Innowaring Labs

I help enterprise startups and organizations transform their operating models for AI-native innovations and unlock growth.

For enterprise tech startups, I can help you set up your product organization as an Interim CPO in an embedded role. 

For enterprise technology teams, I can help you implement and refine the product operating model to unlock AI-native innovation within your IT teams through workshops, coaching, and consulting engagements.

Founder and Owner

Axonal .AI

I lead the product strategy, GTM solutions and operations for domain-specific AI products tailored for Life Sciences commercial workflows.

Chief Product Officer

ConvergeHEALTH by Deloitte

Managing Director

Vice President Of Product Development

Senior Product Manager

Deloitte

Healthcare & Life Sciences/Deloitte Consulting Innovation Practice
- Healthcare Technology Products
- Health Information Management
- Health Informatics
- Strategy and Planning

Senior Manager

Beckman Coulter, Inc.

Corporate Strategy Planning
- Competive Strategy 
- Business Planning
- New Market Entry

MBA Intern - Corporate Strategy Planning

Tata Consultancy Services Ltd.

IT Consultant
- Analysis\Design\Development of IBM ISeries software

IT Consultant

Hi, I’m Amarinder.

I help organizations move beyond AI hype and into execution—by building AI-native systems that deliver real business value.

As Chief Product Officer at Axonal AI, I lead the design of LLM-powered products and agent workflows that are transforming life sciences marketing. My focus is on integrating foundational models into enterprise environments—not as a feature, but as a shift in how work gets done and how jobs-to-be-done are reimagined.

I’m also the founder of Innowaring Labs, a consultancy that helps enterprise tech organizations and startups evolve their operating models for innovation—by aligning strategy, product, and systems thinking.

Earlier in my career, I helped build and scale ConvergeHEALTH by Deloitte into a $250M+ ARR software products and services business. That journey—from IT delivery to product-centric teams—taught me what it really takes to lead innovation inside a large enterprise environment.

I captured many of those lessons in my book, Becoming a Software Company—a guide for enterprise leaders navigating the shift to product thinking.

Today, my work lives at the intersection of AI, health tech, systems innovation, and digital transformation. I thrive when working with teams serious about building software systems that transform how industry-focused workflows.

Amarinder Sidhu

Life Sciences Partner leading at the intersection of strategy and data, analytics, and digital for global biopharmaceutical clients.

Principal (Equity Partner) | Life Sciences Strategy & Analytics

Senior Manager (Associate Partner) | Life Sciences Strategy & Digital Transformation

Engagement Manager | Monitor Deloitte Strategy Practice with Life Sciences Focus

Senior Consultant | Strategy & Operations Practice with Life Sciences Focus

Pfizer, Inc.

Led the development of a cross-functional plan to prepare for the Q1 2012 US launch of a medicine indicated for the treatment of pulmonary arterial hypertension and forecasted to reach $432MM in global sales by 2016.

Global Commercial Development Summer Associate | Specialty Care Business Unit

Booz & Company.

Strategy consultant focusing on delivering cost savings and organizational strategy analysis to automotive, transportation, and international public sector (namely, the Abu Dhabi government) clients.

Associate | Organization & Strategy Practice

Booz Allen Hamilton

Senior Consultant | Organization & Strategy Practice

Consultant | Organization & Strategy Practice

Kaiser Associates

Strategy consultant focusing on delivering external business analysis to consumer packaged goods (CPG), home improvement retail, and biopharmaceuticals clients.

Senior Consultant

Associate Consultant

Asif is a Partner in Deloitte Consulting's Life Sciences Strategy & Analytics practice, based in New York City. By leading at the intersection of strategy and data, analytics, and digital engagement, Asif helps biopharma clients better engage with customers and drive insight-driven decision-making through new digital capabilities. He is passionate about delivering differentiated value to his clients and cultivating high-performing teams. 

At Deloitte, Asif has led engagements focusing on digital transformation to enable biopharmaceutical product launch, corporate and business unit strategy, commercial technology strategy and roadmap development, enterprise data and analytics strategy, digital transformation through hybrid products and solutions, digital product development, Oncology patient experience and treatment journey transformation, operating model design across the Life Sciences value chain, and business case development. 

Prior to joining Deloitte, Asif worked at Pfizer as a Commercial Development Summer Associate where he supported the development of a cross-functional plan to prepare 6for the Q1 2012 US launch of a medicine indicated for the treatment of pulmonary arterial hypertension. 

Asif holds an MBA in Strategy and Healthcare Management with Honors from Columbia Business School and a Bachelor of Science degree with Honors in Finance from Carnegie Mellon University.

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Amarinder Sidhu

Asif F. Ahmed

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