My Money Matters

Chief Executive Officer

St Cedd's School

Board of Governors

Myriad Global

Board Advisor

Chief Financial Officer

LandVault (formerly Admix)

LAB Group 

Vida Care

Interim Chief Executive Officer

Brash Brands

Konica Minolta Business Solutions UK Ltd

Head Of Finance

Divisional Accountant

Senior Finance Business Partner

Skanska UK

Business Analyst

CFO | COO | Web 3 Business Leader | Mentor | NED | Investor

I'm Amar, CEO at My Money Matters, where our goal is simple: helping employees to make the most of their money with financial education, tools, coaching and easy to use digital services.

Early on, I was more entrepreneur than economist, with ventures ranging from selling stick insects as a child to diving deep into the world of startups.

This path led me to a revelation: financial education is the key to unlocking personal and professional freedom.

At My Money Matters, we focus on:

- Jargon free education
- Simple tech
- Specialists coaches putting your mind at ease

Outside the office, you'll find me embracing challenges of a different sort — staying active, whether it's CrossFit, kickboxing, or exploring outdoors.

I share the insights gained from a life of contrasts — combining the discipline of finance with the dynamism of startups, and ambition with personal wellness.

Amar Mistry

CURAT—D

In 2022, CURAT—D was born. Since then, we’ve partnered with 7-figure founders, signed high-profile clients (including one of Hollywood’s biggest names), and helped our clients close a $4M deal—all by using their personal brands.

Our mission is simple:

Help founders build brands that stand out and bring results.

At CURAT—D, we take a hands-on approach. We help you:

- Craft your unique story
- Grow your audience
- Build your authority
- Attract high-ticket clients

The best part?

It’s all done through organic content—no ads, no gimmicks, just real value.

We capture your authentic voice through simple processes like:

- Content calls
- Voice memos
- Raw thoughts you share, turned into content that drives engagement and results.

Our goal?

To take your brand to the next level and 10x your growth.

Outside of work, I’m always looking for my next challenge. I’ve traveled the world, spoken at events like The Metaverse Summit in Silicon Valley I watch every single Formula One Grandprix, and am always pushing myself to grow.

But my true passion is seeing my clients succeed. 

I’m here to help you turn your LinkedIn profile into more than just a social media account—it can be the key to unlocking your next big opportunity.

Curious to learn how?

Send me a message, and let’s talk about how we can elevate your brand.

Let’s make big things happen together.

Founder

U-Topia Ecosystem

It started with one meeting. In 2021, I'm 20 years old and I meet Emmanuel Quezada, CEO of U-topia Ecosystem. He shared a bold vision: creating a groundbreaking Web3 ecosystem. Days later, I joined as the sole US-based team member.

My title? Director of Partnerships.
My mission? Own the US market.

Over 14 months, here’s what I accomplished:

- Built connections with 20+ teams, linking U-topia to other metaverses.
- Led meetings with companies like Binance.
- Partnered with NFT communities to create interconnection bridges.
- Engaged VCs to showcase U-topia’s vision and future.
- Spoke at global events, sharing the stage with CEOs of $100M+ companies.
- Traveled to Dubai to meet the team face-to-face and strengthen collaboration.
- These moments weren’t just professional wins—they were personal milestones.

I grew relationships that turned into lifelong friendships. I learned the art of trust, connection, and creating real value in a fast-moving industry.

But as CURAT—D, my content agency, began to demand my full focus, I faced a tough decision. I chose to step away from U-topia to fully dedicate myself to my next chapter.

Today, I’m proud of the foundation we built together.
U-topia is now working with global giants like Adidas, FIFA, and Walmart, building cutting-edge IP products and redefining the Web3 space.

I’ll always root for their success and the bright future ahead.

Director of Partnerships | Partner

MONACAIR

In 2021, I was 19 years old and joined Monacair, Monaco’s premier private helicopter service, as a Business Development Intern.

My mission was to assist in expanding Monacair’s reach.

Over two months, here’s what I accomplished:

- Assisted in refining Monacair’s B2B partnership strategy.
- Conducted market research to identify high-value clientele and potential partners.
- Supported the sales team in optimizing customer acquisition efforts.
- Helped improve internal processes by analyzing client data and operational workflows.
- Gained firsthand experience in the ultra-luxury aviation space, working alongside a high-performance team.

I learned lessons in high-stakes client relations, precision-driven service, and the power of seamless logistics.

It was fast-paced, high-energy, and filled with invaluable insights.

But as my passion for branding and business growth evolved, I knew my next challenge awaited.

Still, I’ll always appreciate the experience and the foundation Monacair gave me in navigating elite service industries.

Intern

Building digital legacies for Founders & CEOs | Founder of CURAT-D

I’m Aurelien, and I help b2b founders turn their personal brands into a revenue-generating machine.

My journey started 7 years ago when, at 15, I launched my first company, STRADA PARIS. I had no experience, but I had a vision. 

Fast forward a few years—while I was still a student in Boston—I made my very first LinkedIn post, and everything changed.

What started as a leap of faith turned into a business that helps founders build their personal brands, drive growth, and generate serious revenue.

In 2022, CURAT—D was born. 

Since then, we’ve partnered with 7-figure founders, signed high-profile clients (including one of Hollywood’s biggest names), and helped our clients close a $4M deal—all by using LinkedIn organic content.

Our mission is simple:

Help founders build brands that stand out and bring results.

At CURAT—D, we take a hands-on approach. We help you:

- Craft your unique story
- Grow your audience
- Build your authority
- Attract high-ticket clients

The best part?

It’s all done through organic LinkedIn strategies—no ads, no gimmicks, just real value.

We capture your authentic voice through simple processes like:

- Content calls
- Voice memos
- Raw thoughts you share, turned into content that drives engagement and results.

Our goal?

To take your brand to the next level and 10x your growth.

Outside of work, I’m always looking for my next challenge. I’ve traveled the world, spoken at events like The Metaverse Summit in Silicon Valley I watch every single Formula One Grandprix, and am always pushing myself to grow.

But my true passion is seeing my clients succeed. 

I’m here to help you turn your LinkedIn profile into more than just a social media account—it can be the key to unlocking your next big opportunity.

Curious to learn how?

Send me a message, and let’s talk about how we can elevate your brand.

Let’s make big things happen together.

Aurelien Scagnolari

I'm hiring our first full-time Content Strategist at CURAT—D.

If you want to work with founders who've exited for 8/9 figures, Hollywood talent, global leaders, and CEOs building legendary companies, this is it.

You'll be paid to extract stories, shape ideas, and turn them into content that drives results.

And if things go well you'll grow into Head of Content next year and own the entire department.

If you're in apply, or tag someone who should :)

Founder at CURAT—D | We partner with service & tech founders to build authority that compounds into clients, capital, and opportunities

Thank you Antler.

8 weeks ago, I'm thinking about a problem. 
My clients keep asking: "Can we do video content?" Sure. But then:

"What's the script?"
"What lighting?"
"Which camera? Should I use my phone?"
"Who edits it?"

It becomes this whole thing. So they don't do it.

But video is how leaders are communicating now. Fortune 500 CEOs speaking directly to stakeholders. 

Video forces you to be real. You're either authentic or you're not. There's no hiding behind polished copy.

That's the power of it.

Then came the idea…

What if I made it stupid simple for founders to shoot video?

Show up. Sit down. Answer questions. We handle everything else.

That's when The Booth idea hit me.

I called Ted Merz, CFA. He spent 3 decades at Bloomberg. Incredible person. Perfect partner for this.

"Let's do it."

Two weeks later, we had a spot at Antler to test it.

We set up the booth on a Saturday. Had to be ready by Monday.

Ted looks at it: "This isn't soundproof."

He's right. It's in a co-working space. If someone's recording, no one can work.

Panic mode. Went to Amazon. Bought the best soundproof panels I could find. Installed them overnight.

The results:

30 founders interviewed. 15 minutes each. 7.5 hours of footage.

We asked everyone: "How was your Antler experience?"

Every single person said the same thing. Life-changing. Amazing community. Incredible tools.

4,000 applicants. 150 accepted. Only 8-10 get funded. Everyone's dialed in from morning to night for six weeks.

The emotions were real. It was the end of their cohort, the last week.

We compiled all the answers into one video showing gratitude to Antler and what the experience really means to founders.

Thank you, Antler and the whole NY team, Kaila Jeff McKenzie Malcolm-Wiley Sam Allie Wouter.

Ps: If you want the booth in your space, send us a DM :)

There was a moment I decided I wasn't going to live a normal life.

I was 16.

My dad used to travel to the US for work. He'd come back and tell me: "That place is full of opportunities. Full of ambitious people. If you want to be successful, discover the world, meet interesting people, that's where you need to go."

I didn't know what I wanted to do with my life yet. But I asked my parents if I could spend a year abroad in the US. 

They said yes.

I spent a year in Denver, Colorado with a host family I still consider my second family.

That's where I discovered entrepreneurship.

Books. Business conferences. People like Gary V and Tai Lopez (yes I know…) telling the young generation: "You can write your own story. You don't have to follow the traditional path."

I read everything I could. Started thinking about building businesses.

And I came back to France thinking: this is what I want to do.

I wanted freedom. Agency over my own agenda. The ability to travel whenever I wanted. To be my own boss, not over other people, but over my own life.

So I finished high school in France. Started a clothing brand with my best friend. Learned a ton.

Then went back to the US for university. Joined a company as Director of Partnerships at 19. Built my personal brand on LinkedIn. Content was crushing it.

People started asking: "How are you generating this content while working and being a student?"

I started helping them.

That's how I got into this world.

But here's the thing, I've never struggled with anything in my life. 

My trauma isn't from high school or some personal hardship.

My trauma is from seeing people who couldn't afford things.

My dad also used to go to Africa when I was a kid. Every time I didn't finish my plate, he'd say: "I'm going to take you there and you'll see if you ever leave food on your plate again."

His message: You're privileged to have food. Finish it. Because there are people who would die for the scraps you're leaving behind.

I've seen both ends. People who had everything and were unhappy. People who had nothing and it was tough.

That's why I wanted my reality to be different.

I saw what was possible and what wasn't, and I wanted to be on the side where I had control.

I've been building toward this ever since.

I haven't taken a day off in two years. Not a single one. For +900 days, I've worked for a few hours minimum. Usually more.

If I get in a car accident tomorrow, no one will take care of the business. I’ll even lose a few clients.

If something happens to my family, I still have to show up.

Entrepreneurship is way too glorified online.

"Be your own boss." "Work from anywhere." "Make millions."

But let me glorify it for you:

Some Saturdays I'm working at 11 PM. Some nights I'm sending emails at 2 AM. Some mornings I wake up stressed about what happened overnight with my US clients while I was asleep in Europe, some I won't sleep at all

There's always something that can go wrong. Deliverables. Client expectations. Cash flow.

It's not glamorous, yet I personally wouldn't do anything else.

Yes, it's hard. Yes, I work every single day. Yes, there are no sick days or vacations.

But I get to build something from nothing. I get to work with incredible people. I get to learn by doing.

And I'm grateful for it every single day.

Just don't let LinkedIn fool you into thinking it's easy.

Re-introducing CURAT—D.

We're a personal branding partner for founders and CEOs.

what we do:

We extract stories (the real ones, not the LinkedIn versions). We dig into your entire life, your company, how you actually operate, how you hire, what happens behind the scenes. Who you are as a person.

Then we amplify those stories at scale.

Two engines: video content and written content. Mostly using LinkedIn as the vehicle to get your voice out there in a way that actually sounds like you.

We work with founders for 6 to 12 months. Sometimes longer.

founders we work with are doing $5M to $20M in revenue per year. They're at the stage where their personal brand matters, for hiring, for partnerships, for deals, for authority in their space.

Our process is not quick.

We audit everything. your story. your company. how you do things differently. what makes you interesting. what pisses you off. what you believe that most people in your industry don't.

We meet you in person after a few months because you can't build someone's brand over Zoom calls alone. You need to see how they move, how they talk when they're comfortable, what they're like when the camera's off.

We don't use frameworks nor we apply the same playbook to everyone.

Every founder is different so is every story. That's the whole point.

If you're a founder who's tired of sounding like everyone else, let's talk.

I do manually what everyone else tries to automate. I have enough data right now to automate everything. The content creation. The commenting. The outreach. All of it.

I could plug an AI tomorrow and watch my profit margins go up.

But I don't, why?

Because I've seen what happens when you optimize for scale over soul. Founders end up with content that performs but doesn't feel like them. Posts that get engagement but don't build trust. Frameworks that work on paper but miss the whole point.

Personal branding is really messy, emotional, human.

Our content calls with clients…Sophia Kelly told me they feel more like therapy than marketing interviews. She told me once they helped her with self-discovery, questions she hadn't even thought to ask herself.

Most CEOs never sit down and reflect. They're in the weeds all day, working their asses off, then they go home. Repeat.

But when we do these extraction sessions, something usually clicks. "I haven't thought about it that way." "That's actually interesting."

I have an author as a client, he's used to this kind of thinking. But for most CEOs, these calls are more valuable than actual therapy sessions.

A lot of founders are blind to their own stories.

They don't see what's interesting about their journey until someone goes in and pulls it out. That's what we do. We extract. We find the emotion, the energy, the thing that makes them different.

Not a hook or a framework. 

If you look at our case studies, there's a pattern, storytelling that feels unique. Content that sounds like the person, not like everyone else running the same playbook.

Could I automate this and scale faster? Sure.

Would it work as well? No chance.

I'm running my own race here. Focused on depth. On the stuff you can't systematize.

And that's exactly how I want it.

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Amar Mistry

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taplio

The Battle

Amar Mistry

Aurelien Scagnolari

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aurelien Scagnolari's LinkedIn Performance

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