My Money Matters

Chief Executive Officer

St Cedd's School

Board of Governors

Myriad Global

Board Advisor

Chief Financial Officer

LandVault (formerly Admix)

LAB Group 

Vida Care

Interim Chief Executive Officer

Brash Brands

Konica Minolta Business Solutions UK Ltd

Head Of Finance

Divisional Accountant

Senior Finance Business Partner

Skanska UK

Business Analyst

CFO | COO | Web 3 Business Leader | Mentor | NED | Investor

I'm Amar, CEO at My Money Matters, where our goal is simple: helping employees to make the most of their money with financial education, tools, coaching and easy to use digital services.

Early on, I was more entrepreneur than economist, with ventures ranging from selling stick insects as a child to diving deep into the world of startups.

This path led me to a revelation: financial education is the key to unlocking personal and professional freedom.

At My Money Matters, we focus on:

- Jargon free education
- Simple tech
- Specialists coaches putting your mind at ease

Outside the office, you'll find me embracing challenges of a different sort — staying active, whether it's CrossFit, kickboxing, or exploring outdoors.

I share the insights gained from a life of contrasts — combining the discipline of finance with the dynamism of startups, and ambition with personal wellness.

Amar Mistry

Great paycheck, crap personal life? There's a life where professional success and fulfillment DO MIX. Let's craft it together💥 | Life & business coaching | Rich & Happy Club UAE | Founder The French Bijouterie 💎

The hardest part of high performance isn’t building it.
It’s keeping it.

Anyone can chase success.
Few can sustain it, scale it, and make it meaningful.

Because once you’ve built wealth, the next level isn’t about more of the same.
It’s about multiplying both impact and fulfillment — without losing what you’ve worked for.

I know that moment.
At 26, I became a CFO running international teams and scaling businesses across markets. I had the money, the title, the influence.
On paper, I was winning.
Inside, I knew something was missing. Success without alignment isn’t real success. That was my crossroads — and it became my mission.

Today, I partner with CEOs, founders, and investors at high-stakes crossroads:
→ Raising capital or exiting.
→ Reinventing their role or career.
→ Scaling without burning out.
→ Realigning wealth with purpose and legacy.

This is where Changing Minds™ is different.
I don’t just advise strategy.
I don’t just coach mindset.
I do both — blending business clarity with transformational alignment — so leaders can move faster, decide sharper, and build lives and legacies that actually feel worth it.

The result: leaders who grow their companies, expand their impact, and finally feel the fulfillment that matches their success.

👉 DM “Crossroads” to start a private conversation.

Lucie Lachaux

A lot of people quit their corporate job and suddenly think they can give life advice.
 
But if you want to guide people,  
you need real life behind you,
not just a resignation letter.
 
At 26, I was the youngest CFO in the room.  
No seniority.  No title to hide behind. 
Just me.
 
I had two options:

Shrink so people would “trust” me first:
act nicer, slower, softer,  wait for approval before speaking, follow the script everyone follows.
 
Or show up as I really am :
fast, direct, passionate, intense.
 
I chose me.  
And people responded to the truth, not the perfection.

Same pattern everywhere.
 
In my 10-year piano exam,  I forgot 1.5 pages of the piece.  
But the judge passed me anyway  
because the emotion and musicality were stronger than any mistake.
 
And I see this with my clients today.
 
Last week, I helped a client prepare the deck for his partner promotion in a major Saudi firm.
 
We rebuilt his presentation around his real rhythm, his real mind, his real voice.
 
And he was scared.  
Scared to make a mistake.  
Scared to show up differently.  
Scared people wouldn’t respect him because he didn’t follow the “safe” template.
 
And that is what it takes.
 
Building a legacy  
and real leadership  
requires far more strength than people expect.
 
To lead as yourself, you need:
 
→ Deep self-knowledge  
→ Real emotional regulation  
→ High self-esteem (not just confidence)
 
This is the foundation.  
This is the difference.  
This is the work most people skip.
 
And this is why you can’t focus onoly on money, titles, or climbing the ladder.
 
You need to build wealth in all dimension.
Generating money, 
creating meaning, 
and mastering your mind. 

That’s what creates a life you can actually stand in.
 
👉 If you want to build your next level —  to earn more, feel fulfilled,  and finally live as yourself —  DM me “3D WEALTH.”

“Great Paycheck, Crap Life?” | Strategic Advisor for Leaders at a Crossroads | Helping you make high-stakes decisions that strengthen your success and recalibrate your life | Building Three Dimensional Wealth ☄️

Unlike 99% of people, I didn’t wait for burnout to quit my high-paying job.

Everyone loves to tell the story after the crash :
“I burned out. I hit rock bottom. But it made me stronger.”

That’s not wisdom. 
That’s survival.
And a waste of your time.

Here’s the truth: 
If you need pain to change, 
you’ve waited too long.

There’s no perfect time to leave. 
No “next quarter” where it’ll be easier. 
No version of success that’ll magically start feeling right.

If you’ve been repeating the same year of your life,
same job, same people, same story,
you’re not stable. You’re stuck.

High performing people pivot before they break. 
Before fatigue turns into failure. 
Before they ruin the reputation they spent a decade building.

That’s why action is rule #1 in my work. 
Not reflection. 
Not journaling. 
Action.

Because clarity doesn’t come from thinking. 
It comes from moving.

If you want 2026 to be your comeback and to achieve more without losing yourself in the process - I'm the type of coach you need. DM me START

Some days everything feels heavier than it should.
 
Not because your life is hard.  But because you feel off.
 
You open your inbox → drained.  
You look at your calendar → annoyed.  
Someone asks a simple question → you overthink it.
 
It’s not burnout.  
It’s not lack of discipline.  
It’s not a “busy week.”
 
It’s identity friction.
 
You’re trying to live today  with the mindset you needed years ago.
 
The achiever in you is pushing.  
The protector in you is freezing.  
And the real you?  Quiet. Tired. Waiting to be honest.
 
Here’s the truth:
 
When you operate from the wrong version of yourself, everything feels heavier.
 
That’s why small decisions take energy.  
That’s why clarity disappears.  
That’s why you feel stuck even when life is “good.”
 
So here’s your weekend reset.
 
Nothing complex.  
Nothing dramatic.
 
Just one question:  
Which version of you do you want leading next week?
 
The one who’s scared?  
The one who’s tired?  
Or the one who’s honest about what they want?
 
Sit with that.  
Write one line.  
Let it guide you.
 
Sometimes the biggest shift  is choosing who shows up on Monday.
 
P.S. What’s one tiny thing you want to feel more of this weekend?

Last month, I spoke with the CEO of an NGO raising $20M in his second round.

We were discussing strategy. 
The several innovative ways to raise the funds faster.  
Bigger players. 
Bigger conversations.  
Bigger leverage.

And he agreed the ideas were smart.  
He wanted to use them.
But he wasn’t doing it.

Why?
Because the fastest path required him to speak to people who made him uncomfortable.

So instead of securing 5 major investors,  
he was preparing to raise the same amount from 1,000 small ones.

Ten times the work.
Ten times the effort.  
Ten times slower.

Not because the strategy was bad,
but because his mindset wasn’t built for the move he needed to make.
 
And this is what most high performers don’t see:
You can have the right strategy.  
The right network.  
The right timing.  
The right opportunity.
 
But if your mind isn’t ready,  
you’ll choose the long, safe, painful route over the direct one every time.
 
You avoid the bigger ask.  
You stay in the smaller room.  
You overwork instead of up-level.  
You call it “being thorough.”  
But it’s fear.
 
And it costs you:  
Speed. Impact. Money. Momentum. Years.
 
Here’s the truth:
Your next level isn’t blocked by knowledge,
 it’s blocked by the version of you making the decisions.
 
This is why CEOs, founders, and investors don’t just hire strategists.  
They choose advisors who think in 360°.
Strategy, psychology, identity, and performance. 

Not for tactics.  
Not for templates.  
But for the mental upgrade required to act at the level they want to win at.
 
Strategy moves you forward.  
Your mind decides how fast.
 
P.S. Which part of your life are you overcomplicating — money, opportunities, or decisions?

Have you noticed this?
 
You push harder.  
You work more.  
You optimize everything.
 
And somehow… your growth still feels slow.
 
That’s because 2x requires effort.  
10x requires identity.
 
Most leaders stay stuck in “do more” mode.  
More meetings.  
More pressure.  
More sacrifice.
 
And I see it all the time.
 
Last week I worked with a CEO 
who kept rehearsing the same conversation in his head instead of having it.
 
One small inner shift, 
he stopped trying to be “polite” and finally said what he really meant.  

The person on the other side said yes immediately.  
A decision he’d delayed for months was solved in one call.
 
Not because he worked harder.  
Because he showed up as the version of himself who could actually hold the outcome.
 
That’s why 10x feels easier than 2x.  
Because 2x stretches your past.  
10x matches who you are now.
 
We’re breaking this down TONIGHT.
 
👉 FREE LIVE — “Why 10x Is Easier Than 2x”.
A 60-minute deep dive into the inner shift that makes exponential growth simple.  
Ask your questions. Make it practical. Leave with clarity.
 
𝗧𝗼𝗻𝗶𝗴𝗵𝘁 — 𝟳𝗽𝗺 𝗗𝘂𝗯𝗮𝗶 𝘁𝗶𝗺𝗲.

Sign up here :  https://lnkd.in/d_fbZfVJ

I spent the last two days advising CEOs and business owners at their breaking point. And I keep seeing the SAME pattern:
 
They think the problem is external
but it’s almost always in how they decide.
 
So they change strategy.  
Change teams.  
Change industries.  
Even change countries.
 
But nothing changes.  
Because they don’t change the way they think.
 
Here are the 3 decision skills most leaders never train:
 
𝟭. 𝗕𝗿𝘂𝘁𝗮𝗹 𝘀𝗲𝗹𝗳-𝗵𝗼𝗻𝗲𝘀𝘁𝘆 
Knowing what you really want, even when it’s hard to face.
 
𝟮. 𝗗𝗲𝗽𝗼𝗹𝗮𝗿𝗶𝘇𝗲𝗱 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴  
Seeing the whole picture — the good and the bad — not just the part that feels safe.
 
𝟯. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗯𝗼𝗹𝗱𝗻𝗲𝘀𝘀  
Making the right move even when you don’t have all the answers.
 
Build these three…  and decisions stop feeling heavy.  
They become clear.

P.S. What's the latest big decision you made?

9 out of 10 Top Executives I meet want to quit their job.
 
Not because they want more money

but because they want more life.
 
More energy.  
More time.  
More freedom.  
More joy.  
More meaning.
 
And to “fix” that, most people jump to extremes:
 
“I’m exhausted → I need to quit.”  
“I feel stuck → I need a new country.”  
“I’m bored → I need a new career.”
 
This extreme way of thinking has a name: the pendulum bias.
 
When something feels wrong,  
your mind swings from one extreme to the other.
 
Your brain becomes polarized and it only sees opposite solutions:
All-or-nothing.  
Stay or leave.  
Break or rebuild.
 
And when your mind works like that,  
you don’t see options, you see escape routes,
and make wrong decisions.
 
Here’s what I’ve learned after coaching top Leaders at a crossroads:
Most people don’t actually want to leave everything.  
They want to stop feeling trapped by their own life.
 
So before you walk away from what you built, ask yourself:
 
What if quitting isn’t the only path? 
What if you could keep your income AND fix your life?  
What if the problem isn’t the job but the way your mind is processing your reality?
 
Because if you want to build your next level,
you’ll need to spot and eliminate the mental biases that are quietly pushing you toward extreme decisions.
 
👉 I work privately with a small number of CEOs, founders, HNWIs, and investors  to help them reset their mindset, remove these blind spots,  and create what they thought was impossible.
 
DM 𝟯𝗗 𝗪𝗘𝗔𝗟𝗧𝗛 to explore what your next level could actually look like.

You keep saying you’re tired.  But deep down, you know it’s not just that.
 
And you’re right. 

It's called misalignment.
 
Here’s the difference:
Tired is fixed by sleep.  
Misalignment is fixed by honesty.
 
You can sleep 10 hours  and still wake up heavy.
You can clear your calendar  and still feel pressure.
You can take a weekend away  and still come back empty.
 
Because the problem isn’t your schedule.  
It’s the life you’re forcing yourself to carry.
 
High performers call it “stress.”  But it’s not.
It’s the quiet pain of living a life that no longer matches who you are.
 
That’s why:
 
Your wins don’t hit. 
Your days feel flat.  
And your mind feels louder than your actual problems.
 
You’re not broken.  
You’re not lazy.  
You’re not losing your edge.
 
You’re just building your next chapter while pretending you’re still in the old one.
 
And that gap? 
That’s where the exhaustion comes from.
 
Here’s your reminder for this week:
When your inner world shifts, your outer world can’t stay the same forever.
 
P.S. What’s one thing right now that feels “off” — even if you keep ignoring it?

People think that once you quit your job, build a company, or reinvent your life…  you’re “done.”  The big leap is behind you. The rest should be obvious.
 
But here’s the truth:
 
Even now — years after leaving my CFO career —  I’m evolving again.
 
My ideas are shifting.  
My vision is changing.  
My business is transforming.
 
And it still brings up the same questions it did years ago:
 
“Am I on the right track?”  
“Why does this feel off?”  
“Where is this actually going?”
 
And the same emotions:
A dip in motivation.  
That heavy, unclear feeling.  
Moments where nothing feels aligned.
 
Here’s why most ambitious people feel empty even while achieving:  They resist the evolution they already feel inside.
 
And when you fight that truth:
 
Your performance drops quietly.  
Your decisions slow down.  
Your clarity gets scattered.  
Your energy tanks.
And you start questioning everything — including yourself.
 
Your next level doesn’t come from forcing the old plan.  
It comes from having the courage to update the vision.

P.S. What’s one area of your life you feel is “ready for an upgrade”?

Most people don’t struggle with decisions because the decision is hard.

They struggle because their mind isn’t in the right place when they decide. 

Here are 5 things that ruin good decisions:
 
1️⃣ Too many opinions. 
More input = more confusion.
 
2️⃣ Too many options.  
Your brain shuts down when everything feels possible.
 
3️⃣ No personal strategy.  
Your work has a plan. Your life doesn’t.  
That gap creates noise.
 
4️⃣ Mixed identities.  
One part of you wants safety.  
Another wants change. 
Another wants impact.  
They all vote differently.
 
5️⃣ Emotional overload.  
You’re not stressed.  You’re overstimulated.  
Big decisions need a calm mind.
 
The best leaders don’t make fast decisions.  
They make clean ones.
 
Clear mind → clear direction.  
No noise → no hesitation.
 
This is what I help leaders do:  
create a life strategy that makes every decision obvious.
 
𝗣.𝗦.  Which of the 5 hits you the most this week?

You don’t want someone who loves you despite your imperfections. 

You want someone who loves you because of them.

You want someone who still chooses you  
when you mess up,  
when you say the wrong thing,  
when you’re not your strongest,  
when your humanity shows.

But most high performers don’t allow this kind of love.
 
The moment something feels off,  
you judge.  
You overthink.  
You tell yourself they “shouldn’t act like this.”  
You assume you know the better way.  
You think being in control keeps you safe.
 
It doesn’t.
It just keeps you distant.
 
Because real connection doesn’t grow from being perfect or “right.” 
It grows when you can say:
 
“This hurt.”  
“This scared me.”  
“This is what I need.”  
“This is what I feel.”
 
And to do that, you need skills most performance-driven people never learn:
 
→ 𝘀𝗲𝗹𝗳-𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 (so you know what you actually feel)  
→ 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝘅𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 (so you can say it clearly)  
→ 𝘃𝘂𝗹𝗻𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 (so you stop hiding behind logic)  
→ 𝗵𝘂𝗺𝗶𝗹𝗶𝘁𝘆 (so partnership matters more than being right)
 
It’s not easy.  
But it’s the only way love becomes real,  
not logical.
 
P.S. What’s the one feeling you hide the most in relationships?

CEOs Founders and investors in Dubai: 

You’re not tired. Your mind is overloaded.
 
And in a city like Dubai, that’s dangerous.
 
This place moves fast.  
The stakes are high.  
Everyone is competing for the same opportunities.  
Everyone wants the next level.
 
But here’s the truth:
If your current way of thinking is already maxed out, it won’t get you to your next level in 2026.
 
Look at what's happening:
You wake up already tense.  
You overthink small things.  
You feel irritated for no clear reason.  
You get through the day, but you don’t feel good in it.

 
If you already feel overwhelmed now…  
how will you build the next chapter?  
 
How will you lead bigger, move faster,  
and take the opportunities this city gives you if your mind is already at its limit?
 
That alone is the proof something needs to upgrade.
 
Because the next level isn’t about working harder.  
It’s about having the 𝘮𝘦𝘯𝘵𝘢𝘭 𝘴𝘬𝘪𝘭𝘭𝘴 to handle more.
 
Some of the skills are:
 
• 𝗖𝗼𝗴𝗻𝗶𝘁𝗶𝘃𝗲 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 — make the right call fast  
• 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 — stay steady under pressure  
• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 — act before problems grow  
• 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵 — stay grounded when expectations rise  
• 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 — always know your next move


This is the work I’ve helped Dubai leaders build for the last 3 years —  the mindset that keeps you competitive, stable, fast, and aligned.
 
P.S. I recorded a podcast with Nina Seredai-Udalova about high-performance mindset and how to stay competitive in Dubai.  

👉 Link in my feature section and in the comments.

You can have all the money in the world and still feel poor.
 
Because money is only 𝘰𝘯𝘦 dimension of wealth.
 
Some people have money — but no time, no calm, no meaning.  
Some have meaning — but no financial freedom.  
Some have ambition — but their mind is exhausted.
 
When your life grows in only one direction, the other dimensions collapse.  
That’s where the emptiness comes from.
 
I see this every week with CEOs, founders, and investors:
• They built the income, but not the inner world to enjoy it. 
• They earned the title, but not the identity to hold it.  
• They created success, but not the clarity to direct it.

 
Here’s the real distinction:
 
Success is two-dimensional: money + achievement.  
Wealth is three-dimensional:  money + meaning + mindset
 
And when even one dimension drops, you feel it everywhere :
your energy, your relationships, your performance, your decisions.
 
So if life feels “off,” it’s not because you’re failing.  
It’s because one dimension is starving.
 
P.S. Which dimension is strongest for you right now —  and which one needs attention next?

Your life can be “successful” and still not be the life you want to scale.
 
The money works.  
The career looks strong.  
The results are there.
 
But you’ve had the thought:  
“This can’t be my whole life.”

That feeling matters. 
Because it’s the signal every top leader gets right before their next level.
 
This is why building a three-dimensional wealth matters.
 
You don’t want growth in one area.  
You want growth everywhere:  money, meaning, and mastery — together.
 
That’s the work I do with leaders:  clean decision-making,  clear strategy,  and a path where your ambition and your life move in the same direction.
 
Because success that costs your identity  isn’t real success.
 
DM me “3D WEALTH” if you’re ready to build a life where money, meaning, and mastery grow together.

I work with CEOs, founders, and investors who can make multimillion-dollar decisions fast…  but still struggle with one tiny word:
 
𝗡𝗼.
 
If this is you, it’s never about time.  
It’s always one of these three internal drivers:
 
1️⃣ 𝗙𝗲𝗮𝗿 𝗼𝗳 𝗟𝗼𝘀𝘀  
Not failure — loss of control, reputation, opportunity.  So you overcommit to avoid the discomfort.
 
2️⃣ 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗣𝗿𝗲𝘀𝘀𝘂𝗿𝗲  
You became successful by taking on more.  Saying no feels like risking the identity that built your results.
 
3️⃣ 𝗗𝗶𝘀𝘁𝗼𝗿𝘁𝗲𝗱 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴  
Your brain convinces you “it’s fine”… while your clarity and performance quietly drop.
 
Here’s the truth:  
If you can’t say no, you can’t scale your life as whole.  
Every unnecessary YES steals from the future you’re trying to build.
 
And if this keeps happening, it’s always internal — not operational.
 
This is the internal performance work I do with leaders:  I help CEOs, founders, and investors remove the blockers that make them say yes, so they can protect their time, energy, and decision quality at the highest level.
 
This is how you go from rich to wealthy.

P.S. If you’re done leaking time, energy, and leverage — DM me “3DWEALTH” and I’ll help you fix your decision system.

2 weeks ago, a CEO who’d been stuck on one decision for months made it in minutes — once we uncovered the real block he couldn’t see.
 
When he came to me, nothing was “wrong.”  
He had options.  
He had experience.  
He had the data.
 
But every time he got close to the decision, he froze.
 
Not because the choice was complicated.  
But because of something much simpler:
 
He was terrified that choosing one path meant killing the others.  
A loss of optionality.  
A loss of control.  
A shift in identity he wasn’t ready to admit.
 
This is what keeps so many powerful people stuck,
not the “wrong choice,”  but the fear of closing a door.

Here’s what we did together:
 
1️⃣ Named the real fear — not the surface-level excuse  
(“I need more data” was just avoidance.)
 
2️⃣ Separated the decision from the identity shift  
He wasn’t choosing who he was, only what he would prioritize.
 
3️⃣ Rebuilt his internal decision rules  
So his mind had space instead of pressure.
 
4️⃣ Created a clean path forward  
That matched his next level — not his old safety patterns.
 
The result?
 
He made the decision on the call.  
Zero hesitation.  
Weeks of delay collapsed into one conversation.  
And the move unlocked opportunities that were waiting on him to simply choose.
 
Here’s the truth:
Most CEOs don’t lack strategy.  
They lack the mental clarity to use it.
  
👉 If you’re stuck on a decision that should already be made,  DM me “3D WEALTH” — we’ll remove the block fast so you can move forward again.

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The Battle

Amar Mistry

Lucie Lachaux

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The Battle

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Lucie Lachaux

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