My Money Matters

Chief Executive Officer

St Cedd's School

Board of Governors

Myriad Global

Board Advisor

Chief Financial Officer

LandVault (formerly Admix)

LAB Group 

Vida Care

Interim Chief Executive Officer

Brash Brands

Konica Minolta Business Solutions UK Ltd

Head Of Finance

Divisional Accountant

Senior Finance Business Partner

Skanska UK

Business Analyst

CFO | COO | Web 3 Business Leader | Mentor | NED | Investor

I'm Amar, CEO at My Money Matters, where our goal is simple: helping employees to make the most of their money with financial education, tools, coaching and easy to use digital services.

Early on, I was more entrepreneur than economist, with ventures ranging from selling stick insects as a child to diving deep into the world of startups.

This path led me to a revelation: financial education is the key to unlocking personal and professional freedom.

At My Money Matters, we focus on:

- Jargon free education
- Simple tech
- Specialists coaches putting your mind at ease

Outside the office, you'll find me embracing challenges of a different sort — staying active, whether it's CrossFit, kickboxing, or exploring outdoors.

I share the insights gained from a life of contrasts — combining the discipline of finance with the dynamism of startups, and ambition with personal wellness.

Amar Mistry

BLUP®

As the Co-Founder and Managing Director of creative company, BLUP, I have spent over a decade pioneering and reshaping cultural landscapes alongside my co-founder Dines. At BLUP, we have established more than just a creative company; we've created a dynamic ecosystem that innovates at the crossroads of culture, commerce, and coaching.

Leading a team of world-class creatives, curators, and innovators, I have steered our collective efforts in breaking new ground and setting industry benchmarks. Our portfolio features iconic collaborations with esteemed organisations such as EMI Records, Nike, Disney, EA Sports, Hasbro, Adidas, MTV...

Our excellence in creativity is recognised not just in our outputs but also in the accolades we receive. BLUP's multiple awards are a testament to our creative prowess. With a network of over 50,000 members, we remain at the forefront of trends, continuously evolving.

Education and nurturing new talent are at the heart of my ethos. My role includes developing partnerships with leading universities, ensuring BLUP aligns with the bright minds of tomorrow.

I have also represented BLUP on global stages at industry events, sharing our insights and actively contributing to the ongoing evolution of creative culture.

Managing Director / Co-founder

I’m the Co-founder and Managing Director of BLUP, a culture-led creative company helping challenger brands stay ahead in youth culture.

At BLUP, we decode culture, craft disruptive creative, and build next-gen brand experiences that move at the speed of Gen Z and Millennials. Through our exclusive BLUP:CLUB network, we connect brands with the trendsetters and creators shaping what’s next—ensuring they don’t just keep up, but lead.

From hype-fashion and gaming to music and entertainment, we partner with brands that want to cut through culture, not chase it. Our impact extends beyond creative execution—through BLUP Academy, we’re shaping the next generation of talent, bridging the gap between industry and education.

I’m driven by a mission to empower brands and voices that push boundaries, ensuring they stay relevant, connected, and built for the future.

Alex Evans

taplio

The Battle

Amar Mistry

Alex Evans

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