My Money Matters

Chief Executive Officer

St Cedd's School

Board of Governors

Myriad Global

Board Advisor

Chief Financial Officer

LandVault (formerly Admix)

LAB Group 

Vida Care

Interim Chief Executive Officer

Brash Brands

Konica Minolta Business Solutions UK Ltd

Head Of Finance

Divisional Accountant

Senior Finance Business Partner

Skanska UK

Business Analyst

CFO | COO | Web 3 Business Leader | Mentor | NED | Investor

I'm Amar, CEO at My Money Matters, where our goal is simple: helping employees to make the most of their money with financial education, tools, coaching and easy to use digital services.

Early on, I was more entrepreneur than economist, with ventures ranging from selling stick insects as a child to diving deep into the world of startups.

This path led me to a revelation: financial education is the key to unlocking personal and professional freedom.

At My Money Matters, we focus on:

- Jargon free education
- Simple tech
- Specialists coaches putting your mind at ease

Outside the office, you'll find me embracing challenges of a different sort — staying active, whether it's CrossFit, kickboxing, or exploring outdoors.

I share the insights gained from a life of contrasts — combining the discipline of finance with the dynamism of startups, and ambition with personal wellness.

Amar Mistry

Martin Petkov

MetaGravity

At MetaGravity, we are creating the fabric for digital reality. We power the next internet, enable a permissionless future, and champion total creative freedom.

▪ Developing and executing content strategies across channels for maximum reach and engagement.
▪ Writing compelling content about innovative technology solutions to educate, engage, and inspire. 
▪ Translating complex technical concepts into clear, concise language for all audiences.
▪ Showcasing the impact of technology through stories of empowerment and achievement.
▪ Building a loyal community through engaging content on cutting-edge products and services.
▪ Analyzing content performance to measure ROI and identify areas for improvement.

Senior Content Writer & Strategist

Master your Super Power

Growing Web2 and Web3 brands with writing and content. 

▪ Produced and published 3,600+ content pieces, including articles and videos.
▪ Developed content strategies for Web2 and Web3 clients.
▪ Created online courses on diverse topics, driving brand visibility and client engagement.
▪ Managed a team of freelancers and virtual assistants to ensure streamlined operations.
▪ Engaged in continuous learning, completing 12+ courses to remain at the forefront of industry trends.

Writer and Content Creator

LandVault

Leading the marketing team at LandVault, I merged creativity with data-driven strategies, advancing our Metaverse vision. 

▪ Boosted lead generation through inbound and outbound strategies, exceeding quarterly targets by 80%.
▪ Formulated a comprehensive growth strategy leading to enhanced brand visibility and regional expansion.
▪ Led content creation, including articles and videos, increasing engagement and organic impressions by 107%.
▪ Distilled market insights to develop six evidence-based buyer personas, informing product positioning.
▪ Drove a 30% reduction in department costs through optimisation leveraging various platforms, tools, and AI.
▪ Enhanced operational efficiency and increased productivity by 40%, introducing robust internal processes.
▪ Wrote or edited over 56 blog pieces and a widely-recognised ebook.
▪ Onboarded five agencies and partners, streamlining marketing execution and expanding our ecosystem.

Head of Marketing

Cudo 

Building a strong team from the ground up in just six months, we defined and elevated the product's position in the market. The results were amplified by our collaborations, strategic content creation, and community management.

1,087 social media posts, 305 internal blog articles, 183 external media coverage articles, 67 events, 48 videos, 33 podcast episodes, 3 major product launches, 4 massive exchange listings

▪ Built a team of 20+ professionals from scratch within six months, driving seamless marketing execution.
▪ Led the marketing strategy and execution for 3 product launches and 4 exchange listings. 
▪ Defined distinct buyer personas, facilitating tailored product positioning and messaging globally.
▪ Achieved a 50% increase in content management and governance efficiency through refined processes.
▪ Managed an ambitious organisational restructuring to optimise resources and reduce overheads.
▪ Oversaw, grew and managed Twitter, Telegram, and Discord communities (50k+ in total).
▪ Strengthened company partnerships by developing relationships with key industry stakeholders.
▪ Directed the end-to-end strategy for content creation, community growth, design, events, and partnerships.

Head of Content

StormGain

At StormGain, my passion for content and community engagement converged. I took the helm of platform growth, witnessing a phenomenal surge in engagement. 

8 global online courses conducted, 17 live appearances, 133 written pieces, 197 daily videos, 1858 telegram posts

▪ Led platform growth, resulting in a 1600% increase in community members and 350% more transactions.
▪ Directed a webinar that garnered 600+ attendees, doubling trading activity in the coming four weeks.
▪ Oversaw eight global educational courses, establishing the brand as a thought leader in the space.
▪ Introduced and managed Instagram lives, driving enhanced engagement and conversions.
▪ Executed market research on competitors to refine product offerings and strategies.
▪ Delivered hundreds of articles and videos across publications and platforms, solidifying our brand position.
▪ Enhanced lead generation through active support on multiple chat channels and social media platforms.
▪ Drove product improvements and modifications based on comprehensive data-driven insights.

Senior Content Manager (Crypto)

HSBC

At HSBC, my role revolved around crafting and disseminating content that resonated. I took pride in developing newsletters that reached thousands, forging a stronger internal community. By strategizing in-house production, I ensured quality while generating significant cost savings. My vision to foster connectivity birthed a collaboration platform, bridging gaps and facilitating smoother interactions.

▪ Developed and distributed newsletters to 15,000+ colleagues, driving internal engagement.
▪ Crafted and disseminated engaging presentations, videos, and newsletters, fostering internal collaboration.
▪ Generated cost savings of £2,000 per videocast by strategising in-house production.
▪ Coached C-level executives in effective messaging and presentation techniques.
▪ Orchestrated 25+ global townhalls, ensuring seamless logistics and engagement.
▪ Pioneered a collaboration platform, enhancing connectivity among 3,000 HR colleagues.
▪ Established partnerships with 15+ external entities, broadening business horizons.

Communications Manager

UBS Investment Bank

Created daily and weekly newsletters and tailored client presentations and reports during 8-month work experience in UBS, Prime Services.

▪ Developed a weekly newsletter offering a concise overview of the global markets
▪ Created and chief-edited 28 editions of the newsletter and distributed to 1,500+ people 
▪ Identified and announced for the first time the launch of 10+ hedge funds 
▪ Developed bespoke reports for hedge fund clients addressing their specific needs 
▪ Collated and distributed weekly performance reports to 300+ colleagues	
▪ Maintained 2,000+ talent database, helping with CV and cover letter design 
▪ Created the presentations for 50+ pitch meetings with senior hedge fund managers

Content Writer

JP Morgan

Gained insights into writing financial reports and thought leadership during a short internship in the Sales, Trading & Research division of JP Morgan.

▪ Analysed a variety of companies and currency pairs for investment attractiveness 
▪ Gained insights into Sales, Trading, and Research roles and related products 
▪ Researched and presented investment ideas to senior managers 
▪ Examined a variety of international financial institutions as sales prospects

Financial Writer

BNY Mellon

Worked as an intern generating in-depth reports on specific businesses and capital markets during 6-month work experience in BNY Mellon, Depositary Receipts.

▪ Performed ownership and peer analysis for active clients and prospects 
▪ Generated in-depth research on global capital markets, fund flows and policy	
▪ Created 120+ bespoke research pieces used directly in client meetings 
▪ Presented on business topics and personal progress to senior managers 
▪ Managed a 5-people intern team for a month driving efforts and delegating tasks 
▪ Continually developed writing and business knowledge through workshops and training

Marketing leader and strategist with a passion for writing and speaking | Author of the "Metaverse AI" book trilogy | Web3, Crypto, Blockchain, NFTs, DeFi

13+ years of marketing, writing and speaking across Web2 and Web3.
Metaverse AI book trilogy author.
Building dynamic, high-performing marketing teams and growth strategies. 
Versed across marketing team building and leadership, strategy, go-to-market, writing, research, and public speaking. 

Experienced across AI, blockchain, cryptocurrencies, and the Metaverse. 
Recognised as one of the top 30 Metaverse Marketing Professionals globally by The Metaverse Insider. 
Founding member of Crypto Intelligence News' Blockchain Council.
Member of the European Blockchain Association.

Previous HSBC, UBS, JP Morgan, Libetex, CUDOS, LandVault.

Passionate about health, fitness, mindfulness, and zen.
15+ years of continuous workouts and dieting experience
10+ years of daily meditation practice
Happily married. Caring father. Avid reader.

What others say:

"He is a phenomenal balance of professionalism and care. It is not often you see those characteristics alongside each other, but it brings a total feeling of support and direction for the team."

"Martin is a great team leader whose professional and focused approach brings out the best in his teams, in addition to being a great leader Martin is also a talented marketer."

"Martin is an outstanding leader, a great example, and a definition of efficiency. He knows how to keep the pace up and when to keep it down. Great person, an open heart and a high level of proficiency in his craft."

"Martin is the definition of what a good leader is: open-minded, humble, sharp in his decision-making, focus on delivering business outcomes and providing constructive feedback to his team. He carefully manages to strike a good balance between providing the structure needed to manage a team, and set expectations at all level."

Digital Marketing ▪ Content Marketing ▪ Copywriting ▪ Growth Strategy ▪ Campaign Management ▪ Product Positioning ▪ Branding ▪ Go-To-Market Strategy ▪ Market Analysis ▪ Product Marketing ▪ Strategic Planning ▪ Leadership ▪ Budget Management ▪ Data Analytics ▪ Social Media Management ▪ SEO Optimisation ▪ Event Management ▪ Public Relations ▪ Community Management

taplio

The Battle

Amar Mistry

Martin Petkov

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?