Innowaring Labs

I help enterprise startups and organizations transform their operating models for AI-native innovations and unlock growth.

For enterprise tech startups, I can help you set up your product organization as an Interim CPO in an embedded role. 

For enterprise technology teams, I can help you implement and refine the product operating model to unlock AI-native innovation within your IT teams through workshops, coaching, and consulting engagements.

Founder and Owner

Axonal .AI

I lead the product strategy, GTM solutions and operations for domain-specific AI products tailored for Life Sciences commercial workflows.

Chief Product Officer

ConvergeHEALTH by Deloitte

Managing Director

Vice President Of Product Development

Senior Product Manager

Deloitte

Healthcare & Life Sciences/Deloitte Consulting Innovation Practice
- Healthcare Technology Products
- Health Information Management
- Health Informatics
- Strategy and Planning

Senior Manager

Beckman Coulter, Inc.

Corporate Strategy Planning
- Competive Strategy 
- Business Planning
- New Market Entry

MBA Intern - Corporate Strategy Planning

Tata Consultancy Services Ltd.

IT Consultant
- Analysis\Design\Development of IBM ISeries software

IT Consultant

Hi, I’m Amarinder.

I help organizations move beyond AI hype and into execution—by building AI-native systems that deliver real business value.

As Chief Product Officer at Axonal AI, I lead the design of LLM-powered products and agent workflows that are transforming life sciences marketing. My focus is on integrating foundational models into enterprise environments—not as a feature, but as a shift in how work gets done and how jobs-to-be-done are reimagined.

I’m also the founder of Innowaring Labs, a consultancy that helps enterprise tech organizations and startups evolve their operating models for innovation—by aligning strategy, product, and systems thinking.

Earlier in my career, I helped build and scale ConvergeHEALTH by Deloitte into a $250M+ ARR software products and services business. That journey—from IT delivery to product-centric teams—taught me what it really takes to lead innovation inside a large enterprise environment.

I captured many of those lessons in my book, Becoming a Software Company—a guide for enterprise leaders navigating the shift to product thinking.

Today, my work lives at the intersection of AI, health tech, systems innovation, and digital transformation. I thrive when working with teams serious about building software systems that transform how industry-focused workflows.

Amarinder Sidhu

Partner

EPAM Systems

VP/GM - Healthcare and LS Business Unit

Deloitte Digital

Partner Digital Health and Health AI

Practice Director | Partner, Executive Consultant

NTT DATA Services

Director, Products Salesforce1 ISV (formerly buzz solutions)

UNESCO

Business Consultant

AFS Technologies, Inc.

Product Director (formerly MEI, TradeInsights)

Israel Defense Forces

Public Relations Officer

Partner and leader in Deloitte Digital Health practice. Inspired by great people, design and great companies. Focused on building teams and organizations into successful businesses that deliver results. 

Global experience with focus on helping clients stretch beyond best practices to develop innovative business models and digital solutions that unlock growth opportunities. Has built deep experience leading digital transformations for clients in life sciences, healthcare, and public sectors. 

Specialties: 
• New Business, and Practice Development 
• Digital Transformation  
• Design and Innovation Consulting
• Strategic Account Sales, and Solution Selling
• Product Marketing / Development
• Digital Agency - Web, Mobile and Content Marketing
• Predictive Analytics + Modelling

Industry Expertise:
• Healthcare and Life Sciences - Digital Health,   
• Public Sector - Digital Government, Human Health and Public Health Services

Anatoli Zurablev

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Amarinder Sidhu

Anatoli Zurablev

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