Innowaring Labs

I help enterprise startups and organizations transform their operating models for AI-native innovations and unlock growth.

For enterprise tech startups, I can help you set up your product organization as an Interim CPO in an embedded role. 

For enterprise technology teams, I can help you implement and refine the product operating model to unlock AI-native innovation within your IT teams through workshops, coaching, and consulting engagements.

Founder and Owner

Axonal .AI

I lead the product strategy, GTM solutions and operations for domain-specific AI products tailored for Life Sciences commercial workflows.

Chief Product Officer

ConvergeHEALTH by Deloitte

Managing Director

Vice President Of Product Development

Senior Product Manager

Deloitte

Healthcare & Life Sciences/Deloitte Consulting Innovation Practice
- Healthcare Technology Products
- Health Information Management
- Health Informatics
- Strategy and Planning

Senior Manager

Beckman Coulter, Inc.

Corporate Strategy Planning
- Competive Strategy 
- Business Planning
- New Market Entry

MBA Intern - Corporate Strategy Planning

Tata Consultancy Services Ltd.

IT Consultant
- Analysis\Design\Development of IBM ISeries software

IT Consultant

Hi, I’m Amarinder.

I help organizations move beyond AI hype and into execution—by building AI-native systems that deliver real business value.

As Chief Product Officer at Axonal AI, I lead the design of LLM-powered products and agent workflows that are transforming life sciences marketing. My focus is on integrating foundational models into enterprise environments—not as a feature, but as a shift in how work gets done and how jobs-to-be-done are reimagined.

I’m also the founder of Innowaring Labs, a consultancy that helps enterprise tech organizations and startups evolve their operating models for innovation—by aligning strategy, product, and systems thinking.

Earlier in my career, I helped build and scale ConvergeHEALTH by Deloitte into a $250M+ ARR software products and services business. That journey—from IT delivery to product-centric teams—taught me what it really takes to lead innovation inside a large enterprise environment.

I captured many of those lessons in my book, Becoming a Software Company—a guide for enterprise leaders navigating the shift to product thinking.

Today, my work lives at the intersection of AI, health tech, systems innovation, and digital transformation. I thrive when working with teams serious about building software systems that transform how industry-focused workflows.

Amarinder Sidhu

Deloitte Digital

Partner

EPAM Systems

Director

Manager

Senior Consultant

Shift CRM Inc

As a Salesforce Consultant with Shift I work as a project lead on Salesforce implementations. I work closely with Shift's leading team of Business Analysts and Developers to design and deliver solutions to solve our Client's business and technology problems.

Salesforce Consultant

Shift CRM is a thought leading Salesforce.com Platinum Cloud Alliance Partner delivering expert service and flawless, rapid implementation of salesforce.com from beginning to end across North America. Shift was founded by former corporate executives and former salesforce.com employees in 2009.

Senior Business Analyst

Salesforce.com

Quota carrying business development and account management for Financial Service Firms (banks, insurance, capital markets) in the US.

 Numerous leadership responsibilities (mentor, part of pilot programs) and awards (most recently highest closed revenue and quota attainment in Q2 2011)

Highest percentage of quota in Toronto office (130%)

Enterprise Business Representative - Financial Services

Responsible for handling hundreds of inbound leads a month and sourcing sales. Became Team Lead 6 months into the job – responsible for mentoring new hires.

Consistent top performer; Stack ranked against my peers and at the time of promotion was the top Sales Rep in all North American offices (Toronto, San Fransisco and San Mateo).

Highest Qualified Pipeline and closed business of all Reps in Toronto.

Corporate Sales Representative

Research In Motion

Prestigious and competitive 16 month internship through the University of Western Ontario.

Worked on the infrastructure software project management team within RIM. Worked directly under 3 Sr Project Managers while concurrently managing a half dozen projects of my own.

Learned technical project management skills by working; MS Office, MS Project, MS Excel Primavera, the PDP process.

Trained new Project Management hires and new Project Coordinator interns familiarizing them with RIM’s processes and procedures

Project Coordinator

Byron is a Partner for technology solutions in Life Sciences and Healthcare at Deloitte Digital. He is focused on bringing the future of digital health to all Patients and Providers. With over a decade of experience in digital technology transformation and delivery across the globe for Life Science and Healthcare companies, Byron specializes in agile product delivery at scale. He brings this skillset, along with a passion for innovative and transformational technology to our clients.

Focus - Technology | Life Sciences | Patient Services |Med Tech | Healthcare
Skills - Large Scale Program Management | Salesforce | Agile | DevOps | Mobile Health | CRM | Patient Services | Consumer Experience | HCP & Patient Engagement 
Interests - Digital Health | AI | Analytics | Long walks on the beach
History - Blackberry | Salesforce | Deloitte Digital

taplio

The Battle

Amarinder Sidhu

Byron Rolfe

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