My Money Matters

Chief Executive Officer

St Cedd's School

Board of Governors

Myriad Global

Board Advisor

Chief Financial Officer

LandVault (formerly Admix)

LAB Group 

Vida Care

Interim Chief Executive Officer

Brash Brands

Konica Minolta Business Solutions UK Ltd

Head Of Finance

Divisional Accountant

Senior Finance Business Partner

Skanska UK

Business Analyst

CFO | COO | Web 3 Business Leader | Mentor | NED | Investor

I'm Amar, CEO at My Money Matters, where our goal is simple: helping employees to make the most of their money with financial education, tools, coaching and easy to use digital services.

Early on, I was more entrepreneur than economist, with ventures ranging from selling stick insects as a child to diving deep into the world of startups.

This path led me to a revelation: financial education is the key to unlocking personal and professional freedom.

At My Money Matters, we focus on:

- Jargon free education
- Simple tech
- Specialists coaches putting your mind at ease

Outside the office, you'll find me embracing challenges of a different sort — staying active, whether it's CrossFit, kickboxing, or exploring outdoors.

I share the insights gained from a life of contrasts — combining the discipline of finance with the dynamism of startups, and ambition with personal wellness.

Amar Mistry

Aidan S.

aidanshaw.co

Founder

OpenSea

Search Engine Optimization Consultant

Create Wellness

Search Engine Optimization Specialist

SourceReady

Enter, Inc.

Search Engine Optimization Expert

Chargeback

AI SEO Content Specialist 

All Auto Network

Vitalyc Medspa

Myst.Marketing

Kinetic319

Helping Businesses Dominate AI Search | Find Out How ⤵️

STOP BURNING MONEY ON AI CONTENT THAT DOESN’T SHOW UP IN CHATGPT

Let me guess...

You’ve used AI tools.
Published content.
But when you ask ChatGPT or Perplexity… your brand’s nowhere to be found.

That’s because you’re still optimizing for Google.

I’m not.

I help brands get picked by Large Language Models.
ChatGPT. Perplexity. Gemini. Claude.
That’s where search is going. And I build the systems to rank there.

I’m Aidan — and I’ve helped SaaS, eCom, and health brands dominate AI search through:

LLM-first content structuring

Prompt-driven architecture

Brand citation engineering

Schema and format tuning for AI visibility

This isn’t traditional SEO.
This is GEO — Generative Engine Optimization.

If your brand isn’t showing up in AI search yet,
you’re already behind.

📌 DM “AI” for a free LLM audit and AI visibility breakdown.

taplio

The Battle

Amar Mistry

Aidan S.

Followers

Posts

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