CFO | COO | Web 3 Business Leader | Mentor | NED | Investor

I'm Amar, CEO at My Money Matters, where our goal is simple: helping employees to make the most of their money with financial education, tools, coaching and easy to use digital services.

Early on, I was more entrepreneur than economist, with ventures ranging from selling stick insects as a child to diving deep into the world of startups.

This path led me to a revelation: financial education is the key to unlocking personal and professional freedom.

At My Money Matters, we focus on:

- Jargon free education
- Simple tech
- Specialists coaches putting your mind at ease

Outside the office, you'll find me embracing challenges of a different sort — staying active, whether it's CrossFit, kickboxing, or exploring outdoors.

I share the insights gained from a life of contrasts — combining the discipline of finance with the dynamism of startups, and ambition with personal wellness.

Amar Mistry

Aidan S.

I Rank Brands Across LLMs (ChatGPT, Claude, Grok, Perplexity) | AEO for SaaS & DTC | $100M+ Revenue | Upwork Expert-Vetted | CEO @AEO Labs

STOP BURNING MONEY ON AI CONTENT THAT DOESN’T SHOW UP IN CHATGPT

Recent industry studies show that 30–40% of users now ask LLMs before they ever open Google.

If your brand isn’t showing up there;
you’re losing visibility, traffic, and revenue

That’s the gap I fix.

— 

👋 I’m Aidan, Co-founder and CEO @ AEO Labs

Helping SaaS and DTC companies rank across ChatGPT, Perplexity, Claude & other LLMs using AEO (Answer Engine Optimization), programmatic SEO architecture, and LLM-first content systems.

Over the last few years, I have:

- Helped TryCreate generate $25M+
- Ranked brands in ChatGPT( DM for case studies)
- Built content engines that publish 100–200 pages/month
- Earned Upwork Expert-Vetted (Top 1%)
- Featured in Entrepreneur Magazine
- Generated $100M+ total revenue across SaaS, eCom & AI

At AEO Labs, we help growth-focused teams capture visibility where modern buyers actually search, LLMs + AI engines.

I mostly partner with:

Growth-stage SaaS teams
DTC brands doing $1M–$25M
AI & Web3 marketplaces

If you’re not showing up in ChatGPT, your competitors are.

DM “AI” for a free LLM visibility audit.
Or Email: aidoshaw@gmail.com

Chief Executive Officer

SEO tools that cost $0 and come directly from Google 🔥 

Here are 8 every SEO should be using:

1). Google Search Console
2). Google Analytics
3). Google Keyword Planner
4). Google Trends
5). Google Alerts
6). Google Business Profile
7). Google PageSpeed Insights
8). Rich Results Test

These tools help you monitor rankings, analyze traffic, discover keywords, track trends, improve technical SEO, and strengthen local visibility.

♻️ Repost if this was helpful.

PS: Which Google SEO tool do you use the most?

Aidan S. - Co Founder @AEO Labs

Aidan Shaw

SEO + AEO for SaaS & DTC | I Rank Brands Across LLMs (ChatGPT, Claude, Grok, Perplexity)| $100M+ Revenue | Upwork Expert-Vetted | CEO @AEO Labs

SEO, AEO, GEO?

"Just focus on SEO. That's all you need."

That advice made sense in 2019.

In 2026 it's leaving serious money on the table.

Your customers are searching in three completely different ways now:

On Google. 
Through voice search. 
And by asking AI directly.

SEO covers one.
AEO covers another.
GEO covers the third.

Miss any one of them and you're invisible to a third of your potential buyers.

♻️ Repost to help others.

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PS: We help brands rank on LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

AEO (Answer Engine Optimization) isn’t complicated

It rewards clarity.

If your page can answer a question faster and cleaner than everyone else, you win.

If your answer is buried, vague, or bloated, you disappear.

Search is shifting from “10 blue links” to direct answers.

Your job is to be the content Google chooses to deliver.

☑️ Answer first, explain second
☑️ Question-based structure throughout
☑️ Conversational natural language always
☑️ FAQ sections on every important page
☑️ Schema markup on everything
☑️ Concise tight answers every single time

The brands that master these 6 steps
become the answer Google and AI deliver.

Swipe and check it our!

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PS: DM me t 'AI' and I'll personally audit your brand's AI visibility for free, and show you exactly what it'll take to show up.

Aidan S. - Co Founder @AEO Labs

How to Optimize Your Content for AEO in 2026

New SEO has nothing to do with Just keywords.

It's about whether AI recommends YOU or your competitor. 

- You've spent months building your brand.
- Perfecting your product. 
- Getting great reviews.

But when someone opens ChatGPT and asks about your industry.

AI recommends your competitor.
Not you.

Not because your brand isn't good enough.
But because AI simply doesn't know you exist yet.

That's the new visibility problem nobody is talking about.

And it's silently costing businesses thousands in lost sales every single month.

And you can find out exactly where you stand in the next 5 minutes, for free.

Swipe and check it our!

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PS: We help brands rank on LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

How to Test Your AI Visibility (in 5 Minutes)

Every SEO client wants "premium results."

Top rankings.
Beautiful design.
Leads coming in daily.

But when the budget conversation starts…

Suddenly it's:
"Can we do it for… much less?"

And we smile. 😊

Let me paint you a picture. 

You walk into a 5-star restaurant.
Order the most expensive steak on the menu.

Then ask the chef…
"Can I pay McDonald's prices tho?" 🍔

The chef would laugh you out of the building.
And honestly? RIGHTFULLY SO. 👏

Listen:

Cheap marketing doesn't just waste money.
It actively HURTS your business. 

Bad SEO? Google buries you FOREVER.
Cheap design? Customers don't trust you.
Discount copywriting? Nobody buys.

And here…

You don't save money by going cheap.
You just pay TWICE later to fix it. 💸💸

The businesses dominating your industry right now?

They didn't get there by finding the cheapest agency.

They didn't win by paying the lowest price.

- They invested.
- They trusted the process.
- They paid for EXPERTISE. 

The choice is yours.

We're just here ready to work with the ones who GET IT. 🤝

Aidan S. - Co Founder @AEO Labs

It's not enough to rank on Google anymore. 

Your customers are asking (LLMs) ChatGPT, Perplexity, and Gemini for recommendations. 

And if you're not the source those AI tools pull from? 

Someone else is getting your traffic.

And LLMs don’t rank pages.

They cite sources.

Which means your goal is no longer just ranking.

Your goal is becoming a trusted source across search systems.

If you want maximum visibility today, you need all three:

- Show up on Google
- Get cited by LLMs
- Build real authority

Miss one of them, and you're leaving traffic on the table.

Search is evolving.

Smart SEOs evolve with it.

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♻️ Repost to help others.

PS: DM me t 'AI' and I'll personally audit your brand's AI visibility for free, and show you exactly what it'll take to show up.

Aidan S. - Co Founder @AEO Labs

SEO is becoming more strategic because of AI.

Before, you could rank by:

Publishing more.
Targeting more keywords.
Building average links.

Now?

AI compresses weak content.
Google answers basic queries instantly.
Low-effort pages disappear.

So what actually works in 2026?

→ Intent precision (not keyword stuffing)
→ Topical authority (not isolated posts)
→ Information gain (not rewritten content)
→ Clean structure for AI extraction
→ Real brand signals

If your content can be summarized without losing value…

It’s replaceable.

SEO is no longer about producing pages.

It’s about positioning your site as the best answer.

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PS: We help brands rank on LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

Ranking on Google is no longer enough.

Buyers aren't just searching anymore.

They're asking AI directly.
And AI is recommending whoever it trusts most.

Most brands have spent years building Google authority.

Almost none have built AI authority.

That gap is costing them sales every single day.

Here's exactly how to close it 👇

Swipe and check it our!

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PS: We help brands rank on LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

How to Show Up in Generative Search?

SEO didn’t die

Here’s what happened:

Most brands are still optimizing for Google rankings alone.

(ignoring their customers’ shift in search behaviour)

In 2026, Google is just one layer of visibility.

Search now happens across:

→ Google
→ AI models
→ Social platforms
→ Video platforms
→ Voice assistants

If your strategy only targets blue links, you’re missing half the discovery journey.

And that’s why you feel “SEO is dead”

Modern SEO means:

– Building topical authority, not just targeting keywords
– Getting cited by AI, not just indexed
– Earning brand mentions, not just backlinks
– Creating original data, not just recycling it
– Optimizing for visibility wherever search happens

The goal is no longer “more traffic.”

It’s authority that compounds across platforms.

Which of these 19 shifts do you think most businesses are still ignoring?

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PS: We help brands rank on LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder AEO Labs

SEO has shifted from pure Rankings to Visibility 

Across Google, AI answers, and LLMs.

Most websites are still producing generic blog posts and hoping for traffic.

The ones that are winning are building structured content systems:

– Topical clusters that build authority
– Answer-first pages that capture snippets
– Data-backed research that earns natural links
– GEO-optimized content designed for AI discovery
– Comparison and alternative pages with buying intent
– Experience-led content that demonstrates real expertise

This is no longer about publishing more.
It’s about publishing with structure and intent.

Use these 12 types as a strategic framework.

Audit what you have.
Identify the gaps.
Build accordingly.

♻️ Repost if this was helpful.

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PS: We help brands increase visibility across LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

New SEO problem founders are facing in 2026 

And most of them don't even know it's happening.

You built a great product.
You wrote the blogs.
You did the keyword research.

But you're invisible on Google.
And now, invisible on AI too.

Here's what's actually happening:

You're playing a 2019 SEO game in a 2026 AI-first world.

Your buyers have moved.
They're asking ChatGPT.
Researching on Perplexity.
Trusting AI overviews over blue links.

And if AI doesn't mention you, the sale goes to whoever it does mention.

Most founders make the same mistakes:

→ Targeting keywords that are too competitive
→ Writing content with no search intent match
→ No internal linking structure
→ Zero authority signals pointing to their site
→ Tracking rankings but ignoring revenue
→ Not optimizing for AI answers, ChatGPT, Gemini, Perplexity

The founders winning right now?

→ They publish original insights AI wants to cite
→ They build authority Google AND AI both trust
→ They show up in LLM responses as the go-to expert
→ They treat SEO as a long-term compounding asset

SEO in 2026 is not just about ranking.
It's about being the answer.

On Google. On AI. Everywhere your buyer is searching.

You don't need to go viral.
You don't need a massive budget.

You need a strategy built for 2026, not 2019.
Start there.


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PS: We help brands rank on LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

How to Optimize Old Content and Get More Traffic? 

(Without Writing New Posts)

Most websites don’t have a traffic problem.

They have a content maintenance problem.

I’ve seen sites publish 200+ articles…

…and then never touch them again.

Meanwhile competitors keep updating theirs.

Here’s the simple process I use to revive old content:

1). Identify declining pages

Go to Google Search Console.

Look for pages where:

- impressions are stable but clicks dropped
- rankings moved from top 3 → page 2
- traffic has declined in the last 3–6 months

These pages are low-hanging fruit.

2). Refresh search intent

Search the keyword again.

Ask:

- What type of content is ranking now?
- What questions are competitors answering?
- What sections are missing in my article?

Search intent evolves.
Your content should too.

3). Expand topical coverage

Add sections for:

- FAQs from PAA
- comparisons
- updated statistics
- real examples

The goal is simple:

Make your page the most complete answer.

4). Improve structure

Break long text into:

- shorter paragraphs
- clear subheadings
- lists and tables

Better structure = better readability.

5). Optimize for AI search

In 2026, content isn’t just for Google.

LLMs also summarize and cite pages.

Add:

- clear definitions
- concise explanations
- structured sections

This increases the chance of being cited in AI answers.

6). Reindex and redistribute

After updating:

- request indexing in GSC
- share the article again on social platforms
- link to it from newer posts

Fresh signals help Google revisit the page faster.

Most people chase new content.

But experienced SEOs know this:

Sometimes the biggest traffic gains come from improving what you already have.

♻️ Repost if this was helpful.

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PS: We help brands increase visibility across LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

LLMs don’t randomly recommend brands.

They learned them.

From somewhere.

If you’re not showing up in the right places…
AI won’t “discover” you later.

It already trained on signals like:

→ Your website structure
→ Wikipedia & knowledge panels
→ News mentions
→ Reddit & communities
→ Review platforms
→ Podcast transcripts
→ Social profiles
→ Editorial backlinks
→ Original research
→ Author bylines

Focus on presence across the entire web.

Because LLMs don’t guess who’s credible.

They recognize patterns.

♻️ Repost to help others.

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PS: DM me t 'AI' and I'll personally audit your brand's AI visibility for free, and show you exactly what it'll take to show up.

Aidan S. - Co Founder @AEO Labs

Your content is really good. So why are you still on page 2?

I'll tell you exactly why.

It's not your keywords.
It's not your content length.
It's not even your on-page SEO.

It's your authority signals.

Google doesn't just read your page.
It reads how much the internet trusts your page.

Here's what's killing your rankings:

→ Weak internal links
→ Low-relevance backlinks

And here is what actually moves you to page 1:

→ Link strong pages to your stuck pages
→ Fix orphan pages, Google ignores them
→ Earn backlinks from relevant niche sites
→ Get featured in authority publications
→ Get editorial backlinks as an expert
→ Appear on podcasts if possible 
→ Gather and publish original data 
→ Refresh old content and re-link it smartly
→ Build social media authority for brand signals
→ Use keyword-rich anchor text, not "click here"
→ Turn backlink sources into long-term relationships

Page 2 isn't a content problem.
It's an authority problem.

Fixing these signals will 100% fix your ranking on google & LLMs.

It really is that simple.

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PS: We help brands rank on LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

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