Bito

Bito's mission is to enable developers to innovate at the speed of thought.  We believe developers can become 10-20x more productive and GenAI is the key to this.  We are building agents to help automate various tasks for developers.  

Our first agent uses AI to do Code Review, like a human would.  It deeply understands your code and does a sophisticated analysis of the PR -- posting comments right into git.  Give developers feedback in minutes instead of days, cut your code review time by 50%, and improve quality!  Check out our 2-minute video to see it in action: https://bito.ai

Bito is funded by some of the best investors and best engineers in the world like the CTO of LinkedIn, CTO of Paypal, and CTO of Etsy.  

We are hiring, come join our team!

Co-founder and CEO

PubMatic

PubMatic's (NASDAQ: PUBM) full-service Supply Side Platform provides the leading programmatic platform for digital advertising, globally.  We work across all major channels from CTV to mobile app to video.  With over 500 employees, 10 offices around the world, and profitable for 9 years, PubMatic is one of the largest and most innovative SSPs in the world. Come join our team!

Founder and Chairman

PubMatic pioneered the ad revenue optimization space.  The first company formed and launched to help publishers manage real-time and programmatic advertising.

Founder and CEO

FinAccel

Board Member

Komli Media

Komli Media is Asia Pacific’s leading media technology company with solutions across display, mobile, social, and video for marketers, agencies and publishers. Komli is building next-generation platforms that leverage the power of programmatic buying to make advertising across display, mobile and social simpler and transparent. Headquartered in Mumbai, Komli Media has 300 employees across 12 offices in India, Southeast Asia, Australia, and New Zealand. Find out more at http://www.komli.com.

Founded Komli Media, the leading digital technology platform in Asia Pacific.

Microsoft/MSN

Responsible for online advertising sales and service of Financial Services and Retail Verticals on East Coast with approximately $100M in revenue.  Manage a team of 10.

Regional Manager

Managed sales and relationships for several Fortune 100 clients, selling Microsoft's enterprise suite of software.

Sales Executive

McKinsey

Consultant

Chipshot.com

Founded and led Chipshot.com to be #12 largest e-commerce site on the Web.  Drove 495% annual compounded growth to $30M annual sales run-rate.  Built team from 0 to 200.  Was responsible for revenue, strategy, marketing, operations, and technology.

CEO, President, Founder

I’m driven by a passion for building great products and believe deeply in developers as builders of our future. Sometimes the products I work on actually are great, some times not so much. :)  But I keep trying and learning.   

As a founder of Bito, I lead a team focused on creating AI-powered agents specifically designed to make developers’ lives easier and their work more impactful.

Our flagship product, an AI Code Review agent, reduces code review time by up to 50%, allowing developers to focus on what matters most: writing great code and innovating.

With a background in launching and scaling companies, including creating PubMatic, the first-ever Supply Side Platform in digital advertising (a category with >$10B market value), I bring a proven track record of pioneering solutions that create long-lasting value. 

My career began with a passion for building—from my first startup during college to a series of ventures focused on technology that changes how people work.

Today, I’m focused on the intersection of AI and software development, exploring how agentic AI can revolutionize developer tools and workflows.

Beyond product building, I’m committed to thought leadership in AI and devtools, sharing insights on trends like agentic AI, code generation, and the evolution of software platforms.

Connect with me to exchange ideas on AI, software development, and how we can continue pushing the boundaries of what’s possible.

Amar Goel

Today we are launching Bito’s AI Architect.

It gives teams 1-shot production-ready code, clearer reasoning across services, and faster onboarding and debugging. Available as an MCP to work with your existing agents. 

Engineering teams struggle when their coding agents and engineers cannot see the full system. With growing repos and complex services, missing context slows everything down. 

AI Architect fixes this by learning your entire codebase across repos, modules, APIs, and call paths.  

It builds a knowledge graph and delivers that context through MCP to tools like Cursor and Claude. 

Learn more: https://lnkd.in/gfVUN-fp 

Here’s a quick demo:

Bito.ai // AI Code Review that understands your code

Most customers at Bito agree on one thing, the real value of AI in development shows up with legacy code. Writing new code (with or without AI) is rarely the challenge. 

The harder part is when engineers need to work with large systems that have evolved over years. Each service ties into another, and one small update can create ripple effects across the stack. Teams spend hours tracing impact instead of building new features. 

AI can change that — when it truly understands how your system fits together. 

We’ve been working on a new layer of intelligence built for that kind of understanding, one that gives AI the same context your best engineer has before they make a change.

Exciting times ahead.

The fastest teams we meet all have one thing in common, they run small, focused experiments with AI before scaling them. 

One founder recently shared how his team kept its AI initiatives tight:  

- a few engineers,  
- a clear outcome, and  
- fast feedback loops.

He said: "Larger efforts often slow down under meetings and coordination." 

That mindset is what drives product development at Bito too. Every new feature or product we build starts as a small experiment with some beta users, refined until it proves value in their daily workflow. 

AI is moving fast, and its adoption is not about how many people you assign to it. 

Good AI adoption is how fast you learn what works.

In complex engineering teams, reviews often become the bottleneck. Too many PRs and too much context spread across services. Apica faced this.  

Their engineers worked across GitHub and Bitbucket, with 12–15 PRs opened every day and only a handful of reviewers available. 

They started using Bito’s AI Code Review Agent to flag issues early and summarize changes before human review. 

The results: 
- 530+ PRs reviewed 
- 271,000+ lines analyzed 
- 83% faster PR cycles 
- Half the review time per pull request 

Kumar Vishnu, Director of Engineering at Apica, says:

“Bito gives targeted, context-aware feedback that reduces the load on reviewers and improves overall quality. It’s a valuable part of our daily development workflow.” 

For teams managing multiple services, this kind of speed and consistency matters. 

Full case study in the comments.

Here’s a pattern we keep seeing in complex engineering teams: 

→ A pull request touches several services. 
→ Reviewers move between repos, trace dependencies. 
→ They try to rebuild context. 

and that chase takes longer than the actual review... 

LinearB analyzed close to a million PRs and found that code reviews wait more than four days before anyone starts them. Across multiple services, that delay compounds fast. 

Teams using AI code review tools like Bito see reviews move faster because context stays intact. 

The agent maps how services connect, highlights cross-repo impact, and brings that insight into the review itself.   

----  
And there’s more on the way. 

Keep an eye out for AI Architect, the first of its kind system that brings system-level intelligence to AI reviews.

Across most teams, pull requests sit open for 12-24 hours before merging. At Gainsight, a team of 250 engineers faced the same slowdown.  

Each PR needed a manual review, often taking close to a full day. When they added Bito’s AI code reviews inside GitHub, things changed fast. 

Reviews started running automatically, feedback arrived in minutes, and engineers fixed issues before human review. 

The results: 
- 1,000+ pull requests reviewed 
- 184,000+ lines of code analyzed 
- 2,600+ issues flagged 
- PR merge time dropped from 17 hours to under 2 

As Naveen Ithappu, Senior Engineering Leader at Gainsight, shared: 

“Bito acts as a smart, impartial reviewer that not only catches mistakes but also provides valuable context and education to our developers. It’s like having an extra senior engineer on the team.” 

When review cycles shorten, developers get more time to build. That’s how Gainsight keeps quality high while moving fast. 

Full case study in comments.

Vice President, Addressability & Commerce Media, APAC

Working with the PubMatic Addressability Org across the globe to enhance our Publisher partners' inventory with audience & contextual data, as well as our buyer partners to improve targeting and ROAS.  User privacy is at the center of what we do.

Vice President, Addressability & Commerce Media

Regional Director, ANZ & Head of Audience, APAC

Regional Director Australia & New Zealand

PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs. The company's marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US for the fourth consecutive year in 2015. The company has offices worldwide, and is headquartered in Redwood City, California.

Country Manager Australia & New Zealand 

Retail Media Committee Member

IAB Australia

IAB Executive Technology Council Chair

The IAB Executive Technology Council takes full advantage of the IAB’s scale, competencies and member base to identify and address critical issues in advertising technology innovation. The Technology Council brings an exceptional depth of knowledge which is invaluable to brands.

The on-going goal is to identify how technological innovations can deliver value and business outcomes for marketers Australia-wide, focusing on technical standards, operating guidelines, research, marketing, value-chain relationships and best practices.

IAB Executive Technology Council Member

AD2ONE Australia

Commercial Director

AD2ONE AU represents almost 50 websites in the Australian market, including Skyscanner, Coles Online, Playstation, Ticketmaster and many more.  In addition to this, advertisers can plug into our Premium Programmatic marketplace, as well as leverage audience segments through our DMP.   With offices in Sydney and Melbourne, we are the number one premium sales house in Australia.

National Sales Director

AD2ONE Ireland Ltd

We sell some of Ireland's largest and best-known websites


AD2ONE is a digital sales agency representing an exclusive selection of market-leading, premium websites.
 
For over 10 years, AD2ONE has been the leading independent agency in its field and we maintain this position through the highest levels of performance and client service.
 
We have seven international offices and offer both global reach and local expertise in each of our territories. Our head office is in London and we have international teams based in Ireland, the Netherlands, Germany, Australia, New Zealand, Singapore and Hong Kong

Trinity Mirror Group PLC

Advertising manager for Trinity Mirror titles in the Republic of Ireland - Irish Daily Mirror, The Sunday Mirror, The Irish People.  In addition to this, we have three distinct magazines - M Mag, Celebs on Sunday and We Love Telly.  We also have a strong digital offering in Mirror.co.uk and mirrorfootball.

Advertising Manager - Republic of Ireland

Spin1038

Direct Sales Manager

98FM

Direct Sales/Direct Sales Manager

AdDisplays

Advertising Sales Executive

Responsible for growing and overseeing PubMatic’s global addressability solutions business through the adoption of the PubMatic Addressability Suite of products.  PubMatic Addressability Suite is an offering from PubMatic allowing both data companies and internal sales teams to essentially buy and sell first-party data and utilize it to create targeted advertising offerings including higher match rate campaigns.

In addition to our addressability solutions, I am responsible for the adoption of our full stack tech platform for retailers and commerce companies, Convert. 

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