Innowaring Labs

I help enterprise startups and organizations transform their operating models for AI-native innovations and unlock growth.

For enterprise tech startups, I can help you set up your product organization as an Interim CPO in an embedded role. 

For enterprise technology teams, I can help you implement and refine the product operating model to unlock AI-native innovation within your IT teams through workshops, coaching, and consulting engagements.

Founder and Owner

Axonal .AI

I lead the product strategy, GTM solutions and operations for domain-specific AI products tailored for Life Sciences commercial workflows.

Chief Product Officer

ConvergeHEALTH by Deloitte

Managing Director

Vice President Of Product Development

Senior Product Manager

Deloitte

Healthcare & Life Sciences/Deloitte Consulting Innovation Practice
- Healthcare Technology Products
- Health Information Management
- Health Informatics
- Strategy and Planning

Senior Manager

Beckman Coulter, Inc.

Corporate Strategy Planning
- Competive Strategy 
- Business Planning
- New Market Entry

MBA Intern - Corporate Strategy Planning

Tata Consultancy Services Ltd.

IT Consultant
- Analysis\Design\Development of IBM ISeries software

IT Consultant

Hi, I’m Amarinder.

I help organizations move beyond AI hype and into execution—by building AI-native systems that deliver real business value.

As Chief Product Officer at Axonal AI, I lead the design of LLM-powered products and agent workflows that are transforming life sciences marketing. My focus is on integrating foundational models into enterprise environments—not as a feature, but as a shift in how work gets done and how jobs-to-be-done are reimagined.

I’m also the founder of Innowaring Labs, a consultancy that helps enterprise tech organizations and startups evolve their operating models for innovation—by aligning strategy, product, and systems thinking.

Earlier in my career, I helped build and scale ConvergeHEALTH by Deloitte into a $250M+ ARR software products and services business. That journey—from IT delivery to product-centric teams—taught me what it really takes to lead innovation inside a large enterprise environment.

I captured many of those lessons in my book, Becoming a Software Company—a guide for enterprise leaders navigating the shift to product thinking.

Today, my work lives at the intersection of AI, health tech, systems innovation, and digital transformation. I thrive when working with teams serious about building software systems that transform how industry-focused workflows.

Amarinder Sidhu

Amazon

Principal Product Manager - Technical

Currently creating the Alexa Podcast Experience

Senior Product Manager - Technical

Cornell Tech

Extracurriculars:
•	Big Red Ventures Associate – Student Run Venture Capital Firm
•	Emerging Markets Fellow – Technology researcher and consultant for companies in emerging markets

Awards:
•	Cherian Scholarship for Leadership and Academic Performance

GPA: 3.8/4.0
GMAT: 740

The Johnson-Cornell Tech MBA is conferred by the Samuel Curtis Johnson Graduate School of Management at Cornell University.

MBA Candidate

Enabled product strategy and implementation efforts for ConvergeHEALTH's Patient Connect product including requirements gathering, user testing,  and UX design.

Consultant - Product Strategy

Enabled global, cross-functional team including software developers, designers, and analysts as the Functional Lead of ConvergeHEALTH by Deloitte’s Research and Development team.

•	Responsible for leading efforts with executive stakeholders from concept, requirements gathering, use case definition, and prototype development to create standalone prototypes and extensions to existing products. Developed dozens of prototypes and promoted 3 to revenue generating products.
•	Facilitated business development opportunities by leading client outreach and discovery, demonstrating prototypes to prospective clients and writing responses to RFPs (e.g. health systems, life sciences companies, non-profit healthcare organizations, government). 
•	Contributed to the firm’s eminence by authoring a publication in the Journal of Health Information Management – Summer, 2015, receiving a Frontline Scholarship as a delegate for TEDMED 2015, and running product demonstrations at industry events.

Business Analyst - Research and Development

Oracle

Executed entirety of sales cycle – prospecting, business requirements discovery, product demonstration, negotiating, drafting contracts, and closing deals 

Achievements:
•	Product Specific Team Lead FY15
•	Exceeded Field/Inside Combined FY14 Quota – 178%
•	Top 3QFY14 Quota Achiever – 309%

Account Manager

As a Principal Product Manager on the Alexa Entertainment team at Amazon, I have been creating Alexa Audio experiences for more than 5 years. I leverage my business and technology skills to research, design, and launch innovative products that delight customers and drive business growth.

Prior to joining Amazon, I gained valuable experience in product strategy, consulting, and business analysis at Deloitte and Oracle, where I contributed to multiple technology projects in health care, life sciences, and emerging markets. I am passionate about using data and insights to solve complex problems and deliver value to stakeholders. Outside of work, I enjoy hiking, golf, soccer, yoga, and reading.

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The Battle

Amarinder Sidhu

Nicholas Deaton

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