets that actually move revenue forward.

Just clear value → real problems → real wins → real conversations.

If you want to clone this for your niche:

Comment "template" & I’ll DM you 3 high-performing lead magnets you can copy today.

(P.S. Want me to write a lead magnet post that gets warm leads and books qualified meetings for you in the next 48 hours? Book a no-obligation LinkedIn DM audit → https://lnkd.in/d_y5ptTa)

Fear can hold you back from incredible opportunities. In my case, overcoming fear helped me impact 150+ people...

Since childhood, I have always feared public speaking.

Why? 

- Fear of what others will think. 
- Fear of not trusting myself enough. 
- Fear of how others will perceive me. 

What has changed over these years? 

- I have started understanding myself. 
- I have started trusting myself more than ever. 
- I have started focusing more on what I can 'give'. 

So, 

When I was invited to share my insights on LinkedIn with a room filled with over 150 people at Christ University, I didn't hesitate to say 'yes.' 

Because I've learned it's not about me - It's how my expertise can serve others.

What small step can you take this week to face one of your fears?

And what opportunities will open if you do? 

Trust Yourself. Take the Leap. Start Today.

My biggest announcement ever.

I rebuilt my whole offer in secret... 

To celebrate, 

𝗜'𝗺 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗹𝗮𝗰𝗸 𝗳𝗿𝗶𝗱𝗮𝘆 𝘀𝗮𝗹𝗲 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸

I'm looking for

→ 5 small business owners who want to
→ Generate 2 to 5 warm leads/week on LI.
→ Consistently without spending $1 on ads.

Between now and the 30th of November, I'm offering

→ 25% off for the next 5 who enroll
→ Extra 1:1 session with me (valued at $250)
→ Access to our Inbox to Income system (valued at $5k)
→ Unlimited access to resources we've built over the past 2 years (valued at $10k+)

If you've been thinking about lead gen
Or on the fence about joining for a while

Then now is the right time...

If you are interested, DM me "Pipeline," and I'll share the details.

P.S. If you're still on the fence, check the comments section for my case studies.

Hiring a full-time DM Setter who doesn't need to be motivated, micro-dosed, or babysat. Requirements?

a. Can send 30 to 50 high-quality LinkedIn DMs every day. 

b. Obsessed with follow-ups (not scared of ghosting).

c. Learns fast, takes feedback faster, and wants to grow.

That’s it.
Nothing else is needed. 

Further details:

→ This is a remote role (finally giving in)

→ Based in India preferred (any city is okay)

→ Full-time, paid monthly, with long-term growth

If you’re interested, 

Send me a personalised connection request and let’s talk.

(If you can’t send that, the role isn’t for you.)

Helping you book 3-5 qualified sales calls/week → close 1-2 new clients consistently → increase revenue by 50% <​ 90 days without spending on ads or relying on referrals. 50 businesses served & $300k+ revenue generated.

How I helped Raja Rao DV book 75+ sales calls & close multiple 4-figure deals in 6 weeks. 

By using these 5 simple steps.

When Raja came to me he:

- Believed LinkedIn DMs were dead

- Thought Meta ads or cold email would work faster

- Was posting but not getting conversations or qualified meetings

This caused him:

- To feel like he was wasting time online

- To wonder why his content wasn’t turning into revenue

- To question whether LinkedIn could really work for AI founders

He was honestly frustrated and unsure where to focus next.

Raja and I started working together because he wanted clarity.

He didn’t want more posts.

He wanted a system that brings in real conversations and real deals.

Here are the 5 steps we used to turn things around:

1) We rebuilt his LinkedIn profile

Not to look fancy

But to position him as the obvious choice for AI SDR systems.

2) We mapped his ICP with painful accuracy

We built 3 filtered prospect lists

Based on behavior, location, buying intent, and industry.

3) We created lead magnet posts his audience couldn’t ignore

Posts that solved real problems AI founders have

Which pulled in 2,000 warm leads and 200k+ impressions.

4) We reached out to 1st-degree connections

No spam
No templates
Just simple, human conversations that got replies.

5) We followed up correctly

This is where most founders lose 80% of their leads.

We didn’t.

We followed up after 5-7 days, and the calls started stacking.

It took < 6 weeks

But we got there.

And now Raja is getting:

→ 700+ qualified leads
→ 75+ booked sales calls
→ 400 warm leads from content
→ Multiple 4-figure deals closed
→ And a repeatable DM system he can use forever

So why am I telling you this?

Because this could be you.

I’m looking for 5 more Founders

Who want to book 10-15 qualified sales calls in the next 30 days

Using a simple DM system, you control.

If you are interested, 

Let's talk - https://lnkd.in/d_y5ptTa

P.S. Since it’s Black Friday week - I’m giving a 20% discount to the next 5 founders who book a call.

Khushi Lulla

ARC-Net | Applied Research Capability Network

Technical Content Consultant

Tenacious Sales Ltd

AISEO Writer & Strategist 

Buzz Up Marketing 

"How have you managed to stay with the same agency for 25 months?"

Someone asked me this the other day, almost surprised.

When people switch agencies like they change seasons, staying this long seemed unusual to her.

But for me, it was never about just having a job.

I’ve never been the kind of person who hops from project to project, chasing quick wins. 

I believe in long-term growth, the kind that requires patience, consistency, and a deep understanding of what actually moves the needle. 

That’s exactly why I stayed.

Here, I’ve been involved in everything it takes to make a brand differentiate, I’ve

➔ Written over 1150+ LinkedIn content for different clients.

➔ Optimized 20+ LinkedIn profiles for stronger positioning.

➔ Built SOPs to streamline processes and increase efficiency.

➔ Created messaging sequences that generate 10+ leads/month.

Of course, I don’t do it all alone.

Designing? Outreach? 
That’s not my department.

But strategy? Positioning? Writing? 
That’s where I take complete ownership.

I’ve worked across industries most people wouldn’t expect like food, insurance, healthcare, real estate, and even waste management. 

Every industry taught me something new. 
Every project gave me a fresh challenge. 

And through it all, I’ve realized one thing: 

“Great content isn’t just about what you write, it’s about how you make people feel with the right words”

Personal Branding Strategist 

IIDE - The Digital School

Digital Marketing Intern

Prinkit.in

I’ll never be against the idea of working for free.

I did a full-time unpaid internship here at Prinkit.

You might think about all the expenses.
Petrol, time, effort, every single cost adds up. I know.

But do you know what it gave me?

➔ It gave me clarity.
➔ It gave me skills.
➔ It gave me direction.

The people there were incredible.

I wasn’t just working, I was learning.
5 different things in 45 days.

I asked questions, made mistakes, and explored.

And that’s when I knew.
I want to be a writer and a strategist.

This internship shaped my future, 
more than I ever imagined.

I even cracked another internship in a famous performance marketing agency but that didn’t work out and I ended up in Buzz Up Marketing (That's the story for another time)

Social Media Executive 

AIESEC

In this department, 

•I took Interviews of International people.
•I researched various companies.
•I approached prospects.

Junior Manager of Incoming Global Talent

During this short term role,

•I scheduled Interviews & GD rounds.
•I evaluated a Group discussion.
•I made attraction plans.

Organizing Committee of Recruitment Cycle

In this department,

•I was doing University shoutouts.
•Pitched product online & offline.
•I was active in cold calling.
•I took Application talks.

Junior Manager of Outgoing Global Volunteer 

I generated 22k from selling my pre-owned clothes on Instagram, for which I had to -

•Manage orders.
•Design for page.
•Solve various problems.
•Shoot & edit my products.
•Do promotions for growth.
•Interact with potential customers.

Instagram Store

🚨 Good enough isn't good enough anymore.



Because in 2025, if you've to lead, 
you need to exceed beyond expectations.

Also, mediocre work is easily forgotten, isn’t it?

Hey there, I’ll try to cover everything ‘about me’, 
with these 3 questions people ask me all the time:

➔ What do I do?

• I show up consistently.
• I help people to differentiate.
• I work in a personal branding agency.
• I'm a freelancer too, to innovate even more.
• My goal is to help you succeed via content, strategy & storytelling.

➔ How do I go about things?

• I keep my promises.
• I never delay deliverables.
• I build a strategy before execution.
• My best effort is the only effort I bring.
• I’ve a full-time job, so I take up selective projects.

➔ What am I currently obsessed with?

• Writing and strategizing for people.
• I love good results so I got it for myself.
• 1.6M Impression, 17k followers in 294 days.
• My latest obsession is of writing video scripts.
• Going above & beyond to exceed expectations excites me.

Enough about me, please.



🚨 Your competitors are already improving their content and strategy. So, why wait?

Just fill up the form and let’s get started, 
super excited, yay!

Content Strategist

I have no idea how this year flew by. 

It’s December already.

Maybe it’s because when you’re constantly trying to finish everything on your plate, you barely notice the calendar flipping.

Some months were a blur because I was:

• Trying to hit deadlines before they hit me
• Balancing work without letting life fall apart
• Switching between roles like a human toggle button
• Saying yes to opportunities I wasn’t prepared for
 
I was too busy catching up.

If you feel this way, too, it's okay if the year felt like a blur, what matters is that vou kept showing up. 

Just remember: next year, don't just chase goals. Make space for presence too.

P.S. Did this year feel fast or slow to you, and why?

P.P.S. Happy December People! ♡

Some days, I sacrifice my sleep to play a role of Personal Branding Strategist, Ghostwriter, AISEO Writer, and Content Consultant all at once | Ex-AIESEC

Your LinkedIn headline has ONE job: 

Make people curious enough to click, 
and clear enough to understand what you do.

Most people get stuck choosing only one.

Either it’s too vague and poetic,
or too boring and job-title heavy.

A strong headline balances both.

Curiosity gets the click.
Clarity converts the click.

Because when you comment on other posts,
people only see the few words of your headline.

If those few words spark curiosity,
you win visibility.

If the rest clearly states what you do, 
you win a follow or maybe a lead.

That’s the real formula:
Curiosity → Clarity → Credibility

P.S. What type of LinkedIn headline do you hate?

P.P.S. I changed my headline 2 days ago at 3 a.m., I just wrote the truth, how is it? XD

“Should I even post content in 2026? LinkedIn is already so saturated na?”

A college student asked me this.

And I didn’t give him a motivational answer.
I gave him a practical one.

Every single day, I see a new profile that makes me pause.

Sometimes it’s the design.
Sometimes it’s the positioning.
Sometimes it’s just creative headline.

Even if I spend barely 5–10 minutes scrolling here now. (Which I honestly hate.)

Yet in those few minutes, 
I still find originality.

That tells me something important:

LinkedIn isn’t saturated.
Sameness is.

People aren’t tired of content.
They’re tired of seeing the same personality.

You don’t “stand out” by trying harder.

You stand out by being clearer about who you are, what you think, and why you think that way.

So before asking “Is it too late to start?”
ask “Am I ready to stop copying and actually show my thinking?”

That’s the real entry barrier now.

P.S. Do you think LinkedIn is saturated?

LinkedIn creators are losing leads and money.

I see this every day on the platform.

People post insights.
They build attention.
They get profile visits.

They even have decision-makers checking them out, but the Featured section? Empty.

Or worse, irrelevant.

And that’s where the money LEAKS.

Because if someone is curious enough to click your profile, they’re already warm.

They just need a next step, not another inspirational quote or a random workshop link from last year.

》 Here’s what poor lead capture looks like on LinkedIn:

• No actionable CTA anywhere on the profile
• No/confusing way to book a call or download 
• Featured section with old posts instead of offers
• Content that builds awareness but no path to conversion

》 What strong lead capture looks like:

• A single call-to-action repeated consistently
• A short form or simple booking link
• A nurture system behind it

Fix that, and content stops being an effort,  
it becomes a revenue function.

P.S. Are you getting inbound leads?

Personal branding goes wrong when you cling to old beliefs of “I’m not ready”.

I’ve seen this mindset ruin more potential than lack of talent ever did.

“But I need more knowledge.”
“I’ll start when I’m more confident.”
“I’ll post once things are truly perfect.”
“I don’t have a personal brand story yet.”

Truth is, nobody ever feels ready.
Not even the people you look up to.

Most people aren’t failing because they lack skills.

They’re failing because they’re loyal to an outdated version of themselves.

Letting go of those old beliefs is the real rebrand.

P.S. What’s one belief you’re ready to retire today?

Nov 2024: A friend sent me a cheesecake for 13k followers.

Nov 2025: A friend bought me a pastry for 36k followers.

Somewhere between cheesecake and pastry, 
I learned a brutally funny truth:

Nobody cares about your follower count (even if you've got 176.92% growth in a year)

And honestly, I love it.

Because that’s when you realize:

Followers don’t automatically mean fame.
Numbers don’t automatically mean influence.

If you’re doing something just to be celebrated, 
you’ll quit.

If you’re doing it because you want to, 
even a pastry is enough.

P.S. Do you celebrate your follower milestones? ✨️

P.P.S. Happy Sunday! 💙

A founder announcing a funding round can use a confident, simple, honest tone of voice every single time.

But the tonality won’t be the same.

It will shift with the moment and,
the emotion behind it.

When speaking about the win 
→ She'll sound excited.

When thanking investors 
→ She'll sound grateful/grounded.

When speaking to the team 
→ She'll sound serious and responsible.

The words might not change.
But the way they feel absolutely does.

That’s the difference most people miss.

Tone of voice is your identity, the consistent personality people recognize.

Tonality is the emotional delivery, the energy you choose every time you communicate.

Content doesn’t lack depth because the vocabulary is weak.

It lacks depth because the emotion behind the message is missing.

So, don’t just ask “What should I write?”
Start asking “How should this feel when someone reads it?”

That's how you improve your writing skills.

P.S. How is this week treating you?

If Spotify Wrapped ever includes ‘thought loops’, I’m finished.

Because let’s be honest,
it’s rarely the work that exhausts us.

It’s the constant replay of

What ifs, 
Should I have said that,
And, did I handle this right?

running in the background like a playlist we can’t pause.

Over time, these loops don’t just drain energy, they reduce clarity.

Even the smallest task starts feeling heavier because the mind is busy buffering its own noise.

If you're an overthinker like me, 
keep reading.

This is what is helping me:

I've stopped trying to “control” thoughts and started questioning and distributing them by:

Writing things down, breaking decisions into smaller checkpoints, and trying to create mental space so nothing stays stuck on repeat.

It’s surprising how much lighter life feels when the internal playlist has space to breathe.

We don’t need fewer thoughts.
We need better containers for them. 💙

What do you think?

There are 16.7 million colors to choose from.

And even more fonts waiting to be picked.

But somehow, LinkedIn profiles still end up looking random.

The profile looks different every week.

One post in dark blue,
next in subtle earthy brown,
then a carousel in bright purple,
and a banner that doesn’t match any of it.

It’s not a design problem.
It’s a recall problem.

When your visual identity keeps changing:

- People don’t remember you
- You blend into the feed noise
- You lose scroll-stopping familiarity
- Your trust-building resets every time
- The audience feels no connection with your content

On LinkedIn, consistency is currency.
And visual identity is a cheat code most ignore.

PS: What are the colors of your LinkedIn profile?

It may sound crazy but LinkedIn is a memory game.

You don’t lose opportunities because people never saw you.

You lose them because they don’t remember you when the moment matters.

And the brain is unfair that way.

We remember:

• Faces before credibility points
• Patterns before promises
• Stories before services
• Feelings before facts

You might get discovered today.

But you get chosen only when someone thinks, 
“This reminds me of her.”

That’s why:

If people can’t describe you in one sentence without checking your profile, you’re visible, but forgettable.

And on LinkedIn, forgettable is expensive.

P.S. What do you think? Is LinkedIn a memory game?

It's the end of the month and I'm scared.

If you've followed me for a while, 
you know what that means.

It's time to count what I earned, 
spent, invested, and saved.

But this time, I already know:

• I earned less (I lost two clients)  
• I spent more (travel + all those irresistible sale notifications)  

But this isn’t new.

It happens.  
To me. To you.  
To most of us.

What’s different is: I track it. Religiously.

I’ve seen friends making good amount of money, but not knowing where their money goes.  

And honestly, that scares me more.

You can’t grow what you don’t track.  
You can’t save what you don’t measure.  

And you definitely can’t earn more if you’re not mindful with what you already have.

So no matter how good or bad the month went, face the numbers.  

You don’t need to be perfect.
You just need to be aware.

Do you check your finances?

If not, you should! 
It’s the weekend, perfect time to start.

Two of my friends laughed at my “dedication” last night. 

And for once, I laughed with them.
I told them about how I messed up yesterday's post:

I was writing a post at 3 AM,
Half sleepy, half focused. 

Did my usual habit:
write → schedule → recheck formatting 
→ make changes → schedule again

Except I messed up because I was way too sleepy.

Instead of scheduling it,
I posted it at 3 AM.

When I woke up, the post had been live for 8 hours.

With just 63 likes.
20 comments.
1 repost.

And the first thought I had was, 
"F*ck, I messed up"

I accidentally posted at 3 AM, 
And the numbers were average.

Then I opened the comments to read them all.

Suddenly, 20 didn’t feel small anymore.
It felt personal.

We’ve trained ourselves to chase visibility that,
We forget to value resonance, which is the main thing.

So, next time a post doesn’t “do well”, 
Don’t just look at the count.

Read the room.

Sometimes the real win is quieter than the algorithm.

P.S. The same friends who laughed at me were also the ones who have been there when I had nothing. Keep people who tease you and back you. 🧿

P.P.S. If you're from Pune or been to Pune recently, drop me a text please. Need recommendations :)

Your personal brand ISN'T built on the day you enter LinkedIn.

It’s built on the day you exit people’s feed, 
but stay and make space in their minds.

Because visibility fades fast,
memorability doesn’t. ✨

P.S. What’s one trait you think makes a creator unforgettable?

Okay, I'm not very proud of this but I'm not utilising 100% of the LinkedIn ecosystem because -

• I’m not sending connection requests.
• I reply late to my DMs unless urgent.
• I am not doing networking calls.

I know you have a question, that is -
Why? even if I know 100% of ecosystem here?

All because of just one reason - time.

I hate this but, it's a reality.

Writing content daily 
+ Active engagement here
+ A full-time job and clients 

It's exhausting at times, 
but it feels good too.

Balance is the key, right?

So, now I'll be taking care of those 3 things, and you should too!

Use 100% of LinkedIn ecosystem 
and avoid the mistakes I'm making.

Only if you've time :')

P.S. What are your plans for the weekend?

‘Write for the audience, not for yourself’ is the worst advice I ever followed.

Writing ONLY for the audience is just another way to lose yourself.

You chase trends that lead nowhere.
You dilute your voice to fit in.
You become forgettable.

So, it's okay to not always write for your audience, because you can -

Write for yourself first, then make it relevant for your audience.

So if you’ve been told to write what  the audience likes, not for yourself,

Just think that the audience doesn’t need another content machine. 

They need a voice worth following.
Make sure your voice is that.

P.S. What do you think? Should we always write for the audience?

My job is to make your presence feel personal, even when it’s scaled with AI. ➔ Ghostwriter | Content Writer/ Copywriter | Strategist | Ex-AIESEC

Viral this! Viral that!

But nobody talks about why new creators can’t even stay consistent for 2–3 months.

It’s not lack of talent.
It’s not lack of new ideas.
It’s not even lack of time.

It’s the heartbreak of not being seen.

You show up for days, write your heart out,
Post at 9 AM like every expert said,
And still nothing happens.

No likes.
No comments.
No proof that anyone is reading.

And that silence feels louder than criticism.

Most people don’t quit because they’re lazy, 
They quit because they think they’re talking to an empty room.

But the truth is, nobody is watching you in the beginning because they don’t know you exist yet.

You’re not being ignored,
You’re just not discovered yet.

It takes consistency to earn trust.
It takes time to earn attention.
It takes depth to earn loyalty.

The creators who win aren’t the fastest to go viral. They’re the slowest to give up.

Keep stacking silent days.
Keep writing when nobody claps.
Keep posting when it feels pointless.

One day, the room won’t be empty anymore. 💙

P.S. How long have you been creating content right now?

taplio

The Battle

Aman N Jain

Khushi Lulla

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Performance ScoreKhushi Lulla's LinkedIn Performance

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taplio

The Battle

Aman N Jain

Khushi Lulla

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aman N Jain's LinkedIn Performance

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Performance ScoreAman N Jain's LinkedIn Performance