Bito

Bito's mission is to enable developers to innovate at the speed of thought.  We believe developers can become 10-20x more productive and GenAI is the key to this.  We are building agents to help automate various tasks for developers.  

Our first agent uses AI to do Code Review, like a human would.  It deeply understands your code and does a sophisticated analysis of the PR -- posting comments right into git.  Give developers feedback in minutes instead of days, cut your code review time by 50%, and improve quality!  Check out our 2-minute video to see it in action: https://bito.ai

Bito is funded by some of the best investors and best engineers in the world like the CTO of LinkedIn, CTO of Paypal, and CTO of Etsy.  

We are hiring, come join our team!

Co-founder and CEO

PubMatic

PubMatic's (NASDAQ: PUBM) full-service Supply Side Platform provides the leading programmatic platform for digital advertising, globally.  We work across all major channels from CTV to mobile app to video.  With over 500 employees, 10 offices around the world, and profitable for 9 years, PubMatic is one of the largest and most innovative SSPs in the world. Come join our team!

Founder and Chairman

PubMatic pioneered the ad revenue optimization space.  The first company formed and launched to help publishers manage real-time and programmatic advertising.

Founder and CEO

FinAccel

Board Member

Komli Media

Komli Media is Asia Pacific’s leading media technology company with solutions across display, mobile, social, and video for marketers, agencies and publishers. Komli is building next-generation platforms that leverage the power of programmatic buying to make advertising across display, mobile and social simpler and transparent. Headquartered in Mumbai, Komli Media has 300 employees across 12 offices in India, Southeast Asia, Australia, and New Zealand. Find out more at http://www.komli.com.

Founded Komli Media, the leading digital technology platform in Asia Pacific.

Microsoft/MSN

Responsible for online advertising sales and service of Financial Services and Retail Verticals on East Coast with approximately $100M in revenue.  Manage a team of 10.

Regional Manager

Managed sales and relationships for several Fortune 100 clients, selling Microsoft's enterprise suite of software.

Sales Executive

McKinsey

Consultant

Chipshot.com

Founded and led Chipshot.com to be #12 largest e-commerce site on the Web.  Drove 495% annual compounded growth to $30M annual sales run-rate.  Built team from 0 to 200.  Was responsible for revenue, strategy, marketing, operations, and technology.

CEO, President, Founder

I’m driven by a passion for building great products and believe deeply in developers as builders of our future. Sometimes the products I work on actually are great, some times not so much. :)  But I keep trying and learning.   

As a founder of Bito, I lead a team focused on creating AI-powered agents specifically designed to make developers’ lives easier and their work more impactful.

Our flagship product, an AI Code Review agent, reduces code review time by up to 50%, allowing developers to focus on what matters most: writing great code and innovating.

With a background in launching and scaling companies, including creating PubMatic, the first-ever Supply Side Platform in digital advertising (a category with >$10B market value), I bring a proven track record of pioneering solutions that create long-lasting value. 

My career began with a passion for building—from my first startup during college to a series of ventures focused on technology that changes how people work.

Today, I’m focused on the intersection of AI and software development, exploring how agentic AI can revolutionize developer tools and workflows.

Beyond product building, I’m committed to thought leadership in AI and devtools, sharing insights on trends like agentic AI, code generation, and the evolution of software platforms.

Connect with me to exchange ideas on AI, software development, and how we can continue pushing the boundaries of what’s possible.

Amar Goel

Today we are launching Bito’s AI Architect.

It gives teams 1-shot production-ready code, clearer reasoning across services, and faster onboarding and debugging. Available as an MCP to work with your existing agents. 

Engineering teams struggle when their coding agents and engineers cannot see the full system. With growing repos and complex services, missing context slows everything down. 

AI Architect fixes this by learning your entire codebase across repos, modules, APIs, and call paths.  

It builds a knowledge graph and delivers that context through MCP to tools like Cursor and Claude. 

Learn more: https://lnkd.in/gfVUN-fp 

Here’s a quick demo:

Bito.ai // AI Code Review that understands your code

Most customers at Bito agree on one thing, the real value of AI in development shows up with legacy code. Writing new code (with or without AI) is rarely the challenge. 

The harder part is when engineers need to work with large systems that have evolved over years. Each service ties into another, and one small update can create ripple effects across the stack. Teams spend hours tracing impact instead of building new features. 

AI can change that — when it truly understands how your system fits together. 

We’ve been working on a new layer of intelligence built for that kind of understanding, one that gives AI the same context your best engineer has before they make a change.

Exciting times ahead.

The fastest teams we meet all have one thing in common, they run small, focused experiments with AI before scaling them. 

One founder recently shared how his team kept its AI initiatives tight:  

- a few engineers,  
- a clear outcome, and  
- fast feedback loops.

He said: "Larger efforts often slow down under meetings and coordination." 

That mindset is what drives product development at Bito too. Every new feature or product we build starts as a small experiment with some beta users, refined until it proves value in their daily workflow. 

AI is moving fast, and its adoption is not about how many people you assign to it. 

Good AI adoption is how fast you learn what works.

In complex engineering teams, reviews often become the bottleneck. Too many PRs and too much context spread across services. Apica faced this.  

Their engineers worked across GitHub and Bitbucket, with 12–15 PRs opened every day and only a handful of reviewers available. 

They started using Bito’s AI Code Review Agent to flag issues early and summarize changes before human review. 

The results: 
- 530+ PRs reviewed 
- 271,000+ lines analyzed 
- 83% faster PR cycles 
- Half the review time per pull request 

Kumar Vishnu, Director of Engineering at Apica, says:

“Bito gives targeted, context-aware feedback that reduces the load on reviewers and improves overall quality. It’s a valuable part of our daily development workflow.” 

For teams managing multiple services, this kind of speed and consistency matters. 

Full case study in the comments.

Here’s a pattern we keep seeing in complex engineering teams: 

→ A pull request touches several services. 
→ Reviewers move between repos, trace dependencies. 
→ They try to rebuild context. 

and that chase takes longer than the actual review... 

LinearB analyzed close to a million PRs and found that code reviews wait more than four days before anyone starts them. Across multiple services, that delay compounds fast. 

Teams using AI code review tools like Bito see reviews move faster because context stays intact. 

The agent maps how services connect, highlights cross-repo impact, and brings that insight into the review itself.   

----  
And there’s more on the way. 

Keep an eye out for AI Architect, the first of its kind system that brings system-level intelligence to AI reviews.

Across most teams, pull requests sit open for 12-24 hours before merging. At Gainsight, a team of 250 engineers faced the same slowdown.  

Each PR needed a manual review, often taking close to a full day. When they added Bito’s AI code reviews inside GitHub, things changed fast. 

Reviews started running automatically, feedback arrived in minutes, and engineers fixed issues before human review. 

The results: 
- 1,000+ pull requests reviewed 
- 184,000+ lines of code analyzed 
- 2,600+ issues flagged 
- PR merge time dropped from 17 hours to under 2 

As Naveen Ithappu, Senior Engineering Leader at Gainsight, shared: 

“Bito acts as a smart, impartial reviewer that not only catches mistakes but also provides valuable context and education to our developers. It’s like having an extra senior engineer on the team.” 

When review cycles shorten, developers get more time to build. That’s how Gainsight keeps quality high while moving fast. 

Full case study in comments.

Accenture

Practice: Strategy & Consulting Global Network Song

Areas of Work: Marketing Transformation (Data Monetization) 

About Accenture Strategy & Consulting:
Accenture Strategy & Consulting combines deep business insight with an understanding of technology's impact on industry and business models to shape clients' futures. Focusing on digital disruption, competitiveness, operating models, and the workforce of the future, we help clients find value and growth in a digital world. Our unique differentiator lies in how we leverage digital to transform organizations' engagement with employees, partners, customers, and communities. Through our Global Network, we provide management consulting and strategy expertise globally, delivering cutting-edge solutions and measurable value to clients worldwide.

Vice President - Marketing Transformation (Data Monetization) | Management Consulting

Zeotap

- Imran is a highly experienced member of the Zeotap Data GTM team, working out of London. He is responsible for driving revenue growth for the "Targeting" business by maintaining solid relationships with key clients and collaborating with top platforms and data partners. His expertise and dedication have helped Zeotap achieve great success in the industry.

- He is leading  Account Management across Europe, It’s a customer success role across the key advertisers in the region, working closely across Ad Tech platforms, DSP, SSP, DMP and Publishers.

- This is a cross-team collaboration role with Marketing, Product, Engineering and Legal to meet advertisers' needs and increase revenue and relations.

- Closely working with the Data Partnership team for data demand qualifications (Expedia, Kayak, CV Library, CarWow etc)

- Product & Services: 
           - Targeting Business: 3P Data-Driven Advertising
           - Identity Resolution: Onboarding Service, Data Enrichment and Extension.
           - Custom Data Platform: SaaS solution
           - ID +: Zeotap's cookie-less solution (Universal ID)

Head of Account Management - Europe

- Imran was part of the Zeotap Leadership team, responsible for overlooking Data Partnerships, Agency Relations and Channel Partners. 

- Data Partnership with Telecom Operators, E-commerce Platforms, Retail Players & and other B2C players for getting Targeting data (MAID's, Cookies ID, hashed PII data) and managing Demand & and supply for the region.

- Imran also led the "Marketplace Business - India" team and assisted clients, agencies, and publishers with effective data activation strategies.

- Maintain and enhance “Customer Relations for Retention and upselling of business.

- Driving Customer Success for Existing and New Clients | Dealing with the Product team and the legal team for day-to-day process

- Driving local “Channel Partner” relationships with DSPs like DV 360 / TTD / Xandr / MM etc.)

- SaaS / CDP Sell: Part of Go to Market Team for the CDP / SaaS business, selling to Agencies and Potential Partners.

Director of Partnerships

• Role Imran was heading the Partnership for the India region for Zeotap Data GTM team, responsible for developing strategic Data Partnerships for Zeotap's Data and CDP offerings. In this strategic role, he evaluates current data partnerships and plans new ones that align with our business goals. Imran conducts in-depth analyses of strengths and weaknesses, actively seeking beneficial and sustainable partnerships across zeotap offerings: Targeting (3P), Universal ID, and ID resolution services.

• New and Existing Data Partnerships: Managing the entire partnership lifecycle, from validation and discovery to negotiating, contracting, onboarding, and maintaining relationships. This includes handling payment, conducting business reviews, and facilitating one-on-one discussions related to data and product collaboration.

• Growth Exploration: Continuously exploring new avenues for growth within existing data partnerships, including conducting Quarterly Business Reviews (QBR) and providing FAQs and support as needed.
• Contract & Legal Compliance: Expertly managed negotiations and contracts to secure favourable agreements with optimised pricing while maintaining strict compliance with data privacy regulations, including GDPR and CCPA.

• Reporting, Insights, and Optimization: Conducted comprehensive reporting and analysis of data partnerships to derive actionable insights, explore new avenues, and optimise processes to reduce costs and enhance efficiency.

• Product & Services: 
- Data-Driven Advertising (3P Data Business)
- Identity Resolution (Onboarding Service) & and Extension.
- Custom Data Platform
- Data Enrichment

Head- Publisher Development & Partnerships (Data)

SVG Columbus

- Komli Media was acquired by SVG Media.
- Business Head Brand & Performance - India
- Growth - SVG Columbus India agency Business.
- PnL Management for the Business
- Leading a team of 8 Members across Sales & Pub Dev.

Business Head - SVG Media (Part of Dentsu Aegis Network)

Role & Responsibilities: 

- Part of Komli India Leadership Team.
- Heading Publisher Team at Komli Media India.
- Handling Business Across ROI, Video, Audience, Re-Marketing, Mobile (Affiliate).
- Handling Delivery Team of 20 Members across India.

About Komli
- Komli Media is Asia Pacific’s Leading Media Technology Company. 
- Solutions across display, mobile, social, and video.
- Serving Marketers, Agencies and Publishers.
- Headquartered in Mumbai, Komli Media has 300 employees. 
- Across 12 offices in India, Southeast Asia, Australia, and New Zealand.
- Find out more at http://www.komli.com.

Journey: 
- Komli Media was acquired by SVG Media.
- SVG Media was then acquired by Dentu Group.

Group Head, Publisher Development & Campaign Management

Komli Media is Asia Pacific’s leading media technology company with solutions across display, mobile, social, and video for marketers, agencies and publishers.

My Role is to Build Strong Association and Relations with:

o 	Publishers Partnership
o  	Technology Partnership 
o	Agency Relations & Direct Clients 

Managing ROI Business & Delivery:
o      Display | e Mailers (EDM) | Affiliate
o	Strategy & Planning
o 	Handling team of Buyers & Planners.

Re-Targeting Solution:
o	Strategy Building (Business & Product)
o 	Global Pub Development on Managed Publishers. 
o	Training Sales & Team.

ROI (CPL / CPT /CPA/ Facebook CPA / CPD)
o 	Expert in Strategy & Execution for ROI Clients.
o      Expertise in E-commerce, Jobs, Matrimony, Education & Real estate

Audience: (CPC / CPM Business)
o	Managing Delivery Through: Managed Publisher Base, Exchanges & Direct Buys. 
o	Media Planning & Buying:  Key Member - Strategy / Pricing / Execution.

Guidance & Leadership
o     Team Building, Guidance & Motivation.
o     Getting the best out them.

Senior Manager, Publisher Management Team

Komli Media is Asia Pacific's leading digital media technology platform.

My profile is of Publisher Management and Media Buying and Planning.

Advertising technologies enable marketers to reach, acquire and foster audiences and publishers to maximize their revenues.

Komli Media provides marketers with innovative solutions across brand marketing, performance marketing, mobile, search, social media, and video.

Headquartered in Mumbai, Komli Media now has offices in Bangalore, Chennai and New Delhi (India), Hong Kong, Manila and Singapore (SEA), London, Melbourne and Sydney (Australia), and New York, Redwood City, Toronto and Des Moines (North America). 

Find out more at http://www.komli.com.

Manager, Publisher Management

iThink Labs Private Limited

iThink works with some of the most well-respected agencies and digital companies in the world, including OMD Digital, Starcom, Mediaedge:cia, Media Contacts, Mindshare, and Ogilvy. 

The Company manages campaigns for web publishers on an exclusive and non-exclusive basis, and provides outsourced expansion services for internet/digital companies expanding into emerging markets. 

Think’s deep local knowledge of high-potential emerging markets and on-the-ground local presence enables agencies and advertisers to effectively execute international ad campaigns without establishing full-scale operations.

iThink recently inked a deal with RockYou.com to be the company’s exclusive media representative in India and the GCC.

As global web publishers and content providers continue to expand into these markets, the opportunity for iThink will increase.

I was responsible for Media Planning and Buying for alot of clients also played crusical role in Business Development and Publisher Management.

Asst. Manager, Ad Sales and Planning

Indiantelevision.com

Done Marketing and Ad Sales for Online, Events and Print Medium.
Indiantelevision.com was the best platform one can get to face the real, competitive and fast growing industry.
In my span of work I did Marketing, Strategy Making, Sales, Event Tie Ups, In House Branding, Client Servicing and Research.
Got a lot of exposure in Online medium and was responsible for Marketing Business Development and Sales for 5 websites:
www.indiantelevision.com
www.tellychakkar.com
www.radioandmusic.com
www.tellydost.com
www.danceismylife.com

And really enjoyed marketing for events at Indiantelevision.com Group:
worked for the following events:
 News Television Awards (Marketing, Research, Sponsorship )
 New Talent Awards (Marketing, Research & Sponsorship)
 Music Connect Conference (Marketing & Sponsorship)
 India Digital Network Summit (Marketing & Sponsorship)
 Indian Telly Awards (Media Plan)

Even worked for the special Print Issues:

FICCI Frames Special Issue "RnM Magazine" (Marketing and Corporate Distribution)

New Talent Awards Special Issue "Telly Chakkar Magazine" (Marketing, Sales and Corporate Distribution)

RnM Special Issue before IRF (India Radio Forum)
(Marketing, Sales and Corporate Distribution)

Special Event Directory for "Nokia Music Connects"
(Marketing and Corporate Distribution)

AD Sales and Marketing Executive

EURO RSCG

Internship: Euro RSCG MPG, Mumbai.

Project Title 1
- Media planning and buying for various clients  (Jockey, Bank of Baroda, BNP Paribas).

- Objectives & Scope
	•	Assisting the media planning team in selecting media vehicles and channels.
 	•	Gaining entire practical knowledge about media planning.
 	•	Getting appointments and pitching the clients.

Project Title 2:
- Market Research on consumer buying patterns and consumer behaviour for their clients.

- Objectives &  Scope	 
 	•	Studying purchase patterns and consumer behaviour for Jockey Sportswear and Jockey.
 	•	Understanding the actual execution of conducting market research.
 	•	Analyzing the data and giving presentations to the seniors.

- Methodology: 	
 	•	Used a questionnaire and did research in three cities with detailed analysis.

- Learning Outcomes: 
 	•	Learnt to enjoy my work in a responsible manner and gain practical knowledge of market research and media planning.

Media Trainee

Account Management - UK and France

AdTech Strategy specialist having worked in a combination of industry and strategy consulting roles across Asia & EU. 

Specialities: Martech, AdTech, Strategy, Technology Sales, Digital Media, Marketing, Media, Product Marketing, Go-To-Market.

A proven Online Media Enthusiast who knows how to drive results for high-growth companies in the India and overseas Market

- Highly successful at building businesses and teams from the ground up

- Strong people management skills with the ability to communicate across all levels

- An extensive network of senior industry leaders across the Market

- Detailed understanding of the digital marketing industry across Data-Driven Marketing, Advertiser, Platform & Publisher Level.

Studies: 

* Northwestern University - Kellogg School of Management | Marketing Strategies: Data, Automation, AI & Analytics!

* MBA  from ISB&M in Media & Advertising

* Bachelors in Computer Science Engineering

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